The Richest Man Yang Fei

After the shampoo and shower gel at the press conference were snapped up, citizens rushed into the 666 Supermarket and "looted" all the stock on the shelves in the supermarket.

Sufficient foreshadowing and promotion in the early stage, Yang Yuying's star effect, and the reputation accumulated by the clean white brand and the beautiful daily chemical factory, made the beauty silk shampoo and skin cleansing body wash immediately loved by consumers as soon as they were launched.

Citizens who did not grab the promotional products protested on the spot. You said there is no cap, why should you limit sales?

Yang Fei urgently dispatched 50 tons of freight to come over for emergency.

Fortunately, the factory is located in Beijing, so the delivery was quick.

It was already noon when the 50 tons of freight arrived at the scene, and Yang Fei found that there were more people at the scene than when the press conference was held in the morning.

After many people bought the promotional products, they went home and pulled all the neighbors from the yard and alley over.

The upsurge of panic buying once paralyzed the on-site sales work of Meili Daily Chemicals!

Even if Yang Fei was prepared, how could he have imagined that the citizens would have such fanatical enthusiasm, as well as such strong demand and purchasing power!

He really wants to tell everyone: This is just a small promotion, and it’s not like it won’t be sold in the future, why are you in such a hurry?

People just love to join in the fun.

Seeing that everyone is rushing to buy, people who didn't want to buy it will also spend money to buy a bottle, for fear of missing out on "the biggest discount in history" and "the greatest shampoo product".

Citizens who bought a bottle of shampoo or shower gel, saw others bought three or five bottles, and began to regret whether they bought less, and would they not be able to buy such cheap things in the future? So I continued to line up and started a new round of purchases.

The smell of wine is also afraid of deep alleys. If the product is well done, it must be well promoted!

Watching the lively panic-buying scene, Yang Fei mobilized most of the security guards in the mall to maintain order, for fear of crowding and stampede accidents.

After the press conference, the college student debate competition and the talent show officially started.

Because it was the first day, in order to attract the citizens, Yang Fei deliberately arranged the most exciting singing and dancing show for today, which was equivalent to holding a celebration.

Usually, Yang Fei holds a new product launch event and opening ceremony, which costs hundreds of thousands.

For these two competitions,

The total cost is only hundreds of thousands, but the popularity can last for several months!

"Mr. Yang, congratulations, the product is very popular!" Yang Yuying stood beside Yang Fei and smiled happily, "It will definitely sell well."

Yang Fei smiled slightly: "Thank you, it is your image of pure and elegant long hair, which is deeply rooted in the hearts of the people. People believe in you, so they believe in our products."

Yang Yuying gently covered her mouth and smiled: "How can I have such a big influence? Your products are better. I have been trying your shampoo for a while, and I don't think it is inferior to Procter \u0026 Gamble's products."

Yang Fei said: "It seems that our products are not good enough, because if they are good enough, you will say that our products are better than Procter \u0026 Gamble, not that they are not worse than theirs."

Yang Yuying smiled prettily: "Mr. Yang, you are too good at talking, I can't beat you."

Yang Fei said: "There is a celebration banquet tonight, Miss Yang must attend."

Yang Yuying said: "I am now your signed artist, and you are my boss. If you asked me to participate, of course I will participate."

She looked at the performance on the stage and said, "These are all college students? The performance is really good. It's a pity that only college students can participate. Wouldn't it be better if people from all over the country could come to participate? In fact, there are many talented people among the people. They are very hardworking and talented, but they lack an opportunity and a platform to shine, so they can only be unknown."

Yang Fei said: "It's rare that you have such a mind and ideas."

Yang Yuying brushed her hair that was blown by the wind: "I also come from a grassroots background. If I didn't have a good chance, I might just be a working girl in a certain factory."

Yang Fei said: "Huayi Company needs artists, and I'm planning to prepare for a national artist and singer selection contest, or should I invite you to be the chief judge?"

Yang Yuying pointed to her nose: "Me? Of course, when will it be held?"

Yang Fei said: "This is not something you can do if you want to do it, you have to get approval from the relevant department."

He just had such an idea, but he was not in a hurry to implement it.

There is still a long way to go for national entertainment in China. Only when everyone's ideas are changed, can such activities be held logically, otherwise it will only lead to criticism and exclusion.

Yang Yuying said: "Give the grassroots a stage, and they will give you a surprise."

Yang Fei said: "As long as another singer like you can be selected, it will be a success."

Beautiful Daily Chemical released a new product in a high-profile manner, announcing its entry into the field of shampoo and shower gel.

The shampoo field has always been the base of Procter \u0026 Gamble.

Over the past 180 years, Procter \u0026 Gamble has built higher and higher barriers to competition in traditional media and hypermarkets. It is as indestructible as the "Maginot Line of Defense", and few people dare to launch a frontal attack on it.

In the era of mass marketing, Procter \u0026 Gamble cut off the challenger's upward channel by establishing a monopoly position in the media and stores.

The new products of Meili Daily Chemical have built a beautiful new world!

If you want to enter the shampoo market, you have to face a strong competitor - Procter \u0026 Gamble.

The panic buying on the day of the press conference did not make Yang Fei dizzy.

He deeply knows that the real sales battle is after the press conference.

In the previous competition for the washing powder market, Procter \u0026 Gamble lost to Meilidaihua.

But it doesn't mean that Yang Fei has defeated Procter \u0026 Gamble.

Even in the washing powder market, Procter \u0026 Gamble still has a place by relying on its strong marketing methods and brand influence.

Now, let us review the development history of the domestic shampoo market!

In terms of shampoo products, domestic budding brands include Mengsi, Bee Flower, and Maxam, which brought Chinese people out of the history of washing hair with soap. However, the brands at this time are still very immature, and they have been for a long time.

However, domestic products are basically based on a single low price and low grade, and the so-called brand is only the name of a product or enterprise, which is difficult to meet the needs of the people's living consumption level that has been greatly improved.

In the late 1980s, joint venture brands entered the country, and soon dominated the world.

Mainly characterized by the entry of international brands such as Procter \u0026 Gamble, Unilever, and Germany's Wella, the almost blank domestic high-end market is rapidly expanding. my country's shampoos have begun to have real brands, and the shampoo market has also matured. , and at the same time, domestic brands began to gradually shrink, and Maxam was incorporated by SC Johnson.

In August 1988, the American Procter \u0026 Gamble (P\u0026amp;G) Group invested 10 million US dollars in the first phase to establish Huacheng Procter \u0026 Gamble Co., Ltd. Head \u0026 Shoulders Shampoo, which was launched in the same year, "removes dandruff without a trace, and makes hair more outstanding". Although the price is more than four times that of domestic shampoos, its high-quality image, novel packaging and overwhelming advertising campaign are unprecedented in China. , quickly captured the hearts of consumers, and in 1989 the sales exceeded 100 million yuan.

In 1990, Procter \u0026 Gamble launched two shampoo brands, "Rejoice" and "Pantene". Moreover, each brand has extended 4 to 6 varieties, so that Chinese people who are used to a single variety of shampoo have room to choose calmly.

In addition, Rex and Sunsilk of the global daily chemical giant Unilever, and Shifen of Japan's Kao also follow the Three Musketeers with their strong strengths.

When Yang Fei launched the Beauty Silk Shampoo in a high-profile manner, the top management of Procter \u0026 Gamble was already eyeing this former rival.

Can Yang Fei successfully break through P\u0026G's impenetrable "Maginot Line of Defense" and successfully sell products to consumers?