This celebrity is too rich

Chapter 177 Pit fee

"The second product today..."

Li Chuan said, and took a navy blue gift box from the staff and put it on the table: "Do you know what this is?"

"Does Meiqi know? What is this?" Li Chuan turned his head and asked Meng Meiqi.

“Xi…hu…card.”

Meng Meiqi looked at the outer packaging of the gift box and read out the brand name on it. Then she shook her head and said, "I know West Lake, West Lake brand... I don't know."

Li Chuan smiled, without saying much, and asked to the camera, "Does anyone know in the live broadcast room?"

【have no idea!】

【??????

【West Lake Longjing!】

The first live broadcast exceeded one million, and this result was definitely very ideal, but there are also many problems.

However, this is not a big problem. After all, the entire live broadcast is still profitable.

However, it makes no sense to compare this.

Wang Chengyong: "There are still 1,500 orders."

He regards "live streaming and selling goods" as his main career. He does not want to offend manufacturers and brand owners, and pays more attention to the audience's reputation, especially when he is still in the development stage and cannot make big mistakes.

A mattress costs 3599, so expensive!

The result of this is that the total sales volume is directly halved and fell to 901,000.

At that time, Li Chuan was busy with Bai Jingting, Ma Wenqi and others to go online, and did not monitor it, but later checked the relevant data.

Wang Chengyong: "There are still four thousand orders!"

In order to realize the function of "self-heating", the manufacturer has adopted a number of technologies and materials, which ultimately makes the cost of a mattress exceed 2,000 yuan.

Two tall and outstanding young beauties walked to the camera. Needless to ask, it must be Zhou Linlin and Wang Yuting.

Two products, more than 30 million... Compared with the "one product, fifty million" of the "Taobao New Year Festival", the efficiency seems to have been reduced a lot.

[West Lake Longjing, don’t you know this?]

During the New Year’s Goods Festival... As long as the proportion of New Year’s goods is more than 50%, it will not be considered off-topic.

Seeing this, Li Chuan made a quick decision and changed the next product directly.

If the product cannot be sold, it cannot be sold. It is impossible for him to destroy his reputation for an ordinary partner.

Li Chuan: "There are still four thousand orders! The last chance!"

He had no choice but to agree.

The cost is so high, and the price is of course not cheap. A mattress costs 3,599... When Li Chuan saw this price before, his eyebrows were twisted.

"Pure commission model" means only charging commissions. If you sell one item, you will have one item. If you can't sell it, you won't have a penny... Under this model, if you sell more, both parties will win the game, the anchor will be happy, the manufacturer and brand will be

The merchants are also happy; if they sell less, although they are unhappy, neither party has any losses, and manufacturers and brands will not be able to find fault.

Although Xigravity is his old cooperative brand and the product quality is good, their relationship is limited to ordinary commercial cooperation rather than strategic cooperation.

【Get on the bus!】

"Xihu Longjing is a type of green tea. It is the first of the top ten famous teas in China. It has a long history and can be traced back to the Tang Dynasty. It has been more than 1,200 years since then. Emperor Qianlong of the Qing Dynasty loved to drink this kind of tea the most

Tea, he engraved the eighteen tea trees in front of Hu Gong Temple at the foot of Shifeng Mountain as "Imperial Tea". The name of "Imperial Tea" in Longjing of West Lake comes from this... West Lake Longjing carries a lot of cultural connotations,

One of the typical representatives of our Chinese tea culture…”

After Li Chuan finished speaking, he ignored Meng Meiqi's reaction and continued to say to the camera: "The Chinese New Year is coming soon. You go to the elders' home to visit relatives and leaders' homes. You always have to bring something to the elders' homes, and go to the elders' homes,

What is the right thing to bring?”

【Link!!】

Secondly, Zhou Linlin and Wang Yuting sell all women's clothing. The return rate of women's clothing is very high, generally above 30%, 40% are considered better, and 50% are the most common.

She just touched her false eyelashes because she drank milk tea, which caused the live broadcast time to be postponed. Li Chuan mentioned the word "milk tea" at this time, which made her feel quite ashamed.

The share ratio signed by Zhou Linlin and Wang Yuting with the company is 20%. Therefore, they can get 32,400 yuan of net profit of 162,000 yuan, with an average of 16,200 yuan per person (before tax), and the remaining 130,000 yuan belongs to the company.

In fact, with his current rank, if he wants to charge a pit fee, 200,000 is just the starting price; 300,000 or 400,000 is not much; and over 500,000, many people are willing to give it to him.

Li Chuan: "It's ten thousand orders! Five seconds, ten thousand orders. Your hand speed is too fast. How do you practice it normally? Have you been single for too long?"

The third product, Li Chuan sold a strange thing - a heated mattress.

"Well... I don't have to look at it, I know that the guys will say no. I hope everyone is more rational. West Lake Longjing is a big brand, and you don't have to worry about selling it. It's impossible to cut so many of them. 299 is enough."

