This celebrity is too rich

Chapter 294 Controversy and Hot

The trailer of "Sister Wei's Workplace Diary" was released in less than 24 hours, and the number of views exceeded 200 million!

This data is simply terrifying.

As the largest internet celebrity in Douyin, Mr. Sen has more than 40 million fans, ranking in the top three in Douyin, and the number of views of a single video has never exceeded 100 million... You know, this is the cumulative number of views in history, if it is a single

Calculate the 24-hour playback volume, this data must be at least half-folded.

From this we can see how terrifying the video data of the trailer "Sister Wei's Workplace Diary" is.

There is no need to compare Mr. Sen. Since its establishment, there has been no such explosive video data. Even the magical music short video that became popular last year is no exception.

Popular magical short videos such as "My General", "Let me be your eyes", "98K", "Tarzan Next Door" all have an explosion buffer period.

At the beginning, their playback volume was not high, but later it became popular after a large-scale streaming and dissemination... The cumulative playback volume of this type of video will be very high in history, and at least 300 million to 400 million, more can

To 700 million or 800 million, or even more than one billion. However, their 24-hour playback volume is actually not an exaggeration, at most it is only about tens of millions, and some are even less than ten million.

Like the trailer of "Sister Wei's Workplace Diary", a single video has more than 200 million views in 24 hours, and it has never been before.

There are many reasons for this phenomenon, which can be summarized into three points.

However, he never expected that "Sister Wei's Workplace Diary" had not been officially launched, and this goal had been achieved.

Douyin official has given great support. The news about "Sister Wei's Workplace Diary" is almost always on the Douyin hot list. This one goes down, and the other goes up again. In terms of streaming

, it is not vague at all. A large amount of rapid flow is injected every night, which makes the popularity of "Sister Wei's Workplace Diary" remain high.

Episode 2: 137 million

【I was so confused.】

Fortunately, this is only temporary.

Last year, Douyin's daily active users were only about 100 million... Due to volume limitations, even if Douyin goes all out, it is impossible for any video to play more than 200 million within 24 hours, unless the data is faked.

As of 6:00 p.m. on March 22, one week after "Sister Wei's Workplace Diary" was officially launched, the number of views is as follows:

If "Sister Wei's Workplace Diary" cannot be broadcast normally, or if the audience feels bad after it is broadcast, it may unblock a large number of followers... At that time, Wu Jinyan's Douyin fan number may drop below 10 million.

Gong Yu's Weibo also successfully became a hot search, causing heated discussion again.

The form of "Series of Short Dramas" actually appeared very early, but it did not become popular. The audience did not know about it, and there was no concept in this regard.

However, understanding does not mean understanding.

Therefore, at present, Wu Jinyan’s number of fans on TikTok is a bit weak. Only when "Sister Wei’s Workplace Diary" is officially broadcast and has achieved good results can these fans soar in the short term be gradually confirmed.

[It's so short, I have to wait for updates... I'm too lazy to complain, it's more uncomfortable to watch it than not.]

After the comment was released, it caused a lot of heated discussion.

【…】

This confidence does not come from his personal subjective feelings, but from the objective commentary of the people around him.

One title is [The first episode of "Sister Wei's Workplace Diary" is only five minutes]; the other title is [It's gone after reading the beginning...it's gone?].

【I thought I had posted the wrong post, but it turned out to be a real movie, it was really a pity!】

If you think about it carefully, it is a bit exaggerated.

【How come you don’t look at it?】

【Real or fake? Can you watch TV series on TikTok?】

Therefore, the two or three days after "Sister Wei's Workplace Diary" was aired, and netizens were scolding her everywhere.

The font is marked very clearly, but many people cannot see it, and they have no choice.

"Sister Wei's Workplace Diary" has become popular, but it is linked to "Story of Yanxi Palace".

If they can't accept it, they will scold them.

The first ten episodes of "Sister Wei's Workplace Diary" have been cut out. There are many people who have watched it, including internal employees of the company, official staff of Douyin, and some fans and audience representatives. They all said, "It's very good to watch."

, has the potential for a fire."

[Watching a drama in fragmented form? It's worthy of being Douyin!]

[What kind of short series is better than shooting a normal TV series or online drama. It's so short, who can I show it to?]

There are many people who think so, accounting for at least 80%.

Episode 5: 109 million

[Fart! If I shoot a normal TV series or online drama, I will definitely watch it. Now I am too lazy to watch it.]

Many viewers were no longer calm after watching the first episode of "Sister Wei's Workplace Diary" and posted comments online.

The hot discussions of netizens have once again attracted two hot searches.

