This celebrity is too rich

Chapter 408 Crazy Producer Sister

Author: No wine on the table

Chapter 408 Crazy Producer Sister

Li Chuan and Yang Chaoyue had a fight for a while, and then hung up the phone.

Immediately afterwards, he made two more calls.

The first call was called to Jiang Zeyu. He briefly described the content of his communication with Yang Chaoyue, and then notified the other party: Wen Lan Culture’s employees do not need to stay, and all of them will be persuaded to leave.

The second call was called Yu Jie, but he said nothing and directly notified the other party to come to his office.

After Yu Jie came to the office, he told the story of "acquisition of Wenlan Culture" and asked the other party to select an assistant for Yang Chaoyue.

Yu Jie thought about it and provided a candidate he thought was more suitable.

Lu Zihan, female, 24 years old, graduated from Zhejiang Media College with a bachelor's degree. She joined Sanmu Media in March this year. She started to operate four groups in live broadcast operations. Later, the short video department was established. Yu Jie transferred her to the short video department and started short video operation.

Although this woman is not experienced, she has strong learning ability and makes rapid progress. After joining the short video department for one month, she became the backbone of the department and has very good professional abilities.

Yu Jie felt that it was quite reassuring to transfer her over, to be an assistant for Yang Chaoyue, to shoot for Yang Chaoyue, and to operate Douyin.

After hearing this, Li Chuan did not make a decision immediately.

He asked Yu Jie, if Lu Zihan has gotten off work?

Yu Jie said he didn't know, and after that, he left the office.

When he came back, he brought a young girl with a simple appearance, figure and dress. It was Lu Zihan.

Li Chuan and Lu Zihan had a brief conversation for a while, and the impression was pretty good. After thinking for a while, they made up their minds.

He asked Lu Zihan: Are you willing to be an assistant to Yang Chaoyue, shoot for Yang Chaoyue, and operate TikTok?

Lu Zihan agreed decisively and expressed his excitement.

In this way, Yang Chaoyue's assistant candidate was officially confirmed.

After the matter was confirmed, they sat together again and discussed the direction of Yang Chaoyue's Douyin short video running.

At present, the most popular videos on Douyin are the "positive energy" type.

As long as videos about positive social energy and positive national public opinion, the number of views and likes is particularly high, which is much higher than other types of videos.

However, this type is not suitable for Yang Chaoyue.

Yang Chaoyue is an idol star and is labeled as "poor professional ability". The public has very low tolerance for her. If she insists on positive social energy and positive national public opinion, it is particularly easy to cause mockery.

As the rhythm of group ridicule is, the overall public opinion situation will become worse.

This will cause trouble for myself.

After discussion, Li Chuan and the others felt that as an idol star, the most suitable type of videos for Yang Chaoyue was life vlogs and some of the more popular fashion elements at present.

The traffic of life and fashion videos is also pretty good, but this type of video is relatively dull and it is difficult to make a hit point.

If the video is not popular, the speed of increasing fans will be very slow, which is a more tangled point.

Li Chuan and the others discussed it for a long time, and finally Yu Jie suggested that some plots could be added based on the life vlog.

He gave an example:

The assistant went to Yang Chaoyue (take a cell phone to shoot). Yang Chaoyue said that he was fat and wanted to lose weight. The assistant expressed support on the screen. However, after a while, the assistant went to Yang Chaoyue to find him again, but found that Yang Chaoyue was stealing cakes.

Such a simple plot can be created by showing it through video and combined with some shooting and editing skills.

Moreover, this type can continue.

For example, the next video:

Assistant Supervisor Yang Chaoyue, Yang Chaoyue performed very well in front of the camera. The assistant went through various corners and found no traces of the cake. Just when the assistant felt that Yang Chaoyue was really determined to lose weight, he found some snacks in some unexpected place.

If this continues, a fixed video style can be formed. If done well, Yang Chaoyue and his assistant can even be portrayed as a pair of CPs, and the two sides will fight wits and courage, and continue to create explosive points.

After hearing this, Li Chuan felt that this idea was similar to a pair of internet celebrities he had seen in his previous life.

That pair of internet celebrities is called "Crazy Producer Sisters".

In later generations, the crazy-born sisters are top-level internet celebrities.

They started shooting short videos in 2020, and in just two years, they have attracted more than 40 million fans on Douyin.

