This celebrity is too rich

Chapter 357 The Growth of Yang Runxin

Author: There is no wine on the table

When Li Chuan returned to Hangzhou, it was already 3:30 in the afternoon.

He had been busy for a long time and sat in the car for several hours. He was very tired, but he did not rest.

After arriving at the company, he immediately found Wang Chengyong and others and began to select products, hold meetings, and review the process for the evening live broadcast.

After working on it for nearly two hours, I managed to finish it around 5:30 pm.

Seeing that he still had time, he returned to the rest room in the office and took a short rest.

After he recovered a little, he went to the live broadcast room and sat in front of the camera with Yang Runxin.

At 5:59 p.m., the broadcast officially started.

…

In a flash, several hours passed.

At 11:54 p.m., the live broadcast ended.

Li Chuan stood up from his chair, walked to the center console, and began to check the data of today's live broadcast.

Live broadcast duration: 5 hours and 55 minutes

Number of views: 71.199 million

Peak popularity: 1.634 million

Average popularity: 772,000

Average price per customer: 90.6 yuan

Conversion rate: 6.4%

Total sales: 412.84 million

This is the second live broadcast between Li Chuan and Yang Runxin. The tacit understanding and cooperation are much better than the first time. However, since a week has passed, Yang Runxin's popularity and popularity have decreased, so the popularity data has shrunk a lot.

few.

However, thanks to the tacit understanding and cooperation between the two, the overall conversion rate increased by a few points.

It was 6.2% before, and it is 6.4% today.

Although it only increased by 0.2%, it is of extraordinary significance.

The previous 6.2% was the highest level since Li Chuan’s live broadcast on Douyin.

At the highest level, if you can maintain it without weakening too much, you are already quite powerful, let alone making a breakthrough.

Now, the conversion rate has broken through again.

Although the breakthrough was small, it also made Li Chuan more confident that he was about to break the bottleneck period of his personal live broadcast career.

This is undoubtedly exciting news.

In Li Chuan's view, if the current trend continues, the conversion rate will continue to rise, and it is completely foreseeable that it will rise to more than 7% in the future!

At the same time, sales exceeded 400 million again, which also made him excited.

The average profit margin of today's live broadcast is 36.8%.

Total sales were 412.84 million, with an average profit margin of 36.8%, and the calculated profit was... 152 million!

After deducting platform deduction points and returns, the final net profit is... 1.37!

Earned more than 100 million again!

Although this is not the first time, it is a small goal after all.

Completing a small goal can still make Li Chuan feel excited.

Another thing that excites him is the number of fans.

Of course not his own number of fans.

His own number of fans increased to 49.075 million after this live broadcast.

49.075 million, firmly ranked second in the "Douyin Fans Ranking". It has opened a big gap between Chen He, who is third, but facing Wu Jinyan, who is first, there is no way to catch up.

hope.

At this point, he has lost interest in his own number of fans. After all, his ranking has been determined, and he is the second most popular one. If it goes up any higher, it won't mean much.

What really excited him was the number of Yang Runxin’s Douyin fans.

On the day Yang Runxin became popular, she gained 3.4 million followers in one go.

After a period of spread, it rose to more than five million.

After she started her live broadcast, the amount increased by more than 800,000.

In the following days, she did a "second live broadcast". Coupled with the continuous fermentation and spread, by the time of today's live broadcast, the number of fans on her personal account had increased to 8.905 million.

After the live broadcast started, Li Chuan, as usual, would draw attention to her every thirty to fifty minutes.

After one night, she gained more than one million followers, and the number of followers on her personal account successfully exceeded 10 million!

Ten million fans means that Yang Runxin has become a big internet celebrity.

The significance of big internet celebrities is extraordinary and definitely worth celebrating.

Therefore, after Li Chuan discovered this, he immediately called on the staff in the live broadcast room to perform a simple celebration ceremony for Yang Runxin.

After the celebration ceremony was over, they held a review meeting together.

Yang Runxin is Li Chuan's assistant and is now considered a member of Mr. Sen's live broadcast team, and a relatively important one.

Under such circumstances, it is natural that she cannot be missing from the review meeting.

Because this was the first time for Yang Runxin to participate in the review meeting of Mr. Sen's live broadcast team, and there was a lot to talk about, the review meeting took a long time. It started at 12:30 in the evening and ended at 2 in the morning.

After that, everyone in the company went off work.

Li Chuan returned to the rest room in the office alone, took a shower, then lay on the bed and played with his mobile phone.

After playing for a while, he felt sleepy, so he threw the phone aside and fell asleep.

When I woke up the next day, it was almost noon.

Li Chuan got up, dressed briefly, left the company, and rushed to the filming site of "Sister Wei's Workplace Diary".

