This celebrity is too rich

Chapter 181 Entrepreneur

There are a lot of comments like this, accounting for about a quarter of them.

Li Chuan browsed for a long time but found no traces of the tissue behind it.

The lack of a behind-the-scenes organization means that this is a spontaneous action of netizens.

This is a very dangerous signal, which indicates that the social opinion of "Mr. Sen" is deteriorating.

‘Why is this happening?’

Li Chuan frowned.

He thought for a long time and felt that the problem was most likely to appear in his identity.

Before the twelfth episode of "Star Detective Season 4" was broadcast, his popularity was already very high: in the live streaming industry, he was in the limelight and even faintly overshadowed Sister Ya; in the entire Internet celebrity industry, he was in the forefront, and few people were better than him.

After the twelfth episode of "Star Detective Season 4" was broadcast, he became popular with the word "routine" and successfully became popular. He gained extremely high attention across the Internet. While gaining a large number of fans, his popularity and influence have also been further increased. Now he is no less popular than that of first-tier stars.

The most successful person in China to develop "founder IP" is Li Chuan's old boss, Alibaba.

When Li Chuan hung up the phone, the waiter just delivered the lunch.

‘Donate money and materials, you can’t do it casually. Recently, no natural disasters have occurred in China. If you want to donate, you need to consider it carefully.’

'If you do this, it's better to set up a public welfare fund directly.'

This is an objective reality, and it is not possible to admit it.

'But if a public welfare fund is established, will it be called "tax avoidance"?'

To put it, I have to thank He Jiong.

What should I do if I don’t become a scientist?

star?

Although Sanmu Media is engaged in the Internet celebrity industry and is very different from traditional industries, in terms of asset scale, Sanmu Media is not weak at all, and can even be said to be "very strong".

The more Li Chuan thought about it, the more headache he had.

As an entrepreneur, Mr. Sen has a foothold, a consistent personality, and a certain social and public opinion foundation. Overall, the feasibility is still very high.

During the discussion, Yu Jie put forward several constructive opinions.

After his "true identity" was exposed, the nickname "Sen President" was completely confirmed.

After packing up, the two of them had lunch in the living room.

Secondly, Mr. Sen's personality is quite consistent.

Thinking of this, Li Chuan was quite excited.

After putting on her makeup, she went to the living room outside, called the hotel front desk, and ordered a lunch.

Li Chuan felt that he could use this to fully announce his boss's identity.

In terms of operating efficiency, Sanmu Media's profits are more than many listed companies; in terms of development prospects, there is nothing to say. The development of live streaming goods has not yet really exploded.

Mr. Sen is a top student who graduated from Zhejiang Province. Although he is an internet celebrity, he is different from ordinary internet celebrities. He is a highly educated internet celebrity.

After the phone was connected, Li Chuan began to assign tasks to Yu Jie.

For Li Chuan, he will still have to live streaming and sell goods in the future. The label of "Internet celebrity" cannot be removed no matter what... He cannot give up the great "money" path of selling goods in the live streaming because of this.

‘How many Hope Primary Schools should be built?’

【…】

[Why should he be called "Mr. Sen"? What does he do?]

Mr. Sen has just become popular now, and this kind of gossip information is relatively marketable. If it is published, it should gain a lot of attention.

However, he was not going to do so.

Using this as a basis, his transformation into an "entrepreneur" was a natural result.

[Mr. Sen is only in his early twenties, so young he is the boss?]

Mr. Mori promotes his role as the "founder of Miki Media". Miki Media can also use the title of "Mr. Mori" to increase its popularity and influence. The two can be combined with marketing to achieve the effect of "1+12".

The most typical representative of "entrepreneurs" is Jobs, the "father of Apple".

It is definitely not possible to control comments. It can solve temporary dangers, but it cannot change the general public opinion. It is impossible to fundamentally solve the problem by means such as controlling comments.

Thinking of this, Li Chuan had already made up his mind.

With Miki Media, his identity as an "entrepreneur" has a foothold, which is particularly critical.

He Jiong gave him a nickname called "Sen President". After two consecutive episodes of "Star Detective", the nickname gradually spread, especially after the twelfth episode of the show was broadcast, "Sen President" was completely out of the circle.

The specific operation method... you can start with the nickname "Sen General"!

