This celebrity is too rich

Chapter 409 New broadcasting

Author: No wine on the table

Chapter 409 New broadcasting

After solving this, it was already 10:30 pm.

Seeing that it was getting late, Li Chuan asked Yu Jie and Lu Zihan to get off work early and go home to rest. He sat in the office for a while.

He sat for about ten minutes, and the Xiao Zhang, who was arranged by Jiang Zeyu to come back to deliver the contract.

He got the contract, browsed it briefly, confirmed that there was no problem, took out the official seal and stamped it.

The official seal is stamped, which means that the "Wenlan Culture Acquisition" is a foregone conclusion and you will never regret it again.

Li Chuan felt a little painful, but he didn't say anything.

He stamped the seal with an expressionless face, put away the contract, and then left the company.

Before leaving, he also brought the keys to the Mercedes-Benz S.

According to the terms agreed upon by Jiang Zeyu and Shouweida, as well as the subsequent contract terms, the ownership of Mercedes-Benz S is still under the name of Wenlan Culture.

The "Sanmu Series" has acquired Wenlan Culture, which means that the Mercedes-Benz S is already the property of the "Sanmu Series".

As the boss of the "Sanmu Group", Li Chuan has the right to use the property of his company.

He now wants to drive back to the Peach Blossom Garden Villa by himself. Toyota Alpha is too bulky, Daniu and Cullinan are too ostentatious. In comparison, the Mercedes-Benz S is a good choice.

In his opinion, the Mercedes-Benz S has already been in his hands, and it is a waste to not be able to drive it. It is better to use it and use it as a scooter in the future.

The Mercedes-Benz S is not expensive, only more than one million yuan, which is not too ostentatious. Moreover, its body is moderate and the chassis is relatively solid. Making a scooter is a good choice.

Li Chuan found the Mercedes-Benz S downstairs, observed it inside and out, quite satisfied.

This car is a 2018 model, 3.0T, 450L, and 4MATIC. It is the top-notch version in the Mercedes-Benz S series, with a landing price of around 1.4 million yuan.

Shouweida bought it in December last year. It has been driving for half a year and has not had any accidents. The total mileage is less than 10,000 yuan, and it has just passed the running-in period... Shouweida also has a Tesla model y, which he usually drives more.

The overall car condition is 95% new, and the discount is no more than 10% when placed in the second-hand market.

Li Chuan went up to experience it. It felt good to control and was very comfortable to drive.

After the experience, he had returned to the Peach Blossom Land Villa.

He parked the car in the garage, took the elevator upstairs, and went to the bedroom. He first "wrangled" with Cheng Lulu, and then went to the bathroom to take a shower.

After taking a shower, he and Cheng Lulu rolled onto the bed and enjoyed the service of getting up to coax the bed again.

Spend a night with ease.

The next day, it was already June.

June 1st is Children's Day, and it is also Saturday.

Li Chuan is going to broadcast live again.

Some people may say, since it is Children's Day, should we hold a "Children's Day special session"?

Li Chuan had this idea, but the external environment does not allow it.

Children's Day is a program for children. Children are key protection targets in China. If someone uses Children's Day to engage in consumerism, it will be too popular and ugly.

It is too unsightly to be popular, which will arouse public disgust and lead to a public opinion crisis.

If the situation is worse, the country may even intervene... At this point, the consequences will be unimaginable.

The above are all external factors and seem a bit awkward, but Li Chuan has a huge social influence to this level today, and these issues must be considered.

Moreover, even without these external factors, the feasibility of the "Children's Day special session" is not high.

Children have no source of income and cannot support large-scale consumption scenarios. If you want to do a special session, you can only focus on the children's parents.

However, through parents selling children's products, the conversion rate is actually very low.

The market for children's products is not big, and after the conversion rate is reduced, there will be fewer left in the end.

Doing a special session in a scenario with a small consumer market may not be as good as imagined.

Thinking of this, Li Chuan's desire to have a "Children's Day special session" was not particularly strong.

He thought about it carefully and felt that there was no need to do a special session.

He only needs to broadcast live in the regular form, and add more children's and infant products when selecting products, such as milk powder, diapers, stationery, toys, etc.

In the conventional form of live broadcast, more children's and infant products are sold under the name of Children's Day. This may be better than doing "Children's Day special session".

