This celebrity is too rich

Chapter 296 Crazy speed of increasing fans

After the plan was decided, Li Chuan was not in a hurry to design negotiations with Langko because March 22nd was Saturday and he was going to broadcast it live again.

Although it is important to "negotiate with Langko's design and determine the development plan for the headquarters building and live broadcast base", in comparison, it is more important to make money on live broadcast.

Making money on live streaming is a serious matter, and you cannot delay it no matter what.

So, Li Chuan just called Langko Design and asked the other party to come up with a complete design plan as soon as possible and discuss the specific negotiation matters in a few days.

After calling, he started to be busy with live broadcasts.

During the live broadcast on the evening of March 22, he once again made sales of over 200 million.

The specific data are as follows:

Live broadcast duration: 5 hours 32 minutes

Viewed by: 48.607 million

Peak popularity: 1.119 million

Average popularity: 583,000

Li Chuan: "What is the hot search title?"

Li Chuan: "Is it very serious?"

Yu Jie: "I have an idea. Since other platforms are stealing our videos, we might as well settle in directly, open an official account on all platforms, and update the videos simultaneously, so..."

Yu Jie: "There are any platform, Kuaishou, Weibo, B station, Xiaohongshu, QQ highlights..."

After deducting returns and platform commissions, the final net profit is...71.402 million.

Yu Jie: "The problem? Well... there is indeed something wrong."

The open-screen advertisement obtained in "Sister Wei's Workplace Diary" is also the same, but it only lasted for two hours, while Andy Lau lasted for several days.

‘Wu Jinyan’s speed of increasing fans is also considered to be a phenomenon.’

Who is Jay Chou?

In the eyes of ordinary audiences, Jay Chou is a superstar with many popular songs and a large number of fans; but in the eyes of business people, Jay Chou is not a simple singer, but a "traffic devil".

Since then, Vancl Eslite has become a abandoned son of capital.

What does this mean if you have more than one million fans a day?

This reminded Li Chuan of Andy Lau in later generations.

Yu Jie: "How dare you... I have any tasks, just say it. Even if I am exhausted, I will get up and work for you."

Li Chuan: "I know this."

"Lonely...Damn!"

Yu Jie: "That's right."

Li Chuan: "Why do you think? "Sister Wei's Workplace Diary" is so popular that it depends entirely on Douyin's promotion and help. You have entered other platforms, what do you think on Douyin?"

‘I was too busy with work before and didn’t have time to pay attention. I had nothing to do now. Why don’t I… ask Yu Jie?’

Li Chuan: "When did I say that?"

Average customer unit price: 76.7 yuan

Li Chuan: "What does it mean?"

Perhaps in the eyes of Douyin, the only stars who can compete with the "big traffic demon king" are the old superstar Andy Lau.

As soon as this video was released, it caused an uproar.

He played for more than an hour and was a little tired of playing, so he went to the private theater again and found a movie to watch.

Li Chuan: "Lao Yu, what are you doing?"

Li Chuan sighed inwardly and said, "It seems... "Sister Wei's Workplace Diary" is really popular!"

He was also urged to go back while he was free.

The veteran superstar Andy Lau has always opened a social account before, but in 2021, he entered Douyin with a high profile.

Douyin signed Andy Lau for Andy Lau out of the strategic need of "competing with Kuaishou", so of course they must provide the highest-standard traffic support.

The total sales are 210 million yuan, the conversion rate is 5.6%, and the calculated profit is...79.335 million.

After the live broadcast on March 22 ended, Li Chuan finally got idle.

Yu Jie: "I know, we have reported everything we see, but the effect is not very good. There are many accounts that steal videos. We don't have enough staff and we have to be busy with other tasks and can't handle them."

...

Nowadays, there are not many celebrities who have joined Douyin. For celebrities like Chen He who are particularly well-known, Douyin official will of course provide traffic support to a certain extent.

"Well, that's good news, too."

Li Chuan: "Which platform?"

Yu Jie: "Uh, that's it... Yesterday, in the seventh episode we posted, the plot progressed to Wei Ying killing the first villain in the play. This is similar to Wei Yingluo's performance at the beginning. Those who have watched "Story of Yanxi Palace" were inspired by the audience, so this kind of hot search came out."

Those who don’t know think Lei Jun is a fan of Jay Chou.

Li Chuan: "Oh? That's quite hot."

As the most failed investment case in Lei Jun's life, Fancl Eslite will of course be praised by people from all walks of life.

Li Chuan: "Oh, this is good news, that means the audience has entered."

Of course, he said something nice.

But only those who are truly familiar with the inside story understand that Lei Jun's resentment has not yet subsided and his heart has not yet passed the threshold.

Average profit margin: 38%

Increased fans: 688,000

Li Chuan: "Zhou Mengxue?"