Just looking at the number of fans, they are already the top group.

However, what they praise most is not the number of fans, but the number of video exposures.

In 2022, every video they posted can easily earn more than 30 million views. When they open the homepage of their account, the number of likes of the video is not less than one million.

This kind of data is almost unparalleled in the field of Internet celebrities except for Crazy Brother Yang.

For this reason, many people often compare crazy-born sisters with crazy-born brother Yang.

The Crazy Sisters and Crazy Brother Yang have the word "crazy" in their names, which have a certain similarity.

In addition, the way they shoot videos is very similar. One person takes a cell phone and the other person shows off... Crazy Little Brother Yang is Big Brother Yang with his cell phone and photographs Xiao Yang with his cell phone, and the crazy sister is Zhang Xiaohua with his cell phone and photographs Shao Yuxuan.

The video data are similar, the name has the word "crazy", and the shooting method is similar, so it is not surprising that the audience will compare them.

Of course, this is just the surface.

In fact, the video styles vary quite a lot.

The video style of Crazy Brother Yang is a relatively traditional "funny joke" type, which has something to do with their brothers making videos earlier.

The two brothers, Xiao Yang, started making short videos in 2015. At that time, neither Douyin nor Kuaishou rose. The most popular short video content on the Internet was funny jokes.

This trend was brought up by "Diaosi Men" directed and acted by Dapeng.

Around 2013, "Diaosi Men" became a huge hit.

At that time, as long as I had been online, I basically watched "Diaosi Men".

The popularity of "Diaosi Men" largely influenced the later short video creators, and the two brothers of Xiao Yang are one of them.

They came from that era and the video style was inevitably affected, which led to their continued creation type of "funny jokes" in the later period.

This was considered by many people at that time, which was already out of date.

However, the two brothers, Xiao Yang, have absolutely funny talents, and they are good at thinking and know how to innovate. On the basis of funny jokes, they incorporate family elements and fit the background of the times, creating the "Internet Addicted Boy" series.

After this operation, they not only did not let their videos fall behind, but instead went further and became the top streamers in the short video field.

Compared to Crazy Brother Yang, the video style of Crazy Sisters is more in line with the mainstream of the moment.

After a period of development, the short video industry was popular and popular elements have gradually stabilized, and life-like videos have been sought after by more and more people.

Zhang Xiaohua and Shao Yuxuan grew up in this era.

Therefore, they did not follow the traditional "funny joke" route, but instead created based on life vlogs, focusing on realism and down-to-earth, supplemented by funny.

In addition, from the perspective of women, they also incorporated the "best friend" elements into the video, and based on the current situation of the industry, they actively cooperated with various Internet celebrities, striving to achieve traffic sharing.

Their approach is more in line with modern creative and operational ideas. Only because of their limited talent, they cannot break through the ceiling of the short video field.

But no matter what, the achievements made by the crazy-born sisters are still very commendable.

Around 2022, Crazy Brother Yang and the Crazy Sisters can be said to be the two most popular pairs of internet celebrities in the short video field.

At that time, they were on TikTok, one occupied the male market and the other occupied the female market, and they were quite in a strife.

However, the fate of these two big internet celebrities who seem to be evenly matched is very different.

After the two brothers of Xiao Yang have reached the ceiling in the short video field, they have transformed into live streaming and their subsequent development is getting better and better. By the end of 2022, the number of fans of Crazy Xiao Yang's Douyin has exceeded 100 million, and the fans on the entire network are nearly 200 million. The two brothers have become super big internet celebrities who are known to everyone in the country.

In contrast, the fate of the crazy-born sister is very tragic.

In August 2022, after a few months of interruption, the crazy-born sister announced that they would disband and their account stopped updating.

Zhang Xiaohua and Shao Yuxuan, who were originally close, eventually parted ways. Since then, a top internet celebrity has gradually disappeared from people's sight.

Why are they both duo groups and top internet celebrities, but the endings are so different?

The reason is that the duo is too unstable.

Distribution of interests is only one aspect, and personal opinions are also a very important factor.

Everyone has different opinions on video content and career development. When two people are combined together, they are prone to various conflicts. If they are not dealt with in time, it is almost inevitable to part ways.

At this point, men have more advantages than women.