Li Chuan had this idea a few days ago and arranged it with Wang Chengyong and others.

Now, we have almost prepared.

At around 9:30 in the morning, Li Chuan drove the Mercedes-Benz S to the company.

He first handled some less important work, and then found Wang Chengyong and others, and began to select products for the live broadcast in the evening and plan the process.

Once I was busy, I was busy until noon.

At noon, after eating, Li Chuan went back to the rest and took a nap for a while. He waited until about 2 pm, and called Wang Yuting to his office.

Many people may have forgotten who Wang Yuting is.

Last September, Sanmu Media signed two short video experts, Zhou Linlin and Wang Yuting, just after its establishment.

Zhou Linlin and Wang Yuting used to be fashion models, but later they thought this job was not easy to do, so they wanted to change careers and do something else.

Zhang Jun, the first employee of Sanmu Media, who joined the company with Wu Wenfan, seized the opportunity and recruited them to Sanmu Media and became short video experts.

Because they joined the company earlier, they were trained by Li Chuan.

Li Chuan found a dance class for them to learn dancing, and then shot various edge videos on TikTok.

Zhang Jun also formed a group for them, named "Latian Girl", and opened multiple accounts for this.

This effect is very good. In just two months, their number of fans exceeded one million.

Everything was going well, but later, Miki Media's strategy changed.

In December last year, Li Chuan decided to shift the company's main business from short videos to live broadcasts.

As the company's all-in-one artists, Zhou Linlin and Wang Yuting naturally have to change as well.

They have two choices: one is to become an entertainment anchor, and the other is to become an e-commerce anchor.

At first, Li Chuan wanted them to be entertainment anchors, because in his eyes, Zhou Linlin and Wang Yuting were beautiful and had good figures, so they were naturally suitable for posing in the live broadcast room and seducing the losers and big brothers to give gifts.

However, after some thought, combined with Zhou Linlin and Wang Yuting's own wishes, he finally gave up this idea and decided to make them a pair of e-commerce anchors.

After the matter was confirmed, Zhou Linlin and Wang Yuting began to learn live streaming to sell goods with Wu Xiaobai.

After studying for a month, I have grown up.

A few years ago, they tried to start a few live broadcasts, but the results were pretty good, and they achieved sales of hundreds of thousands.

After the New Year, they increased their live broadcast efforts, from the original "one game a week" to "three games a week".

The increase in live broadcast frequency consumes the enthusiasm of the audience.

As the audience's aesthetic fatigue was aroused, their popularity in their live broadcast room began to gradually decrease.

A few years ago, they started broadcasting, and the popularity of the live broadcast room could remain around 20,000.

After the New Year, they started broadcasting, and the popularity of the live broadcast room was only about 10,000.

Later, it gradually dropped to nine thousand...eight thousand...seven thousand...six thousand...five thousand...

So far, there are only two or three thousand people left in their live broadcast room.

A decrease in popularity will inevitably lead to a reduction in sales.

It turns out that they can sell dozens or millions of dollars in a live broadcast, but now, they can only sell 340,000 yuan in a live broadcast.

This is what they did after a long live broadcast, with more experience and more proficient skills.

If you don’t have the skills of experience, sales may be cut in half.

The decline in popularity and sales have caused problems in Zhou Linlin and Wang Yuting's mentality.

In this way, when Li Chuan chose Yang Runxin, who had just joined the job, they had the greatest resentment.

‘Why?’

‘Why is Yang Runxin a new anchor who has just joined the company for a few days?’

‘We joined when the company was first established, and our qualifications belong to the oldest group... Except for Li Kun and Liu Xintong, who else is older than our qualifications in the company?’

'Li Kun is a live entertainment broadcaster, and Liu Xintong is a short video. They do very well. As the company's veteran e-commerce anchor, we do not do badly. Why don't our boss give priority to us when choosing to assist in broadcasting?'

‘It’s so disappointing to let the company’s veteran anchor not support it, but to support a new anchor who has just joined the company for a few days!’

‘…’

Zhou Linlin and Wang Yuting worked with such ideas, which inevitably affected the atmosphere within the company.

Recently, there have been many rumors within the company, such as Yang Runxin being kept by her boss, Yang Runxin and Jiang Zeyu are relatives, etc.

Li Chuan also heard these rumors.

