This celebrity is too rich

Chapter 201 Annual Meeting (II)

Some people may ask, why is Tongbaobao the only short video expert in Sanmu Media with a large number of advertisements and business needs?

The reasons are roughly as follows:

Sanmu Media currently has only five short video experts, four short video experts’ accounts, namely: Tong Baobao, Wu Jinyan, Xueer (Zhou Mengxue), and Crazy Little Brother Yang (Big Yang and Little Brother Yang, two brothers).

Wu Jinyan has not participated in live streaming and her account’s preliminary planning is mainly for shooting short videos and short dramas, so she is temporarily classified as a “short video expert”.

Wu Jinyan’s purpose of filming short videos and short dramas is to increase fans and change her personality, and she will not use this to monetize her account… There is only one way to monetize her account, that is, live streaming and selling goods.

Therefore, Wu Jinyan has no advertising and business needs.

Xueer, Zhou Mengxue, wanted to take advertisements, but she was too small and had less than 100,000 fans, and no advertiser could like her.

The Ministry of Commerce has also tried to recommend Snower to advertisers, but there was no result.

Crazy Brother Yang, the number of TikTok fans has increased to more than 6 million.

They are big enough to receive a lot of advertisements, but the two brothers, Xiao Yang, have been a little "unprofessional" recently... They opened a hot pot restaurant in Hefei and went to do restaurants across the border.

Having said that, the main energy of the two brothers, Brother Yang, is currently in the hot pot restaurant, and they have not received an advertisement in two or three months.

There are 126 entertainment anchors... This number is somewhat unexpected.

From this point of view, it can be seen that the two brothers of Xiao Yang have devoted themselves to the great cause of "hot pot restaurant", and they seem to have lost interest in the things on the Internet.

This is a set of concepts based on Li Chuan's personal perspective. If you start from the perspective of Sanmu Media, the Crazy Brother Yang will grow into a super big internet celebrity, which will have great benefits.

Li Kun is the top entertainment anchor on Douyin. He has a lot of traffic and often looks for him. Li Kun usually focuses on live broadcasts and does not like to answer advertisements, but he still answers... Some time ago, at Wu Wenfan's strong request, Li Kun took on an advertisement and made 80,000 yuan.

Today, Sanmu Media has completely turned to the live broadcast business and no longer recruits and cultivates short video experts.

Unlike Li Kun, she will always be welcomed by any advertiser. Moli has to broadcast live every day, and the duration is full, six hours is considered small, and eight hours is the norm... However, no matter how busy she is at work, she can always take time to complete the advertising shooting task... To put it nicely, such people are workaholics, working hard and diligent; to put it bluntly, they are financial fans, and as long as they have the opportunity to make money, they will never let them go.

Li Chuan knew this very well, but he didn't say anything.

Therefore, Li Chuan decided to set up a team for Tongbaobao after the New Year... Tongbaobao is now a big internet celebrity and is qualified to set up a team separately.

After the reform after the New Year, the administrative department's responsibilities were added: assisting the operation department and relevant teams in connecting advertising and business resources, and the original complicated work was a little bit aggravated.

People who are just starting a business cannot listen to the words of "giving up". Anyone who wants them to give up may turn their backs on them... Some of the more stubborn ones cannot even pull back. If they hadn't hit the head and were bleeding, they would not have woken up.

The social status of Internet celebrities is relatively low. The better Mr. Sen develops, the greater the resistance of society to him.

The two brothers, Xiao Yang, have absolute talents in short videos and live broadcasts. Such people can evolve into a super internet celebrity in minutes by giving some resources and cultivating them.

The Ministry of Administration also needs to expand after the New Year.

Why?

Because of the growth of Crazy Brother Yang, he can help him improve his social status.

At the end of December last year, when Douyin Live was just fully opened, Li Chuan issued a mandatory task to the second, third and fourth groups of operations: before the end of January, each group will recruit at least twenty anchors, otherwise a part of the year-end bonus will be deducted.

Therefore, whether from Li Chuan’s personal perspective or from the perspective of company development, the growth of Crazy Brother Yang is extremely beneficial.

However, to this day, things have changed a little.

Nowadays, Li Chuan is not only no longer afraid of the growth of crazy brother Yang, but also hopes to see this scene happen.