Wang Chengyong: "Twenty thousand orders are here!"

After the second product was sold out, sales increased by more than 10 million.

Li Chuan: "Check for unpaid!"

He was not afraid that Xigravity would find fault with him. He did not sign a sales contract with Xigravity, and confiscated the pit fee of Xigravity. Whether the product should be put on the shelves, whether it should be introduced after it is put on the shelves, and how long it will be introduced after it is introduced, all of which are up to him.

It's the final say, no one else can control it.

Conversion rate: 2.5%

Total sales: 1.731 million

It is natural to collect money and do things; if you don’t collect money or do things badly, then wait for disaster... Others will definitely take revenge.

【???

"I care whether you can do it or not, get in the car!!!"

Wang Chengyong: "Forty thousand orders!"

【…】

【Can't!】

【???

Although this mattress uses a lot of high-tech materials to achieve "self-heating", the function of "self-heating" itself seems to be very useless.

Li Chuan: "Twenty thousand orders! I have prepared 50,000 orders for you. I thought it was enough, but judging from the current situation, it is really not certain..."

"The one in my hand is the most authentic West Lake brand Longjing, a special selection, a gift box, with two boxes, each box of 50g... Let's take a look, this inner and outer packaging is very beautiful and noble.

, Isn’t it quite a bit of a face to take it out to give gifts?”

If you don’t say anything else, you can’t stand it if you just promote it and publish it.

First, the real traffic of Zhou Linlin and Wang Yuting is not that high, and the 1.026 million view mainly relies on paid traffic.

Live broadcast duration: 6 hours 33 minutes

Viewed by: 1.026 million

The principle of electric heating is similar to that of electric blankets. It can generate heat by plugging in and can also be adjusted by itself; self-heating is more powerful. You don’t need to plug in or use any external force to heat by yourself. The principle is relatively complicated and temporarily

I can't explain it clearly in a while.

With the lessons learned from the past, Li Chuan naturally did not want to repeat the same mistakes.

The return rate for the premiere of Zhou Linlin and Wang Yuting was 47.9%, not to 50%, but it was almost the same.

Speaking of pit fees, Li Chuan has a particularly commendable point, that is, since he started the live broadcast, he has not collected a penny of pit fees.

【…】

【West Lake Longjing!】

"Of course, all the above are official words. From a realistic perspective, West Lake Longjing is famous enough. After soaking it, it is green, fragrant, sweet and beautiful in shape. Whether it is giving gifts or drinking it yourself, it is very suitable.

.”

Li Chuan pointed to the big screen behind him and continued: "Today, in my live broadcast room... I will cut you 100 yuan, 299! Is it OK?"

The average profit margin of Zhou Linlin and Wang Yuting's premiere is 32.3%, with real sales of 901,000 yuan, and the calculated profit is 291,000 yuan... Subtracting the platform's deductions, paid traffic and other expenses, the final net profit is 162,000 yuan.

Li Chuan: "Forty seconds, 30,000 orders! There is still the last 20,000 orders! The speed is too fast. If you don't get it, grab it quickly..."

Zhou Linlin and Wang Yuting have successfully transformed into live-streaming anchors at this time.

What's the point of selling more products that are not profitable?

Well... it may be a bit meaningful, but it is definitely not as real as the real money you get!

Li Chuan: "There is still the last ten thousand orders!"

This is a lot of money. The reason why he gave up was because he was afraid of "heating mattresses".

A live broadcast made the company 110,000, which was quite good.

The first product plus the second product has a total sales of more than 30 million.

After Li Chuan finished speaking, he asked Meng Meiqi again: "Western Lake Longjing, Meiqi should know."

It's very simple. Manufacturers and brand owners are not fools. Even if the news is not confirmed, they are afraid of being cheated. There are so many anchors who sell goods in the market. Why do you have to find some "bad anchors"? Are you looking for trouble for yourself?

?

From the perspective of "bad anchors", no manufacturers or brands are asking them to bring goods, and they are just selling things... This is how many celebrities or internet celebrities suddenly disappear after a period of live streaming.

The reason lies.

Peak popularity: 24,000

Li Chuan: "The last 1,500 orders!"

"Um."

However, the sales of this heated mattress was as expected before. It sold for more than a minute and only sold more than 400 orders.

He originally did not intend to sell this IQ tax product, but the manufacturer of this mattress is his old cooperative brand, Xigravity, which is the brand of air fryer and wall breaker that he often sells.

"For the next product, I have prepared a piece of clothing for everyone. Is it going to be the New Year? The new year and the new atmosphere are the best, and it is also time to change into new clothes."

Li Chuan said, clapped his hands and said, "Go to model!"

"Oh, I really have sex with you... Forget it, I'll cut you another 30! 269! Is that OK?"

【West Lake Longjing!】

"I believe everyone has heard of West Lake Longjing, and there should be a lot of them. I'll introduce it briefly."

