The Richest Man Yang Fei

Yang Fei has launched several rounds of investigations on the US laundry market.

Thanks to the advantage of the number of Chinese associations across the United States, the survey went quite smoothly.

This kind of investigation work cannot be done once or twice.

With Yang Fei's rigorous style, market research work requires at least ten surveys, and the results can be summarized before a corresponding decision can be made.

The laundry industry does not exist alone, it is closely related to the overall market environment on which it depends.

In business activities in some foreign cities, some shops are often closed for various reasons.

But there are two kinds of shops that can survive, and that is the bakery and the laundromat.

That's because the bakery keeps us fed and the laundry room keeps us looking good.

In today's social life, washing has become as important as eating and drinking, and it is an indispensable content in human life.

Some economists regard the total amount of social washing and the advanced level of dry cleaning equipment per 10,000 people as important indicators to judge whether a country or region is economically developed and whether people's lives are high or low.

It is understood that the total population of Italy is about 50 million, and there are 20,000 dry cleaners, with an average of 2,500 people having one dry cleaner.

With a population of more than 40 million, Spain has more than 4,000 dry cleaners, with an average of one dry cleaner for every 10,000 people.

Japan has a population of 120 million and 50,000 laundry factories.

About two thousand years ago, the turnover of washing in the American laundry industry reached 25 billion US dollars, while that in Germany was 5.1 billion marks, of which the turnover of washing business was 2.8 billion marks.

Anyone who has been to the United States will probably find such a situation: Do Americans not need to hang clothes and quilts?

In Chinese culture, drying clothes is a habitual thing.

But for Americans, especially those living in metropolitan areas, due to the popularity of washing machines and dryers, dislike of drying clothes has become a major feature of American culture.

In the United States, few people hang clothes in the front and back of the house. Compared with other countries, it can be said that Americans are the least like people in the world who like to hang clothes.

According to statistics, nearly 90 million households in the United States own clothes dryers, accounting for 80% of the total number of households.

In the United States, drying clothes is considered uncivilized and indecent behavior, and it is also considered a low-income family.

In some states, laws prohibit drying clothes outside.

It wasn't until twenty years later, with the prevalence of environmental protection concepts, that low-carbon life was increasingly accepted by the younger generation, and that dryers caused tens of thousands of fire accidents every year, that the "Right to Hang Clothes" campaign was launched in certain areas of the United States. People of insight call for energy-saving living, environmental protection, and not relying too much on the convenience brought by nuclear power generation.

In the United States, one kilowatt-hour of electricity is $0.1. This price is not a high proportion of the income of Americans, so everyone relies on electricity.

Yang Fei looked at the dozen or so survey summaries in front of him, and already had the answer in his heart.

The white washing brand, in China, focuses on not hurting hands and clothes, and is gentle and soft, which is very popular among consumers.

Everyone must still remember that one advertisement for clean white natural soap powder is "The Taste of the Sun" shot by Jiang Xiaojia, and another advertisement is also an advertisement for washing clothes shot by Jiang Xiaojia. The biggest role of these two advertisements is to show consumers Send a message: "Fragrant fragrance, not hurting hands."

However, in the eyes of American consumers, washing powder that does not hurt hands?

Useless!

In America, who still washes by hand?

As for the smell of the sun?

Useless!

In the United States, who still hangs clothes to dry?

Therefore, it is understandable that the whole line of clean white products are cold in the United States.

Sure enough, it is one side of the country and the other side of the people. The market in each country is different.

Yang Fei couldn't help but think of the enigmatic smiles on the faces of Xiao En and others when they were negotiating with Procter \u0026 Gamble.

He didn't understand it before, but now he understands it.

In the view of Xiao En and others, white laundry detergent can be called the leader in China, and it may also sell well in Southeast Asia, but it will not work well in the United States.

This is why Procter \u0026 Gamble agreed with Yang Fei to integrate the economy.

Fusion will bring benefits to both sides, but in this fusion, the benefits that the United States gets are obviously higher than Yang Fei.

In fact, since Yang Fei entered the United States, he has spent tens of millions of dollars on the promotion of the white brand, but the sales volume has not increased much.

It can be said that Yang Fei is losing money.

Sean and the others must have known about this situation, but no one revealed it.

When he first arrived, Yang Fei was invited to be a guest at Xiao En's house. Later, when Xiao En returned to China on vacation, Linda also invited him to play at home alone twice.

Yang Fei once discussed with Xiao En about the development of Pure White in the United States.

But Sean said every time that this is the pain in the early stage, and every company will experience it.

Yang Fei thinks about it too.

Unilever has been in my country for ten years and is still losing money!

You Meili Group just entered the United States, and you want to make a lot of money?

Where will the face of local daily chemical companies be placed?

After investigation and analysis, Yang Fei finally figured out where he lost.

The positioning of the product is wrong!

Positioning is the foundation of an enterprise's survival and development.

Without a solid foundation, the enterprise cannot stand up.

That night, the lights in Yang Fei's room were not turned off very late.

Chen Mo woke up in the middle of the night to drink water, saw that Yang Fei was still awake, knocked on the door, came in and said, "Yang Fei, why are you still awake? Is there any trouble?"

Yang Fei waved to her.

Chen Mo tightened her pajamas and sat down beside him.

Yang Fei said slowly: "We have lost 200 million yuan in the US market."

Chen Mo asked in surprise, "Are there so many?"

Yang Fei nodded solemnly and said, "Yes."

Chen Mo said nervously: "This is not a solution. The Meili Group has lost 200 million in just three months since it entered the United States? Is there something wrong?"

Yang Fei said with a smile: "Foreign markets, it is not so easy to open up the situation, not to mention we just came in, everything is in the initial construction, when we need the most money."

Chen Mo said: "Yang Fei, business expansion is a road of no return. Many famous entrepreneurs have fallen on the road of expansion. Should we be cautious?"

Yang Fei waved his hand, and said in a deep voice: "What is 200 million? Before I came to the United States, I had a budget, and the loss was less than one billion. As long as I can open the American market, I can fight!"

Chen Mo sensed his majestic tiger power.

What an enterprise leader needs most is courage.

Yang Fei is willing to lose one billion to open up the US market!

He didn't even bat an eyebrow when he said this.

Chen Mo pursed her lips and smiled: "Yang Fei, I also have a few words about Meili Group's development in the United States, and I want to tell you."

Yang Fei said, "Please tell me."

Chen Mo said: "Maybe I'm worrying too much, but I have dealt with Procter \u0026 Gamble for several months, and I feel that they are more defensive than cooperative. Therefore, I suggest that we give up the cooperation with P\u0026G! "

Yang Fei raised his eyelids and looked at her fixedly.

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