The Richest Man Yang Fei

Yang Fei pondered for a while, and waved his hand vigorously: "Don't startle the snake first. Buy a bottle of each item and get the receipt. I want to see what's going on."

When Meili Daily Chemical first started making washing powder, Yang Fei encountered fake products.

Some businessmen, with both eyes, only stare at the advertisements of the TV station, whichever product is popular, they will imitate which product.

A product that is advertised every day has a large sales volume and a wide range of channels. It is difficult to distinguish between true and false, and the profit is huge, which is worth taking risks.

Meili Group has been the top bid for two consecutive years, and has not stopped other advertisements. It invests huge advertising expenses and research and development expenses every year.

For the same bottle of shampoo, Yang Fei's cost is huge, but the counterfeit merchants use inferior raw materials, backward technology, and third-rate formula to produce products, and sell them for so much money. They are simply huge profits!

Fake goods are rampant, fattening profiteers and ruining brands.

Once word of mouth collapses, no amount of money can make it up.

This supermarket is not small in scale and is located at an intersection. Such a store is actually selling fake products blatantly!

Yang Fei was shocked in his heart.

In his impression, those who dare to sell fake goods are usually small shops in small alleys and villages. The kind of small shops are large and hidden. If you want to catch it, go catch the wholesale boss, we can't tell if it's true or not.

Most of the shopkeepers are small businessmen with average family backgrounds, and some are even old people guarding the shop. What can you do with them? Even if this batch of goods is confiscated, he will bring back more fake goods tomorrow.

Yang Fei immediately bought some Meili Group products, and then came out, first called the headquarters, and asked who the agent in this county was, what the phone number was, as well as the storefront and address.

The information was quickly fed back to Yang Fei.

Yang Fei ordered the mouse to go to the front of the agent.

The mouse asked: "Young Master Fei, do you doubt that this is an agent selling fakes?"

Yang Fei pondered and said: "Theoretically speaking, the agent's purchase price is already very cheap, and the greater their shipment volume, the greater our support for them, as well as year-end rebates and sales level rewards Calculated in this way, they sell fake products, taking a big risk and losing a lot of their own interests.

The loss outweighs the gain. "

The mouse said: "Didn't you say that the cost of this kind of fake product is extremely low, and they will make more money selling this kind of product than selling genuine products?"

Yang Fei said: "In the short term, they will earn more, unless they don't want to be the agent anymore, and, once they are caught, it is not just as simple as removing the agent, if the amount is large, they will have to go through judicial procedures. "

The mouse said: "Is there such a possibility? Is it because the agent knows and sells fakes?"

Yang Fei said: "There are so many! Some products have low profits. The agents have paid the franchise fee and their income is limited. When they see that fake products are profitable, they will go nowhere. Many companies are dragged down like this. Therefore, the management of agents by enterprises is also an extremely important link.”

While speaking, he came to the agent's store.

Several people were invited in the store, some were sitting and doing accounts, some were moving goods, two vans and a truck were parked in front of the door.

From the looks of it, the agent's business is booming.

In the past few years, it was the period of Meili Group's explosive growth, and the sales volume doubled every year. The agents followed Yang Fei and made money.

Even a mud-legged person like Tie Lianping earned the money to build a building and buy a car in just two years, and he still had a little savings.

Yang Fei always believes that there must be a win-win relationship between enterprises and agents.

When the agent makes money, the enterprise will naturally rise with the tide.

Moreover, the promotion of an enterprise is inseparable from agents blooming everywhere.

Yang Fei advertises on large TV stations and newspapers and magazines, but in small places, he relies more on local agents.

In order to open up sales, agents often invest a certain amount of money, erect billboards in eye-catching places, or go to remote places for promotion.

These costs are grafted to the agents, reducing the burden on the headquarters, and at the same time expanding the company's popularity and increasing sales.

Yang Fei pays great attention to the training of agents, and he will spare a few days to come to the annual dealer conference to accompany the whole process and have fun with the people.

Most of the stores are wholesale and retail. Seeing a customer walk in, a little girl stood up and said, "What do you want to buy?"

Yang Fei looked around first.

Needless to say, what is displayed in the store is of course genuine and licensed.

Even if they make fake products, there is no agent who is stupid enough to display fake products in their own stores.

Yang Fei signaled to the mouse.

The mouse put a large bag of products on the cash register.

"Look for yourself!" Yang Fei said lightly, "This is your product, you see how to deal with it."

The little girl opened the bag in surprise, and looked at them one by one. Of course, she could tell that these were fakes, and said, "This is not our product. We are the agent of Meili Group, and all the products are made by the manufacturer. Straight hair, there are no fakes."

Yang Fei said: "You are the agents of this county, and these goods were bought in the county, if I don't ask you, who can I look for?"

The little girl looked at the shopping receipt and said, "Xinyuan Supermarket? We have no cooperative relationship with them. Do they sell our products?"

Yang Fei said: "It's such a big supermarket, and it's at a crossroads, you don't know that they sell your products?"

The little girl couldn't refute, and said: "Sir, you bought the products in Xinyuan Supermarket, so you can only go to them to deal with it, or, I can help you find the Consumers' Association to deal with it."

Yang Fei said: "I don't care, one customer doesn't bother two owners, you are agents, I bought fake products now, of course I'm looking for you."

The little girl smiled helplessly: "Sir, aren't you embarrassing us? You didn't buy it from us, and besides, Xinyuan has no cooperative relationship with us. You should sue them."

At this time, a middle-aged man with a big belly came over and asked, "Xiaomei, what's the matter?"

Xiaomei said: "Boss, they bought fake products and came to us for compensation."

"Oh?" The boss looked at Yang Fei, frowned and said, "You look so familiar!"

He didn't think much about it, he thought it was a neighbor.

He once participated in a dealer meeting of the Meili Group, but there were too many people at that time, and he only saw Yang Fei from a distance in the crowd, but seeing him up close now, he couldn't recognize him clearly.

Taking a closer look at the product, the boss was surprised: "It's really a fake! Where did you buy it from? Xinyuan? They have already cut off cooperation with us, and they are still selling fakes! Hehe, interesting. Where did you buy it? , I can only go to them to settle the claim. We can help you, please ask the Consumers Association to come over."

Yang Fei came here just to find out the relationship between the agent and the counterfeit goods. Now that he had an idea in mind, he said, "Okay, then I will trouble you."

He wants to see who is making and selling fakes!

Yang Fei has always had zero tolerance for fakes!