The "pure commission model" is the mainstream of the live streaming industry in the future. Because of the few troubles and low risks, it is very popular among all parties... By 2022, many top live streaming anchors have also given up the pit fee and adopted the "

Pure commission model” cooperates with manufacturers and brands.

They opened their premiere on TikTok on January 11, the day before the "Taobao New Year's Festival".

After collecting the pit fee, he has to sell it. Not only does he have to sell it, but he also needs to introduce it very carefully. Even if he encounters situations such as the product cannot be sold, the audience is disgusted, and the popularity is lost, he has to grit his teeth and sell it. There is only one reason-

He collected the money.

Not only that, the three words "IQ tax" are also being used in the barrage, and the popularity of the live broadcast room has also decreased a lot.

Thinking of this, he decisively gave up the income of "pit fee" and adopted the "pure commission model".

【Get on the bus!】

In later generations, from 2019 to 2020, chaos in the live streaming industry has frequently occurred, exposing many scandals, a large part of which are the brands that are asking the anchors for trouble.

Li Chuan patted the gift box on his hand and said, "Tea is a very good choice."

【Get on the bus!】

Li Chuan doesn't believe in these, so he doesn't want to sell them.

“…”

Average customer unit price: 67.5 yuan

On the day of the premiere, the company invested 112,000 yuan in paid traffic on them, accounting for about 70%. If this part is eliminated, the average popularity of Zhou Linlin and Wang Yuting is actually only three to four thousand, and the total sales will also decline.

To about half a million.

Li Chuan is now in one step and has entered the mainstream of the future ahead of schedule.

When Li Chuan first saw this product, this sentence popped up in his mind.

But the boss of Xigravity took the initiative to give a profit margin of 60%, and begged him for a long time, and almost knelt down to him in the end.

Average popularity: 11,000

50 million, 6%, the actual gain is less than 3 million; more than 30 million, the profit margin of about 30%, the actual gain is nearly 10 million, which one is better?

Obviously the latter!

What is the purpose of live streaming sales?

make money!

An ordinary mattress, where a person lies on it, covers it with a quilt, and stays for a while, it can also be automatically heated... In this way, is there anything necessary to have the function of "self-heating"?

‘Isn’t this pure IQ tax?’

This heated mattress is a new product launched by Xigravity at the end of last year. It is still in the market creation stage. They have a very loud slogan, saying that they want to "subvert the market."

Meng Meiqi was stunned when she heard this, then blushed, lowered her head, and stopped talking.

Meng Meiqi nodded and said, "I have heard of it, but I haven't drunk it... I don't like drinking tea very much."

【???

During the Taobao New Year Festival, although Li Chuan sold a product for 50 million, he sold Wuliangye. Wuliangye is a famous wine with a high unit price and is easier to sell. Although the sales volume has reached the highest, he actually made not much money.

After all, the profit margin is only 6%.

"Okay, let's not say much nonsense. The official flagship store of West Lake Longjiang is priced at 399. You can take a look. This is the picture we took on a cat."

Wang Chengyong: "Thirty thousand orders are available!"

There is no charge for pit fees. He can sell all the goods if he wants, and he can't sell them if he wants, and he can also say he can withdraw them if he is halfway through the sale. But once he collects pit fees, he can't be so willful.

"If you don't like drinking tea, you love drinking milk tea, right?" Li Chuan said with a smile on his lips.

【Can't be a big deal!】

Wang Chengyong: "It's gone."

Many celebrities or internet celebrities charge pit fees and do not sell them, or sell them in a very bad way... In a more famous case, Shanji Ge collects 500,000 pit fees and ends up selling only 5,000 yuan;

Host Wang charged 100,000 yuan in pit fees, the return rate reached 76.4%, etc. As soon as such news broke out, they basically cut off their live streaming and selling goods.

Heated mattresses, as the name suggests, are mattresses with heating functions, which include two modes: electric heating and self-heating.

"Sure enough, there are many people who know it, yes, this is West Lake Longjing!"

After all, Zhou Linlin and Wang Yuting are the premiere, and it is on Douyin. It is appropriate for the company to provide some support.

If the share of the operation personnel is excluded, the net profit will be around 110,000.

Although the theme of this live broadcast is "New Year's Goods Festival", he cannot always sell New Year's goods, daily necessities, etc., and he still has to sell them.

Li Chuan's sudden turn caught the staff of the center console off guard. The excited background music rang out after two or three seconds.

Wang Chengyong: "It's ten thousand orders!"

Zhou Linlin and Wang Yuting were able to do this mainly because of their relatively high conversion rate.

The conversion rate of 2.5%, which was much beyond Li Chuan's expectations.

You know, when he first sold goods on Douyin, the conversion rate was only 1.7%. Zhou Linlin and Wang Yuting did better than him in this regard.

Li Chuan also felt that the pair had a better future, so he pulled them to his live broadcast room and planned to increase their popularity and support them.

(End of this chapter)