This celebrity is too rich

Chapter 295 Live broadcast of farmers and headquarters building

In the past week, news about "Sister Wei's Workplace Diary" has emerged one after another, and its popularity has remained high, which has caused considerable influence across the country.

However, as the producer of "Sister Wei's Workplace Diary", Li Chuan, the head of Sanmu Network, did not invest much energy in this matter.

From the day when "Sister Wei's Workplace Diary" was officially launched, everything was under the control of Jie, and the crew below were responsible for the specific coordination and execution work. Jiang Zeyu, Chen Chen, Zhu Chenwei and others also went to help.

Both the top and the bottom of the body attach great importance to it, but Li Chuan just asked about it in the early stage and never paid attention to it later.

It’s not that he doesn’t want to pay attention, it’s because he’s too busy and has no time.

On March 16, the day when "Sister Wei's Workplace Diary" was officially launched, a lot of things happened. "Sister Wei's Workplace Diary" exploded seven or eight hot searches, causing huge controversy.

Logically speaking, when things have developed to this extent, Li Chuan, as the boss, should come forward to deal with the matter in person.

However, that day happened to be Saturday.

Every Saturday, he has to broadcast a live broadcast on TikTok. This is his personal and company strategic resolution and cannot be changed... Therefore, he can only hand over the matter to Yu Jie and others for handling.

During the live broadcast that night, his condition recovered and he made sales of over 200 million yuan.

The specific data are as follows:

Li Chuan sighed.

This was arranged by Zhu Chenwei and others based on the principle of "20 minutes of introduction time for each company", but after the tendering begins, they will not really follow this rhythm.

There are many reasons. For example, a company was directly removed from the list due to special reasons, and 19 sets of plans have become 18 sets of plans.

Compared to the profit of more than 70 million, what can the entire project of "Sister Wei's Workplace Diary" be destroyed?

The quantity of goods is already small and the price is so cheap. Of course, the phenomenon caused by the live broadcast room is rushing to buy it in a crazy way.

[The country should ban this group of internet celebrities!]

Conversion rate: 5.2%

Total sales: 221.425 million

Langko Design submitted such a semi-finished design plan, which is not an advantage. However, the design of their building is indeed too beautiful... The staircase structure is square, with some extensions at the bottom and above.

It has an inline, which looks simple, but the effect is particularly great and can make people shine.

Therefore, although the public bidding has been arranged in advance, the process will be relatively chaotic after it actually begins.

Under the leadership of Chen Chen and Zhu Chenwei, the customer service team and the staff of the administrative department selected 66 more reliable bidding plans from thousands of bidding plans and submitted them.

After the end, it took them more than half an hour to send away the delegations of all the architectural design companies.

Average popularity: 551,000

Therefore, from the perspective of cost-effectiveness, imagery building design is not a good choice.

The customer service team and the administrative department are responsible for the matter of "receiving the bidding plan and conducting preliminary screening".

The first live broadcast of farmers was very short and ended in less than an hour.

At the right time, they finally determined the final three negotiation plans.

The announcement was released on February 19th.

He asked Zhu Hancheng to select eight to ten agricultural products within one month and let him do a "special agricultural assistance session".

The next morning, the bidding results were announced to the public.

In the end, there was nothing he could do, and he had to accept his fate.

You should know that the area of ​​plot 16 of the Future Science and Technology City Haichuang Park is 18,706.5 square meters... With such a large area, just one building will definitely not be enough, and it must be designed as a park.

However, although such actions achieved some results, they were not obvious, at least far from what he imagined.

Previously, he felt that he had done a free live broadcast for farmers. The audience in the live broadcast room would praise him online, but in fact it was not.

For example, some companies do not prepare enough and have relatively little content in the plan, and they will be finished after a few minutes of talk. Some companies do have sufficient preparations and want to say a lot, which leads to delays.

This is mainly because the goods are too small and the prices are too cheap.

There are many similar comments, representing the public opinion direction of the entire society.

The public bidding meeting, which was originally scheduled to end before 6 p.m., continued until 7:30 p.m.

In fact, Li Chuan had the answer from the beginning after seeing the 66 sets of bidding plans, which was a set of solutions provided by Langke Design, a well-known domestic architectural design company.