After the twelfth episode of "Star Detective Season 4" was broadcast, many viewers knew that Mr. Mori had a nickname like "Mr. Mori". With this nickname, they could easily judge that Mr. Mori was a boss.

A phone call, it took more than an hour.

A person with a low social status has such a high reputation, such great influence, and has made so much money. Many people feel dissatisfied with it and will have thoughts like "why" and "he is not worthy" in their hearts.

This type of operation is very common, it has a professional term called "founder IP".

This is the root of the problem.

What is "converting identity"?

As the name suggests, it means changing one's identity.

Now Sanmu Media has a net asset of 400 million to 500 million, and if it is valuation, it will be at least 1 billion to go up.

After hearing this, Li Chuan felt it made sense, so he nodded in agreement.

Mr. Mori and Miki Media can achieve similar results if they operate well.

"Company Boss" just start a company and do some business, without considering anything else.

Although Li Chuan cannot change his identity as an internet celebrity, he can add another layer of identity based on the Internet celebrity identity.

"Entrepreneur" does not mean "company boss", there are essential differences between the two.

For example, he can do a free live broadcast to help farmers sell agricultural products; in addition, he can donate money and materials to charity organizations and shoulder his sense of social responsibility... These actions can gain favorable impressions.

"Entrepreneurs" are different. In addition to starting a company and doing business, "entrepreneurs" must also make certain contributions, have a certain sense of social responsibility, and be recognized and accepted by the government and the general public.

Needless to say, Jobs' contribution has changed the world's trends and people's lifestyles, and has been sought after and admired by business people all over the world. The word "entrepreneur" is well deserved.

At this moment, he deeply felt that the road to becoming an "entrepreneur" would be very long and difficult.

He elaborated on his thoughts and plans in detail, and then the two discussed it again.

It is actually quite easy for Li Chuan to be a star.

The main task now is to promote Mr. Mori's identity as the "founder of Miki Media".

Many netizens who have not known or are not familiar with Mr. Sen before, but are particularly curious, often post similar comments online.

If you can succeed, it can also solve the problem to a large extent.

He closed his eyes and began to analyze the feasibility of "being an entrepreneur by himself."

'This is OK, but it's too troublesome. Jian Hope Primary School needs to inspect in advance, select a location, and communicate with the local government. The process is quite cumbersome... If you do it, you need to have a team specifically responsible for this matter.'

An entrepreneur, the more famous he is, the more influence he earns, the more money he earns, not only will the public not be dissatisfied with him, but will instead think that he is powerful and capable, and may even become his fans and believers, just like Ma Yun and Buffett.

Furthermore, Mr. Sen’s social opinion has a certain foundation.

However, there is a set of compromises in this matter.

Therefore, it is meaningless to be a star, and the cost-effectiveness is too low.

The word "Internet celebrity" is negative in today's social public opinion and has a relatively low social status.

Sanmu Media can also use this to enhance its brand influence.

Of course, these are all later stories.

If he doesn’t become a scientist or a star, what else can he do?

entrepreneur?

Li Chuan's eyes suddenly lit up.

"Master Sen" contains the word "Master Sen". If you call it too much, others will think that he is a "boss". This subtle influence is very effective... Nowadays, most people in the entertainment industry call him this, and there are many people who call him "Master Sen" among fans.

However, he is just an internet celebrity.

When I hung up, it was already twelve:30 noon.

[What does Mr. Sen’s company do? Does anyone know?]

However, most of the audience are actually unaware of which company Mr. Sen is the boss and what industry he is in and what industry he is in.

Li Chuan said intimately, and immediately found his cell phone and called Yu Jie.

‘…’

[Isn’t he an internet celebrity anchor? Or the boss of the company?]

The three words "entrepreneur" are positive in today's social public opinion and have a relatively high social status. At least they are much stronger than identities such as internet celebrities and celebrities.

When Li Chuan was still reading comments on Weibo, Wu Jinyan was already dressed, got up, sat on the table next to him, and started putting on makeup.

The problem has been found, how to solve it?

This is the compromise method. The core idea is: add an additional profession with high social status and hedge against professions with low social status to achieve the goal of "strengthening one's social status".

Two days ago, he just became popular because of "Star Detective". There are still many entertainment companies looking for him. As long as he is willing, he can enter the entertainment industry and embark on the road to becoming a celebrity at any time.

