This star’s style is wrong

After the first day of screenings for "Spirited Away," the feedback from film critics and audiences was surprisingly good.

This makes netizens more curious about this animated movie.

Some netizens felt that the movie reviews were all praising, as if they were a draft bought by the film studio.

On major online platforms, some people scolded and others refuted.

Various arguments, it is difficult to distinguish between true and false.

Regardless of whether the movie review is purchased, it is still the real evaluation of the movie critic.

"Spirited Away" got a lot of buzz on the first day it was screened. No matter how wet it was, it still aroused the curiosity of many netizens.

Therefore, more and more netizens and fans want to snap up tickets for the screenings and get a sneak peek.

However, there are only a few screenings every day, and the number of movie tickets is very small. Unless it cooperates with Ark Culture and Penguin Pictures, it will be difficult to grab tickets.

The second day's screening was also packed with seats.

After the screening, the audience feedback was also very good.

More and more netizens are posting their movie tickets on Weibo and Douya.com, and then commenting on the movies.

Posting movie tickets and writing movie reviews has become a routine.

Because I have watched the movie myself and then commenting on it will be more convincing.

Therefore, many netizens who like to write movie reviews, the first thing they do after watching is to post their movie tickets and then start praising the movie.

As more and more viewers watch the on-demand screenings, there are more and more related film reviews.

Since it has not been officially released yet, the page rating of "Spirited Away" on Douya.com has not yet been displayed.

This is the rule of Douya.com, and the purpose is to prevent the movie from being maliciously lowered before it is released.

Although the ratings are not displayed, the movie reviews, short reviews, and discussions under the "Spirited Away" page are all displayed.

In these film reviews and discussions, most of them think "Spirited Away" is good to watch.

Occasionally, there will be one or two fans who don't know what the ingredients are, and they will gush about "Spirited Away".

Whenever this happens, netizens will let trolls post movie tickets.

There are even netizens who have watched the on-demand screening and directly posted their movie tickets to confront the trolls.

As the screening of "Spirited Away" started, it was on the hot search intermittently and became more and more popular.

Moreover, viewers who have watched the screening cannot help but post the topic of "Spirited Away" in their WeChat Moments.

After all, screening tickets are so difficult to buy. If you watch the screening in advance, you have to show off.

Word of mouth began to spread about the show, and the general comments were that it was good to watch, worth watching, and worth taking your children to watch.

After word-of-mouth spread, more and more netizens became impatient and curious. Those who couldn't get screening tickets began to look forward to the National Day holiday coming soon.

…

In addition to "Spirited Away", two movies scheduled to be released on the 11th schedule have also started to be screened.

Before the official release, screening a week or two in advance is a routine operation.

If the film is of high quality, screening will be of great help in arranging the film for official release.

The competition in the eleventh gear this time is very fierce.

There are three films that are expected to compete for the top 11 box office titles.

One of the most popular movies is a big production called "The Legend of God of War", and the actors are all popular domestic celebrities.

Secondly, there is also a suspense comedy "Rock Detective 2". The director and screenwriter are both powerful people with box office works of over 1 billion.

The third seeded player is a martial arts movie "The Greatest Hero", which is also very competitive.

Among the three movies, "Rock Detective 2" and "The Greatest Man" both had small-scale screenings.

After a few days of screening, the initial word-of-mouth has come out. Some think it is good, while others think it is average.

The overall reviews are above the passing line, but not as one-sided as "Spirited Away".

After comparison, the difference becomes more obvious.

Netizens are also more curious.

The topic "What to watch during the National Day holiday?" also appeared on Weibo.

The content of the discussion is basically inseparable from the three heavyweight productions "The Legend of War", "Rock Detective 2" and "The Hero", and then add "Spirited Away" which has a reputation that is too good to be true. .

These four movies appeared in the discussion forum the most.

In addition, there are other less popular movies.

If nothing else, these movies are not very popular, and there are no big names to carry the box office. They are basically just accompanying movies.

In fact.

There are many movies being released every day, and there are even 50 movies on major holidays.

With so many movies being screened, only a few can really get high box office numbers.

Therefore, most of the movies are actually about accompanying people.

…

The publishing companies of "God of War", "Rock Detective 2" and "The Hero" are all different.

Among them, "The Legend of God of War" was also released by Penguin Pictures, and the other two were released by two other heavyweight film distribution companies in the industry.

In other words, "God of War" and "Spirited Away" are actually released by Penguin Pictures.

