This star’s style is wrong

As the National Day holiday approaches, "Spirited Away" has spent a whopping RMB 100 million on promotions, and the results are immediate.

A 30-second trailer for "Spirited Away" is played every hour on large outdoor screens in shopping malls across the country.

Not only in shopping malls and movie theaters, but also on subways and buses, there are promotional posters and trailers for "Spirited Away".

When people walk on the road or take the subway, they can hear the theme song "Dear Traveler" from "Spirited Away" sung by Lu Ming from time to time.

The singing is leisurely, clear and very beautiful.

In the trailer, you can also hear the lines spoken by Fang Xing's voiced character: "I didn't know the feeling of parting was so desolate, and I didn't know that saying goodbye had to be so strong."

Starting in late September, advertisements were spread across major cities across the country.

Many people who do not pay attention to entertainment news or movie information have seen the posters and trailers of "Spirited Away" in their work, study, and life.

At the beginning, passers-by only knew that there was such an animated movie being promoted.

I saw it once or twice and never thought about what kind of movie it was.

However, when I see it more often, I always discuss it with relatives and friends around me.

"I keep seeing advertisements for an animation recently. I must have spent a lot of money on them."

"Which animation?"

"What's the name Qianxun? The theme song is quite nice."

"You don't even know about this animated movie? It's an animation produced by Fang Xing. He also did the dubbing himself. Don't you know that the tickets for the screenings have been sold to more than 200 by scalpers?"

"Are there any scalpers for movie tickets? No, my classmate posted some tickets to the theater on WeChat Moments. He said that the movie was so good that he wanted to watch it again with his girlfriend during the National Day holiday."

"Is it that exaggerated?"

"I don't know. Anyway, I'm going to watch it on November 1, hoping to buy tickets."

"Didn't I say that the most popular movie released on November 1st is "The Legend of God of War"? There is also "Rock Detective 2"."

"Yes, hundreds of millions have been invested in these two movies, and the publicity is very fierce. A lot of people should watch them. Now the billboards on the subway are all posters of these three movies."

…

Similar discussions are happening around many ordinary people.

Most ordinary viewers did not decide to watch "Spirited Away" just because they saw the trailer, but at least they already knew that such an animated movie was about to be released.

As for whether to watch it or not, the decision needs to be made at the right time during the long vacation, the movie has a good reputation, and the reviews of friends after watching it.

The screening of "Spirited Away" has been going on for more than a week. Many viewers who have watched the screening have posted on WeChat Moments to share their experience of watching the movie.

Audiences who couldn't get tickets asked friends in their circle of friends who had watched the screening, and the answers they received were mostly complimentary.

Evaluations from friends are the easiest thing to arouse people's interest.

After seeing the movie-watching experiences shared by their friends, many people became interested and considered going to watch it during their vacation.

However, there are still too few screenings, and the number of viewers who have watched it is very small. Only some of them will share their experience of watching the movie.

Therefore, the movie viewing reviews of "Spirited Away" are only circulated in some small circles, and have not yet formed a word-of-mouth effect.

…

After fifteen days of screening of "Spirited Away", it finally started on the night of September 30th.

Six blockbuster movies were released at the same time in the early morning.

Because on the night of September 30th, after 12 o'clock, it will be October 1st.

Movies released on October 1 will have their first screening after 12 p.m.

However, there are not that many viewers who will watch the early morning show.

The main viewing time is the afternoon of the 1st.

Due to the long National Day holiday, there were a lot of people watching movies on this day.

Some viewers have booked tickets in advance on major apps, while others have not thought about what to watch and go directly to the cinema to watch whatever is suitable.

Starting from noon on October 1st, the number of people in movie theaters in major cities surged.

Among them, most of the audience came for "The Legend of God of War", "Rock Detective 2" and "The Hero".

These three films are the highlights of the eleventh schedule, and the three films combined account for more than 80% of the scheduled films.

In particular, "The Legend of God of War" brings together celebrities from both sides of the Taiwan Strait and three places, and is a blockbuster with special effects, which is absolutely attractive to the audience.

For many viewers, they just come to watch the special effects. As long as the special effects are dazzling and the fighting is exciting, the standards for other things can be lowered.

Moreover, "The Legend of God of War" was not screened. The audience only saw the trailer and had the greatest curiosity and expectations for the film.

"Which one to watch?"

Wang Lisong and Chu Xiaoyu were a couple, and they were in a campus romance. After graduation, they stayed in the city where their alma mater was located to work hard.

I am usually very busy at work and often work overtime. I finally waited until the National Day holiday and finally got a date, so after lunch in the commercial plaza, I went directly to the rooftop cinema to watch a movie.