However, Li Chuan was not satisfied with the current model. He felt it was too messy. The departments were somewhat unclear about rights and responsibilities, which easily left employees the opportunity to cheat.

Li Chuan’s plan was to wait until the hot pot restaurant of Brother Yang and his brothers went bankrupt before he could go over to persuade and guide him.

However, although the goal has been set, the specific cultivation time has not been determined yet.

Mr. Sen has grown up, not only becoming the top player in the live streaming industry, but also becoming the ceiling of the entire Internet celebrity industry... It is difficult for Crazy Brother Yang to surpass such a rank.

After returning from rebirth, he knew very well the development potential of the two brothers.

If Crazy Little Brother Yang grows into a super internet celebrity, then he can promote it with the identity of "Crazy Little Brother Yang boss"... After such a wave of publicity, wouldn't his identity as an "entrepreneur" be even more convincing?

Because this is done when their commercial value has not been fully developed!

Of course, this is limited to newcomers and small transparent people.

Some time ago, their hot pot restaurant opened and even called Li Chuan... They wanted to invite Li Chuan to help, but Li Chuan was recording "Star Detective" in Changsha at the time, so he didn't have time to rush over, so he was not invited.

Therefore, in addition to serving Tong Baobao, the Ministry of Commerce also has to provide assistance to anchors like Li Kun and Moli. It still has a lot of work and won’t have nothing to do all day long.

If the commercial value of the account "Crazy Little Brother Yang" is fully developed, the profit it creates may have to be several times higher.

After the hot pot restaurant opened, the video update frequency of Brother Yang and his brothers has been restored a lot, but most of them posted jokes with hot pot restaurants as the theme... This kind of video is actually an advertisement. They want to attract customers for their hot pot restaurants in this way.

Zheng Lingfang and a female college student who had just graduated, and the old and new combination worked very well. The two of them handled the company's financial situation in an orderly manner and the work was not particularly heavy.

If a big internet celebrity is willing to join Sanmu Media, no matter whether the other party is a short video expert or an anchor, he will welcome him with both hands if he does not touch certain bottom lines.

Why do you say so?

What does such a large sum of money mean to Sanmu Media?

Well, it means a lot of money!

The company's other short video experts and anchors are the same. All their affairs will be under their own operating team, including connecting with advertising and commerce. The administrative department can assist, but it does not bear the main responsibility.

"One hundred" is not a "big mark" at all, and it is not difficult to break through. The final result not only achieved "One hundred", but even exceeded one quarter.

After the establishment of the "Tongbaobao Team", all her affairs will be under the responsibility of the team. If she encounters a situation that cannot be handled, she can seek help from the Executive Department, but the Executive Department only plays an auxiliary role, and the main work and responsibilities are all under her own team.

This made Li Chuan helpless and also felt a big surprise.

However, Yu Jie is too busy at work and has to write scripts recently, so he doesn't care about her at all. Moreover, he is specifically responsible for a short video expert, and is not what the operations director should do.

Two billion profits are high?

High, but not high for Crazy Brother Yang.

Of course not!

The two brothers, Xiao Yang, did suffer losses to him, but he didn't care about this loss.

The specific reform measures are to abolish the Ministry of Commerce and merge the relevant businesses into the Ministry of Administration. Chen Chen was transferred to the Ministry of Administration and served as the supervisor. The remaining two employees of the Ministry of Commerce were transferred to the Ministry of Administration and the other was assigned to the upcoming "Tongbaobao Team".

Li Chuan believes that he won’t wait too long, and it is estimated that there may be “good news” in another month or two…

There are millions of internet celebrities, what a joke, I won’t accept such people, and there is a problem with my pure mind.

Note that it is profit, not sales.

Advertising and business are not the patents of short video experts. The anchors with relatively high fans can sometimes receive some advertisements and business, such as Li Kun and Jasmine.

The company has a total of four short video experts accounts, Wu Jinyan does not do advertising or business; Xueer (Zhou Mengxue) wants to do it, but can't do it; Crazy Brother Yang is "not doing his job" all day long, busy with the little things about his own hot pot restaurant... Therefore, the only short video experts account that has a lot of demand for advertising and business is left with "Tongbaobao".

The Finance Department has not expanded, and there is no need to expand.

Mr. Sen is no longer lacking in fame, but what he lacks is social status.

If a short video expert with tens of millions of fans wants to join Sanmu Media for free, will Li Chuan refuse?