Due to the large investment in "The Legend of God of War" and the gathering of big names, the leading male actors and directors are all capable of carrying the box office, and the special effects fights in the trailer are very exciting.

So since the first trailer came out three months ago, the popularity has been very high.

Due to its strong cast and special effects, "The Legend of God of War" does not need to be screened to gain reputation.

On the contrary, the screening will reveal the plot in advance, which will lower the audience's expectations.

Therefore, "The Legend of God of War" was not screened.

The only movie recently screened by Penguin Pictures is "Spirited Away".

besides.

"Rock Detective 2" and "The Greatest Man" were both screened.

After the audience feedback comes out, people in the industry can get a rough idea of ​​the reputation.

The audience feedback of "Spirited Away" is no exception and will also be known to rival companies.

In the president's office at Penguin Pictures headquarters.

President Zhang Changfeng had just returned to the office after a meeting and asked his assistant about yesterday's screening: "How was yesterday's screening?"

The assistant pulled out the audience feedback he had just received: "The screening feedback for "Spirited Away" has been very good, even a little too good.

“Most viewers gave it four or five stars, and few gave it less than four stars.

“The reviews from film critics are also very high, and most of the film reviews are written with great care.

"If we hadn't personally done the screenings and hadn't paid off the script, I would have suspected that these movie reviews were false propaganda."

Zhang Changfeng took the screening report printed on A4 paper, glanced at it casually, and found that the audience feedback was indeed very good.

It can even be said that this screening report is the best one he has seen since he became the president of Penguin Pictures.

That's right, it's the screening report with the best feedback from the audience.

This is why the assistant said the feedback was too good.

This screening report is indeed too gorgeous.

There are very few negative reviews, and the average rating is over 9 points.

However, the screening data does not fully represent the official release data.

After all, the sample size of the screenings is relatively small, and the audiences who come to watch the screenings are more or less fans.

Fans have a filter bonus for idols, so screening reports usually do not represent the release data and can only be used as a reference.

However, one thing is for sure.

The feedback from the screenings has been good, and even if the official release is a little worse, it won't be much worse.

And if the screening feedback is poor, then it’s basically a bad movie.

In fact.

Zhang Changfeng has seen the preliminary version of "Spirited Away" and thinks this animated film is good, which is why he is willing to release this animated film.

Now that he has seen the screening report, he is more confident.

Zhang Changfeng then asked: "What about "Rock Detective 2" and "The Greatest Man"? How is the response from the screenings?"

The assistant pulled out another report and replied: "This is the report we got. It is not complete data, but the difference should not be big.

"The feedback from the screenings of these two movies is also pretty good. According to past experience, "Rock Detective 2" has a box office of 1 billion, and "The Hero" should also hope to reach a box office of 700 million." The assistant replied.

In fact.

On the professional theater APP, there will be a movie's final estimated box office.

Of course, this estimated box office will change depending on the movie's release schedule and attendance.

Sometimes there will be several fold changes.

However, this estimated box office still has certain reference value.

In a professional company like Penguin Pictures, there is naturally a way to estimate movie box office.

A result is calculated based on the popularity of the movie, the box office capabilities of actors and directors, and various publicity and distribution expenses.

This result will definitely not be too precise, but usually the difference will not be too big.

Zhang Changfeng heard that his rival's two movies are expected to have a high box office, and he feels that this year's eleventh period will definitely be a bloody one.

This time, Penguin Pictures is under a lot of pressure.

Because "The Legend of God of War" is Pinnacle Film and Television's big investment this year, the directors and actors hired are all domestic celebrities.

Therefore, there were many companies competing for the distribution rights of "God of War" at that time.

For a movie like this where big names gather, the competition for agency distribution is fierce.

If you want to win the distribution rights, you have to offer many favorable conditions.

Due to the eleventh schedule, Penguin Pictures has not won the distribution of heavyweight movies, so it has invested heavily in "The Legend of God of War".

For "The Legend of God of War", Zhang Changfeng and the top management of Penguin Pictures agreed to give 150 million in publicity and distribution expenses, and also signed a distribution contract with a guaranteed box office of 1.2 billion.

Therefore, Penguin Pictures has invested a lot in "God of War". If "God of War" does not perform well, Penguin Pictures may lose hundreds of millions on this project.

in the film industry.

Generally speaking, sequels to popular movies and new films from top directors are hot spots that film distribution companies compete for.