He had taken leave from the crew of "Sister Wei's Workplace Diary" before. Now, he has finished his work and the live broadcast. If nothing happens, he will of course return to the crew and re-enter the shooting state.

At around 12 noon, he arrived at the filming location, where he first had a meal, then sat in front of the makeup mirror and started putting on makeup.

By around two o'clock in the afternoon, he put on makeup, walked in front of the camera, and started shooting.

…

The warm wind of April gradually disappears, and the rain of May spreads all over the earth.

Before I knew it, a week had passed.

This week, Li Chuan spent most of his time filming.

After Huanyu Film and Television made tens of millions from Wu Jinyan, it stopped a lot, which allowed Wu Jinyan to devote himself wholeheartedly to the filming process of "Sister Wei's Workplace Diary".

The most irreplaceable person in the crew of "Sister Wei's Workplace Diary" is Wu Jinyan. As long as she doesn't have any problems, the entire crew can run smoothly.

The result of smooth operation is that the crew's working status becomes more and more stable and their work efficiency becomes higher and higher.

In this way, after a week of high-intensity and high-efficiency shooting, the filming progress of "Sister Wei's Workplace Diary" has reached the final stage and will be completed in two days.

Before the filming was completed, Li Chuan asked for leave again and left the crew.

Why?

Because today is May 4th.

May 4th is Youth Day, but Li Chuan did not ask for leave to celebrate the holiday.

He asked for leave just because today is Saturday and he has to broadcast live again.

The filming of the crew is very important, but for him, the live broadcast is more important.

Every Saturday, he would inevitably leave the crew and concentrate on preparing for the live broadcast.

Yu Jie and others were prepared for this and adjusted the shooting plan in advance.

With adjustments, Li Chuan's brief departure will not affect the crew's filming progress.

…

5:55 pm, Mr. Miki Network’s live broadcast room.

Li Chuan and Wang Chengyong completed the last process and sat down for the camera.

He first picked up a bottle of mineral water and took a sip, then turned and looked at Yang Runxin next to him.

At this time, Yang Runxin was looking down at the words she had written in advance and reciting them silently.

As the show was about to start, she was in an extremely serious state, but there was no trace of nervousness on her face... Judging from her body movements, she was very calm and calm now.

'It seems that it has been tempered.'

Li Chuan secretly thought, with a smile on his face.

Now, two weeks have passed since Yang Runxin made her first appearance in Mr. Sen’s live broadcast room.

The day Yang Runxin appeared in Mr. Sen's live broadcast room, she became popular overnight and quickly transformed from an unknown newcomer to a hot new e-commerce internet celebrity.

Moreover, thanks to Li Chuan and Wang Chengyong's timely attack, she did not become like ordinary Internet celebrities who become popular overnight. Instead, she showed a mental state as if facing a powerful enemy, becoming more serious and hardworking.

On the third day after becoming famous, she quickly determined her live broadcast style and gave full play to her own advantages.

On the fourth day after becoming famous, she and Chu Yulan started the "first live broadcast". The live broadcast lasted for two and a half hours. The audience exceeded 20 million, the highest popularity exceeded one million, the average popularity exceeded 400,000, and the total sales exceeded 100 million.

Very eye-catching.

On the sixth day after becoming famous, she made some adjustments and started the "second live broadcast" with Chu Yulan. The live broadcast lasted for three hours, with 15 million viewers, a maximum popularity of 680,000, and an average popularity of 230,000.

, with total sales of 63 million, the results are still impressive.

On the seventh day after becoming famous, she once again logged into Mr. Sen's live broadcast room as an assistant broadcaster... With the popularity of Mr. Sen's live broadcast room, the number of fans on her personal account successfully exceeded the 10 million mark.

On the ninth day after becoming famous, she and Chu Yulan started the "third live broadcast". The live broadcast lasted for three and a half hours, with 18 million viewers, a maximum popularity of 720,000, an average popularity of 280,000, and total sales.

Seventy-seven million... Affected by the increase in traffic in Mr. Mori's live broadcast room, various items have rebounded, but it cannot be regarded as the norm.

On the eleventh day after becoming famous, she and Chu Yulan started the "fourth live broadcast". The live broadcast lasted for three hours, with 11 million viewers, a maximum popularity of 420,000, an average popularity of 190,000, and a total sales of 5,000.

Ten thousand... The popularity data has dropped significantly, but the conversion rate has increased significantly, reaching 7.8%, so the sales volume has not dropped much.

On the thirteenth day after becoming famous, she and Chu Yulan started the "fifth live broadcast". The live broadcast lasted for three hours, with 9 million viewers, a maximum popularity of 330,000, an average popularity of 150,000, and a total sales of 4,200.