Li Chuan: "Okay, don't complain. I'm fine. I just want to ask about the situation of "Sister Wei's Workplace Diary."

Yu Jie: "That's right, but we... didn't sign a contract with Douyin."

However, as soon as the Jay Chou incident occurred, everything was wasted.

Yu Jie: "Sister Wei is still Sister Wei."

Li Chuan: "What's the problem?

Yu Jie: "There are many stolen videos on the outside station."

‘Ask, I’m idle anyway.’

As a well-known business tycoon in China, Lei Jun has always been known for his "accurate vision". He has few cases of failed investments and many cases of successful investments.

Yu Jie: "Zhou Mengxue has also gained a lot of fans."

Yu Jie: "Oh, the situation is very good in "Sister Wei's Workplace Diary" and the number of views is very high. The seventh episode I just posted yesterday was less than 24 hours, and the number of views has reached more than 80 million. The number of views in the first six episodes has now exceeded 100 million."

He hasn't returned to the Peach Blossom Garden Villa for more than half a month. Cheng Lulu is almost growing hair. Recently, she sent him WeChat messages every day, saying, "Husband, I miss you, when will you come back?"

However, he did not expect to be exaggerated to this extent.

"Well, Wu Jinyan can now increase his fans by more than one million a day."

Yu Jie: "Well, the popularity is very good. On Douyin, the extreme speed stream and hot list have never stopped. They are still on the top of the website. The influence of the external network is also very strong. On Weibo, it will be on hot searches from time to time. I just posted one last night. Did you watch it?"

Chen Nian was insulted by countless Jay Chou fans, and Vancl Eslite was also boycotted by the entire network.

"Andy Lau's entry into Douyin" is a commercial behavior, and the reason is that Jay Chou entered Kuaishou.

Lei Jun is the largest investor of Vancl. He invested 100 million US dollars in it. After the Jay Chou incident, he almost lost all his money.

Yu Jie: "Well, when Wu Jinyan posted the video, she would @ Zhou Mengxue's Douyin account in the comments, so Zhou Mengxue's fans are also growing faster, and she already has more than one million fans."

Li Chuan: "Oh, that's right, it's not surprising that they have a good relationship."

Wu Jinyan's speed of gaining fans is not so exaggerated, but in comparison, the overall effect is similar.

There are not many cases of Lei Jun's investment failure. The project of Fancl Eslite can be said to be the most failed investment in his life.

In addition, Lei Jun himself would mention Jay Chou from time to time, and others would not forget it even if they wanted to.

Li Chuan: "Then what are you going to do?"

Li Chuan couldn't help but widen his eyes and said, "It will be over 20 million so soon?"

In this way, after several hymns, Jay Chou has changed from a famous singer to a "traffic devil" in the eyes of many business people.

Yu Jie: "Uh...why?"

In May 2016, a video appeared on the Internet, which was about Chen Nian, the founder of Vancl Eslite, and said: "I think in a hundred years, everyone will definitely remember Mu Dan, and Jay Chou will definitely be garbage."

Li Chuan: "No!"

Yu Jie: "Sister Wei is the nickname given to Wei Yingluo when "Story of Yanxi Palace" was broadcast...

Li Chuan: "Of course not! Lao Yu, you have to understand that the purpose of our project "Sister Wei's Workplace Diary" is to increase fans of Wu Jinyan's Douyin account. Why do you want to increase fans of her Douyin account? Do you still remember?"

Li Chuan: "Report, request to be removed from the shelves."

Yu Jie: "Don't you mean that?"

Li Chuan nodded, then asked, "How is Wu Jinyan's fan gain?"

Yu Jie: "Oh, I understand, what you mean is...When "Sister Wei's Workplace Diary" has passed the promotion period, will we go to other platforms to settle in?"

Yu Jie: "I understand, but... I still feel a little bit of a loss when I let people steal videos like this."

Li Chuan: "Have you encountered any problems since "Sister Wei's Workplace Diary" aired?"

"It's very good. I even looked at it during lunch. She already has 21.09 million fans."

However, the movie had just been played for two minutes, and before the opening of the movie ended, he suddenly remembered "Sister Wei's Workplace Diary".

You should know that Vancl was a well-known celebrity company at that time. With Lei Jun, the business tycoon, it was supported by countless capitals. At that time, many people believed that Vanclcl was expected to surpass Vipshop, beside JD.com, and become a leader in the e-commerce industry.

With the support of TikTok's huge traffic, Andy Lau's number of fans exceeded 20 million on the same day as TikTok, and in the following month, it even rose to more than 70 million in one breath.

The phone rang three times and was connected.

Li Chuan got up with his clothes, went downstairs to have a "breakfast", then went to the basement and started playing billiards.

Although it is difficult, it is not very difficult. Li Chuan doesn’t need to do anything. He just needs to maintain the existing live broadcast rhythm.

