This star’s style is wrong

There are many factors that affect movie scheduling.

The box office appeal of the film studio, the strength of the distributor, audience feedback and other factors will all affect the film schedule.

However, the most important factor is actually attendance.

When a movie is released in theaters, it has only one original purpose, and that is to make money.

If you want to make money, you have to get people into the cinema to watch it.

A high attendance rate means that the audience wants to see it.

It is impossible for theaters to show movies that have high attendance and not show movies that are not watched.

Therefore, as long as the attendance rate is high, the film schedule will definitely increase.

Even if the film studio does not make a request, the theater will ask for more films to be scheduled.

Of course, the strength and attitude of the film producers and distributors will still affect the increase in film schedule.

In addition, the attitude of theaters will also affect film schedules.

Because there are more than 50 theater chains in China, the largest of which are Dadi and China Film.

Each theater chain has its own operation and management model, and the film schedule will also be different.

If the film studio and distributor have a strong influence on a certain theater line, they will naturally be able to get more films arranged in this theater line.

Of course, in general, theater chains and movie theaters want to make money, and the general direction of making money will not change.

…

After Ark Culture and Penguin Pictures obtained the box office data of "Spirited Away" on the first day, they immediately began to communicate with theaters, hoping to increase the number of films.

However, the number of cinemas is fixed, and there are only so many screenings that can be shown every day.

To increase the schedule of a movie, there will inevitably be a decrease in the schedule of movies.

Competition is coming.

"Spirited Away" wants to increase its film schedule.

The three movies "The Legend of God of War", "Rock Detective 2" and "The Hero" also want to increase their film schedule.

Moreover, the box office of the top three major productions on the first day has exceeded 100 million, which is very confident.

The distributors of these three movies may even point their fingers at the theater managers and curse: "The box office on the first day exceeded 100 million, and the attendance rate exceeded the average. Why should we reduce our film schedule?"

Similar disputes have occurred in various film distribution companies.

…

Since "The Legend of God of War" is the highlight of Penguin Pictures' eleventh schedule, the promotion team of "The Legend of God of War" is personally led by Zhang Changfeng.

"Spirited Away" was handled by another manager.

On the morning of October 2, Zhang Changfeng personally led two teams to communicate with multiple theaters online and offline.

"Manager Li, the film schedule of "God of War" cannot be reduced. It has a box office of 150 million, so there is no reason to reduce it. The film schedule of "Spirited Away" must be increased, with an attendance rate of 76% and a box office share of 11%. Not to mention increasing the film schedule to 11%, it is necessary to increase it to 10%." Zhang Changfeng personally called the manager of Dadi Cinemas.

"Mr. Zhang, it is difficult to increase the film schedule of "Spirited Away" to 10%. Do you know how many people called me today and want to increase the film schedule? How can I add it?" The theater manager was very helpless.

"The attendance rate of "Spirited Away" is there, and 10% of the film schedule is not excessive." Zhang Changfeng knew very well that even if he did not mention it, the film schedule of "Spirited Away" would increase, but it is hard to say how much the increase would occur. , so we must fight for it.

"Doubling the film schedule is too much. An increase in film schedule means that the attendance rate will decrease." Manager Li explained.

"I've looked at the movie ticket reservations for the next three days. All the tickets for the middle seats of "Spirited Away" have been booked. As the film schedule increases, the attendance rate will not drop much." Zhang Changfeng held the movie tickets in his hand for pre-sale. Reports are all about data.

"We are all in this business. The attendance rate of "Spirited Away" was high on the first day. A large part of the reason was that there was enough publicity and less filming. This will naturally create the illusion of high attendance rate. The second day It may not be this high again." Theater managers have been in this business for so many years and are relatively confident about the changes in movie box office data.

This is indeed the case.

On the first day of a movie's release, the biggest factor affecting the box office is not word-of-mouth, but the publicity and box office appeal of the director and starring actors.

This is easy to understand.

On the first day the movie was released, word-of-mouth had not yet formed at all.

Whether the audience chooses to watch this movie mainly depends on the cast and director of the movie, as well as the intensity of the movie's promotion.

Word of mouth affects the number of subsequent moviegoers.

Therefore, high attendance on the first day does not prove good reputation.

The extremely high publicity and distribution funds in the early stage and the low proportion of film schedules will indeed lead to high attendance rates.

This situation has happened to movies before, but starting from the second day, the movie's reputation was average, the attendance rate dropped all the way, and the final performance was mediocre.

Of course Zhang Changfeng knew about this case, so he made preparations in advance and said: "As for audience feedback, our company has collected audience feedback in more than 100 theaters across the country. The audience's evaluation of "Spirited Away" is very high. I can guarantee that , the film schedule is increased to 10%, and the attendance rate of "Spirited Away" will not be lower than 60%."

The theater manager was somewhat persuaded and proposed a plan: "If the film schedule of "Spirited Away" should be increased to 10%, the film schedule of "God of War" should be reduced to 30%."

"Absolutely not!" Zhang Changfeng flatly refused.

The film schedule of "God of War" on the first day was 35%, making it the highest-scheduled movie in the eleventh period.

The second-ranked film is "Rock Detective 2" with 25%.

The third ranked film is "The Greatest Man" with 21%.

The three movies’ schedules add up to a total of 81%.

Upon hearing that the theater manager wanted to reduce the film schedule of "The Legend of God of War", Zhang Changfeng immediately expressed his opposition.

"The Legend of God of War" is the highlight of Penguin Pictures' eleventh schedule.

The filming schedule of "Spirited Away" must be striven for, but the filming schedule of "God of War" must also be stable.

