The rise of the heroes started from Hong Kong movies

Chapter 108: Good luck in opening the business! (3 Please subscribe)

Time flies, and soon it is the second day.

Tsim Sha Tsui East is a famous commercial district in Hong Kong Island. Today is Saturday, and it is a weekend. Yunshui Street is bustling with people.

Originally, it could have opened yesterday, but Huo Wenyao wanted to get a good start, so he postponed it for one day.

Although it did not open yesterday, the warm-up work has begun.

Huo Wenyao used all the publicity strategies of the future. Starting from yesterday, he asked Tianci employees to distribute flyers throughout Tsim Sha Tsui East. Each flyer is equivalent to a 100-yuan coupon with a validity period of seven days.

In addition to serving as a coupon, the flyer is of course also a publicity channel, which lists the styles, prices and other relevant information of major brands.

This is a relatively primitive publicity strategy, simple, but very effective!

In fact, the preparation time is still too short. Even if Huo Wenyao is selling fake goods, he is taking the middle-end route, not the low-end. A Versace shirt worth 800 yuan, even with coupons and discounts, still costs 500 or 600 yuan.

The lower-class people can't afford it at all. They can afford it with a little effort, but they still can't bear it.

Huo Wenyao's target group is actually the white-collar class with a decent income. They can buy genuine products with a little effort, let alone fake goods. Moreover, unlike the lower-class people, they also have this consumption demand.

And the largest number of white-collar workers are still in Central and Western District and Wan Chai, that is, the main island.

If time permits, Huo Wenyao will order people to distribute flyers there in advance and preheat for three or four days, which can not only increase the sales of the store, but also increase its popularity, and even bring heat to Yunshui Street.

When Yunshui Street becomes popular and more and more vendors are willing to participate in it, Huo Wenyao's plan to transform the entire street into a clothing street can be implemented.

……

It was noon that day, 12:08.

Good luck, four stores opened at the same time!

There were countless flower baskets and a long string of firecrackers at the door of each of the four stores.

In addition, the four stores were crowded with people. Some were there to watch the fun. Seeing that there were so many people here, they gathered around out of curiosity. Most of them held flyers in their hands, and some even held two or three.

Of course, flyers are equivalent to coupons, but there are also rules for how to use them. You can only use one for each product. If you want to use all of them, you have to buy as many products as you have flyers.

In addition, in addition to coupons, there is also a 20% discount for the entire store. The priority is to deduct coupons first, and then 20% off.

Different orders naturally require different amounts of money.

In front of one of the shops, Huo Wenyao, Jiang Meifeng, Zhanmi and others all arrived. Seeing this scene, Jiang Meifeng smiled and said to Huo Wenyao: "Ah Yao, you are so popular, you must be making money."

Huo Wenyao smiled and glanced at the crowd. He found that most of them were dressed in fancy clothes and were obviously working as white-collar workers. It seemed to be similar to what he had expected.

The target group of mid-range A-grade famous brands isThey are white-collar workers.

Cutting the ribbon, setting off firecrackers, and starting to sell!!

When the doors of the four stores opened, the customers who had been waiting impatiently rushed in and almost squeezed the stores.

The shop assistants in the four stores were not new. They had either received relevant training or were poached from other shopping malls. They used to be paid 1,500 yuan a month, but now they are paid 2,000 yuan. If they sell well, they will receive performance bonuses every month.

Even new stores can be poached. Money is king.

The shop assistants have begun to guide in an orderly manner, and the chaos was quickly stopped. Outside the four stores, Tianci's younger brothers also paid close attention and were highly nervous. On the first day of opening, no accidents were allowed.

They not only had to guard against making trouble, but also be wary of theft, or even those who thought they could get a bargain when there were many people, and ran away after robbing.

Huo Wenyao, Jiang Meifeng, Zhanmi and others have left the stage automatically, leaving the stage to the salesmen of the four stores. They will perform next.

On the street.

Jiang Meifeng is also smart. She is happy and thinking at the same time. She asked: "Ah Yao, I don't know much about business. You opened four stores at a time. Everyone knows that the boss is the same person? In addition to making more money, is there any other reason?"

Huo Wenyao said: "Zhanmi, you answer."

Zhanmi smiled and said: "Auntie Feng, four stores can not only make more money, but more importantly, it can form a scale. The A goods we sell include Louis Vuitton, Gucci, Hermes, Prada, Versace, Armani and more than a dozen other famous brands. These We can't just put all the brands in one store, right?"

"There are four stores, each with four or five models. If you can't find what you want in this store, you can go to another store, right? You can always find what you want anyway."

"Secondly, the four stores can also test the market scale. If all four stores are selling well, it proves that the entire A-grade market is huge, and we can increase investment. If we can sell well here, what about the main island?"

"Don't think about it, it will definitely work, but our focus is , or put it in Tsim Sha Tsui East. After all, it is our territory, everything is easy to control. "

Jiang Meifeng nodded and said: "Oh my god! I said, even doing business is not easy, not only is it not easy, but it is also difficult!"

After answering Jiang Meifeng, Jimmy frowned and looked at Huo Wenyao, saying: "Brother Yao, I actually thought of something else. Once the fake goods are sold out, it will be the same as the magazine. What I know is that some people have begun to prepare to follow our "Feng Yue" to make a pornographic magazine. "

Huo Wen Yao smiled and said, "They reacted quite quickly."

Jamie shook his head and said, "There's nothing we can do about it. It's just like movies. When a movie becomes a big hit, countless shoddy copycat movies appear. It's the same with other businesses. I'm not worried about magazines."

"Because they didn't follow the trend to the core, they didn't do it carefully, and it was very bad. They went low-end and made money by volume. Our Feng Yue magazine was positioned as high-end from the beginning. Although those copycat magazines can cause a certain impact on our magazine,”

“But A-goods are different. As long as it is profitable, many people will follow suit soon. By then, where is our advantage?”

Zhanmi is really his trusted general. He started thinking about these things just after making money.

Huo Wenyao was very happy and said, “Have you thought of a solution? Have you thought of our advantage?”

Zhanmi said, “I haven’t thought of a solution yet, but there is an advantage. Fuxing Garment Factory! Compared with other A-goods, Fuxing Garment Factory is our biggest advantage! We can always get the goods at the lowest price!”

“Not bad.”

Huo Wenyao nodded and said, “In the next few months, some bold vendors will follow up. The real big money makers will not easily enter the market. They will do a detailed investigation first. So, you still have a lot of time to think about how to deal with it. ”

“This is how business works. You will definitely encounter many problems. It’s okay to encounter problems. Don’t be afraid or anxious. As long as you can solve them, they are not problems.”

“Think about it slowly. If you can figure it out, you can be independent.”

Zhami was encouraged by Huo Wenyao and nodded seriously: “Brother Yao, I will try my best to think about it.”