This celebrity is too rich

Chapter 202 Annual Meeting (Three)

There are 4 e-commerce anchors, divided into 3 groups, the situation is as follows:

Mr. Sen: Li Chuan;

Wu Xiaobai’s amusement park: Wu Xiaobai;

Spicy girl: Zhou Linlin, Wang Yuting.

"Live streaming and selling goods" is the biggest trend in the next few years. Li Chuan knows this well, so he has always set "e-commerce live streaming" at the top of the company's strategy, and its importance is far higher than "entertainment live streaming".

However, the development of e-commerce live broadcast business is not worthy of its high status. After a few months, there are only three groups of e-commerce anchors... In the eyes of some people, Li Chuan is just "just saying nothing" or "just thinking not doing it". This is not a "e-commerce live broadcast" as "the first priority of the company's strategy", but it is clearly a small and transparent business that is optional.

It is understandable that some people think this way. After all, there are too few anchors selling goods in Sanmu Media, only three groups.

However, if these people know Li Chuan’s strategic plan, they may change their minds.

Li Chuan has never ignored the e-commerce live broadcast business. He wants to take the opportunity of "live streaming to sell goods" and make a lot of money and make himself a top rich man... This is a plan he has set from the beginning, and it has not changed now and will not change in the future.

In the past few months, the reason why he did not develop e-commerce live broadcast business or deliberately developed slowly is because he wanted to let himself grow first.

Now Mr. Sen has a completely stable position and an initial strategic plan has been reached. It is time to make some changes.

According to the contract signed by Latian Girl, the company can get 80% of the profit share, which is 821,000.

(6368.3 - 4133.1 = 2234.9)

The smooth implementation of the strategic plan also made him rewarded.

Li Kun is the top entertainment anchor on Douyin and a full-time entertainment anchor on Douyin. There are only ones that count on one, but there are almost no ones who don’t know him. How many young anchors dream of wanting to have a single tweet with him, but they don’t have the chance.

5% is already a lot. With this as support, the company's entertainment live broadcast business will instantly turn losses into profits... At that time, the company will further expand its operation team and recruit more anchors to join, and the entertainment live broadcast business will be bigger and bigger like a snowball and make more and more money.

However, plans cannot keep up with changes.

The last time Li Chuan met Zhou Mengxue was when she was with Wu Jinyan. At that time, her number of TikTok fans was only 73,000. Now just one week has passed, and her number of fans has nearly doubled!

When Li Chuan saw this data before, he was quite surprised because Zhou Mengxue had been filming videos for several months before, and her fans' growth has not been ideal... Three months, sixty videos have only increased by 73,000 fans. Why did it suddenly increase by more than 60,000 fans after a week?

Wu Jinyan: There are currently 3 videos released. As of 12 noon today, the number of TikTok fans has reached 3.326 million.

In the third video posted by Wu Jinyan, there is a supporting actress who is played by Zhou Mengxue. In the title of the video, Wu Jinyan deliberately @ed Zhou Mengxue’s Douyin account (Snower). In addition, Zhou Mengxue also posted a photo with Wu Jinyan on her Douyin account, which received more than 100,000 likes.

After the New Year, Sanmu Media will be established for half a year. At that time, they can apply to become a content-level MCN institution on Douyin. If the application is successful, the commission will become 60%, an increase of 5%.

In addition to Li Kun, the remaining 125 entertainment anchors in the company contributed 22.349 million yuan.

Entertainment live broadcast business is this model, and e-commerce live broadcast business is the same.

Sanmu Media is an MCN institution, and its main source of performance is the company's sales anchors, entertainment anchors, and short video experts.

This is because Liu Xintong does not have live broadcast tasks. Her daily job is to shoot videos. If she doesn’t shoot videos one day, it’s like she has a rest.

Before, Tong Baobao posted a video a day, but after she became larger, she changed to post a video a day two or three days... Her frequency of posting videos is relatively fast compared to "millions of internet celebrities".

The company has five short video experts and four accounts, and its performance is as follows:

41.331 million is Li Kun’s total flowing water, but not the pure flowing water.

If the Internet celebrity industry wants to develop rapidly, it is necessary to have a flag-carrying person who plays a good leading role in the middle.

Before Li Kun premiered on Douyin, Li Chuan instructed Yu Jie to prepare 2 million paid traffic for Li Kun... After spending more than ten days, the 2 million paid traffic was not bought again, because at that time, Li Kun's traffic had basically stabilized. The company usually sent an account in and browsed a few carnivals, and there was no need to pay to buy traffic anymore.

Latian Girls have never invited guests or rented the venue, so 1.026 million is their profit.

As of yesterday, the company has spent a total of 10.268 million in Li Kun's live broadcast room (actual loss is 2.567 million).

