This celebrity is too rich

Chapter 358 Douyin fans 50 million

Author: There is no wine on the table

Chapter 358 Douyin fans 50 million

Live broadcast duration: 5 hours and 50 minutes

Number of views: 70.028 million

Peak popularity: 1.551 million

Average popularity: 768,000

Average price per customer: 93.3 yuan

Conversion rate: 6.7%

Total sales: 437.752 million

The above is the overall data of today’s live broadcast.

The audience still exceeded 70 million, the peak popularity has declined, and the average popularity has remained almost unchanged... The popularity data has basically stabilized.

The conversion rate broke through again, reaching 6.7%.

This point proves Li Chuan's previous guess... After Yang Runxin joined, he has indeed broken the bottleneck period of his personal live broadcast career and entered a new stage of development.

The main sign of this stage of development is that his live broadcast conversion rate continues to rise.

How much it can rise in the future is still unclear, but according to the current trend, it can rise to at least 7% or more!

In Li Chuan's view, it is already very good if it can rise to more than 7% and maintain it.

If you are greedy, you can expect 8%.

No more, and he has no hope.

Some people may say, why not pursue 10%?

It's not that Li Chuan doesn't want to pursue it, but that the objective environment is limited.

Douyin is a pan-entertainment mass content platform. Entertainment and content are its foundation and cannot be abandoned or changed.

Once abandoned or changed, Douyin's traffic will inevitably decline significantly, and by then, it will not be far from "death".

This is obvious, and it’s impossible for Douyin’s decision-makers not to know.

Now that they know, they can draw a conclusion: Douyin's basic attributes will not change, and it will always be a pan-entertainment content platform.

On a pan-entertainment content platform, Li Chuan can maintain his extremely high popularity, but based on his extremely high popularity, he cannot increase the conversion rate too high.

Why?

Because the magnitude is too large.

If its size is smaller, and each broadcast is not hundreds of thousands, but tens of thousands, then he can definitely increase the conversion rate even higher.

Let alone 10% or 20%, he can do it!

He can do this now.

For example, he and Yang Runxinxue only sell goods and do not create program effects... This live broadcast style can filter out entertainment traffic, leaving only loyal fans and more accurate shopping traffic. By then, the popularity of his live broadcast room will

It is very likely that the number will fall from hundreds of thousands to tens of thousands.

These tens of thousands of people are all loyal fans and shopping traffic. He doesn't even need to do anything, and the conversion rate will rise steadily.

However, it is impossible for him to do this.

No matter how worthless entertainment traffic is, it can still generate some conversions. As long as the quantity is large enough and the scale is large enough, the value created by entertainment traffic is not necessarily lower than that of shopping traffic.

Moreover, popularity and traffic are the basis of influence.

For Internet celebrities, losing popularity and traffic basically means losing influence.

Li Chuan cannot accept this under any circumstances.

The reason why he can become the "No. 1 sales promotion brother" and "No. 1 in the live broadcast sales promotion industry" is because his super popularity has brought enough influence.

If he loses these, it is impossible for him to maintain his position as the "No. 1 salesman" and "No. 1 in the live broadcast sales industry".

Therefore, his goal is never to simply increase the conversion rate, but to increase the conversion rate while ensuring high popularity.

He has analyzed his live broadcast style, combined with various live broadcast data and the objective restrictions of the Douyin platform, he can roughly deduce a conclusion, that is, on the basis of ensuring high popularity, his conversion rate can be steadily increased to 8%

Around 10% is already the limit, and 10% is absolutely impossible.

It was precisely because he understood this that he did not have excessive expectations for the increase in conversion rate.

The continuous improvement in conversion rate has kept sales at a very high level.

This live broadcast sold 437.752 million, ranking second in Li Chuan's live broadcast career, which can be regarded as setting a record.

[Average profit margin: 36.9%]

Total sales were 437.752 million, with an average profit margin of 36.9%, and the calculated profit was... 162 million.

After deducting platform deductions and returns, the final net profit is... 145 million!

The net profit of 145 million also ranks second in Li Chuan's live broadcast career.

Today's live broadcast can be summed up directly with the word "second".

This corresponds to the number of his Douyin fans.

His number of Douyin fans is ranked second, and he is firmly ranked second... The third can't catch up with him, and he can't catch up with the first. This is basically the situation.

Of course, there are also some surprises in the middle.

Today's live broadcast brought a surprise... His number of Douyin fans exceeded 50 million!

Since he and Yang Runxin combined to live broadcast, the popularity of the live broadcast room has reached a peak.

Three consecutive live broadcasts, each with more than 70 million viewers.

Before that, he was broadcasting live alone, and the audience basically maintained at 40 to 50 million.

With 40 to 50 million views, he can probably gain 6 to 7 million followers.

Now, with 20 to 30 million more viewers, his fan base has naturally increased a lot.

In the previous two live broadcasts, the first live broadcast increased by one million, and the second live broadcast increased by more than 800,000.