For them, today's date is the most important, and what they see is less important.

"Well, you definitely want to watch "The Legend of God of War", right?" Chu Xiaoyu knew that her boyfriend would definitely want to watch a special effects blockbuster.

"What's most important is that you like it. We'll watch whatever you want to see." Wang Lisong pinched her nose lovingly.

"If it were me, I would like to watch "Spirited Away". The lines spoken by the male protagonist are so touching." Chu Xiaoyu suggested.

"Okay, let's just watch this." Wang Lisong walked to the counter and queued up to buy tickets.

There were a lot of people going to the movies during the National Day holiday, and he waited in line for more than ten minutes before it was his turn to buy a ticket.

"Two copies of "Spirited Away." Wang Lisong held out two fingers to the conductor.

The conductor opened the ticketing system and said, "There are only tickets for the three-thirty show."

"ah?"

Wang Lisong's eyes widened and he glanced at the time on his phone: "It's only one o'clock now."

The conductor unfolded all the movie shows and said, "You can choose for yourself. Those marked with "full" are already sold out."

Wang Lisong didn't expect such an exaggeration. He glanced at today's film schedule and found that there were only three scenes of "Spirited Away."

The 1:10 noon show is sold out, the 7:30 pm show is also sold out, and there is another show in the early morning, but today’s early morning show has been completed.

In other words, there are only tickets left at 3:30 today.

"Why are there so few films scheduled?" Wang Lisong asked, but he was more complaining.

The ticket seller explained: "There are many movies such as "The Legend of God of War" and "Rock Detective 2", so if you want to watch them, you can only watch them at 3:30."

In this movie theater, "Spirited Away" is shown only four times a day.

Wang Lisong couldn't make up his mind at once, so he waved to his girlfriend and discussed: "There's only half past three left. If we want to see it, we have to wait for more than two hours."

Chu Xiaoyu frowned, turned to look at the shopping mall outside, and said, "It's quite quick to go shopping and drink a cup of milk tea."

"Okay." Wang Lisong asked the conductor to open the venue at 3:30 and prepare to choose seats.

However, after clicking on "Spirited Away" at 3:30, his eyes widened again.

The tickets for 3:30 are basically sold out, and only the corner seats are left.

"Which position do you want? The only two with consecutive numbers are the leftmost two in the first row." The conductor first checked the two leftmost positions in the first row and locked these two positions first.

If it is not locked first, it is likely to be bought by other ticket booking channels.

However, Wang Lisong was in trouble again when he saw that only the tickets in the corner of the first row were left.

Watching a movie in the first row is a bad experience as you have to keep your head up.

It would be even more uncomfortable if you were in the corner of the first row.

Wang Lisong looked at his girlfriend and said, "How about watching it next time. It's very uncomfortable to watch it in the first row."

Chu Xiaoyu also knew that the experience in the first row was poor.

I watch movies just to have fun. If the experience is not good, why do I still watch it?

Chu Xiaoyu was also very considerate and said with a smile: "Then just watch "The Legend of God of War". That's what you wanted to watch anyway."

When Wang Lisong heard that his girlfriend agreed to watch "The Legend of God of War", he happily said: "Then let's watch "Spirited Away" tomorrow."

After he finished speaking, he asked the conductor to open the show of "The Legend of God of War" and start selecting seats.

"The Legend of God of War" has a sufficient schedule, with shows basically every hour, so there are many available locations.

Finally, they chose the nearest one, and after getting the tickets, they went to the milk tea shop to buy drinks together.

…

Similar situations occur in many movie theaters.

"Spirited Away" opened with 5% of the film schedule, which is indeed relatively small.

However, the publicity expenditure is as high as 100 million.

The 100 million publicity budget in the eleventh period was only less than "The Legend of God of War" and as much as the second-ranked "Rock Detective 2".

The high cost of publicity and distribution will naturally bring in a lot of moviegoers.

However, many viewers came to the cinema and found that they could not buy tickets.

As a result, the above situation occurred, and many viewers could only choose to watch other movies.

…

By eight o'clock in the evening.

There are more and more viewers who cannot buy tickets for "Spirited Away".

Many viewers complained online about not being able to buy tickets, and it even became a hot search topic.