Mr. Sen grew from a live broadcast novices to the top of the live broadcast industry. Although the process was a little tortuous, there were no major problems and the development was relatively steady.

According to the contract signed by Wu Xiaobai, the company can get a 70% profit share, which is 26.825 million!

Latian Girl has only broadcasted three live broadcasts, creating a total of 3.133 million sales.

It is no exaggeration to say that as long as Li Kun does not collapse, Sanmu Media's entertainment live broadcast business will not collapse... Not only will it not collapse, they can also develop rapidly under the name of Li Kun; and once Li Kun collapses, although Sanmu Media's entertainment live broadcast business will not go bankrupt directly, it is basically unlikely to develop rapidly.

At the beginning, in order to support Li Kun to become the leading entertainment anchor, the company specially arranged multiple accounts to send gifts in Li Kun's live broadcast room to create momentum and signs... In the early stage of Li Kun's live broadcast, the company invested a lot in this area, and it gradually decreased, but it never stopped.

Tong Baobao: Currently, 73 videos have been released. As of 12 noon today, the number of TikTok fans has reached 16.471 million.

The company can extract 10% from it, which is 3.106 million... This number is not small, but the cost invested in Li Kun has not been recovered.

As the "flag-carrying" of Sanmu Media Entertainment's live broadcast business, how important is Li Kun?

Who is the "flag-carrying" of Sanmu Media's e-commerce live broadcast business?

Mr. Sen, that is, Li Chuan himself!

Therefore, he must first support himself, and then consider recruiting and cultivating other live-streaming anchors after his personal status has stabilized.

The same is true for Wu Jinyan. When he recruited Wu Jinyan, his status was almost stable. Moreover, Wu Jinyan is a popular star, and the opportunity is too rare. No matter what, he would never miss it.

Wu Jinyan's first video, the official announcement video, was filmed by Li Chuan for her; the two videos in the next were filmed by Zhu Xiaomin for her.

Mr. Sen's average profit margin for commodities is 32.6%, creating 383 million revenue... After deducting the messy fees such as invitations and leasing venues, the final profit is 376 million!

Wu Xiaobai has broadcasted 51 live broadcasts in more than two months, generating a total of 107 million sales.

At first, Li Chuan thought it was Zhu Xiaomin's credit, because Zhou Mengxue did not return to Hangzhou City with him, but stayed at BJ. Therefore, he handed over the task of "shooting videos for Zhou Mengxue" to Zhu Xiaomin... He thought it was Zhu Xiaomin who helped Zhou Mengxue shoot a video, which made a big fuss.

4133.1 ﹣ 1026.8 = 3106.3

The pure flow of water created by Li Kun is 31.063 million.

According to his initial plan, at this stage before the New Year, he was not going to recruit any host of goods... He wanted to concentrate all the energy of the e-commerce department on him alone to ensure his rapid, healthy and stable development.

In this case, the employees of the Operations Department, under the banner of "Mr. Kun", said, "Mr. Kun is the anchor of our company. If you join our company, you will have the opportunity to connect with Mr. Kun. If you are lucky, you may become Mr. Kun's apprentice." Once you say this, the outside world will naturally respond.

However, she was not in a hurry either.

Li Chuan plans to vigorously recruit and train hosts after the New Year.

The entertainment live broadcast business will not start to make efforts until after the New Year.

These two actions helped Zhou Mengxue soar to more than 60,000 fans in a short period of time.

In addition to the "Sun Don't Set Live Broadcast Room" mentioned earlier, he is also planning to recruit some experienced, capable and basic live streaming anchors, just like Wu Xiaobai.

After all, the company's entertainment live broadcast business has not been in development for a long time and is still in the investment stage... He has never expected that the entertainment live broadcast business can turn losses into profits before the New Year.

Li Chuan was already quite satisfied with this result.

Now Tongbaobaby basically maintains the rhythm of "shooting a store visit video every week and receiving an advertisement". Her store visit video quotation is around 260,000 yuan, and her advertising quotation is around 280,000 yuan, which can generate two or three million yuan in revenue every month.

The content of the latter two videos is relatively simple, both of which cater to some of the more popular jokes on Douyin recently... Although this kind of video is not novel, it is not low in popularity. Both videos have received more than 30 million views and a large amount of exposure has made Wu Jinyan's Douyin fans easily exceed 3 million.

The company invested in Li Kun not only the 10.268 million yuan spent in the live broadcast room, but also 2 million yuan in paid traffic.

For example, Sanmu Media’s entertainment live broadcast business.

According to the contract signed by Liu Xintong, half of it belongs to the company, and the remaining half will be divided by her, business and operation, and she personally gets about one million (before tax).