Before today's live broadcast, his number of Douyin fans had risen to 49.405 million.

After today's live broadcast, his number of Douyin followers increased by more than 700,000, reaching 50.137 million, successfully breaking through the 50 million mark!

The number of Douyin fans has exceeded 50 million, which is considered an amazing achievement.

Wang Chengyong and others were well prepared. After the live broadcast, they pushed up a large cake with "50 million" written on it, and it also came with a dozen fireworks and cannons.

Li Chuan felt helpless, but facing the enthusiastic employees, he could only passively cater to them and participate in the celebration ceremony.

However, because he was not in high spirits, the celebration ceremony only lasted less than ten minutes and ended.

The cake was given to the employees to share, and he also ate a little.

He carried a small plate of cake and went to the center console, eating and checking the data.

After reviewing the data, the cake is almost eaten.

He arranged for everyone to clean up briefly, and then summoned Wang Chengyong, Yang Runxin and others to hold a review meeting.

The review meeting ended, it was already past one in the morning.

After everyone in the company got off work, Li Chuan drove back to Taohuayuan Villa alone.

He has not been back to Taohuayuan Villa for a long time. Cheng Lulu can hardly bear it and sends him WeChat messages and calls every day.

He himself was a little unable to bear it. After working for so long, he was really a little tired. Now that he had time, he wanted to go back and enjoy it.

At half past one in the morning, he returned to Taohuayuan Villa.

Cheng Lulu was already asleep at this time.

He didn't wake the other party up and walked into the bathroom alone, wanting to take a comfortable bath.

However, he had just soaked for less than five minutes when Cheng Lulu woke up.

When Cheng Lulu woke up and realized it was him, she rushed in directly.

Ever since, his wish to take a bath was shattered.

With the addition of women, a "battle" is inevitable.

…

When I woke up the next day, it was already noon.

Li Chuan got up in his pajamas, went downstairs, and had "breakfast".

After eating, he hugged Cheng Lulu and went to the entertainment room to watch a movie.

After watching the movie, he went to the e-sports room on the third floor and played a few games... Cheng Lulu accompanied him throughout the whole process, lying on top of him and feeding him fruits.

During this period, he couldn't hold back and pulled Cheng Lulu to start a "battle" in the e-sports room.

The "battle" is over and continue playing the game.

After the game was finished, it was already evening.

Li Chuan went to the first floor to have dinner, then returned to the bedroom, lay on the bed, and asked Cheng Lulu to massage him.

Cheng Lulu was very dishonest and kept trying to tease him.

Initially, he was a little tired and didn't want to pay attention, but after Cheng Lulu's repeated teasing, he finally pounced on her.

After spending the whole day leisurely, I fell into a deep sleep.

Early the next morning, he got dressed, drove a black Alpha, and left the Taohuayuan Villa.

The Black Alpha drove all the way and arrived at the filming site of "Sister Wei's Workplace Diary".

Some people may ask, why didn't he come yesterday?

This is indeed a problem.

It stands to reason that he has finished the live broadcast and has nothing to do. He should return to the crew of "Sister Wei's Workplace Diary" as soon as possible and start filming.

He thought so himself, but he couldn't go back yesterday.

Why?

Because Yu Jie and others went to BJ.

"Sister Wei's Workplace Diary" has a set of scenes that need to be shot at the BJ Forbidden City.

That was the last scene of "Sister Wei's Workplace Diary".

At that time, the heroine Wei Ying had defeated many powerful enemies, successfully married the chairman Wan Sen, and had two children.

After her success, she took her two children to visit the Forbidden City.

This design has a certain purpose.

Wei Ying traveled through time from the Qing Dynasty. She was a noble concubine in the palace before. She lived in the Forbidden City for many years and experienced many things. When she returns to the Forbidden City to visit, she will have a sense of seeing things and thinking about them, which is quite meaningful.

deep.

The series of short plays "Sister Wei's Workplace Diary" ends with this scene.

However, the original script was not written like this.

The script Yu Jie first wrote was about Wei Ying, Wan Sen, two children, and a family of four visiting the Forbidden City. During the visit, a strange phenomenon appeared in the sky again. Wei Ying was hit by a blue light and traveled back to the Qing Palace.

.

Written this way, it’s a bit routine.

Wu Jinyan was not satisfied. She asked: "Wei Ying is already married to Wan Sen and has two children. She has a family here and lives a good life. Why does she need to travel back to the Qing Palace?"

Yu Jie said: "Although Wei Ying lives a good life here, her social status is not as good as in her previous life. The imperial concubine is more noble than the chairman's wife."

Wu Jinyan retorted: "Although the imperial concubine has a high status, she lives in a feudal society and her living conditions are far inferior to modern times. Moreover, the imperial concubine is subject to too many restrictions. She can only live in the palace and act according to the emperor's face. The chairman's wife does not

With so many restrictions, you can travel all over the country, have a high degree of freedom, and live a happier life."