Guaranteed issuance is a conventional means of competing for distribution rights.

Guaranteed distribution means that the distribution company promises to achieve a guaranteed box office when releasing this movie.

Penguin Pictures signed a guaranteed distribution contract of 1.2 billion this time.

This means that the box office of "The Legend of God of War" must reach 1.2 billion to meet the contract requirements.

If it cannot reach 1.2 billion, then Penguin Pictures will pay Pinnacle Films a share of the 1.2 billion box office win in accordance with the contract requirements.

In other words, no matter what the final box office of "The Legend of God of War" is, Peak Film and Television will definitely earn a share of the 1.2 billion box office. It can be said that it is a guaranteed profit without losing money.

It is the norm in the industry for film distribution companies to sign guaranteed distribution contracts.

When Fang Xing released "Spirited Away", he also signed a guaranteed contract.

However, it is exactly the opposite of the industry's conventional guaranteed issuance.

The guaranteed distribution contract signed between Penguin Pictures and Pinnacle Films protects the interests of Pinnacle Films, and it is Penguin Pictures that guarantees the bottom line for Pinnacle Films.

The guarantee signed by Fang Xing is to protect the interests of Penguin Pictures. If the requirements are not met, Penguin Pictures will have to pay the guaranteed share.

In fact.

In the film industry, guaranteed contracts like Fang Xing's are very rare.

Moreover, Fang Xing also advanced the publicity funds.

If "Spirited Away" does not do well at the box office, it will all be Ark Culture's money that will be lost.

This method of cooperation is actually quite outrageous.

However, Ark Culture has never proven its strength on the big screen and has no box office appeal. If Penguin Pictures wants to invest resources in releasing "Spirited Away", it must have this kind of courage.

Fang Xing is aware of the quality of "Spirited Away" and knows that this movie will definitely be well received by the audience.

However, in the history of movies, there are too many movies that are well-received but not popular.

If the early film schedule is too low, even if word-of-mouth increases, the film schedule will not increase much.

Perhaps twenty years later, "Spirited Away" will become a classic, but when it is released, it will not be able to get a film schedule, and it will probably be submerged in the wave of special effects blockbusters and become a follow-up film.

After all, theater movies and online movies are different.

As long as the movies released online are good-looking, there will be an endless stream of viewers watching them. The viewers can watch them if they want, and there is no upper limit on the number of views.

However, theater movies are different.

There are only so many movie theaters and there are only so many movie screenings every day.

If the film schedule is low, what will happen if the audience wants to see it but when they arrive at the cinema, they find that there are no "Spirited Away" screenings at all?

The general audience must be here, they are here, what are they not watching? Just buy a movie ticket and go home after watching it.

Therefore, the film schedule of theater movies is the lifeline. Only with film schedule can there be box office.

Fang Xing spent so much money just to give "Spirited Away" a good start.

Even so, after spending 100 million in publicity and distribution expenses and giving Penguin Pictures a guaranteed share, they could only get 5% of the film schedule.

5% of the films are scheduled in the eleventh slot, and the number of films can only be ranked fifth.

"The Legend of God of War", "Rock Detective 2" and "The Greatest Man" will first eat up 80% of the scheduled films.

The further back the movie is, the less scheduled it will be.

The movie schedule behind Ten Kaiwai is only a few tenths of a percent.

With such a small number of films scheduled, there is basically no chance of counterattack.

If the film schedule of "Spirited Away" is only a few tenths, even if it counterattacks later, it will be difficult to catch up with the previous movies.

That's why Fang Xingcai was so determined to spend money and ask for more films.

…

In fact.

At the beginning, Zhang Changfeng promised 5% of the film arrangement, and the pressure was very high.

Because the film schedule for "Spirited Away" will virtually squeeze the film schedule for "God of War".

After all, "The Legend of God of War" is the highlight of Penguin Pictures' eleventh schedule.

However, Zhang Changfeng's initial idea was to give "Spirited Away" 5% of the film schedule on the first day. If the attendance rate was not high, it would be removed directly on the second day.

As long as the attendance rate on the first day is not high and the schedule for the second day is taken away, Fang Xing, as the producer, has nothing to say.

However, after the screening report came out, Zhang Changfeng felt that things were a little interesting.

Because the audience feedback is so good.

According to the feedback from the screenings, there may be hope of hitting the 500 million box office.

If it can reach a box office of 500 million, it will hopefully be ranked among the top four in the eleventh period.