The Richest Man Yang Fei

Getting along with Yang Fei is like this, he can always resolve your embarrassment with a few words.

In the afternoon, Yang Fei held a meeting to discuss the 2001 advertising plan.

Yang Fei chaired the meeting.

The meeting determined the keynote of publicity. In the first half of the year, the publicity campaign of the small nurse brand and the publicity of the beautiful online shopping mall will be launched.

In terms of skin care products, Meili Group focuses on the high-end brand with the cardamom brand, and focuses on the low-end market with nurses.

Yang Fei emphasized at the meeting that the middle and low-end markets are mainly third-tier and fourth-tier cities, as well as rural markets.

"The smaller the place, the more people believe in CCTV's advertisements, especially the advertisements before and after the news broadcast, which are the most watched. For this reason, we must win the bid this year and launch the brand of Little Nurse!"

"Now the Internet is more and more developed. With the popularity of Internet cafes, the number of Internet users in our country is growing rapidly. Therefore, in addition to focusing on the competition for advertisements in traditional media, we must also strengthen the placement of advertisements in online media."

"The advertising in 2001 was carried out by each sub-group independently. Here, I have formulated a major advertising plan. Under the guidance of this plan, each sub-group won the advertising resources of various media."

"Which advertisements we want to take down are the company's commercial secrets and are classified as first-class secrets. Please don't spread them out at will."

Regarding the advertisement, Yang Fei talked for more than an hour.

This meeting can be regarded as a meeting that has been held for a long time.

After talking about the advertisement, Yang Fei put his hands on the edge of the desk and said, "Everyone has read the sales report of the third quarter of the group, right? Although the overall sales of our clean white and beautiful silk products have increased, but !"

He raised his voice to get everyone's attention, and continued:

"I looked at the statistical table and found that the problem is very serious. Our growth is all in the cities. This is also the growth of the overall domestic consumption, so it has brought us benefits. However, our sales in towns and villages have declined. decline."

The bosses below started whispering for a while.

Yang Fei said: "Everyone, don't forget the root! Where is our fortune, where is our Longxing land? In the countryside! We are taking the road of encircling the city from the countryside. Even now, the proportion of sales in townships is still very big!"

Wei Xinyuan raised his hand to speak.

"Boss, it's a fact that sales in townships are declining. I've been aware of this problem for a long time."

Yang Fei nodded and said, "So, have you found the reason? Have you thought of a countermeasure?"

Wei Xinyuan said: "Now the township is developing very fast, and small supermarkets are gradually rising. People in the township used to buy daily necessities in small shops, but now they start to buy in supermarkets."

Yang Fei said: "You mean, the emergence of township supermarkets has dispersed the purchase flow?"

Wei Xinyuan said: "That's right. In the past, our products occupied the main shelves of almost all small shops. In addition, they are cheap and cheap, so they are very popular among villagers. Now that supermarkets have joined us, the goods on the shelves have become more abundant. Yes. Supermarkets will not focus on promoting our products, but treat them equally, and put all daily chemical products on the shelves for consumers to choose."

Yang Fei said: "Then, as long as our products enter their supermarkets, I believe the sales will not be too bad, right?"

Wei Xinyuan said: "It won't be too bad, but it won't be much better either. Villagers buy daily chemical products based on the price, the price, and the price. They have no loyalty to the brand."

Yang Fei pondered and said, "Mr. Wei, is there any countermeasure?"

Wei Xinyuan said: "There are small supermarkets in the villages and towns, and the space is limited. Even if we want to build display cabinets or do promotions, it is very difficult. The only thing we can do is to gain some more advantages in terms of prices, and , the products sold well in the past, thanks to the halo of Biaowang advertising for several consecutive years. Now this halo has disappeared, and rural consumers will like the new and dislike the old."

Yang Fei said: "Mr. Wei's analysis and summary are in place. This is an important difficulty we are facing at present. Bosses, use your brains and think of a solution!"

Lao Yan said: "We can negotiate cooperation with various supermarkets, and we can return them a certain amount of profits for the number of products sold every month."

Yang Fei said: "Rebate! This is an old-fashioned method, but I have to say that it is an extremely useful method. Is there any other method? Jiang Wen, tell me."

Jiang Wendao: "It's still a matter of popularity. We should pay attention to and increase the placement of township advertisements."

Wei Xinyuan said: "Most rural consumers don't recognize brands. Whether it's white or silk, Head \u0026 Shoulders, or Tide, they are all the same."

Jiang Wendao: "I really don't know much about the situation in townships. Since consumers in townships pay the most attention to price, then we should launch a product with higher cost performance."

Yang Fei said: "Well, this is also an idea. Is there a faster way to increase popularity and sales? Doing the biggest thing with the least amount of money is the golden idea we need."

The bosses talked a lot.

Yang Fei said, "I have an idea."

As soon as everyone heard it, they stopped the discussion and listened to the boss.

Yang Feidao: "Make advertising signs! In the name of Meili Group, we cooperate with major supermarkets across the country, not only in towns, but also in cities. Whether it is a chain or an individual, we can negotiate with them. Come up with a cooperative model."

"Advertising signs?" Everyone asked, "How to do this?"

Yang Fei said: "Any storefront needs a signboard, right? If they are self-employed, then we will help them make a signboard for free. Use their store name for the signboard, but we will print our advertisement on the signboard!"

"Huh!"

"Wow!"

"good idea!"

"The boss's trick is really amazing!"

"..."

Yang Feidao: "The production cost of a light box signboard ranges from 200 to 1,000 yuan. For individual supermarkets, they can save a lot of money. I think they will definitely be willing to cooperate with this model. And a The signboard, as long as the store does not collapse, can be used for several years, and I think it is a good deal to spend a few hundred yuan and advertise for several years."

Wei Xinyuan asked: "What if it's Lian Suo Supermarket? They have their own unified signboard, and I'm afraid they won't agree with our approach."

Yang Fei said: "This is also simple. We can discuss cooperation with them, that is, use their signboard as an advertising carrier. We can place the advertisement on their signboard, and the cost can be negotiated. If you really disagree, forget it, and you can't force it. !"

Jiang Wendao: "Commercial supermarkets generally have freezers, right? We can advertise on their freezers, which is also a publicity strategy. In addition, commercial supermarkets can also advertise on their cards. Also, even if large-scale promotions cannot be launched Activities, next to our products, it is still possible to add some promotional POP advertisements?"

Yang Fei said: "That's right, let's continue to brainstorm ideas! We can't lose the township base!"

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