This celebrity is too rich

Chapter 36 First time sales results

More than two hours later, Li Chuan took out his last product.

At this time, he had a hint of fatigue between his eyebrows and his voice was a little hoarse.

"Thank you everyone. I have so many people accompany me in my first live broadcast. There are more than 9,000 people who have not left yet. Thank you sincerely."

"If you don't pay attention, you will focus on it. If nothing unexpected happens, I will meet you here every Saturday in the future."

"It's getting late, everyone, let's take a break early. See you next Saturday at 8pm!"

After Li Chuan finished speaking, he made a "goodbye" gesture to the camera and then turned off the live broadcast.

Pa~pa~pa~pa~pa~pa~pa~pa...

A sudden burst of applause rang out in the live broadcast room.

Li Chuan looked up and found that it was Wang Chengyong who was leading all the staff to applaud him.

"Okay, OK, OK."

He had learned before that the live streaming market today is far less popular than later generations, and not many live streaming sales exceed one million.

For example, if the sales amount is 100 yuan, the commission ratio is 30%, and Taobao will deduct 6% from the 30% commission, which is 1 yuan8. The actual commission from the live streaming anchor is 28 yuan2.

The first live broadcast was quite successful, and this is indeed something worth celebrating.

What should I do after relying on fake orders to increase sales? Do I have to buy the goods really?

Many celebrities and big anchors are among the strong outside and the middle. They look famous and powerful, but in fact they are just that. Without special means, they can't sell too much goods at all.

If there is a problem with product quality, please return it as soon as possible. This is the best solution. If it is exposed by public opinion, it will not only be solved by returning the product. If you sue and lose money are the most basic. If you cannot guarantee it, you will be banned, which is even more serious and may even go to jail.

Li Chuan nodded with satisfaction when he heard this.

"1.627 million, well, this result is pretty good."

Today is Saturday, and the day before National Day, the student party and office workers are on holiday, and there are many more people watching the live broadcast than usual.

"Um."

After calculations like this, the commission Li Chuan can get is about 480,000.

In this case, there are basically only two possibilities.

They received the pit fee, but what should they do if the sales volume does not meet the standards?

Very simple, fake!

"Can we rank in the top ten?" Li Chuan Chong asked a staff member.

The second type is worse than the first type, but it is also very disgusting.

Live broadcast duration: 3 hours 11 minutes

Viewed by: 1.329 million

From an objective perspective, Taobao’s deduction points are relatively low, only 6%.

From this perspective, the platform's deduction points are not very high, which is completely acceptable.

Peak popularity: 35,000

This is mainly influenced by many marketing accounts and some extreme individual news.

For those with higher returns, such as women's clothing, it will generally be above 30%.

In fact, if you are selling goods normally, do not swipe fake orders, and there is no problem with the product quality, then the return rate will generally not exceed 10% except for certain specific categories.

Yes, but very few.

Because whether it is 6% or 10%, it is deducted on a commission basis, not sales.

1.627 million, deducting 3%, the actual sales are 1.58 million.

Once this phenomenon occurs, it will often be widely publicized and spread by many marketing accounts. Many users who don’t know the truth will mistakenly think that the entire live streaming and sales industry is like this.

Of course, this is not high either.

But there is no need to applaud in public, which is a bit embarrassing.

Looking back, Li Chuan began to calculate how much money he earned in this live broadcast.

Moreover, this is not his credit alone.

"It's almost the same." The staff operated the computer and called out a set of data, replying: "It's more than half an hour before the end of today. We are temporarily ranked seventh... At this time, most of the anchors have dropped the broadcast, and the top ten should be similar."

Those who happen this situation are usually celebrities or big anchors.

Technical service fees are the official language, but in fact they are deducted points on the platform.

However, there is another 6% technical service fee for the 480,000 yuan.

When selling goods on live streaming, returns are inevitable, and everyone knows this.

1.627 million is not the final sales, because there will be returns.

The overall traffic of the platform is large, and the sales of each live broadcast room will naturally rise.

On Taobao, if the sales of a single game exceed one million, it can basically be ranked in the top ten in the day's rankings.

Li Chuan waved his hand with a smile, feeling a little embarrassed.

Li Chuan walked to the center console and wanted to see the overall data of today's live broadcast.

Similarly, in the future, Douyin will only deduct 3 yuan, and the host of the goods will actually get 27 yuan.

If you can really make it into the top ten, it will be considered a "good start".

Many people have a misunderstanding, that is, they think that the return rate of live streaming goods is very high.

The applause gradually faded.

However, it is precisely because they are famous and look great that they have the conditions to charge a pit fee from the merchant.

Today, the average commission ratio for the twenty-two products is 30.6%.

This can have a certain incentive for the morale of the company.

You know, the points deducted by Douyin in later generations reached 10%.

Are there any incidents where the return rate is as high as 70% or 80%?

Total sales: 1.627 million

Of course it is impossible!

Then they will have to pay their lives.

Of course, this refers to daily life and working days.

1.627 million, which is usually the top ten, but today, it is not necessarily true.

Average popularity: 18,000

The first one has nothing to say.

The categories made by Li Chuan are comprehensive department stores, and the return rate is not high, usually around 3%.

Li Chuan nodded secretly and murmured to himself.

The return rate has a lot to do with the category.

First, there are major problems with product quality, and second, the anchor is doing it himself.

The best way is to wait until the sales volume meets the standards and clear out the fake orders in the form of returns.

Under their operations, only two or three of the ten purchase records may be true.

In this way, the phenomenon of "return rate as high as 70% or 80%" has emerged.

3%, is the most common.

This is easy to understand. After all, the platform is not a charity. If it doesn’t make money, why do they do live streaming and sell goods?

After some calculations, Li Chuan found that the money he could get was about 450,000.

This is similar to the commission for shooting a video and an advertisement, and he is quite satisfied.

After all, it was just the beginning, so you can't ask for too much.

From the perspective of making money, the upper limit of live streaming sales is much higher than that of simply shooting videos and receiving advertisements.

(End of this chapter)