[It was promised to be released on October 1st, so I went to the cinema at noon, but all the tickets for the whole day were sold out. 】

[There are too few films in the schedule, so I can’t even watch them if I want to. 】

[Just 5% of the film schedule? What the hell! Wasn’t it said that the show’s reputation exploded? 】

[I didn’t buy a ticket at the cinema, so I was smart and quickly used my mobile phone to book tickets for the next day on the APP. As a result... there were no good seats for the next day’s tickets. I booked my tickets one day in advance, but I still have to sit in the corner? 】

[The tickets I booked for the third day at night are all gone in the middle, so I can only sit in the second to last row. what is happening? Has the studio booked the venue? 】

[Wouldn’t all the 100 million yuan used for publicity be used to book the venue? 】

It is not uncommon in the film industry for film studios and distributors to squander their wallets.

Because the attendance rate will affect the subsequent scheduling of the movie, the film studio and distributor may spend money to increase the attendance rate and ensure the subsequent scheduling of the movie.

Therefore, when many viewers found out that they could not buy tickets for "Spirited Away", their first reaction was that the film studio had booked the venue.

…

Many viewers were unable to buy tickets, but some viewers booked tickets a few days in advance and bought tickets in the middle seats.

【hey-hey! It seems that I had the foresight. I booked a ticket for the 1st on September 28th and bought a ticket in the middle of the noon show. I don’t know if the film studio has reserved the venue. Anyway, the show I watched was crowded. As for movies, I can only say that I personally think they are at least among the top three animated movies in history. It represents only my personal opinion and no refutation will be accepted. 】

[I bought tickets three days in advance. When I saw that no one could buy tickets, I felt relieved, hahaha...]

[Can you put a ball in the mouth upstairs? I'm very irritable now. 】

[I would like to give you a suggestion. Nowadays, if you buy tickets three days in advance, it is difficult to get a good seat at a popular venue. According to this situation, the number of films will definitely increase. There will definitely be tickets for the newly added shows. If you want to grab a good seat, you must always pay attention to the ticket booking APP. 】

【What are you doing! Do you have to grab tickets to watch a movie now? I didn’t know better and thought it was the Spring Festival travel rush. 】

[I also think it’s nonsense. You have to buy tickets three days in advance to watch a movie. It’s outrageous. 】

[I couldn't buy a ticket either, so I ended up watching "God of War" with my girlfriend. 】

…

On the morning of October 2nd.

The real-time data on the Maoyan Box Office APP shows the movie box office of the previous day.

The overall box office was 450 million, including 150 million for "God of War", 130 million for "Rock Detective 2", and 100 million for "The Greatest Man".

The total box office of the three movies is 380 million.

"Spirited Away" only had 50 million, which is quite far behind the top three movies.

This kind of box office distribution is the most common distribution situation. Usually, two or three blockbuster movies compete for the box office of important periods. The subsequent movies will be widely separated, directly forming a gap.

This year's eleventh period is like this at the box office. The box office of the first three movies on the first day all exceeded 100 million.

"Spirited Away" was shot in fourth place, with only half the box office of "The Greatest Man".

Because on the Maoyan APP, you can see real-time box office, film schedule and attendance.

Ordinary people can also download the APP to view these data.

Therefore, although "Spirited Away" only ranked fourth at the box office, many netizens found something special.

The average attendance rate for the top three movies at the box office is around 35%.

Among them, "Rock Detective 2" has the highest attendance rate, with 38%.

The reason why the attendance rate is relatively high is also very simple. Because it is a sequel and it is as popular as the first one, it is normal for the attendance rate to be high on the first day.

The top three movies at the box office have an average attendance rate of 35%, which is normal.

Holiday movie box office, popular movies basically have this attendance rate.

However, many netizens have found that among so many movies, one movie has a very outstanding attendance rate.

The attendance rate of "Spirited Away" is as high as 76%, which is unique among movies with an average attendance rate of 35%.

This is because one of the shows is held in the early morning. The attendance rate of early morning shows is generally very low, which will inevitably lower the overall attendance rate.

There is such a high attendance rate, but the film schedule is only 4.9%, not even 5%.

After the box office results came out on the first day, discussions about the film schedule and attendance of "Spirited Away" became increasingly intense on major online platforms.

Some netizens felt that it was normal for the attendance rate to be high because they could not get tickets.

Some netizens believed that this was a false attendance rate due to the studio booking the venue.

Netizens don’t know the truth, and all discussions are just speculation.

However, there are people in the industry who know what is really going on.

As the distributor of "Spirited Away", Penguin Pictures knows very well whether the attendance figures are real.

Therefore, after Zhang Changfeng received the first day's box office report, he began to seriously consider the scheduling of "Spirited Away".

With 5% of the film schedule, it cut down 11% of the box office share. The performance of "Spirited Away" on the first day exceeded Penguin Pictures' expectations.