This celebrity is too rich

Chapter 32 Early publicity

At the end of September, the golden climbed up the treetops, and the cool breeze took away the last bit of heat.

The past week has been the busiest period of Li Chuan since he was reborn.

He not only had to shoot videos, but also prepared to live stream the relevant matters of selling goods, and also took into account the company's management. He was so busy that he almost vomited blood.

However, while busy, all aspects of work have also made good progress.

In terms of videos, Li Chuan has finished filming three planned videos and has been released.

Adding advertisements to the video did not have much impact on "Mr. Sen"'s video data.

On the contrary, due to the recent updates, the speed of increasing fans is much faster than before.

Nowadays, "Mr. Sen" has more than 18 million followers on Douyin, which is not far from the 20 million mark. It is estimated that it will be achieved in about half a month.

Li Chuan was quite surprised by this result.

Originally, he thought that his behavior of adding advertisements to the video would definitely attract many bad voices.

Li Chuan was a little helpless about this, but he didn't think too much about it.

If too many comments are deleted, it will cause public disgust and will easily cause even worse effects.

The so-called rhythm is that whenever someone makes some bad remarks, he asks everyone in the company to leave a message under the comment, saying "What's wrong with advertising?", "Don't Internet celebrities eat?"

"Which internet celebrity doesn't advertise now?" and so on, then like each other and bring up this "benevolent rhythm".

However, the plan was ready, but it turned out to be useless.

However, invincible, this move cannot be used frequently.

Li Chuan's method is very simple. First, he notified himself from the fan group that he would be broadcasting live. After a wave of waves was caused, he instructed the operation department to help him produce more than 30 promotional videos.

If you don’t say too much, it’s not too much to recommend a small one.

Douyin's traffic is much larger than Taobao, and it is also its base camp.

This phenomenon surprised Li Chuan and also gave him a new understanding of the current Internet public opinion environment.

Li Chuan successfully obtained a small recommendation position.

I don't know if this is progress or regression.

However, it is not enough to just delete comments.

This kind of publicity method is invincible, and it has a very good publicity effect without paying almost any cost.

Li Chuan appointed Wang Chengyong to negotiate with the person in charge of Taobao Live.

So it’s useless to think too much, and the key is to bring goods well.

Moreover, he has never participated in live streaming and has never proved himself in this regard.

With the development to this point, he has already had twelve fan groups, almost all of which are full.

The above is the emergency plan prepared by Li Chuan.

Sending videos directly, doing publicity, and attracting traffic to other platforms is definitely challenging the most sensitive nerve of Douyin official.

Judging from the proportion, the brand’s goods are less than one-third, which is really a bit less.

Li Chuan is the most attentive in preparing for live streaming and selling goods.

First of all, Taobao.

These videos are not very playable, but they cannot resist the large number.

Most of the fan groups are his loyal fans, and they are very enthusiastic about this matter, and some even make their own videos.

Many brand owners don’t have the same person as him at all.

The first live streaming sales are about to begin, and related publicity work has also begun.

In the traffic era, the fan economy is the focus.

After the promotional video was produced, Li Chuan uploaded it to the fan group and asked fans to help him release it on TikTok.

After this period of hard work, he has also made some achievements.

Occasionally one or two appeared, and they would soon be ruthlessly hit by his loyal fans, and there was no need for him to intervene.

So, Li Chuan prepared another move to set the pace.

Even if Li Chuan is a million internet celebrities, he has certain value to the platform, and he dare not do so easily.

It is definitely not possible to post a video directly.

However, this is not enough.

Deleting comments is the simplest and most effective way.

Killing some bad sounds into the cradle as soon as possible can greatly avoid the formation of vicious rhythms.

The content of the plan is very simple, with only two items: deletion of comments and leading the rhythm.

The strength cannot be determined.

The content of these promotional videos is very simple. They are to mix and cut the videos he posted before, and use AI dubbing to notify the news that "Mr. Sen will broadcast live on Taobao at 8 pm on September 30, and finally add a

A poster made in advance.

It is not difficult to attract brand owners. As long as they make certain achievements in live streaming and selling goods, those brand owners will line up to come.

It seems that the cute newbies at the time have grown up. After growing up, they can already do it after a series of "education" from various capitals when facing advertising, such as things that affect viewing experience.

My heart is as calm as water.

A total of twenty-two products were prepared, including sixteen factory goods and six brand goods.

Li Chuan also knows this well, so he started a fan group when he became popular.

After all, he is also a big internet celebrity with tens of millions of fans. If you choose to sell goods on Taobao live, Taobao official has to give you some face.

In just two days, thousands of promotional videos appeared on Douyin.

Taobao has little traffic, and the small recommendation position is not very effective. It is difficult to support his live streaming sales by relying solely on these.

Thousands of videos, bombarded on Douyin, also successfully made most viewers familiar with "Mr. Sen" know the news that he will be broadcast live on Taobao.

So Li Chuan turned his attention to Douyin.

Li Chuan thought that many people wouldn't like him advertising, but in fact it didn't.

Driving traffic from Douyin is the most beneficial way for him to promote.

In fact, if you want to attract traffic from Douyin, you are not the only way to post videos.

But Li Chuan had no choice, and many brand owners looked down on him.

Wang Chengyong was able to speak, and the demands were not excessive, so the negotiation process was relatively smooth.

Douyin official is not a fool. After a long time and more times, they naturally know what is going on.

The time for the first live broadcast to sell goods has been set, September 30, the day before the National Day.

He can adopt roundabout strategies and use the power of his fans.

Although he is an internet celebrity and has a certain influence, he is limited to entertainment platforms such as Douyin, which is not very good at Taobao.

It is not accurate to say "no" and there are, but very few, so few that they are almost negligible.

For this reason, he even made an emergency plan.

There are twelve WeChat fan groups, each with 500 people, which adds up to more than 5,000 people.

Maybe they already know it now, but there is no evidence in their hands, or because he is a million Internet celebrities, he temporarily turned a blind eye.

In any case, if he keeps doing this, it will be a matter of time before he is sanctioned.

Don’t think that there is nothing great about millions of internet celebrities. Are there fewer millions of internet celebrities that Douyin has banned?

Li Chuan didn't want to touch this brow.

He has decided that only once will he never use similar means in the future.

(End of this chapter)