In 2022, Crazy Brother Yang is an absolute top producer. If they are broadcasting normally, they can generate about 2 billion profits every year!

Assistant...The company now has four assistants, namely Li Chuan's assistant - Zhu Chenwei, Wu Jinyan's assistant - Zhu Xiaomin, and the two assistants who had arranged for the two brothers of Xiao Yang before... There is nothing to say about this.

The administrative department has a complicated job, including employee attendance, human resources management, formulating company rules and regulations, company environmental sanitation management, procurement and maintenance of office supplies, daily reception of guests, follow-up and supervision of special work, handling of relevant documents, coordination of the work of various departments of the company, assessment and summary of various departments of the company, building corporate culture, etc., are all the scope of responsibilities of the administrative department.

Because the two brothers, Xiao Yang, are not stable enough, they have just opened a hot pot restaurant and are currently in the entrepreneurship stage of their passion... At this time, Li Chuan ran over and said to them, "Hey, don't do hot pot restaurants, follow me to do live streaming and sell goods." It would be strange if they could listen.

Thinking of this, Li Chuan has already listed the crazy little brother Yang as a key training goal.

This is also the reason why the Ministry of Commerce has become a "Tongbaobao Private Team".

Later, after a while, he went to the operation department to inspect and found that the recruitment progress of anchors was much faster than he thought... At that time, he was optimistic that the number of company entertainment anchors would be expected to break through the "one hundred" mark before the end of the year.

Thinking of this, he decided to carry out some reforms after the New Year.

After the two brothers, Xiao Yang and his brothers failed to start their own business, there will be a period of trough period, and their lives will enter a very confused stage as a result... At this time, Li Chuan fell from the sky and pointed out to them the bright path of "live streaming and selling goods", which will have a very good effect.

However, it turned out that he was still a little cautious.

There are 5 short video experts, which have been introduced before.

Their hot pot restaurant, from store decoration to employee recruitment, from opening preparations to late operation, both brothers do it themselves... This incident involved too much energy, resulting in the frequency of their video updates being reduced a lot.

Although Li Chuan insists on taking the live broadcast route, it does not mean that he wants to kill him with one blow and he will not leave any room for flexibility.

Of course, the "private team" is just a joke, and the Ministry of Commerce does not really serve Liu Xintong alone.

Tong Baobao has no team yet, and her affairs have always been jointly responsible by Jie and the Ministry of Commerce.

The general manager, Li Chuan, has nothing to say.

In order to solve this problem, Li Chuan has always wanted to add the identity label of "entrepreneur".

The plan has been decided, and now the hot pot restaurant of Brother Yang and his brothers will go bankrupt.

In addition to employees, Sanmu Media also has short video experts and anchors.

Li Chuan was a little afraid of this in the past. He was afraid that the crazy brother Yang would grow up too fast and would overturn his position and affect his position, so he secretly used his means to suppress him.

However, Li Chuan believes that Chen Chen can carry it... After half a year of training, Chen Chen has long been different from the past, so adding some burden to her is nothing.

This was not intentional delay by Li Chuan. Deep down, he wanted to cultivate crazy brother Yang immediately, but he could not do so because the time was not yet ripe.

The above is the staff composition of Sanmu Media in terms of employees.

Once the explanation is made, the two brothers of Xiao Yang will not only be grateful to him, but will also show their own enthusiasm in the new career of "live streaming and selling goods"... This result is the most perfect.

126 entertainment anchors, the specific allocation situation is as follows:

Operation group: 3 people;

Operation Group 2: 35;

Three groups of operations: 33;

Four groups of operations: 34;

Five groups of operations: 21.

The number of anchors operating a group is the smallest. This is not because they are not working hard, but because Li Chuan had previously been in order to ensure that Li Kun's live broadcasts were not a problem, and to maintain the balance between the groups, he explicitly prohibited them from recruiting anchors... Although the number of anchors operating a group is small, the quality is relatively high. Li Kun alone is enough to kill everything in seconds.

The second group of operation, the third group of operation, and the fourth group of operation, the number of anchors is similar, and the distribution is relatively average.

The number of anchors operating the five groups is relatively small, because they have been established for a short time, only more than twenty days... Considering that the group has just been established and it takes some time to get in, they can recruit 21 anchors within more than twenty days, which is already a very good result.

(End of this chapter)