The Richest Man Yang Fei

Yang Fei was also very interested in what Yi Ren said about the Six Changes. He only heard him say:

"The Six Yis I am talking about are, of course, not the Zhouyi or the like, but the Six Yis."

“Which six are easy?”

"Yiyi means that the store is easy to see, has a striking appearance, the sign cannot be blocked, the windows must be beautiful, and the simple and eye-catching sign is easier to be discovered by customers."

"That makes sense."

"The second advantage is that the store is easy to enter. Although it is good to keep the store door open, it is also easy for dust to enter. Therefore, it is best to use automatic doors. Revolving doors may look high-end, but they are actually not friendly to customers."

"Yes, Not Bad."

"Three easy things are to make it easy to move around in the mall. It's easy for customers to move around, they can choose products calmly, and it's best to have seats to rest. These are the rules that the boss has set before, I just abide by them."

"Haha, keep going."

"Four Yi means that the products are easy to see. The color of the wall should be in harmony with the products. The products on the shelves should be within the sight of the customers. They should not be too high or too low. The best height is between Between 1.2 and 1.6 meters.”

"It's impossible to only use this section of the shelves! I saw that your shelves also have products placed under them."

"You can place some large items below, which are eye-catching and easy to access."

"Reasonable exhibition layout is a shortcut for customers to quickly find the products they need. This is a good experience."

"Wuyi means that products are easy to get and are sold on open shelves. Only by allowing customers to touch the products can they have a sense of selection and promote transactions. Therefore, we removed all the previous glass windows and replaced them with open shelves. . We will put the products that customers are most interested in and the best-selling products in the most accessible places.”

"Do you keep statistics every month on which products are the best-sellers?"

"Yes, boss. In fact, our statistical cycle is shorter. We count once a week. Then we make fine adjustments to the shelves."

"good."

"Liuyi means easy to buy. We open a store to sell things, and customers come to visit just to buy things. Therefore, our products must be complete in categories, sufficient in supply, and purchased in a timely manner without any shortage, so as to provide customers with a complete range of products." , a dazzling variety of products, no matter when he comes, no matter what he wants to buy, he can buy it in our store, so that customers have the mentality to continue to patronize some things, they may not need them temporarily, but they see us here. It’s available, keep it in your mind, and you’ll naturally think of buying it from our store next time you need it.”

"That's six easy you said!"

"Yes, boss. In addition, there are three stages." Yi Ren smiled.

"What three stages?"

"First, before shopping, you must be attentive to reception, because offending one customer is equivalent to driving away ten customers, and receiving one customer well is equivalent to attracting ten or hundreds of customers. Therefore, I ask employees to smile to customers. Welcome and be kind to others.”

Yang Fei thought to himself that this was consistent with Yi Ren's always smiling face.

Yi Rendao: "The second stage is when customers choose goods, they must be patient. Even if the customer exchanges goods for more than a dozen times, they must still be nice.

Follow orders only with caution. "

Jiang Wanxia asked: "What if the customer is in trouble for a long time, then leaves without buying anything?"

Yi Rendao: "This is the third stage. Regardless of whether the transaction is successful or not, you should thank the customer for his kindness and invite him to visit next time. After the goods have been packaged, you should ask by the way if you need help delivering them. on the car."

Yang Fei said: "What you said are just details, but they are the golden rule of shopping mall transactions!"

Yi Rendao: "There are many large shopping malls in Shenzhen. The goods sold by everyone are actually very similar. It is difficult for anyone to monopolize any category of goods. That is unrealistic and unnecessary. What we have to do is Under the premise of serious homogeneity of products, how can we highlight our advantages and differences? The things we sell are the same, but we can add some added value to the products, such as services, so as to win customers. "

Yang Fei said: "This is the secret to your mall's long-term sales ranking at the forefront."

Yi Rendao: "I can't say what the secret is. It's something I learned and summed up in the management process. If you think more about everything, you can always find out the problem. If you solve the problem, the sales volume will naturally increase."

Yang Fei said: "I want to summarize your six easy steps and three stages, and then promote them to the entire beautiful shopping mall so that everyone can follow and learn from them. What do you think?"

"Boss, it would be best if you could give the brother store some useful help."

Yang Fei looked at Jiang Wanxia: "Mr. Jiang, it's up to you to organize this activity to promote experience. If you have anything, you can contact Yi Ren and ask him to help you."

This is praising Yi Ren.

Jiang Wanxia said: "Okay."

Yang Feidao: "Policy formulation is easy, but it is often difficult to implement it. It requires strong leadership and execution capabilities. Therefore, it is even more important to select talents."

Jiang Wanxia said: "Boss, you can hold a training class, summon the bosses from various shopping malls, and ask Yi Ren to give them some lessons."

Yang Fei said: "Wouldn't it be better to arrange for the bosses of other stores to come to Yi Ren's store to learn from it?"

Jiang Wanxia smiled and said: "Of course it will be more effective."

Yang Fei said: "Then you can make arrangements."

Yi Ren said: "Boss, I don't dare to do this. How can I teach other bosses lessons?"

Yang Fei said: "Okay, don't be humble. I know that you must have a lot of useful information. It's too late to share it with us today. Then, you can talk to the other bosses one by one. After you go back, you can first Make a summary and think about what you want to talk about then.”

"Well, since the boss values ​​me so much, I, Yi Ren, just have to bite the bullet and go into battle. I will work hard to do what the boss told me to do." Yi Ren said with a smile.

Yang Fei said: "It's getting late today, so I won't keep you here."

"Thank you, boss. I'll take my leave first."

Yang Fei waved his hand.

Yi Ren said with a smile: "Boss, I'm leaving then. Goodbye, Mr. Jiang, Mr. Hu, and Secretary Chen."

From the moment he walked in to the moment he left, he was always smiling, giving people a strong sense of intimacy.

And his rational explanation also left a deep impression on Yang Fei and the others.

Hu Zhibiao smiled and said: "This is a talent, boss, send him to me! Our mobile phone sales just need talents like him."

Yang Fei said: "It's like a mountain across the street. If he can do well in a shopping mall, he may not be able to help you sell mobile phones well."

Hu Zhibiao just took a fancy to this person and said: "Boss, I think he can do it! Just send him to me! The most difficult thing about mobile phones is sales. This person is very good at sales."

Yang Fei muttered: "That's okay, but you can't take him away until he has trained other bosses."

"Thank you, boss!" Hu Zhibiao was overjoyed.

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