This celebrity is too rich

Chapter 176 One product, 200,000 orders!

Less than five minutes after the broadcast, there were 963,000 people in the live broadcast room!

This number broke Li Chuan's imagination.

At first, he thought he had read it wrong, but later he took a closer look and then confirmed it without a doubt.

963,000...nearly one million!

Nearly one million people are online at the same time. What is this concept?

Many domestic live broadcast platforms, and the traffic in all live broadcast rooms may not be so high!

One live broadcast room, one live broadcast platform!

Moreover, it's not an ordinary platform!

It is difficult for domestic well-known live broadcast platforms such as Huya, Douyu, Waiwai, Momo, and Fanxing to reach one million people online at the same time before the evening rush hour.

This is in Douyin... Live broadcast rooms with more than one million people can only appear on short video platforms such as Douyin and Kuaishou. If Taobao does not have special programs such as "Double Eleven", it is impossible to have such a high popularity.

live broadcast room.

Even if you have a popularity in Douyin, Kuaishou, and live broadcast rooms that can exceed one million, or close to one million, there are only a few people.

Li Chuan was able to do this this time mainly due to two aspects.

First, the early publicity work was done well.

【…】

"Okay, let's not talk much, this... Chacha brand melon seeds are very common in supermarkets. Everyone should have eaten them, so I won't introduce them."

After Li Chuan finished speaking, he turned his head and asked Meng Meiqi, "Meiqi, do you like to eat melon seeds?"

It is actually not accurate to say "good", but it should be said "very good" and "very good".

Wang Chengyong: "180,000...3,000 singles!"

【Get on the bus!】

Li Chuan smiled and said to the camera: "Meiqi is a stage artist and needs to sing and dance, so she is strict in protecting her voice. Everyone is not singing and dancing, so eating more should be fine..."

Li Chuan: "Oh, do you want to rebel today? I didn't listen to my words? Hurry up! Add it to me!"

Wang Chengyong heard Li Chuan's words, but he didn't move because the backend price of the product said...99.9.

‘In half a minute, only more than 10,000 people increased, well…it seems to be the top.’

Li Chuan: "Eighty thousand orders! There is still the last twenty thousand orders!"

With several additions, the promotional effect finally achieved by the "TikTok New Year's Festival" is amazing, no less than that of the large-scale evening parties held by some TV stations.

After this battle, Mr. Sen's Weibo fans soared by nearly one million. As of 12 noon today, the industry has reached 3.859 million, and it is still in the process of continuous growth. It is expected to break through the 4 million mark soon.

!

The surge in the number of Weibo fans is just a typical representative. Mr. Sen is not only popular on Weibo, but the entire network!

【Budget cheaper】

Li Chuan: "Hurry up, I'll change it if I ask you to change it! There's not so much nonsense! Hurry up!"

Li Chuan: "There is still the last ten thousand orders!"

Wang Chengyong: "Okay."

Li Chuan: "Are you okay?"

Wang Chengyong: "Really, it's 60,000 orders!"

The preliminary publicity of the "TikTok New Year's Goods Festival" is the best Li Chuan has done since the live broadcast.

Moreover, two of the three advertisements were played in the 12th episode... These two advertisements encountered his popularity, and some wonderful chemical reaction formed between them, which increased the popularity.

Have a few scores.

"It's definitely not possible to buy it. This is the Chacha brand, a big brand, you have all eaten it. It's not a miscellaneous brand, a small brand."

At 6:19 pm, the live broadcast room is popular: 1.204 million!

At 6:20 pm, the live broadcast room is popular: 1.336 million!

At 6:21 pm, the live broadcast room is popular: 1.525 million!

At 6:22 pm, the live broadcast room is popular: 1.693 million!

At 6:23 pm, the live broadcast room is popular: 1.721 million!

Ten minutes after the broadcast, the popularity of the live broadcast room exceeded 1.7 million!

What other live broadcast effect is needed?

What live broadcast effect can reach this level?

Wang Chengyong: "The last five thousand singles!"

【Good goods only cost 100! 99.9!】

Meng Meiqi nodded and said, "I like it, but I dare not eat too much."

Li Chuan: "If you don't have any, add inventory!"

"In this way... I'll give you a box."

Wang Chengyong: "I can't add it."

[If you can't get on the bus, I'm anxious!]

Li Chuan shook his head and smiled bitterly, then waved his hand and said, "Okay, today's first product is to give you benefits, 99.9 yuan! Change the price!"

Wang Chengyong: "It's 130,000 orders!"

There are 963,000 people, just the beginning, and the process of rapid flow is still continuing.

Li Chuan: "It's cheap. I'm 109 yuan. It's 5 yuan per pack. Where do you buy it at this price?"

【Get on the bus!】

Li Chuan: "What can't be added! There are goods in their warehouses, don't think I don't know. There are more than one million people in the live broadcast room, and how many people haven't grabbed it, so I will add another 100,000 orders!"

