This celebrity is too rich

Chapter 69 Double Eleven (End)

At 6:29 p.m., the "Liquor Special" begins.

In three minutes, the popularity of the live broadcast room exceeded 100,000!

In five minutes, the popularity of the live broadcast room exceeded 200,000!

In seven minutes, the popularity of the live broadcast room reached its peak - 237,000!

To be honest, at this stage of Double Eleven, the excitement has almost subsided.

Under such a situation, the popularity of Li Chuan's live broadcast room can still exceed 200,000, which is really amazing.

This is possible for two main reasons.

First, the time period is good.

During prime time at night, Taobao’s overall traffic is much higher than during the day.

The second is due to the face of "Pan Zi".

Before today, no celebrity had ever participated in a live broadcast to bring goods, and "Pan Zi" was a pioneer.

At 11:06 p.m., the cumulative sales of the "Double Eleven Special" exceeded 100 million!

Sure enough, Chinese people love to watch the excitement.

At 11:55 p.m., Li Chuan stopped selling goods and began to interact with Liu Yuning and chat with the audience.

Thirty-two hundred bottles of Moutai, with sales of more than RMB 7 million, successfully lowered the average profit margin by several points.

Well, "breaking 100 million" is not a small profit.

At 11:11 p.m., the celebration ended, and Li Chuan and Liu Yuning sat back in front of the live broadcast stage.

Of course, these are all things for later.

He used 3,200 bottles of low-priced Moutai as bait and successfully retained a group of viewers.

All 177 items were sold out at 9:40 pm.

Compared with future development, Li Chuan is still more concerned about how much money he makes now.

At 11:59 p.m., Liu Yuning said goodbye to the audience and left.

He first interacted with Feng Timo and the audience for more than ten minutes, and then asked Feng Timo to sing a song "Buddhist Girl".

On the big screen, the two characters "Breaking 100 Million" were extremely clear.

After this battle, total sales reached 85.731 million!

At 8:13 p.m., Feng Timo appeared.

However, the current results are good.

When Li Chuan saw this scene, he was so excited that he almost cried on the spot.

At 8:11 p.m., the "Liquor Special" ended, with cumulative sales of 18.462 million (including 3,200 bottles of Maotai).

At 10:06 p.m., Liu Yuning appeared.

Total sales: 104.486 million

Many passers-by and viewers on Taobao often feel very curious after seeing the face of "Pan Zi", and their curiosity drives them to click into the live broadcast room.

This time for the "Double Eleven Special", the average profit margin was much lower than before, only 18.9%.

On the surface, it is much lower than the "Liquor Special", but if the factors of Moutai are excluded, this data is actually a bit higher than the "Liquor Special".

Product discounts and discounts require manufacturers and brands to lower shipping prices on the one hand, and Li Chuan and others on the other hand to make certain concessions on profit margins.

The fact that Feng Timo sang "Buddha Girl" was written in the contract. As a result, Li Chuan spent an extra 100,000 yuan, so he will not forget it easily.

With the help of this audience, the sales of the "Liquor Special" have been rising steadily.

The popularity of the live broadcast room has increased again, but it has not exceeded 200,000, and the highest has only reached 163,000, which is exactly half of Feng Timo.

Popular and topical, the combination of the two created the highest peak tonight.

They are not fans and may leave after watching for a while, but they also contribute a share of traffic as they enter and exit.

In the following time, Li Chuan sold more than a dozen products, all of which he had sold before.

The live broadcast room instantly became agitated.

Hearing this number, Li Chuan secretly said it was a fluke.

At the right time, Li Chuan glanced at the popularity in the upper right corner of the live broadcast room, and found that there were 37,000 more people than before.

Several or more than ten hours have passed, and the number of viewers in the live broadcast room has changed several times. There is no problem in taking out the old products and selling them again.

Li Chuan didn't know about this at that time, he was concentrating on selling goods.

In the next few minutes, Li Chuan and the staff on site celebrated. Liu Yuning was also forced to open his business, and he kept applauding behind Li Chuan.

Li Chuan started selling goods at 8:35 pm until Feng Timo left at 10:05 pm, with cumulative sales of 11.362 million.

Faced with such high popularity, Li Chuan will certainly not waste it in vain.

Moreover, the time period when he played was not very good. After ten o'clock in the evening, many people took a rest, and Taobao's overall traffic dropped a lot.

Tonight's live broadcast seemed to go smoothly, but in fact it still failed to achieve the set goal of "30 million sales".

Only by uniting both parties can we achieve mutual benefit; only compromise by one party is destined to not last long.

This result is already very good.

In the last small live broadcast, he sold 7.393 million.

At 8:32 p.m., when Feng Timo sang "Buddha Girl", the popularity of the live broadcast room hit a new high, reaching 326,000!

Although Feng Timo is not as well-known as "Pan Zi", her popularity on the entire network is not low at all, and she also has certain traffic attributes, and the overall effect is not bad.

Although "Pan Zi" is not a popular star, he has been participating in the Spring Festival Gala all year round and has a very high national popularity, especially among older audiences, who basically know him.

Li Chuan will not give up his business reputation for a small profit.

The items sold later have all been sold before but have not been sold out.

Of course, "peak" only refers to popularity, not sales.

Total sales successfully exceeded 100 million, which provided a solid foundation for his subsequent "hype plan".

There is another important reason for the low average profit margin - those 3,200 bottles of Moutai.

Coupled with the impact of the "Big Brother Incident" and the subtle relationship between Li Chuan and Feng Timo, their combined live broadcast is very topical.

It wasn't until Wang Chengyong took matters into his own hands and arranged for the staff at the center console to print out a celebration poster on the big screen that he realized what was happening.

Fortunately, he restrained himself in time, and his excited expression turned into an unfazed smile.

'The total sales volume is 104.486 million, minus the 5 million fake orders, the real sales volume is 99.486 million... minus the 6% platform service fee and the return rate of about 5%... the total income is 16.79 million... again

After deducting guest commissions, venue rentals, billing expenses, employee bonuses and other expenses...the net income is about 14 million.'

Li Chuan knew that many viewers had been waiting for this moment for a long time, and he did not want to disappoint these viewers, so he was not in a hurry to sell goods.

There is nothing you can do about it. On Double Eleven, the price of the product must be more favorable, otherwise the audience will not buy it.

At 12 o'clock in the evening, Li Chuan bid farewell to the audience and started broadcasting!

After the broadcast, Li Chuan first sent Liu Yuning away, then returned to the center console and asked about the final result.

Moutai, he sold it at a loss, and the profit was negative.

Judging from the popularity alone, Liu Yuning is not worse than Feng Timo, but he and Li Chuan have not had any special events such as "big brother on the list", and the topic is not strong.

There are many such people, and together they can create a popularity of more than 200,000 people.

For this "Double Eleven Special", the e-commerce department has prepared a total of 177 products.

If he hadn't "planned" in advance, there's a high chance that today's efforts would have been in vain.

This does not mean that Liu Yuning is not popular.

'Fourteen million!'

Li Chuan murmured to himself: "I am rich instantly!"

Thanks to "Lockheed" for the tip!

Thanks to "Book Friends 20180215013741909" for your monthly votes!

(End of chapter)