This celebrity is too rich

Chapter 414 Chen Chen returns to Hangzhou

Author: No wine on the table

Chapter 414 Chen Chen returns to Hangzhou

It took only three minutes before and 160,000 "Little Greedy Cat" brand fish tofu were sold out.

This speed looks a bit amazing, but Li Chuan is not surprised at all.

Snack products have this attribute, not only children like to eat, but many young audiences also like to eat it.

The "Little Greedy Cat" brand fish tofu looks very appetizing, with a low average order price, only a few dozen yuan, which can be consumed by everyone, and the amount is relatively large, which makes people feel very affordable.

In this way, it is actually very normal to sell more than 100,000 orders in a short period of time with the support of millions of traffic.

Not only did Li Chuan not feel happy about this, but instead felt a little loss.

Why do you say so?

Because the unit price of "Little Greedy Cat" brand fish tofu is too low, only about twenty yuan... Such a low unit price, even if you sell 160,000 orders, the sales will be only about three million.

If this were replaced by a BBK learning machine, a few hundred orders would be enough.

From this point of view alone, Li Chuan tried his best to introduce the "Little Greedy Cat" brand fish tofu, and it would be better to sell it for a while to learn the machine.

Of course, this is just the surface.

The "Little Greedy Cat" brand of fish tofu is his own brand.

He must sell his own brand even if it makes little money.

Why?

Because he is doing long-term business.

Products with low customer orders and high sales volumes like "Little Greedy Cat" brand fish tofu are more likely to repurchase.

The audience is not stupid, they can recognize good things.

The "Little Greedy Cat" brand fish tofu has a good taste and a cost-effective price. It is an absolutely high-quality snack product.

In Li Chuan's view, if the 160,000 viewers buy it back, it will definitely lead to a large number of repurchases in the future.

At that time, he doesn’t need to remind or sell it, and many viewers will take the initiative to buy it for the second time and the third time.

If this lasts for a long time, sales will not be as simple as three million.

Within a reasonable estimate, the total sales exceeded 10 million, and there was no problem at all.

If you promote it several times or use some other marketing methods, the total sales exceed 100 million.

This is the significance of Li Chuan's rather than making less money than vigorously promoting his own products.

If you do your own brand well, your future potential is unimaginable.

"It's gone."

"Don't worry if you haven't bought it. They are still producing it. In two days, they will be in stock."

"At that time, you can find it in my product window, or you can buy it in the live broadcast room of 'Sanmu Online Delicacies'."

“…”

Li Chuan finally summarized it and ended the sale of "Little Greedy Cat" brand fish tofu.

He pushed the sample back to the staff, then looked up at the popularity value in the upper right corner of the live broadcast room.

‘869,000, not bad, no need to do the show effect for the time being.’

Li Chuan said intimately, then looked up at the time.

‘6:46 pm, more than half an hour has passed, so I’ll give Wang Yuting another wave of attention.’

Li Chuan turned his head and looked at the staff next to him, and reached out and said, "Give me your phone."

The staff was stunned and then reacted and handed over the phone with the Douyin account of "Latian Girl".

Li Chuan took it, operated, opened his live broadcast room, and clicked to send out a "carnival".

"Everyone will give her some attention."

"Did you see this hot field girl who is playing carnival?"

"Send her a little bit, and she will broadcast live on this account in the future."

"She has been a model before, her figure and appearance needless to say, and she also said that she has never been in a relationship. If this is true, you all have a chance."

"If you like her, give her some attention."

"Come on, show it to everyone... stand up and take two steps back... Thank you for your attention from the brothers and sisters in the live broadcast room."

“…”

Li Chuan greeted him for two or three minutes and helped Wang Yuting attract 50,000 attention.

He felt that it was almost done, so he stopped in time and started selling the third product.

"Next, I'll bring you a milk."

"In addition to studying hard, children should also grow up healthily."

"Healthy growth is definitely inseparable from milk."

"I have sold this cow several times before, everyone should know it?"

“…”

...

In a flash, several hours passed.

Because the first product took too much time and the subsequent attention links slowed down the pace, Li Chuan's live broadcast today took a bit long.

When he sold his last product, Children's Day had ended for nearly half an hour.

"Thank you everyone."

Li Chuan stood up from the chair, bowed to the camera, and said, "It's already past twelve o'clock, and there are more than 400,000 people in the live broadcast room. Thank you very much for being with me until now."

