The Richest Man Yang Fei

Gu Tian has been a manager since the days when department stores were the first to flourish, and he was at the forefront of reform and opening up in a first-tier big city like Huacheng.

It can be said that Gutian has witnessed the development history of department stores after my country's reform.

In his stereotype, department stores are for selling things. Like the high-end products and services Yang Fei mentioned just now, he naturally understood them as selling high-end products and providing after-sales services.

But the concept Yang Fei mentioned is far more than that.

Yang Fei said calmly: "Mr. Gu, we can create a brand new retail model."

Gutian looked confused. He really couldn't figure it out. Retail is retail. What other brand-new model is there?

Yang Feidao: "I just mentioned three concepts, high-end, service, and warmth. Let me talk about high-end first. This is not difficult to understand. That is, the products we sell are higher-end than other shopping malls. Quality and price are both Higher. Our positioning, and the positioning of other shopping malls, can distance us." Fastest updated mobile version::

Gutian said: "Well, I can understand this. With the improvement of people's living standards, modern people have higher requirements for the quality of goods. When we buy things, we also pay more attention to quality. These are also products from countries such as Germany and Japan, which can be sold in The reason why they are so popular in China is because their products, workmanship and quality are all superior, relatively speaking.”

Yang Feidao: "It is an indisputable fact that the technology of developed countries is ahead of us. We are catching up, and this requires a process."

Furuta said: "The best-selling electrical appliances in our shopping malls are mainly products from Western countries such as Germany, Japan and the United States. I think our domestic industrialists are too impetuous and cannot calm down to make precision products. This has led to our There is no big brand that can stand out.”

Yang Fei smiled and said: "Who says we don't have it? We have it!"

Furuta was startled, then laughed loudly: "The boss is right, our group's products are definitely top-quality products! They are better than all foreign products!"

Yang Fei said: "I will continue to talk about service. Our service is not only after-sales, it is the most basic."

Gutian said: "Boss, you mean additional services? Like the ones we have in Huacheng, free hot water, comfortable seats, baby lounges, restrooms open to the public..."

Yang Feidao: "This is the tradition of our mall, which must be maintained and carried forward to provide better services! In addition, we must provide more and better services, such as door-to-door delivery."

"Door-to-door delivery? How can this be achieved?" Gutian's brain obviously cannot keep up with Yang Fei's thinking, "This is not realistic! Which shopping mall will provide door-to-door delivery service? Isn't this unnecessary for us? "

"This is not a superfluous move. This is my essence when others have it, and I have it when others don't have it!"

"But door-to-door delivery requires a lot of workers, right? It also requires a lot of transportation. The distance is long and short, which wastes too much time. It's better to set up a few more free buses to pick up and drop off!"

"Of course we can have free buses, but it's still not enough. Mr. Gu, listen to my idea and see if it can be realized."

"The boss's ideas are always far-sighted and lofty, and they are often astonishing. However, I think it is too difficult to deliver the goods to your door."

Yang Fei said: "My idea is this,

Now the Internet is gradually becoming popular. Especially the central areas of the city are mostly gathering areas for the elite, and most of them have access to the Internet. "

"Yes, I also like to surf the Internet now. There is so much content on the Internet, which is more fun than reading newspapers."

"When I was surfing the Internet, I found that the current Internet is mainly about providing information and social networking. There are many news platforms and forums, but there are very few online shopping websites."

"Hey, who dares to buy things online? We all use virtual identities online! No one can trust anyone." Gu Tian laughed.

"E-commerce is not a new concept. As early as 1995, eBay appeared in the United States. It is an online auction and shopping website that allows people around the world to buy and sell items online."

"eBay? I haven't heard of it."

"We can try to put beautiful shopping malls online and establish our own online sales channels. Customers can buy our products online and we provide door-to-door delivery services. Consumers can enjoy our products without leaving home service provided."

"Is this possible?" This shopping method completely overturned Gutian's understanding of traditional shopping malls.

"Whether it works or not, won't you know if you try it?" Yang Fei said.

“What about door-to-door delivery?”

"This is easy, form your own delivery team."

"Boss, do you want to build a shopping website like eBay?"

Yang Fei smiled slightly: "What we established is also a shopping network, but it is completely different from eBay."

Of course it’s different!

What Yang Fei is thinking is, I have already invested in Ma Yun as a real shopping website. I believe he will be able to create it in the near future, right?

There are specialties in the art industry!

Let’s leave professional matters to professionals!

Yang Fei smiled and said: "We have our own physical shopping mall, and now we are just selling the goods in the physical shopping mall online. The domestic online shopping environment is far from taking shape. As you said, ordinary people, who dares to sell it online?" Buying things from strangers online? But we are different because we have a physical store as a guarantee."

"Yes, then our online products will definitely gain the trust of netizens."

"We sell the same products online and offline, provide the same after-sales services, and carry out the same promotions. No matter where the customer is, whether they purchase online or offline, we can deliver them to their homes. Of course. , we have conditions for this home delivery.”

"What conditions?"

"Within three kilometers, the first order of more than 50 yuan is free. If it is more than three kilometers, or the second order, or less than 50 yuan, delivery fees will be charged."

"What about other cities? We also deliver to your door?"

"There is express delivery! Moreover, our shopping malls are all over the country's big and small cities, and they can be delivered to the same city. Now to be able to buy things online, you must have a computer, be able to connect to the Internet, and be able to surf the Internet. Those who meet these conditions are almost only young people with knowledge. Elements, they must gather in large and medium-sized cities. In remote places, as long as he pays enough postage, we can also use express companies to deliver the goods to his door."

"Boss, this model is completely beyond my level of knowledge. I really can't figure out whether it is good or bad. However, there are always people who try new things to find out the depth. We will treat it as domestic The first person to eat the crab is ready! I’ll listen to you as you tell me how to do it!”