Li Chuan: "Clean a little more!"

Wang Chengyong: "It's gone."

【Can】

“…”

"Wait a minute! Don't rush to get in the car. I'll ask the audience in the live broadcast room first. This box is 119.9. Do you think it's OK?"

Wang Chengyong: "I cleared 32,000 orders."

In the face of Douyin's rapid push, everything is slack!

"Audiences who come in, please pay attention to it a little bit. The upper left corner of the live broadcast room is here... Do you see it? Follow the red ones, click it so that you can see it if I start broadcasting in the future..."

Meng Meiqi shook her head and said with a hint of entanglement: "Actually... I don't think it's any impact, but the assistants... don't let me eat too much, I don't dare to do it myself."

If the traffic of "Creation 101" is compared to a cake, Meng Meiqi, as the champion, will undoubtedly be divided into the largest part. The traffic in this part is very large. Even Li Chuan, who has just become popular, may not be able to compare it.

Pass.

In addition, the advertisements he inserted in the main film of "Star Detective"... the three advertisements are worth five to six million. Of course, the influence of this part cannot be underestimated.

Wang Chengyong: "The last two thousand singles!"

Li Chuan: "The last ten thousand orders!"

【A little expensive】

【Can!】

Wang Chengyong: "It's 50,000 orders!"

【OK】

【6.8】

"It can't be cheaper anymore. It's 99.9 yuan. If you still think it's expensive, don't buy it... It's really, 99 yuan, 5 yuan per pack, and you're almost losing money!"

"Some say 6 yuan 5 yuan, some say 6 yuan 8 yuan, some say 7 yuan, 7 yuan 5 yuan, 8 yuan. The prices may be different in different places, but basically it's about seven yuan."

【Get on the bus!】

【7 yuan】

【6.5】

【Budget cheaper】

Li Chuan: "I added another 100,000 orders! If you haven't got one, hurry up and grab it!"

However, this is still not the end.

Li Chuan: "109 yuan, a pack costs more than 5 yuan, well, 5 yuan, this price is sincere enough."

【Can】

Li Chuan: "The last two thousand orders!!"

Wang Chengyong: "Ninety-nine thousand orders!"

"This one is a medium bag, 160 grams, the most common one. How much does it cost if you buy it in the supermarket?"

"This box has 20 packs in it. It costs seven yuan per pack, that's 140 yuan, right?"

"Oh? Is the impact a lot?"

【Get on the bus】

After Li Chuan finished speaking, he turned his head to Wang Chengyong and said, "Have you finished changing?"

In the upper right corner of the live broadcast room, "963,000" actually only existed for a few seconds, and then it became "988,000". After a few seconds, it became "1.012,000", officially breaking through the million mark!

Li Chuan said, moving a box of melon seeds to the table and showed it: "Because the Chinese New Year is coming, every household must prepare some. You buy one bag or two bags. If a customer comes to your house, you will eat it later.

It’s over, right? I still have to buy it after I finish eating. It’s quite troublesome. Why not prepare more.”

Li Chuan: "Check the unpaid ones... Let's check the unpaid ones, because there are still many people in the live broadcast room that have not been grabbed... If you don't pay, pay quickly, otherwise there will be no chance..."

"I don't know."

"Why?"

The exciting background music sounded, and the live broadcast room entered a cheerful rush.

"Some people say no, that... OK, I'll give you ten yuan! 109.9, is this time OK?"

"Oh, so that's it."

"You are really good, and you are still 'a good product is only a hundred.'. Where can I learn this word?"

No matter how good your early publicity work is, if Douyin doesn’t push it, the effect will be greatly reduced.

Li Chuan: "I'll go, you are so fierce, ten seconds, sixty thousand orders!"

【OK!】

【99.9】

Wang Chengyong: "There are 80,000 orders!"

【6.8】

Douyin: Yesterday at 12 noon, 32.82 million; today at 12 noon, 33.53 million, 710,000 fans increased!

Kuaishou: Yesterday at 12 noon, 9.72 million; today at 12 noon, 10.01 million, 290,000 fans increased!

Taobao: Yesterday at 12:00 noon, 3.34 million; today at 12:00 noon, 3.55 million, 210,000 fans increased!

Bilibili: Yesterday at 12:00 noon, 520,000; today at 12:00 noon, 650,000, 130,000 fans increased!

Xiaohongshu: Yesterday at 12:00 noon, 150,000; today at 12:00 noon, 190,000, 40,000 fans increased!

So far, Mr. Sen’s number of fans across the entire network has exceeded 50 million!

When Li Chuan was the most popular, he released a promotional video with Meng Meiqi. After only 24 hours, he received more than 200 million views on the entire network... Although there was a lot of overlap in the middle, this time it was achieved.

The promotional effect has already created the best in history.

Li Chuan just became popular yesterday and started broadcasting today, so its popularity is naturally unprecedented.