When he found out that Wu Xiaobai was really moved. He thought about it over and over again and finally decided to make an example... The result of this matter was very ideal. He successfully recruited Wu Xiaobai. Although he spent 1.6 million, Wu Xiaobai came with his team and did not involve the energy of the e-commerce department too much.

Entertainment live broadcast business, related performance is as follows:

From the day when Douyin Live was fully opened on December 26, 2018, to 12 noon today, Sanmu Media's entertainment live broadcast business has created a total of 63.683 million yuan (yuan).

Of course, Wu Jinyan is not a host of goods now. According to the plan, she will have to wait for a while.

Crazy Brother Yang: Currently, 53 videos have been released. As of 12 noon today, the number of TikTok fans has reached 6.574 million.

1.567 million... This figure is not big, but it hedged the 1.461 million lost to Li Kun.

However, when he took out his cell phone and searched it, he realized that it was not the case at all.

After some calculations, Sanmu Media's entertainment live broadcast business has made a cumulative profit of 106,000 from its development to the present.

With sales of 1.385 billion, Mr. Sen's contribution rate accounted for more than 90%, and the specific amount was 1.275 billion.

Of course, this has not yet calculated the basic salary, rent and other costs of offline anchors and operators. If included, the profitability of the entertainment live broadcast business will become negative again... It is estimated that it will be about 500,000 yuan.

There are 125 entertainment anchors, 31 offline anchors, 94 online anchors... The offline anchors draw 10%, online anchors draw 5%, and 22.349 million yuan in turnover, the company can make a profit of 1.567 million yuan.

Liu Xintong doesn't want to rest because she doesn't have money to make money after resting... She just bought a house in Hangzhou recently and is still in the stage of repaying the loan. She wants to make enough money as soon as possible so that she can pay off the loan for the house.

The investment stage was the investment stage before the New Year, and it was normal to lose... He only lost 500,000, which surprised him very much.

Currently, 3.106 million have been recovered, and 1.461 million are still missing.

Except for Wu Xiaobai, Latian Girl, and some special Wu Jinyan, Li Chuan has never recruited or trained any e-commerce anchor, and basically implemented his strategic plan.

This is one of the benefits of having a "flag carryr"...

Their average profit margin for commodities is 36.4%, generating 1.026 million revenue.

Most of the more than 60 million flowing water was created by Li Kun alone, with the specific amount being: 41.331 million.

After Li Chuan introduced the personnel structure, he immediately began to introduce the company's performance.

Xueer (Zhou Mengxue): Currently, 63 videos have been released. As of 12 noon today, the number of TikTok fans has reached 139,000.

The above is Sanmu Media’s personnel structure and future plans in terms of short video experts, entertainment anchors, and e-commerce anchors.

The operation department recruited entertainment anchors. The reason why it went so smoothly and the effect far exceeded expectations was largely because of Li Kun's existence.

As for Latian Girl, it was because Li Chuan's status was basically stable at that time. He felt that it was not a big problem to develop a group of e-commerce anchors from within the company at this time, so he continued to implement it.

Wu Xiaobai's average commodity profit margin is 38.1%, generating 38.322 million revenue.

After knowing all this, Li Chuan couldn't help but raise his eyebrows. He felt in his heart: Wu Jinyan and Zhou Mengxue... might really become best friends.

After all, Tong Baobao is an account with tens of millions of fans and is very popular, so it is definitely not OK to mess around.

Zhou Mengxue suddenly gained a lot of fans because Wu Jinyan helped her attract traffic.

E-commerce live broadcast business, related performance is as follows:

As of yesterday, the company's e-commerce live broadcast business has generated a total of 1.385 billion in sales... This is the result of excluding returns.

The jokes of Crazy Brother Yang have always been a powerful tool to attract fans. However, in the past two months, these two brothers are too "unprofessional". Otherwise, with their video style, the number of fans will probably have exceeded 10 million.

Wu Xiaobai has never invited guests or rented other venues, so his revenue is basically equal to his profit.

Therefore, the company's investment in Li Kun is "256.7 + 200", with a total of 4.567 million.

Li Chuan realized this from the beginning, so he explicitly prohibited the operation of a group of anchors. The purpose was to make Wu Wenfan and the others not distract themselves and to make every effort to ensure that Li Kun's live broadcast would not be problematic.

In this way, Sanmu Media's e-commerce live broadcast business generated a total of 410 million revenue and 400 million profits before the New Year.

"400 million" is just a rough figure, and there are more than three million followers.

More than three million is enough to pay the basic salary and commissions of e-commerce employees, and even the wages of the operations department, commerce department, administration department, finance department, assistant department and other personnel can be included in one piece.

Therefore, the number "400 million" not only represents the profitability of e-commerce live broadcast business, but also represents the profitability of the entire Sanmu Media.

After five and a half months of its establishment, the final money it earned was 400 million!

(End of this chapter)