Ten Thousand...The popularity continues to decline, the conversion rate remains stable, and the total sales are still considerable.

Five consecutive live broadcasts have generated a total of 330 million in sales, with an average profit margin of 29.5%. After deducting platform deductions and returns, as well as the anchor and operating shares, the company’s net profit is around 83 million!

Although Yang Runxin and Chu Yulan completed these five live broadcasts together, more than 90% of the credit goes to Yang Runxin.

Yang Runxin earned 80 million for the company alone!

Based on this figure alone, Li Chuan's previous investment has already recovered the cost, and he has also made a lot of money.

Of course, money is only one aspect.

The company has great expectations for Yang Runxin, and it is by no means as simple as letting her earn 80 million for the company.

In the eyes of Li Chuan and others, Yang Runxin's personal growth is more important than 80 million.

In the past two weeks, Yang Runxin has made great progress, almost maturing visible to the naked eye.

After training in many live broadcasts, her live broadcast skills and abilities have been polished.

The specific manifestations are that her ability to control the live broadcast is getting stronger and stronger, she is getting more and more comfortable in speaking and passing the product, the rhythm of the live broadcast room is becoming smoother, and she can also produce some program effects from time to time.

As her abilities improve, Chu Yulan also has more room to perform.

Nowadays, Chu Yulan is no longer the dispensable vase she used to be. With space, she has also given full play to her own advantages and successfully attracted a group of fans.

Although the number of fans is not large, it has allowed her to complete her transformation into a new e-commerce anchor.

Some time ago, Wang Chengyong arranged for her to conduct a live broadcast alone. The live broadcast lasted for two hours, with 1.6 million viewers, a maximum popularity of 110,000, an average popularity of 30,000, and a total sales of 5.3 million... This data,

Compared with Yang Runxin, it is far behind, but it has also reached the standard of a first-line anchor. Objectively speaking, it is already very good.

Wang Chengyong's purpose in arranging this live broadcast was to conduct an experiment to see how much traffic Chu Yulan could attract.

The results of the experiment were very good, and they were very satisfied with this data.

However, a live broadcast can't explain anything.

Therefore, Wang Chengyong arranged for Chu Yulan to partner with another female anchor from the company the day before yesterday to do a live broadcast.

The live broadcast lasted for two hours, with 1.2 million viewers, a maximum popularity of 80,000, an average popularity of 20,000, and total sales of 4.1 million... The data has declined, but the magnitude of the decline is not large, which is higher than previously expected.

Much better.

After this live broadcast, Wang Chengyong felt that Chu Yulan had almost been trained.

He plans to find a new partner for Yang Runxin starting next week.

This is a training plan that has been planned for a long time... Li Chuan will lead Yang Runxin, and Yang Runxin will lead the new anchor, gradually spreading the traffic.

Of course, Chu Yulan will also have a new partner.

Chu Yulan’s current popularity and traffic actually make her qualified to lead a new anchor.

Therefore, Wang Chengyong will also carefully choose the most suitable partner for her... If the two of them are together, she might also be able to bring that partner along.

If it takes shape, then Sanmu Network will form a cyclic structure of "Li Chuan leads Yang Runxin, Yang Runxin leads new anchors, and new anchors lead other new anchors."

With this cyclic structure, the efficiency of traffic dispersion will be further enhanced, and the growth rate of the Sun Never Sets live broadcast room will be further accelerated.

Wang Chengyong reported this idea to Li Chuan.

After hearing this, Li Chuan was very satisfied.

Now, he looked at Yang Runxin, thinking of this matter again in his mind, and his eyes revealed a hint of splendor.

"boss……"

Yang Runxin noticed Li Chuan's strange gaze, raised her head, blushed slightly and said, "Are you... okay?"

"fine."

Li Chuan smiled and asked casually: "How are you feeling recently?"

"It feels... pretty good."

"I asked Zhu Chenwei to find a psychiatrist for you before. Have you gone to see him?"

"See it."

Yang Runxin was stunned and quickly thanked him: "Thank you, boss."

"You're welcome, this is what it should be."

Li Chuan waved his hand and then asked: "How many times have you been there?"

“Been there three times.”

"How's the effect?"

"It's very good. Every time we finish talking, I feel much more relaxed."

"Well, that's good."

Li Chuan nodded and said: "When you are free, go there more often. Work is only one aspect, physical and mental health is also very important... Only by adjusting your body and mind can you have a better working condition.

Otherwise, it won’t take long before it collapses, and once it collapses, you may never get back up.”

"Yes, I understand."

"..."

Li Chuan and Yang Runxin briefly chatted for a few words. At 5:59, Wang Chengyong came over and reminded them.

Li Chuan looked at the time, closed his eyes for a moment to adjust, and then started the live broadcast...