Men's thinking is relatively rational. Many times, even if two people have conflicts, they can sit down and talk calmly until the problem is solved.

Women's thinking is more emotional, so it is difficult to do this.

In addition, the degree of intimacy of the relationship is also important.

Brother Xiao Yang and Brother Big Yang are twin brothers. They grew up together and have the same family and living environment. After so many years, they have been able to get in with each other and can no longer get in with each other.

It is so relevant that it is not easy to break them apart. Even if it is a huge conflict, won’t there be a pair of parents?

If your parents are there, no matter how big the conflict between the two brothers is, 80% will be resolved in the end.

Zhang Xiaohua and Shao Yuxuan are different. Although they are best friends, they have not grown up together since childhood and have different personalities and values.

Even if they spend a long enough time in the process, they cannot fully understand and synchronize. In addition, there is no close relationship with people like their parents, and it is easy to cause irreparable consequences when encountering a little storm.

From this we can see that the cooperation between the two is very dangerous.

If the relationship is not particularly close and there is no such trump card as parents, then the ugly words must be said first.

At least two things must be guaranteed:

1. There cannot be any problem with the distribution of interests.

2. Determine the leader and clarify his status... If you encounter disagreements, listen to the leader and others must obey unconditionally.

This is the most basic concept of partnership entrepreneurship. If it cannot be done, the team will inevitably have no future.

In Li Chuan's opinion, it is likely that the crazy-born sisters will part ways because they did not do the above two points.

He felt a pity about this.

However, he just felt it was a pity and had no other thoughts.

He had thought before that he would sign the crazy-born sisters before they became famous.

But then he thought about it carefully and felt that it was unnecessary.

First of all, he cannot solve the internal problems of the crazy-born sister. If he signs it, he will disband again by then, which may involve himself.

Secondly, the crazy-born sisters were only popular in short videos in their previous lives. In terms of live broadcasts, they did not do well, and one of them was unwilling to do live broadcasts and sell goods... If they couldn't do live broadcasts and sell goods, they wouldn't make much money, and it would be useless to sign them like that.

Furthermore, the crazy-born sisters are different from the crazy-bodied brother Yang. Zhang Xiaohua and Shao Yuxuan are not people with absolutely funny talents. They are popular because they have struck the dividends of the times. To put it bluntly, it is luck.

Because they were lucky and had better operations in the later stages, they achieved success in their future generations.

This is actually replicable.

Li Chuan never thought about who to copy it, but now he has a chance.

The idea that Yu Jie mentioned is very similar to that of the crazy-born sisters. If it works well, it is equivalent to copying the crazy-born sisters in another way.

Moreover, the person who copied it was Yang Chaoyue.

Yang Chaoyue is an idol star and has a popular foundation. The starting point is much better than Zhang Xiaohua and Shao Yuxuan.

As long as she has a good plan, there is almost no reason why she won’t be popular.

Li Chuan feels that applying the video style of the crazy-born sister to Yang Chaoyue will definitely be better than the crazy-born sister.

Of course, there is a prerequisite here, that is, this plan can work.

Although the video operation ideas of crazy-born sisters are not difficult, it is still unlikely to apply them directly.

First of all, as an idol star, Yang Chaoyue may not be as down-to-earth as Shao Yuxuan.

Secondly, time may not be allowed. Zhang Xiaohua and Shao Yuxuan are dedicated to short videos, with time and energy. Yang Chaoyue is very busy at work and it is difficult to take time and energy to shoot such detailed short videos.

Furthermore, the video elements are different. Zhang Xiaohua and Shao Yuxuan, who are crazy-born sisters, are best friends, while Yang Chaoyue and Lu Zihan are bosses and employees. The relationships are different, so the content produced must also change. Correspondingly, the video style may also deviate.

These problems need to be solved.

Li Chuan didn't know how to solve it, so he expressed his ideas and started discussing them with Yu Jie and Lu Zihan.

They discussed for more than an hour, and at around 10 o'clock in the evening, they finally had a clearer idea.

After having a clear idea, Li Chuan called Yang Chaoyue again and gave a brief introduction.

After listening to it, Yang Chaoyue was very interested.

She thinks this plan is very good and is willing to try it.

In this way, the operation direction of Douyin short videos about Yang Chaoyue was officially determined.

(End of this chapter)