The Richest Man Yang Fei

The reason why Yang Fei agreed to sponsor the two activities organized by the student union was due to his own considerations.

Because on October 1st, it was the launch event for the new products of Beauty Silk Shampoo and Cleansing Body Wash.

When a new product is launched, how can it continue to get the attention of the market and consumers?

In addition to advertisements, there are still advertisements. In addition to hard advertisements, there are also soft advertisements, embedded advertisements, and sponsor advertisements.

Entertainment in the mid-1990s was not very developed, and even the evergreen tree in the entertainment industry, "Kuaiben", hadn't been born yet.

At this time, college debates and cultural performances are actually very interesting, especially the related activities held by well-known colleges and universities in Beijin. The standard is as high as that of some online variety shows in later generations.

After all, those who can gather in these colleges and universities are all outstanding figures of the times, and these people have also become social elites after graduation.

Yang Fei took out money to sponsor the school's student union, and organized two large-scale college student debate competitions and cultural performance competitions. All universities in Beijing can send teams to participate.

In order to encourage outstanding students to participate and improve the quality of participating programs, Yang Fei set up high prizes for the first time. The special prize is 50,000 yuan, the first prize is 30,000 yuan, the second prize is 20,000 yuan, and the third prize is 10,000 yuan. , six winners, 5,000 yuan each, all in cash, no equivalent products will be used instead.

Beijin is the most educated area in the country, with 80 to 90 universities of various types.

There are as many as ten awards set up by Yang Fei.

In other words, as long as the school sends a representative to participate in the competition, there is a one-ninth chance of winning the prize, which is still a very high rate.

Especially for the special prize and the top three prizes, the prize money is so high that a participating team and several students can get thousands of dollars in cash each, which is equivalent to the annual income of workers at that time.

This is a lot of money for a college student in the 1990s.

In order to get this high bonus, various universities in Beijing began to actively prepare for the competition, selecting the best talents from all the students in the school to form the most competitive team.

When the registration deadline, all colleges and universities in the city should register for the competition.

At the same time, Yang Fei appeared on local TV stations and newspapers and magazines in the name of "Beautiful Silk Shampoo College Students' Large-scale Debate" and "Cleansing and Shower Gel College Students' Art Performance", respectively,

Hype both events.

This kind of activity is actually a small-scale talent competition.

And the audition for the most famous artist in China will be a few years later, which is the selection of the "Quick Girl" known to the world.

A campus event that was originally held within the university was packaged by Yang Fei as a commercial promotional event.

A professional large-scale stage was set up in the Meili Building Plaza opposite Tsinghua University. Above the stage, a large banner was pulled out: "Sponsored by Meili Daily Chemical Factory: Meisi Shampoo University Students Large-scale Debate and Skin Cleansing Shower Gel University Student Art Show."

In front of the stage, hundreds of plastic stools were placed for students and citizens to watch.

As early as May 1, 1995, the country had implemented a weekend system.

The one-day-off system that has been implemented for 40 years has finally withdrawn from the stage of history. People no longer focus on work and accumulation, but have more time for consumption and enjoyment.

The implementation of weekends has greatly stimulated the domestic economic consumption market and tourism market.

Yang Fei divides the two competitions into seasons, holding debates every Saturday and performing arts on Sundays.

The students and citizens who have just implemented weekends are worrying about having no place to relax. These activities held by the beautiful building provide them with an excellent place to go.

There are the eloquent eloquence of contemporary talents, the collision of college students' ideological trends, the dance of beautiful schoolgirls, and the sketches and dramas of gifted scholars and beautiful ladies.

Yang Fei grasped the node of the weekend very well.

On weekends, citizens and students from all over the world flocked to the square of the beautiful building, and the place was packed to the brim.

As the flow of people comes, so does consumption.

While waiting and resting, citizens and students will go shopping in the shopping mall. I am afraid that buying only a bottle of pure white mineral water and some snacks is a lot of consumption.

The increase in the number of viewers has also inspired the contestants.

This is a performance that really faces the audience of the whole city!

Every participating team is taking this competition seriously and trying to come up with the best programs.

On the day when the competition started, a grand new product launch event was held in front of the beautiful building.

The hair shampoo endorsed by Yang Yuying and the cleansing body wash endorsed by Lin Feiying were officially launched.

Compared with the outrageously expensive price of Procter \u0026 Gamble, the price of Beauty Silk Shampoo is much more affordable. The price of shampoo with the same volume is almost half of that of Procter \u0026 Gamble.

For different hair types and groups of people, Meisi Shampoo has released four categories of shampoo formulas: anti-dandruff, repairing, moisturizing, and infants and young children.

Each formula comes in different packages, such as large, medium, small, and family packs, which are convenient for consumers to choose and purchase.

Laymen watch the excitement, while experts watch the doorway.

The biggest highlight of the press conference is the revolutionary new technology of Meili Daily Chemical Factory.

Take Meisi anti-dandruff products as an example, which adds a special ingredient zinc pyrithione recommended by dermatologists, that is, ZPT, which can penetrate deeper and faster into the place where the fungi that cause dandruff are located, and then specifically target Malassezia globosa, the microorganism that causes dandruff, breaks the dandruff production cycle from the source and achieves a long-lasting anti-dandruff effect.

The anti-dandruff shampoo also has other auxiliary effects, such as the anti-dandruff shampoo just mentioned, which also has a toning effect. Through oxidative stress and conditioning of the scalp, the scalp is refreshed and comfortable, and the health of the hair is more comprehensively cared for.

Most people are not interested in recipes and techniques, they come to see beautiful women.

Yang Yuying wears a long dress and her long hair is flowing like a fairy. Her image is the best interpretation of Meisi Shampoo.

Lin Feiying's dress is more "showy", showing her smooth and smooth back and fragrant shoulders generously for everyone to see.

And this image of her is exactly the picture in the advertisement of the cleansing body wash.

For an artist, proper "exposing" is also necessary, and it is the biggest selling point of the advertisement.

What's more, what she showed was only a beautiful nape and shoulders.

A new product launch discount promotion was held on the spot. All consumers who purchased Beauty Silk shampoo and skin cleansing body wash will receive a bag of white laundry detergent in a catty pack. Buy more and wash more, and there is no limit!

The cost of a bag of washing powder is only a few cents, which is nothing in the profit of shampoo and shower gel, but for consumers, buying a bottle of 300ML shampoo costs only ten yuan , but I can get an extra pack of washing powder for two yuan, which is equivalent to a 20% discount.

And the Procter \u0026 Gamble brand shampoo of the same capacity will cost 18 yuan.

What Yang Fei didn't expect was that there was a wave of panic buying at the scene. The tens of tons of products prepared in the early stage were sold out in just two hours.