He knew very well that these rumors were the result of workplace struggles, and it could flow into his ears, indicating that workplace struggles had reached a certain level.

He himself hates such behavior very much, but he has no choice.

He didn't know where these rumors came from.

He speculated that it might have been created by Zhou Linlin or Wang Yuting, but there was no evidence.

Without evidence, he cannot dispose of the company's veteran anchor at will, otherwise it will inevitably lead to turmoil within the company.

If you accidentally become unfair, the consequences will be even more serious. Maybe you will have to sue.

Thinking of this, he did not dare to take ruthless actions, so he could only arrange for Zhu Chenwei to secretly investigate the source of the rumors.

It is very difficult to investigate such a thing.

Zhu Chenwei worked hard for more than half a month, but there was no result.

Li Chuan was very disappointed.

Fortunately, he had a new idea.

He hasn't broadcast live with Yang Runxin for a while.

The last time he and Yang Runxin combined together was on May 18, and later the "520 Special" and the live broadcast on May 25, he invited guests.

The "520 Special Session" is Yang Chaoyue, and the May 25th is Shu Chang.

The space in the live broadcast room is limited, and too many people will lead to confusion in the rhythm. Thinking of this, he kicked Yang Runxin out.

If Yang Runxin doesn't broadcast live with him, she will do her own things wholeheartedly.

During this period, she has broadcasted three to four live broadcasts a week, and her popularity has remained at around 150,000, and her sales in a single game have always remained at around 40 million. The data is very stable. After watching a live broadcast, there is almost no major fluctuation.

In Li Chuan's view, this is that Yang Runxin has found his own live broadcast method and live broadcast rhythm, forming a fixed live broadcast style.

Once an anchor has formed a fixed live broadcast style, his (her) upper and lower limits will be basically determined.

Yang Runxin has been popular once before, and later appeared in Li Chuan's live broadcast room continuously, with millions of exposures... In this case, she has almost reached the upper limit.

Since the upper limit has been reached, it will not make much sense to continue cultivating.

In this way, it is better to change to aid in the sowing training.

The strategy Li Chuan and the others originally formulated was to bring large traffic and small traffic. When the large traffic was almost the same, they would replace another person and continue to rotate infinitely.

Yang Runxin's current situation just fits the situation, so it is natural to replace it.

After Li Chuan had this idea, he began to think about the candidates for the new broadcaster.

Sanmu Network now has a lot of talents, and many anchors are worth cultivating, especially those new anchors who have just joined the company.

Why do you say so?

Because the live streaming industry and Sanmu Network are both developing upward.

Recently, the live streaming industry has become more and more popular, and more and more people want to work as a "food streaming anchor".

As the leader of the industry, Sanmu Network has shown a trend of rapid upward development, which is a priority for almost all e-commerce anchors and newcomers who want to engage in this profession.

In this way, Sanmu Online E-commerce Department has received more and more application information.

The number of jobs for hosts selling goods is fixed. If there are more people who want to apply, the recruitment standards will naturally become more stringent.

Therefore, the later the anchor is, the better the innate conditions and the higher the quality.

This logic is still very clear.

Li Chuan thinks that every new e-commerce anchor is good.

However, after thinking about it, he finally gave up the idea of ​​"selecting assisted broadcasts from new anchors" and chose to enable Wang Yuting.

There are two main reasons why he did this:

1. Wang Yuting is capable enough.

Although Wang Yuting has average innate conditions, she has been broadcasting live for nearly half a year, has accumulated a lot of live broadcast experience, and has learned many skills. With this as support, there is still no problem in being an assistant broadcaster.

2. Choosing Wang Yuting will help alleviate the workplace struggle within the company.

Li Chuan suspected that the "workplace struggle" was done by Zhou Linlin and Wang Yuting, but there was no substantial evidence, and he did not dare to be completely sure in his heart.

However, the problem is right in front of him, and he cannot pretend to be invisible. He must find a way to solve it.

In his opinion, regardless of whether the "workplace struggle" was done by Zhou Linlin and Wang Yuting, his choice of Wang Yuting as a broadcaster will help alleviate this phenomenon.

As for whether doing this is unfair to Yang Runxin, it is not a question he needs to consider.

As the boss, the first thing he thought was that there would be no problems within the company. As for whether an employee would be wronged and whether he would have other ideas in his heart, he did not have the energy to think so much.

(End of this chapter)