"Sister Wei's Workplace Diary" was first aired, which caused huge controversy.

Everyone around you said this, when facing the audience, there is no reason to encounter Waterloo.

3. The gimmick of the video itself is big enough.

【Sister Wei upupup!】

However, a round of discussion subsided and even greater discussion came again.

Many viewers paid attention to Wu Jinyan because they wanted to watch "Sister Wei's Workplace Diary".

The audience has asked too much, and the official needs to answer it, otherwise the audience will not know where to watch it.

As a hit online drama in 2018, "Story of Yanxi Palace" has no big-name star actors and no large-scale early promotion. After the broadcast, it gained extremely high popularity, and the data has been rising steadily... Only this,

It is enough to prove how wide it spread at that time.

【The pace is too fast, a little uncomfortable.】

In order to promote "Sister Wei's Workplace Diary", Douyin has almost taken out all its resources. It goes without saying that Douyin's hot list, rapid streaming, etc., they even even called out the open-screen advertisement.

【Can you shoot a normal TV series? It's too unsatisfactory.】

For an entertainment product with almost zero cost, as long as the quality is fine, what reason do the audience have to refuse?

After the official broadcast of "Sister Wei's Workplace Diary", it did achieve very dazzling results.

After another half an hour, another hot search emerged, titled [Series of Short Dramas].

Although it has been more than half a year since the end of the broadcast of "Story of Yanxi Palace", most viewers have not forgotten it. When it comes to it again, netizens are still very excited.

The main controversy lies in the form of "serie of short dramas".

After official reminder from Douyin, Yu Jie and others discussed and decided to ask Wu Jinyan to post a comment in the video comment section of the trailer on behalf of the crew of "Sister Wei's Workplace Diary", which read: [Tonight at 6 o'clock, Douyin exclusive

, please follow this account and accept the push as soon as possible. 】

The trailer of "Sister Wei's Workplace Diary" has nothing to say about the content... Yu Jie just cut a trailer for "Sister Wei's Workplace Diary" according to conventional methods. The content is quite exciting and there are many highlights, but it is definitely considered

Not amazing.

[This is Douyin. We need to adapt to the rules of Douyin. It is too long and no one wants to watch it.]

Although many people are still complaining, the reputation of "Sister Wei's Workplace Diary" has obviously recovered.

【Update quickly, so short, do you need to update it every day?】

Some people may refute that many movies with good quality have performed poorly at the box office after they were released.

Even the CEO of iQiyi ended up in person, not to mention ordinary audiences.

If you want to blame, you can only blame the people's thinking inertia that is too strong.

Episode 1: 218 million

As soon as this Weibo post was posted, it quickly became a hot search, with the title [Wu Jinyan Clarification].

From this we can see how deep the misunderstandings among the people are.

As soon as he scolded, it affected the reputation of "Sister Wei's Workplace Diary".

Under these two hot searches, they were all scolding each other.

【What's the situation? Five minutes per episode?】

[Does TikTok start film and television dramas?]

【What is this? Can anyone tell me what this is?】

1. Douyin’s daily active users are higher than before.

[Is Douyin going to enter the film and television industry?]

【It's too short, it'll be gone after watching for a while, it's not satisfying at all.】

【…】

The above three points, combined together, have created the horrifying number of views of the trailer "Sister Wei's Workplace Diary".

【Yes, it feels similar to "Story of Yanxi Palace" (smile)]

This type of comment not only appeared on Douyin, but also appeared on Weibo. One titled "Sequel to "Story of Yanxi Palace" will be broadcast on Douyin], and the other titled "Tik Tok is suspected of entering the army.

Film and TV】.

Therefore, in Li Chuan's view, even if "Sister Wei's Workplace Diary" cannot be popular, it will not be possible to encounter a very serious Waterloo. In terms of the current form, the possibility of "Sister Wei's Workplace Diary" being popular is very high.

of.

Episode 4: 123 million

【…】

Twenty-four hours, it increased by 5.321 million fans!

This data really shocked Li Chuan.

【I just read the beginning and it disappeared, I was really drunk.】

This year, Douyin's daily active users have climbed to more than 200 million... The volume is enough. In this case, it is still difficult to create a video with a 24-hour viewing volume of more than 200 million, but there is a chance.

It's right.

Such terrifying views also made Wu Jinyan's Douyin account gain more than five million fans in less than 24 hours!

Before the trailer was released, Wu Jinyan's TikTok fans were 7.235 million, and after the video was released... As of 6 pm on March 16, Wu Jinyan's TikTok fans had become 12.556 million.

[I think it's quite appropriate. This is Douyin, not Tencent, Youku, iQiyi, it's good to be shorter.]

