This celebrity is too rich

Chapter 37 Twenty Million Fans

Tomorrow is Sunday, which is also National Day.

Li Chuan announced that except for the e-commerce department, all employees will take a three-day holiday.

The e-commerce department only has one day off.

There is no other way to arrange it this way.

The company's short video business has gradually taken shape. It doesn't matter if we take a three-day holiday, but live streaming is different.

The business of live streaming has just started, and the e-commerce department has just been established. All aspects of work have not been coordinated yet. Taking a three-day holiday is really a waste of time.

In order to avoid problems with the work rhythm in the future, Li Chuan can only work hard for his colleagues in the e-commerce department.

However, he did not exploit his employees.

The e-commerce department works overtime, and each person can receive overtime pay of 500 yuan per day.

Last night, during the live broadcast, Li Chuan specially created several program effects, such as the air fryer segment.

As for "Douyin's official reviewers didn't respond", although it seems a bit outrageous, it is actually the most likely thing to happen.

And he hasn't posted a video for five days, so why did he gain 400,000 followers overnight?

After arranging all this, Li Chuan went home from get off work.

Li Chuan browsed briefly and found that most of the new comments were discussing his live broadcast.

Millions of viewers climbed over, and "Mr. Mori" gained more than 400,000 followers overnight.

Li Chuan thought this, and his heart was suddenly filled with joy.

At that time, there were many anchors selling goods on Douyin, selling Taobao goods.

Li Chuan would never believe in the "big picture".

Li Chuan thought this way and continued to explore in depth.

Later, he found some clues.

Li Chuan worked at Ali in his previous life, and he had never heard of a cooperation between Taobao and Douyin.

He remembered that when he watched it yesterday, his number of fans was only 19.66 million.

This is really "unintentional planting of willows and willows".

Ten minutes later, he finally figured out what was going on.

Because he can continue to use his fans to publish promotional videos on Douyin and continuously attract traffic to his live broadcast room on Taobao without worrying about being sanctioned.

At best, it is just a Taobao customer who has been on Douyin for a while.

Then, the video went viral.

Even though many people don't know, the video comment area will tell them the answer.

Did Douyin’s official reviewers fail to respond?

Or is it that Douyin has reached a cooperation with Taobao?

Could it be that Douyin is big enough?

This video has been of great help to him.

Don’t forget, this is Taobao’s live broadcast.

Although the word "Taobao" does not appear in the video, Taobao's unique special effects are clearly displayed there. Anyone who is interested will know where this live broadcast is.

This is a video that attracts traffic to Taobao. Although the publisher of the video may not have such an idea, it does have such an effect.

'what happens?'

Not only "helping his fans exceed 20 million", but more importantly, letting more people know the news that "he brings goods live on Taobao".

After figuring this out, Li Chuan couldn't help but feel a little emotional.

No matter how big Douyin is, it is impossible to play like this.

Except for Wang Chengyong, all other employees in the e-commerce department have just joined the company recently.

They had just started working for a few days, and their desire for a holiday was not high. In addition, the overtime pay given by Li Chuan was generous enough, so none of them complained. On the contrary, they were all very happy.

This is definitely not a normal phenomenon.

Woke up at ten o'clock in the morning.

This fan edited some of his live broadcast clips into a video and posted it on Douyin.

The sudden increase in followers was caused by the live broadcast?

Li Chuan thought about it and thought it was unlikely.

From last night to now, "Mr. Sen"'s Douyin account has added more than 20,000 new video comments.

The next day, he had a rare sleep.

There must have been an unexpected situation that caused his sudden increase in fans.

Business society is not the Twilight Zone, vampires are vampires, and there is no such thing as good.

If Douyin and Taobao reach a cooperation, Douyin will allow Taobao to be promoted on its own platform, which is undoubtedly what Li Chuan would like to see the most.

Judging from the content alone, it does have the conditions to explode.

It turns out that when he was live broadcasting yesterday, his screen was recorded by one of his fans.

'It is estimated that the popularity will hit a new high next time it is broadcast live.'

Previously, Li Chuan worked hard to promote and used fans to create thousands of promotional videos, but the effect was not as good as this video.

It has 1.26 million likes and at least 30 million views.

The video has cut out all these highlights, and with good editing skills, the final video effect is very good, no worse than some funny jokes.

Li Chuan really couldn't figure it out.

In addition, Li Chuan's face is very recognizable on Douyin and can attract some viewers. Therefore, it is not surprising that the video will go viral.

'There must be other reasons.'

He couldn't figure out why this video went viral.

No matter how you look at it, this is unreasonable.

Li Chuan was confused and clicked on the message page.

In 2019, Douyin can mount third-party links.

However, this is also unlikely.

Since the establishment of the company, Li Chuan has not taken a day off. After finally taking a day off, of course he has to enjoy it.

Therefore, Douyin and Taobao are in a relationship of mutual use and are not partners at all. Douyin has no desire or need to attract traffic to Taobao.

However, as soon as he opened Douyin, he discovered something - the number of fans of the "Mr. Sen" account exceeded 20 million!

Although Li Chuan was pleasantly surprised, he couldn't help but feel a little strange.

When Li Chuan found this video, he found that the number of likes had reached 1.26 million.

However, he was still confused about one thing.

Moreover, this fan was very measured and when he posted the video, he @"Mr. Mori".

If you let other platforms suck your blood, you will definitely end up being sucked dry.

The reason is very simple. The number of viewers of his live broadcast yesterday was 369,000.

Don't think that big companies don't make mistakes. Big companies make no less mistakes than small companies.

In April 2020, after Douyin's live broadcast e-commerce developed, it completely banned third-party links and concentrated on developing its own interest e-commerce.

However, this policy only lasted for more than a year.

Last night, 369,000 people watched his live broadcast on Taobao, but he gained more than 400,000 followers on Douyin.

However, this is only analyzed from a content perspective.

For such a video, Douyin didn't delete it, even if it was removed from the shelves, it even pushed it to stream.

The difference between 300,000 and 400,000 yuan would take almost a week to increase if you don’t post videos.

Douyin's move is mainly to cultivate its own live broadcast e-commerce environment, and by the way, it can also collect a part of the promotion fee.

After waking up, he didn't get up. Instead, he lay on the bed and started playing Douyin.

In particular, Douyin is currently in a stage of rapid development. Personnel, management and other aspects cannot keep up. It is normal for some mistakes and omissions to occur.

In Li Chuan's view, the reason why the video went viral was probably due to the negligence of Douyin's official reviewers.

Facts also proved that what he expected was correct.

After he watched the video, it disappeared within an hour...

(End of chapter)