Yu Jie: "If we don't go back in time, the audience may not be satisfied after watching it."

Wu Jinyan: "You don't understand. Only if you go back in time will the audience be dissatisfied."

"..."

After some debate, Wu Jinyan finally gained the upper hand.

Yu Jie had no choice but to modify the script.

The revised script is about Wei Ying, Wan Sen, two children, and a family of four visiting the Forbidden City. Wei Ying sees the things and thinks deeply about them.

However, another problem arises.

It’s just that Li Chuan is very busy at work and doesn’t want to run around.

In his opinion, it would take at least two or three days to go to BJ to shoot a scene, which is really not worth it.

Therefore, he also raised objections to the script.

However, he did not argue with Yu Jie like Wu Jinyan. He only said, "I won't go to BJ. You changed the script."

Yu Jie didn't dare to say anything more, so he could only revise the script honestly.

After this revision, it is the final version - Wei Ying takes his two children to visit the Forbidden City, and then thinks about the things he sees.

Originally, this scene was to be filmed at the end.

However, Li Chuan asked for leave and left the crew due to live broadcast, so Yu Jie and others temporarily adjusted the shooting plan and advanced the shooting time of this scene.

Last Saturday, the day of Li Chuan's live broadcast, the crew of "Sister Wei's Workplace Diary" rushed to BJ.

Also walking with them was Li Chuan's Rolls-Royce Cullinan.

In the plot, Wei Ying's identity is the wife of the chairman. In order to highlight this, Yu Jie and others specially designed a scene... Wei Ying, dressed as a lady, got out of a luxury car with her two children and walked.

Enter the Forbidden City and visit.

What kind of luxury car should a noble lady ride in?

Mercedes-Benz and BMW are definitely not good, and Porsche is also terrible. In the end, Bentley is the starting point, and Rolls-Royce should be the most suitable.

At first, Yu Jie and others' plan was to rent a Rolls-Royce.

But unexpectedly, during filming, Li Chuan suddenly bought a Rolls-Royce. Now he no longer had to rent it from outside, he could just requisition it.

In this way, Li Chuan's Cullinan was dragged away by them as a matter of course.

This is also the reason why he drives a black Alfa.

If Cullinan was still around, he wouldn't be willing to drive a black Alfa.

Who wants to drive a broken Toyota?

On Saturday morning, Yu Jie and others set off for BJ and arrived at their destination in the afternoon.

After that, they made some preparations and slept in the hotel that night.

On Sunday morning, filming officially started.

The shoot went smoothly and was over in just a few hours.

After the filming was over, they handled some follow-up work and waited until around three o'clock in the afternoon before leaving to return to Hangzhou.

When they returned to Hangzhou, it was already past nine o'clock in the evening.

At this time, it is impossible to film again. We can only prepare in advance and wait until tomorrow to start filming again.

This is the reason why Li Chuan did not go to the filming scene yesterday.

Yesterday, that is, Sunday, Yu Jie and the others were still filming at BJ's Forbidden City. It would be useless if he went there.

Today, it's different.

The entire crew is back, so naturally he can't be lazy.

At seven o'clock in the morning, Black Alpha arrived at the shooting scene.

Arriving at the filming site, Li Chuan had breakfast with Yu Jie and others.

During the meal, he chatted with Yu Jie and others and learned a good news... There are only three scenes left in "Sister Wei's Workplace Diary".

The content of these three scenes is not much. If you hurry up, you can shoot it in one morning.

However, Yu Jie and others did not make such arrangements.

They planned to shoot two scenes in the morning and one in the afternoon. After shooting, they would rush directly to the hotel.

What to do at the hotel?

Hold a closing banquet.

The completion of the last three scenes means that "Sister Wei's Workplace Diary" has been completed.

There is a rule in the film and television industry that after each film is filmed, a finals banquet must be held to reward the crew.

Although Yu Jie and his group are not in the film and television industry, they have all worked in the film and television industry, and all processes follow the rules of the film and television industry.

Therefore, the closing banquet must be held.

Right now, the hotel has been booked and we are waiting for them to finish filming and arrive at the scene to celebrate.

'It's finally over.'

After Li Chuan learned the news, he felt a sense of relief.

He didn't like acting to begin with, so Wu Jinyan forced him to participate in the drama "Sister Wei's Workplace Diary".

Participating in this drama took up a lot of his time and made him physically and mentally exhausted.

Although he also gained some benefits from it, these benefits were not enough to make up for his time and energy.

His time and energy are very precious, and it is really a waste to put them into a movie that doesn't make much money.

Fortunately, this is all coming to an end.

After today's three scenes are filmed, he will be able to escape from this vortex forever.

Thinking of this, Li Chuan felt much better, as if a stone had been lifted from his body, and he felt extremely relaxed.

'From now on, I will never film again!'

'Don't blame me for saying bad things to anyone who lets me take pictures.'

'If you annoy me, I'll just kick you in the face...'

(End of chapter)