This celebrity is too rich

Chapter 38 Review

The next morning, Li Chuan called everyone from the e-commerce department to the conference room.

He wanted to conduct a collective review of the live broadcast the day before yesterday.

Reviewing and summarizing the live broadcast process can speed up the team's running-in speed, and can also identify and solve problems as early as possible.

Later generations of live streaming delivery companies basically did this.

As the boss, Li Chuan naturally wants to pass on good working methods in order to lay a solid foundation for future development.

Everyone sat down at the conference table.

Li Chuan connected his laptop to the projector, then clicked on the live video and pressed the play button.

The live broadcast screen appeared on the curtain, and at the same time, the prelude of "Tarzan Next Door" also came from the speakers...

This was the first time for Li Chuan to observe the scene of himself singing up close. He was a little ashamed and wanted to fast forward the scene, but for the sake of the overall atmosphere of the review, he finally held back.

After patiently watching the singing clip, Li Chuan couldn't help but let out a long sigh of relief.

Discover problems, solve them, and when the whole team slowly gets in touch with each other, this kind of situation will naturally disappear.

Li Chuan specifically thought of three methods:

He was really angry when this happened, but he felt relieved after thinking about it later.

The order for toilet paper was originally 3,000, but he only placed 1,000 orders at first, and it was quickly sold out. Many people didn't grab it, so they started to flood the screen in the live broadcast room. He took advantage of the situation and asked the staff (Wang Chengyong) to call the manufacturer.

. So Wang Chengyong went to stand outside the house, returned to the live broadcast room a minute later, and shouted, "Another two thousand orders have been added."

"When something like this happens, it will greatly affect the rhythm of the live broadcast. Remember, when you live broadcast in the future, you must make preparations in advance, and you must not make such low-level mistakes again."

Microphone not suitable?

Just change it to another one.

The fact is that he thought he was communicating and acting normally with Wang Chengyong, but in fact, in the eyes of most viewers, he was just performing a very embarrassing one-man show.

It's not amazing, but at least no one in the barrage said that his singing was unpleasant, and on the contrary, many people were using "666".

Separate live broadcasts are also very disruptive. Unless there are a lot of products and the live broadcast time is particularly long, there is no need to separate live broadcasts.

Li Chuan didn't want to wait a minute for this.

Two minutes later, a clip of Li Chuan and Wang Chengyong acting appeared on the screen.

Near noon, the review ended.

When he sang it like this, it sounded like that.

Things have already happened, and there is no use in feeling upset.

Of course, try not to use the third method.

Li Chuan thought about it carefully and felt that these three methods could be carried out at the same time.

When he came to the live broadcast room, Li Chuan tested the microphone and studied it, and finally found that it was a problem with the microphone.

The first is to strengthen exercise to make your physical strength and energy more abundant.

The microphone I used before had a somewhat narrow pickup range, and it was difficult to pick up sounds coming from the side.

After the review, Li Chuan held a small meeting with everyone in the e-commerce department, focusing on product selection issues.

The plot design was very simple, but Li Chuan discovered a problem - Wang Chengyong's voice was too low. If you didn't turn the volume up to the maximum, you couldn't hear what he said at all.

It only took Li Chuan ten minutes to resolve the matter, and then he returned to the conference room to continue reviewing the matter.

Although his singing is mediocre, his voice is really good, and the sound card, reverb and other high-tech bonus effects are even better than expected.

The third is to divide the live broadcast into two sessions, the first and second sessions, with a break in between.

With a "pop~" sound, he hit the pause button hard, then got up directly and went to the live broadcast room.

Once you find out the problem, the next thing will be easier to handle.

In the second half of the live broadcast, he became more and more tired and his voice became hoarse. At that time, he felt very tired both mentally and physically. In this state, he unconsciously wanted to speed up the rhythm.

Hurry up and end this live broadcast.

'Fortunately, it's not too embarrassing.'

When he saw that he had shouted the command "get in the car" but the link did not pop up, Li Chuan pressed the pause button.

During this period, Li Chuan discovered more than ten problems, large and small, most of which were his own problems.

Previously, the teleprompter board was placed in front of him on the left, which caused him to have to turn his head quite a bit every time he looked at it.

After all, the team has just been formed, and the members are not familiar with his live broadcast style, so it is normal for there to be some lack of coordination.

Li Chuan's solution to this problem is to change the position of the teleprompter board.

However, his personal feelings are different from what the audience saw in the live broadcast room.

After discovering the problem, Li Chuan moved the teleprompter board directly in front of him. When looking at it, he only needed to raise his eyes upward. The movement was very small and difficult to be discovered.

If you can finish it in one go, try to finish it in one go.

If he hadn't watched the live video and reviewed the video, he really wouldn't have discovered this problem.

Singing, the warm-up is over, and then there is a segment about selling toilet paper.

Some products are difficult to sell, such as a 99 yuan ceramic tea cup that he sold for two minutes before, and the sales volume was only single digits.

Li Chuan spoke very calmly, without any accusation in his tone.

Li Chuan did not dwell on this topic for too long. After giving some pointers and getting some positive feedback, he pressed the play button again.

This problem is more troublesome to solve.

In the first half of the live broadcast, he sang and acted, explained products, talked and chatted very passionately, and from time to time he would also create a show effect.

The most important thing now is to solve the problem.

For example: when he was introducing a product, he looked at the teleprompter board too obviously, which gave people a very bad impression.

He will finish the live broadcast and have to re-select products.

Li Chuan knew exactly what was going on.

There is no need for him to be too harsh.

Products that are difficult to sell like this must of course be eliminated as soon as possible.

At the suggestion of everyone in Li Chuan, he placed an order on the spot and bought a condenser microphone worth more than RMB 30,000.

Because at that time, he and Wang Chengyong communicated very smoothly without any obstacles.

Li Chuan thought to himself.

In this way, by the middle stage, he was already feeling a little tired.

As for those products that sell well, you can continue to sell them in the future, but they can no longer be sold in a short period of time.

Another example: During the middle and later stages of the live broadcast, his delivery rhythm was obviously messed up.

There is no way around this.

This plot was specially designed by Li Chuan to stimulate the shopping atmosphere in the live broadcast room.

Thinking of this, Li Chuan's face instantly turned ugly.

For example, air fryers have sold more than 1,600 units, and the sales volume is good. However, there is almost no possibility of repeated purchase of this item. After most people buy it once, they will basically not buy it again.

Second, pay attention to conserving your physical strength. Don’t be particularly passionate right from the beginning. Try to slow down your speaking speed and rhythm.

Another example is laundry beads. There is a possibility of repeat purchase of this product, but Li Chuan sells it in large quantities, and it may take a year for the audience to buy it back. Within this year, they will basically not buy it again.

Two consecutive live broadcasts, selling the same products, will definitely result in very poor sales.

Unless we can change the audience.

But this is unlikely, well... at least not in the short term.

(End of chapter)