This celebrity is too rich

Chapter 119 Self-built supply chain

What is a self-built supply chain?

As the name suggests, it is "a supply chain built by oneself" or can also be understood as a "a supply chain controlled by oneself".

There are two ways to build a self-built supply chain.

Article 1: Acquire a factory and build a self-built brand.

The factory belongs to it and the brand belongs to it. Of course, it is up to you to decide on the price or something.

This operation method is the most direct, but the risks are relatively high, and the operating and management costs are very high.

Only working in MCN companies can operate lightweightly. With the dividends of Douyin development, we can basically make steady profits without losing money; but if we put our hands into the production industry, we must manage it in a group way, and it will be costly.

How much manpower and material resources are, first of all, manufacturing is not so easy to do. Once the management is not good, it will eventually go bankrupt.

Li Chuan didn't want to get it to the end and lost all the money he earned.

Of course, he also understood that if such things work well, the future prospects will be the broadest.

According to many professionals, building a brand is the ultimate way to sell goods!

However, many of the top anchors in later generations had participated in the "self-created brand" campaign, but few of them succeeded in the end.

Feng Timo was so angry that he said, "What kind of video is it?"

Although Feng Timo was wearing a mask, she could still see a trace of confusion and dissatisfaction from her eyes.

But for now, the second path is more reliable.

Article 2: Participate in the form of "shareholding", reach strategic cooperation with manufacturers and brands, and obtain product pricing rights.

Zhu Chenwei did as he said.

There is no way, he is now focusing on live streaming and managing the company. He is really powerless in terms of short videos.

The purpose of Li Chuan's move is to shoot a play video.

"What are you... doing?"

"It's time to BJ, guess who will come to pick me up?"

After thinking about it, I came up with such a solution.

Li Chuan smiled, turned the camera into selfie mode, and walked over to Feng Timo and said, "As such a short person, guess who she is?"

Moreover, the most important thing is that there is currently no particularly suitable investment target.

Since the "Double Eleven Special Session", Li Chuan has met many manufacturers and brands who want to give him shares.

Li Chuan was also polite to the staff. On the way to the airport, he sold Zhu Chenwei a piece of bread, a large ham sausage and a bottle of water.

The general direction is to record his BJ trip. In the middle, he will randomly do some program effects, and finally select some exciting clips, edit them into a two-to-three-minute short video and publish them.

However, as soon as Zhu Chenwei finished his meal, Li Chuan assigned him another task before he could take a breath.

Li Chuan said to the camera, and after that, he took the camera, pointed the lens at the petite figure in front of him, and speeded up his pace.

"I'm looking for death."

Zhu Chenwei deleted the comment last night and deleted it until six o'clock this morning. He had just woken up and had not eaten, so he followed Li Chuan to the airport.

In the future, this will become his norm.

Thinking of this, he decided to make up for it by shooting a play video.

He is worried when he is handed over to others; he cannot give up completely when he is on Douyin.

...

At 4:00 pm, Li Chuan and Zhu Chenwei walked out of the terminal and saw a petite figure at the exit in front of him from afar.

Finding investment targets is also a very troublesome thing.

“Shoot a video.”

This is the best solution he can think of.

In the future, he would often ask Zhu Chenwei to hold the camera and record his life, and do random effects in the middle, so that he would not delay work or have to think about it. If the program effect is sufficient, he would edit it into a video and send it out; if the program effect is insufficient, he would keep it.

For backup, it will not be released yet.

Compared with "self-created brands", this operation method is softer, with controllable risks, lower operating and management costs, and you have the final say in your own pricing power.

Zhu Chenwei's new task is to record videos. Li Chuan gave him a SLR camera and asked him to shoot and record the entire process.

Zhu Fang came out of the kitchen with the vegetables and happened to hear Li Chuan complaining, but she didn't hear clearly what she was saying.

Li Chuan would not be fooled. If he took the shares and didn't make a penny, he would have to pay a lot of money in the end, that would be a shame.

At one o'clock in the afternoon, Li Chuan and Zhu Chenwei met and rushed to Xiaoshan Airport together.

Of course, this kind of manufacturer and brand owner is not so easy to find, and even if it is found, it is not so easy to invest.

Li Chuan didn't want to talk much, so he waved his hand, stood up from the sofa, walked straight to the dining table and sat down, shouting, "Eat for dinner."

What he wants is the kind of shares of high-quality manufacturers and brands. It doesn’t matter whether he makes money or not. First of all, the product must be good enough to reduce costs or something. You can wait until later. There must be no problems with the quality of the early product.

Li Chuan raised his mouth and said to Zhu Chenwei behind him: "Rise the camera up and look at me."

Because these manufacturers and brands are all very inferior, they are basically about to go bankrupt. Many of them owe a lot of debts and send shares out. They may be forced to find a way out, or they may be ill-hearted and want to find a way out.

People take over.

He didn't write the script for playing videos, nor did he have a specific plan in his mind, but only a general direction.

...

His store visit video has not been updated for more than a month, and the recent posts are all promotional videos, which has made many of his previous fans have objected.

The plane crossed half of China and landed at BJ Airport.

This made him hesitate very much.

Li Chuan personally prefers this model, and he doesn't have to worry too much, the company can continue to operate lightweightly.

Of course, the most important reason is that he has been doing live streaming and selling goods for too short. There are no more than ten live streaming sessions in total, and it has not stabilized yet.

The more Li Chuan thought about it, the more trouble he felt, he couldn't help but sigh and said, "Oh, building a self-built supply chain has a long way to go."

At this stage, it is very difficult to create a brand for "self-creating". It is easy to get into trouble if you work hard. After that, his live streaming business has been completely stable. He has enough live streaming anchors, so he can try it.

.

Investment is a very complicated thing. You can’t be careless in any of the preliminary negotiations, mid-term investigations, and later supervision. This often requires hiring some professional investors or setting up a special investment department within the company...

...Well, it feels far away when you think about it.

"fine."

That’s right, it’s the kind that you don’t want a penny!

However, Li Chuan did not agree.

Just now, she saw Li Chuan coming and was about to rush over to get a bear hug, but when she saw Li Chuan holding a camera, she instantly retreated.

"What's wrong?"

"Didn't you say before that there are many CPs scolding you? Let's take a video together to clarify."

Before Li Chuan said this, he pressed the pause button. After saying this, he pressed the recording button again and said with a smile: "Dear Comrade Feng Timo, what do you think when you see your top brother on the list?

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Thanks to "Nemo0824" for the monthly ticket!

(End of this chapter)