‘For free live broadcasts for farmers, you need to plan carefully. It is definitely too late to choose products before the New Year. It’s better to wait until after the New Year to find another opportunity.’

After taking the first step, there is still a second step.

Internet celebrities have low social status and scientists have high social status, but what if they are an Internet celebrity scientist?

Internet celebrity scientists definitely give people a lower impression than real scientists, but they don’t know how high they are compared to ordinary Internet celebrities.

Today, Sanmu Media has a very strong asset scale, but its popularity and influence are not high. In the eyes of many outsiders, Sanmu Media is just a medium-sized MCN institution and is not particularly large.

Changing identities is not that simple, especially those Internet celebrities who have become famous have basically fixed labels from the moment they enter the public eye. It is very difficult to get rid of them.

The account "Mr. Sen" was established from the beginning as a "rich generation". Later, it transformed into live streaming and selling goods, but did not completely give up.

For example: Internet celebrities and scientists.

However, he was not too happy too early. High feasibility does not mean that he will succeed. It depends on how to do it.

If the social status of an internet celebrity is low, then he will no longer be an internet celebrity and will do a profession with a high social status. Isn’t the problem solved?

For example, Yu Jie proposed: You can use his education to do something.

Although the social status of celebrities is higher than that of internet celebrities, it is not much higher. In today's society, there are many people who are unhappy about celebrities. The public's tolerance for celebrities is also very low, and it is not much higher than that of internet celebrities.

The best way to fundamentally solve the problem is to change your identity.

‘Oh, forget it, don’t think about that much, let’s start step by step.’

First of all, he is the boss of Sanmu Media.

When this matter is finished, Li Chuan’s first step to become an "entrepreneur" will be taken.

The relationship between Ma Yun and Alibaba is unknown to everyone in the country... Ma Yun gained great popularity and influence at home and abroad with the identity of "Alibaba founder"; and Ma Yun's personal charm and influence were ultimately fed back to Alibaba's stock price and gained tangible benefits, which is the role of "founder IP".

He couldn't do the matter of "finding marketing accounts and posting gossip videos or articles" by himself and had no time to do it. Leaving it to Yu Jie is the best choice.

Therefore, "changing identity" does not work for him.

From this point of view, entrepreneurs are undoubtedly the most suitable choice!

It is not that easy to become an "entrepreneur".

Wu Jinyan came in and asked him to have dinner, and he quickly got dressed, got up, and washed up.

At the right time, Wu Jinyan had already left the room.

If the attention is not enough, Li Chuan can add fuel to the fire and strive to make most netizens familiar with his "true identity" in a short period of time.

Using this as a prelude, the subsequent hype and publicity will not appear particularly abrupt and the audience will be more likely to accept.

‘Set a team within the company to specialize in charity?’

The specific operation method is: find a batch of marketing accounts, and "reveal" Mr. Sen in the form of videos or articles. The title can be taken as [A young man is a billionaire, and Mr. Sen's true identity was exposed!], [An internet celebrity was actually called "Mr. Sen" by a group of celebrities. Who is Mr. Sen?], [Entrepreneurship during college, assets of tens of millions, buying luxury cars, and matching watches, and now he has become a billionaire: revealing Mr. Sen's entrepreneurial path], etc.

Promoting this point and distinguishing Mr. Sen from ordinary internet celebrities can effectively enhance the public's perception of Mr. Sen. In the future, the public will be more likely to accept Mr. Sen's identity as a "boss"... After all, people with high education have the ability, which is almost a consensus among humans.

Li Chuan is engaged in the Internet celebrity industry and cannot be as great as Jobs, but he can also make his own contributions.

Of course, this is just easy to say.

What kind of profession does Li Chuan want to add?

It is impossible for a scientist. It is just an example. He does not have this talent. If he insists on pretending, he can fool him for a few days, but he will definitely be exposed in the end.

【What is Mr. Sen’s company called?】

Afterwards, Li Chuan left the hotel.

He drove back to the company, took some things, then returned to the hotel, checked in, and rushed to Xiaoshan Airport with Wu Jinyan.

The plane at 3:30 this afternoon: Flying to BJ.

Li Chuan went here to deal with Wu Jinyan's contract matters.

(End of this chapter)