[What kind of thing? It's only five minutes, without saying anything, I just played a time travel. I'm sorry I've been waiting all day.]

The appeal of the video itself comes more from its gimmicks.

This phenomenon does exist, but "Sister Wei's Workplace Diary" is a series of short dramas, not a movie.

Of course, these phenomena are only temporary.

However, this matter cannot be blamed by Li Chuan, Wu Jinyan, and even more so by Douyin official, because they clearly wrote four big words in the trailer and various promotional posters of "Sister Wei's Workplace Diary" -

——"Series of Short Dramas".

You know, his initial goal was to make Wu Jinyan's Douyin fans exceed 10 million.

After "Sister Wei's Workplace Diary" was officially broadcast, this discussion subsided.

The emergence of these two hot searches even alarmed iQiyi's CEO - Gong Yu.

Li Chuan was not too worried about this.

The reason why Wu Jinyan was able to gain more than 5 million fans within 24 hours was because he was influenced by "Sister Wei's Workplace Diary".

"Sister Wei's Workplace Diary" became popular before it was broadcast, attracting a large number of viewers.

In the eyes of many viewers, "Story of Yanxi Palace" is a normal online drama. As a spin-off of "Story of Yanxi Palace", "Sister Wei's Workplace Diary", it should also be a normal online drama.

Of course, behind the achievements is a rather tortuous experience.

【It looks pretty, but it's too short.】

Watching movies requires money and going to the cinema, which is very expensive; watching short series not only does not cost money, but also does not have to watch advertisements. No matter where you are, you can watch it by taking out your phone, and it takes a few minutes.

The cost is almost zero.

"Story of Yanxi Palace" is a normal online drama, with more than 40 minutes per episode.

Two or three days later, the audience gradually accepted the concept of "serie of short dramas". At the same time, as the plot of "Sister Wei's Workplace Diary" gradually improved, the situation began to reverse.

Gong Yu wrote on his Weibo: "Doing this to Douyin is a huge strategic mistake, and this behavior will cause huge harm to the domestic film and television industry...]

There are a lot of content on Weibo, but it can be summarized in one sentence: ["Sister Wei's Workplace Diary" is just a series of short dramas, not a TV series or online drama in the traditional sense. I hope everyone understands it.]

2. TikTok's full support.

"Sister Wei's Workplace Diary" promotes the slogan "Story of Yanxi Palace" and it is naturally easy to arouse the audience's interest.

The indignation of netizens affected the reputation of "Sister Wei's Workplace Diary". Yu Jie and others realized that something was wrong and made a quick decision. They asked Wu Jinyan to help post a Weibo post as a clarification.

【Is this a trailer? Or a TV series?】

As it turns out, he guessed it was not wrong.

The emergence of these two hot searches made netizens understand what was going on.

Many viewers watched "Sister Wei's Workplace Diary" with the mentality of watching TV series. Some people even downloaded Douyin because of this. Now they found that "Sister Wei's Workplace Diary" is just a series of short dramas, with only one episode of each time.

For five minutes, they certainly won't accept it.

So, when the news of "With Sister's Workplace Diary" is about to be aired" and "Wu Jinyan's sequel to "Story of Yanxi Palace"" were released, the audience asked, "Where is this drama broadcast?", "Which TV station?"

", "Tencent, Youku or iQiyi?".

Douyin's support has created history to a certain extent.

Episode 3: 148 million

However, Li Chuan also understood that this goal was achieved somewhat.

Trailer: 336 million

He is confident in the quality of "Sister Wei's Workplace Diary".

In order to achieve this goal, he discussed with Yu Jie and Wu Jinyan and established the project "Wijie's Workplace Diary".

What is the concept of Douyin’s open-screen advertising?

Is there any promotional channel that is more awesome than this on the Internet?

What is its gimmick?

"Story of Yanxi Palace".

Episode 6: 92 million

Although the number of views is gradually declining, this does not mean that "Sister Wei's Workplace Diary" is almost out of reach.

The early popularity is high, the stream is widely promoted, and there is time to accumulate, and the high playback volume is normal. The popularity in the later stage is reduced, the audience screening is completed, and there is not enough time to accumulate, so it is normal to have low playback volume.

Judging from the current trend, the data of "Sister Wei's Workplace Diary" has basically stabilized. As long as there is no major accident in the later stage, the number of views of each episode may exceed 100 million.

The number of views per episode exceeds 100 million. What is this?

If you compare traditional film and television dramas and ignore the replay situation, then domestic film and television dramas have never had such awesome data since their birth!

(End of this chapter)