"Without your support, I will definitely not be able to go this far. With you, I will have my day today. From now on, I will continue to work hard and serve everyone well."

"It's getting late, everyone, let's take a break early. See you next Saturday."

After Li Chuan finished speaking, he bowed to the camera again.

Seeing this, Wang Yuting also stood up and bowed and said, "Thank you everyone, good night everyone."

"Good night, everyone, have a good night's sleep."

"Bye-Bye."

"Bye-Bye."

“…”

At twelve to thirty-two pm, Li Chuan closed the live broadcast.

Sexy sex...

The familiar applause rang again, but no one took it seriously.

Li Chuan picked up the mineral water and took a sip, then walked straight to the center console and began to view the data of today's live broadcast.

Live broadcast duration: 6 hours 33 minutes

Viewed by: 70.577 million

Peak popularity: 1.449 million

Average popularity: 675,000

Average customer unit price: 142.5 yuan

Conversion rate: 6.23%

Total sales: 626.565 million

Compared with the past, this data has decreased popularity and conversion rates, but the average customer price and sales volume have increased a lot.

There are two main reasons for the decline in popularity and conversion rates:

1. The candidate for assisting the broadcast was changed.

Li Chuan's previous assist was Yang Runxin.

Yang Runxin is now the leading host of goods. She has some traffic, and Li Chuan replaces her, so this part of traffic will definitely be lost.

The newly replaced Wang Yuting is not a star such as Yang Chaoyue and Shu Chang. She has no eye effect and does not have enough popularity base to make up for the lost traffic.

In this way, it is almost inevitable that the popularity will decline.

There are also reasons for the decline in conversion rate.

Although Wang Yuting's professional ability is not worse than Yang Runxin, her aura and live broadcast effect are not as good as Yang Runxin. In addition, this is the first time she has been an assistant broadcaster, so she has not cooperated with Li Chuan very well.

With the addition of multiple factors, it is normal for the conversion rate to decrease.

2. The live broadcast rhythm is a bit chaotic.

It took Li Chuan half an hour to sell the BBK learning machine, and the subsequent focus links also slowed down the pace of live broadcast to a certain extent.

If the pace of live broadcast is messed up, the effect will be greatly reduced. In the eyes of the audience, the live broadcast is not good.

If the live broadcast is not good, the popularity will naturally decrease.

However, this has not a big impact on conversion rates.

The increase in customer unit price and sales is mainly due to the BBK learning machine.

The average customer price of BBK learning machine is 3698, and a total of 62,000 orders were sold, which was a 50% increase in the average customer price by oneself.

In addition, the sales of BBK learning machine's single product is 230 million, which also greatly increased the sales limit of this live broadcast.

With the foundation of 230 million, Li Chuan did not spend much effort to achieve total sales of 627 million.

627 million... This data almost set a new single-game sales record.

Nowadays, the single sales record of the live streaming industry is 629 million created by Li Chuan on May 18.

Compared with the two, the difference is about two million.

Two million is actually very simple for Li Chuan.

He could only sell one more product or broadcast it for a few minutes, and he could rush over the two million.

But he didn't want to do that.

When he reaches his level, breaking the single-game sales record will no longer play any role, but it may cause himself to be criticized.

Thinking of this, he was too lazy to work hard on this.

Regarding single-game sales records, his current attitude is to follow the circumstances. If he can, he will break it. He cannot break it down. He will not change his live broadcast time and rhythm.

After reading the overall data, he checked the detailed data again.

【Average profit margin: 35.1%】

The total sales are 627 million yuan, the average profit margin is 35.1%, and the calculated profit is...220 million yuan!

Excluding platform service fees and returns, the net profit is calculated to be...198 million!

The net profit of 198 million yuan actually broke Li Chuan's personal single-game profit record, and also created a single-game profit record in the live streaming industry.

But unfortunately, it did not exceed 200 million.

It was only two million away, which was a bit uncomfortable for Li Chuan, who had a slight compulsion.

However, he didn't care too much.

‘It doesn’t matter if you get the money. It doesn’t matter whether the numbers look good or not.’

Li Chuan thought this way and quickly adjusted his mentality.

After checking the data, he called Wang Chengyong and others to his side and started a routine review meeting.

He also asked Wang Yuting to participate in this review meeting.