Therefore, "Sister Wei's Workplace Diary" has a low status in Li Chuan's heart, and belongs to the "given-able" category.

The discussion was held until after 11:00 pm and it ended.

In addition, Li Chuan was not very interested in some plans. When the other party finished talking about it, he didn't ask a question and let the other party go down, which greatly saved time; while Li Chuan was more interested in some plans and asked them.

There are many problems, which consumes a lot of time.

[I don’t understand, how can an internet celebrity make so much money?]

Those imagery building designs are often built for ten years or eight years. The risk of unfinished is particularly high, and there are also many places that require money in the later stage. The cost of one building may be greater than that of two buildings and three buildings.

The buildings must be tall.

Li Chuan doesn't like the imagery building design.

The bidding will be divided into two games in the morning and afternoon. The morning games will be held from 9:30 to 11:30 to listen to reports from 6 companies; the afternoon games will be held from 13:30 to 17:50 to listen to reports from 13 companies.

Therefore, there are many companies coming to participate in the bidding, almost capturing all the powerful architectural design companies across the country. In addition, many unsavvy architectural design companies also want to participate. They want to try their luck to see if they can be selected.

Li Chuan realized the crisis, so he decided to do something good to restore his reputation and reputation.

After a while, Li Chuan selected these 22 agricultural products and finally selected 13 agricultural products.

However, he didn't sigh for long, because the day after the live broadcast of helping farmers ended, another major event was placed in front of him.

【…】

At 10:00 a.m. on March 21, the "Sanmu Network Headquarters Building and Live Broadcast Base Open Tendering Meeting" was held in a medium-sized venue for a five-star hotel in Hangzhou.

He was very disappointed in this.

Previously, Sanmu Media issued an announcement: The company will develop the "Future Science and Technology City Haichuang Park Plot No. 16" to build the headquarters building and live broadcast base. It is now open to the architectural design companies across the country, with the tendering cycle of "

One month”.

Among the 13 agricultural products, 8 of them were sold out after being put on the shelves for a few seconds. The remaining 5 were sold out after Li Chuan sold out three of them after selling them. Two of them were not sold out, but the remaining ones were not.

Many, more than ten thousand orders.

Because of the incident of "Sammu Media buying land, building buildings, and bidding externally", it has been on a hot search before and has caused a lot of noise. This was an advertisement that made all architectural design companies across the country know.

At the same time, the customer service department called the architectural design company for these 19 bidding plans and notified them to come to attend the "public bidding meeting" held at 9:30 am on March 21.

Live broadcast duration: 5 hours 53 minutes

Viewed by: 47.684 million

[It's time for the tax department to check the accounts!]

In his opinion, no matter how big the "Wijie's Workplace Diary" is, it is not as important as the live broadcast. The reason is very simple. Live broadcast can make money, but "Wijie's Workplace Diary" cannot.

The discussion started at 2 pm and ended until 7 pm... The 66 bidding plans were finally cut off, with only 19 sets remaining.

Peak popularity: 1.023 million

One of the good things is to help farmers live broadcasts.

On the surface, this live broadcast of helping farmers was very successful because the products were sold well and there were no large number of after-sales problems in the later stage.

After all, he has invested more than 2 million yuan in the project "Sister Wei's Workplace Diary". The money cannot be wasted. If it can be done, he still has to try his best to get it.

A live broadcast made more than 70 million!

This data can also show the significance of Li Chuan doing this.

Although the controversy about "Sister Wei's Workplace Diary" was very quarrel at that time, and it seemed that the whole country was discussing this matter, but if this matter was resolved, can he earn more than 70 million?

It's simply impossible!

When Li Chuan works, he always puts interests first.

Average customer unit price: 89.3 yuan

On March 19th, it was exactly one month before the tender cycle ended.

Of course, he would not give up just by saying that he would give up.

This plan is a semi-finished product because it only designs one building and does not have a park design.

His efforts paid off. In a month, he exceeded the task and selected 22 agricultural products for Li Chuan.

Moreover, in order to enhance his reputation and reputation, Li Chuan did a real free help to farmers this time, without charging a penny commission.

At 8:30 pm, Li Chuan and others had a takeaway and held an internal discussion meeting in the venue.

Because his purpose of doing this free live broadcast of farmers is to enhance his reputation and reputation, and this purpose has not been achieved.