Li Chuan: "Nineteen thousand orders! The last ten thousand orders!"

Taking advantage of the crowds, Li Chuan first called himself for attention, and then glanced at the popularity value in the upper right corner of the live broadcast room - 1.732 million.

"Eating too much melon seeds is prone to getting angry and is not good for your throat."

Wang Chengyong: "It's 150,000 orders!"

【7.5】

【Get on the bus and get on the bus!】

【Just bought a pack yesterday, seven yuan.】

Li Chuan: "The last five thousand singles!"

Wang Chengyong: "It's gone."

【…】

"Today is the New Year's Goods Festival. First of all, I will give you a very standard New Year's Goods... Melon Seeds."

Li Chuan: "After a short while, I'll have 50,000 orders? Is it true or false?"

Wang Chengyong: "There are ten thousand orders left!"

"Okay, today, in my live broadcast room, I will give you this box...119.9!"

Douyin is a platform with a stream-pushing nature. Traffic conversion basically relies on public domain stream-pushing, and the proportion of private domain traffic is small.

【OK!】

Li Chuan: "It's 150,000 yuan! This box, 20 packs, 99 yuan, is equivalent to 5 yuan per pack. This price has never been before. There is only one opportunity. If you haven't grabbed it, grab it quickly...

How many orders have been made?"

Wang Chengyong still didn't say anything.

【OK!】

Wang Chengyong: "It's gone."

【…】

Li Chuan: "130,000 orders! There are still 70,000 orders!"

And Meng Meiqi... At this stage, Meng Meiqi's popularity is not lower than Yang Chaoyue, and it is even more than that.

Wang Chengyong: “…”

【OK!】

Li Chuan: "Okay, follow my command, three...two...one...one...get on the bus!!!"

Li Chuan said intimately, reached out and took a bag of melon seeds from the staff and put them on the table.

【have】

【0.01】

In addition to Weibo, Mr. Sen has also gained a lot of fans on other platforms.

【8】

Secondly, Douyin provides enough traffic.

【…】

Meng Meiqi is the champion of "Creation 101" after all... No matter what event, the champion is always the one that is most easily remembered. This is the most orthodox road to fame. In comparison, Yang Chaoyue's path is a bit wild

It's right.

【6.5】

Wang Chengyong: "Add."

As a partner, Douyin official will naturally not be stingy with its traffic. It brought Li Chuan a rapid flow as soon as it came out, and the intensity was even greater than the last time... This is also Li Chuan's live broadcast room, "can be less than five."

Within minutes, it reached 963,000 people”.

Li Chuan read it and picked up the product again and said, "You buy this bag of melon seeds in the supermarket. It costs 7 yuan per pack. I will give you a box, 20 bags, 119 yuan. How much does it cost to buy a bag?

?”

‘But... it's almost done, there are more than 1.7 million people in the live broadcast room... It's OK, you can't ask too much... Let's start right away.’

【6.5】

"Some people say it's a bit expensive."

Li Chuan: "I cleared 32,000 orders! The link can be bought again... When the link is bright, it means you can place an order. The little yellow car below, the number one link, you can take the photo yourself..."

At twelve o'clock yesterday, the twelfth episode of "Star Detective Season 4" was broadcast online. Mr. Sen successfully became popular with the word "routine". Not only did he become a hot search on Weibo, but he is also on the

After staying in the position of "First Hot Search" for more than four hours, it was squeezed down until around 9 pm... After being squeezed down from the first place, the entry [Mr. Sen routine terminator] was on the hot search again

I stayed for six or seven hours until it was about four in the morning the next day before it completely fell.

【We sell eight yuan here】

"Six yuan! Can you buy this price in the supermarket?"

Wang Chengyong didn't say anything.

After Li Chuan finished speaking, he shouted at Wang Chengyong beside him: "Now change the price, 109.9 yuan, hurry up!"

Li Chuan doesn’t need to worry about this, because this "TikTok New Year Festival" was done by him with the support of Douyin, and it is a cooperation project between him and Douyin.

The first product, Li Chuan sold it for more than seven minutes in total, and the average order price was not very high, only 99.9 yuan, but the order volume was very high, with a total order of 200,000, breaking his previous record.

Before this, the most sold item was a pair of clothes drying racks, 19.9 yuan, forty items, and sold more than 98,000 orders... Today, he sold 200,000 orders,

Double the customer unit price is 99.9 yuan, five times more.

There is actually no trick to high order volume. The main thing is that the product is suitable and popular. As for how much it can be sold, it mainly depends on the popularity of the live broadcast room.

Li Chuan's live broadcast room is only 600,000 to 700,000 people, and it doesn't last long. No matter how good the product is, it is difficult to sell extremely high orders; when he comes to Douyin, the live broadcast room is more than 1 million.

It is easy for a person to sell 200,000 orders.

I will take a day off tomorrow, take a break, and adjust the outline by the way, sorry!!

(End of this chapter)