Wang Yuting has just become his assistant broadcaster. She didn’t do well enough in many places, and various problems arose during the live broadcast.

These problems must be pointed out and corrected in time, otherwise the same problems may occur next time.

The review will last for more than half an hour and will not end until after one o'clock in the morning.

After the end, all the company staff got off work, and Li Chuan returned to the rest room in the office alone.

He hasn't slept in the company for a week.

Cheng Lulu's sleep coaxing technique was too comfortable, which made him a little addicted.

This week, he ran to the Taohuayuan Villa every day, and sometimes he stayed inside and didn't go to work.

At present, the reason why I didn’t go back is because it was too late.

He still has something to do tomorrow and doesn't want to make too much trouble, so he wants to make a night in the company.

However, this is just his wishful thinking.

He enjoyed a week of sleep coaxing technique, and in addition to being satisfied, he also developed a certain degree of dependence on his nerves.

The side effect of nerve dependence is that it will suddenly lose this thing, which will make him feel particularly uncomfortable.

This was not obvious at first, but after he went to bed, he could no longer resist it.

Li Chuan tossed and turned in bed for nearly an hour and couldn't sleep.

Until 2:30 in the morning, he couldn't stand it anymore, so he simply got up and drove the Mercedes-Benz S back to the Taohuayuan Villa overnight.

When he returned to the Peach Blossom Garden Villa, Cheng Lulu had already fallen asleep.

He did not feel pity and rushed forward and woke him up.

He fell asleep under Cheng Lulu's sleeping technique.

When I woke up, it was already noon.

Li Chuan got up with his clothes, cleaned up briefly, then went downstairs and had a "breakfast".

After eating "breakfast", he stood out from the Peach Blossom Garden Villa with Mercedes-Benz S and rushed to the train station.

He went to the train station to pick up Chen Chen.

Chen Chen called him a few days ago and said he would go back to Hangzhou City in the near future.

The purpose of her return was to participate in the graduation defense.

The graduation defense of Zhejiang University belongs to the late one.

The school issued a notice last month that the graduation defense for senior year is scheduled to be on June 4 and June 5.

After receiving the notice, Chen Chen made a plan.

During this period, she has been supervising the construction of greenhouses in her hometown, and is also responsible for handling various matters. She is busy all day long and has no time to prepare for a defense.

Although she has already written the paper, she will not review it in time and prepare it, and problems may occur at that time.

Thinking of this, she decided to put down her work temporarily before the defense, go back to school a few days in advance, and prepare well to ensure that there are no problems during the defense.

Today is June 2nd, and there are still two or three days before the defense.

It's just right back.

Yesterday afternoon, before Li Chuan's live broadcast, he received another call from Chen Chen.

Chen Chen told him that she would take the high-speed train to Hangzhou at noon tomorrow and would arrive at the station at around 1:30 noon.

In this way, the current scene was created.

...

At 1:40 pm, Hangzhou East Station.

Chen Chen dragged a small suitcase and stood by the road waiting.

Taxis were parked in front of her and kept asking, "Are you leaving, beauty?", "Where are you going, beauty?", which made her tireless.

‘These taxis are so annoying. I even said I won’t take them anymore and kept asking. I’m really annoying!’

‘There is also Li Chuan. I told him yesterday that he was late at 1:30 and he was late. It was really... so annoying!’

‘…’

Just as Chen Chen was complaining, another black car parked in front of her.

The car window fell, and a young man wearing sunglasses showed his head and asked with a smile: "Come on, beauty?"

"Don't leave."

Chen Chen replied, and after saying that, he turned his head aside.

Out of her previous thinking inertia, she subconsciously regarded the car in front of her as a taxi.

Taxis are not just those blue and green bodies, but also regular taxis with taxi license plates. Many private cars without taxi license plates are also working on this... These cars are generally considered "black cars" and also belong to the taxi category.

There are a lot of "black cars" at this side of the train station, and Chen Chen just encountered a few.

This time, she felt the same, so she turned her head aside to express her attitude.

Seeing this, the young man with sunglasses did not drive away. He immediately continued to speak, "If you don't leave, where are you going?"

"Oh, I said everything...well?"

Chen Chen was halfway through speaking, and suddenly stopped.

She opened her eyes wide, stared at the young man for a while, and said in surprise: "Li Chuan?!"

The young man smiled and waved, "Get into the car quickly."

(End of this chapter)