Compared with traditional goods, the gap is still very obvious.

After learning the specific situation, he did not give any instructions. He just said to Jie: "This matter will be left to you. You can take care of it yourself. If you have any difficulties, go find Jiang Zeyu and ask him to come out for you.

Idea... do it well, don't mess it up."

It’s also a live broadcast, but it’s not a normal live broadcast, but a live broadcast for helping farmers.

As netizens scolded him a lot, Mr. Sen's reputation and reputation will inevitably be damaged.

After deducting returns and platform commissions, the net profit was finally calculated to be...72.14 million.

He set up a "farmer product selection team" within the e-commerce department, which was under the responsibility of Zhu Hancheng.

The next day, he started to work hard again.

At first, he thought it might be a communication problem, so he asked Zhu Chenwei to hire some water army to create positive public opinion about Mr. Sen on the Internet.

At 8 p.m. on March 20, Li Chuan started his first live broadcast of farmers on Douyin.

After saying that, he sent Yu Jie away and went back to the house to sleep.

For these architectural design companies that have no strength and just want to try their luck, Sanmu Network will definitely not give them a chance, so they will directly screen them out.

The collection and storage of agricultural products is particularly troublesome, and the small quantity is normal... The largest number of 13 agricultural products is a kind of noodle in Shaanxi, with 36,000 orders, most of which are around 10,000 orders, and some are even less than

Five thousand singles.

The purpose of establishing the project "Wi Sister's Workplace Diary" was to increase fans of Wu Jinyan's Douyin account and lay the foundation for Wu Jinyan's future live streaming and selling goods.

As soon as the news was released, it became a hot search on Weibo, causing great response and controversy in society.

37%, which is more than one-third, and the decline is so large that the audience can see it.

His commission ratio is about 37%. If he doesn't charge a penny, it means that each item is 37%.

On the afternoon of March 19, Li Chuan held a discussion meeting. The theme of the meeting was to discuss these 66 sets of bidding plans to further narrow the scope.

A month ago, Sanmu Media issued an announcement to the public that it would develop the "Future Science and Technology City Haichuang Park Plot No. 16", build its own headquarters building and live broadcast base, and conduct bidding nationwide.

Therefore, after the live broadcast ended, he found Yu Jie and asked about the situation.

"Ah~, it seems that the matter of 'enhancing reputation and reputation and shaping the image of an entrepreneur' cannot be accomplished overnight. The future... is a long way to go."

This month, Zhu Hancheng worked very hard and led his team to travel on business trips across the country. He was busy from morning to night every day. He was tanned and lost several pounds.

Needless to say, this matter is definitely a major event and Li Chuan must come forward in person.

Langko designed the plan to satisfy his ideas and designed a building style that was eye-catching, which really hit his heart.

Because in his opinion, although the imaged building design looks fashionable and creative, it is not effective in actual use, and the construction cycle is particularly long and costs a lot of money.

The total sales are 220 million, with an average of 36.2%, and the calculated profit is...80.156 million.

Such a building is not inferior to those imagery building designs.

Li Chuan thinks that the square building structure is quite good, the construction period is short, the cost is less, and the use effect is particularly good.

However, Li Chuan was not satisfied.

This major event is the development of "Plot 16 of the Future Science and Technology City Haichuang Park".

Average profit margin: 36.2%

Increased fans: 770,000

It is very simple to increase fans. If one project doesn’t work, just change to another one. It’s no big deal.

Those who praised him online are still his loyal fans. Apart from his loyal fans, the public has almost no reaction to this matter, and his reputation and reputation have not been significantly improved.

Deep down in his heart, Li Chuan had actually decided: use this solution provided by Langke Design!

Of course, there is a prerequisite for this, that is, Langco Design must first complete the semi-finished product plan, otherwise he will definitely not adopt it if he only has a building.

Some people may ask, Li Chuan has decided to use the plan designed by Langko, so why do we have to leave three plans for negotiation?

The answer is very simple, two words - "price".

Li Chuan was afraid that the lion from Langko would open his mouth, so he deliberately left two ways to retreat.

Although the remaining two sets of solutions are not as good as those provided by Langco Design, they are still pretty good. If an unexpected situation occurs, they can be used as a spare tire.

(End of this chapter)