Conversion rate: 5.6%

Total sales: 208.777 million

Previously, when he learned that "the popularity of "Sister Wei's Workplace Diary" has remained high and his reputation has gradually become warmer", he roughly guessed in his heart that Wu Jinyan's fans will not be bad.

This matter can be traced back to 2016.

"What?!"

Li Chuan: "You are blocking me with your words."

Yu Jie: "Oh... Last night's hot search was quite popular. At around 7 o'clock, I reached the first place, but after only half an hour, I went down."

What does lock an IP mean?

It means locking the user's IP and then performing 100% coverage recommendations. The specific manifestation is: the user can see Andy Lau as soon as possible when he opens Douyin, but after quitting, he may not be able to see it.

Li Chuan thought to himself, paused the movie, then took out his cell phone and called Yu Jie.

I woke up the next day and it was already noon.

In this way, it is quite difficult for Li Chuan to surpass him in terms of number of fans.

3, Dear-Dear Dilraba: 4182.5w

After Mr. Sen's number of TikTok fans surpassed Dilraba Dilmurat, only Chen He was ranked first.

That night, he and Cheng Lulu "fighted" until four o'clock in the morning.

Li Chuan: "I didn't watch it. I broadcast live last night and I didn't have time to watch it."

A live broadcast made more than 70 million!

It is also worth mentioning that after this live broadcast, Mr. Sen's Douyin fan count became 42.491 million, officially surpassing Dilraba and becoming the second place in the "Tik Tok Fan Ranking"!

As of 12:00 pm on March 22, the data of the top three in the "Tik Tok Fan Ranking" are as follows:

1, Chen He: 4402.6w

2, Mr. Sen: 42.503 million

Li Chuan couldn't help but swear.

The "Devil of Big Traffic" has entered Kuaishou, so Douyin must be on guard.

Yu Jie: "It's quite serious."

Judging from the current trend, as long as he broadcasts normally every Saturday and has a normal number of fans exceeding Chen He, it will be a matter of time sooner or later, but it will just delay more time.

Yu Jie: "Yes."

Li Chuan: "Although we have no contract, we have an oral agreement... and don't forget that "Sister Wei's Workplace Diary" is still in a vigorous promotion period. If you enter other platforms and make Douyin sick, will he still give you a fast stream? Will he still give you a hot list? Without the fast stream and hot list, can "Sister Wei's Workplace Diary" still maintain its current popularity?"

Because of this, Lei Jun deeply remembered Jay Chou.

Although he did not retaliate against Jay Chou, he would occasionally talk about Jay Chou and say a few words.

Li Chuan: "Well, how about public opinion? Are there many people scolding now?"

‘"Sister Wei’s Workplace Diary"... It has been online for a week, and I don’t know what the situation is going on?’

Andy Lau's open-screen advertisement is an IP lock.

Vancl Eslite became the abandoned son of capital. Under the general trend, even if it is as strong as Lei Jun, it cannot turn the tide.

Although Chen He is not a big star, he, like Dilraba Dilmurat, has participated in the phenomenal variety show "Running Man", so he is very well-known.

Yu Jie: "What are you doing? I stayed at home and finally had a day off. I didn't want to do anything, I just wanted to rest."

So, they found Andy Lau.

Moreover, Chen He is a person with traffic thinking. The video is updated very quickly. He posts one in two or three days. It is not shoddy, but rather with content. Therefore, he has a fast increase in fans, and he can increase his fans by an average of 50,000 or 60,000 fans a day.

Yu Jie: "There are not many, it's been a week since then. The audience has accepted the form of "serie of short dramas". Everything that should be left is gone, and everything that should be left is also left. "Sister Wei's Workplace Diary" has now entered a period of stable development."

As soon as he was free, he drove back to the Taohuayuan Villa.

The capitals who were chasing Vanke Eslite ran away in a flash.

Of course, it's just a difficult one.

Yu Jie: "Hey, Mr. Sen."

On the day Andy Lau entered Douyin, he obtained the largest super fast stream in Douyin history, with many open-screen advertisements and other things.

Li Chuan: "No need to deal with it all. "Sister Wei's Workplace Diary" is not a movie or a TV series. It does not require tickets or membership. It is just a series of short dramas, free things. If others want to watch it... You can find out the ones that appear first and deal with them first. Don't worry about the ones that don't appear. The water will be clear and there will be no fish. It will be too panic and it will be bad for us."

Yu Jie: "For...live streaming?"

Li Chuan: "Of course! Wu Jinyan will be selling goods on Douyin live broadcast in the future... Now, her live broadcast has not started yet. If she makes Douyin disgusted, what benefits will it do to Wu Jinyan and us?"

Yu Jie was silent for a while, then said, "I understand, everything is for live streaming anyway."

"What do you mean?" Li Chuan frowned and said in displeasure.

(End of this chapter)