"Mr. Zhang, the attendance rate on the first day of "The Legend of God of War" was lower than the other two films, so the film schedule must be lowered. You want to increase the film schedule of "Spirited Away", where will the film schedule come from?" The theater manager Not only did I receive calls from Zhang Changfeng, but other film producers have also been asking for more films.

But there are only so many films in the schedule. If someone increases it, someone will definitely decrease it.

"You should know the starring cast of "The Legend of War". It will definitely be the box office champion in the eleventh period. It is impossible to lower the film schedule, absolutely not." Zhang Changfeng's attitude is very determined.

The theater manager sighed and said frankly: "Mr. Zhang, let me tell you the truth. The attendance rates on the first day of "Rock Detective 2" and "The Hero" were both higher than "The Legend of God of War". I won't give it to you. It’s already difficult to do these two movies if they increase their schedule.

"In short, if you want to increase the film schedule of "Spirited Away", you can only get it from "God of War". Just think about how much it will cost."

Zhang Changfeng looked very serious and began to think about the allocation of films.

Penguin Pictures is still very strong in film distribution and can have a certain say.

After deliberation, in order to maintain the position of "The Legend of God of War" as the box office champion in the eleventh period, the film schedule was only reduced by 3 points.

The film schedule of "Spirited Away" increased from 5% to 8%.

…

After the increase in film schedule, "Spirited Away" will have several new film schedules on October 2.

Many viewers couldn't buy the movie online, so they went to the theater and finally bought tickets for the new screenings, and posted the movie tickets on Weibo to express their luck.

Each theater chain has a unified brand.

For example, Dadi Cinemas will have its own cinema membership card.

In order to safeguard the rights and interests of its members, theaters will reserve a portion of movie screenings for members when popular movies are released.

Of course, this usually only happens when it’s difficult to get tickets for popular movies.

If the movie screening hall is not full during normal times, there is no need to reserve it.

The current situation of "Spirited Away" is that it is a popular show within three days, and the tickets are sold out.

The newly added shows in the cinema will be given priority to its own members.

This allows screenings to be seen in movie theaters but not available online.

Audiences who bought tickets posted their movie tickets on major online platforms.

Immediately attracted many netizens to complain:

[Why can’t I see the tickets for this movie on the Blue APP? Can't find it in search. 】

[Obviously this is a new show, and theaters will give priority to selling to customers on site. 】

This is not unusual when a hit movie is released.

Because when customers go to the movie theater to buy tickets, the ticket seller usually recommends popcorn and drink packages.

Popcorn and drink packages are a major source of income for movie theaters, and they do not need to be divided with theaters and film studios.

Therefore, for movie theaters, customers who come to buy tickets on-site are the best quality.

After the movie tickets were posted on Weibo, many netizens who could not book tickets online began to go offline and go to major movie theaters to buy tickets on-site.

"Bring me two tickets for "Spirited Away", either in the afternoon or evening, but not in the early morning."

"All the tickets for "Spirited Away" are sold out today, and there are only corner tickets left for the early morning show."

"What? Today's are all sold out? Didn't they increase the film schedule? What's going on in your theater? Are you making money?"

"I'm very sorry. Today's tickets are sold out. There are still tickets for the new show at noon tomorrow."

"We won't be available tomorrow. Are there any new shows today?"

"We don't know either. We have to wait for notification from the theater chain."

"What! Can't you guys give feedback to the higher ups and add a few more games?"

Many netizens who went to offline movie theaters to buy tickets found that all the tickets for the day were sold out, and couldn't help but complain on Weibo:

[Is it said that tickets can be purchased offline? Where are the tickets? 】

[I also saw someone saying that you can buy tickets for the new show offline, but when I went there, I found that there were too many smart people like me, and they were all sold out at noon. 】

[I had an idea and bought tickets for tomorrow's new show. After I finished buying, I found that only the corner tickets were left for that show. It was really cruel. 】

[Is this movie that good? Is it possible to grab tickets like this? 】

[I haven’t watched it yet, but my colleague who has watched it said it is among the top three animated films in history. The bragging made me feel outrageous. The problem is that more than one colleague said this. When I saw my classmates on the first day, my circle of friends was all over the place. 】

[You will know after watching it. People may question it if it is said to be among the top three animated films in history, but I still want to say that it is the No. 1 animated film this year. The Lunar New Year film counts as next year, so it is impossible to have any rivals this year. 】

…

On Weibo, countless netizens discussed the issue of "Spirited Away" being sold out, and there were several hot searches.

[This is the first time I have experienced that I wanted to watch a movie but couldn’t buy a ticket. In the past, even if it was the Lunar New Year stall, not to mention the middle position, I could still buy whatever was next to it. 】

[It’s so hard to get a ticket, what are the theaters doing? Can't there be more screenings? Don't tell me, the movie also engages in hunger marketing. 】

[I took a look at the film schedule on the Maoyan. The film schedule for "Spirited Away" No. 2 is 8%, which is only 3% more than No. 1. The attendance rate was 76% on the first day, but the film schedule increased by 3% on the second day. What kind of nonsense is this? 】

[The theater chain came out and got scolded. Yes, God wants to scold you! 】

【It’s so uncomfortable. I was almost spoiled by my classmates. I was itching to watch it, but I could only book tickets for the 5th. I’m so convinced. 】

[Sure enough, singers are not good at making movies. They can’t even get movies arranged. They really have no standing! 】

[Really no cards +1]

…

The second day of screening ended on the morning of October 3rd.

After summarizing the box office data of major theaters, the data for No. 2 was displayed on the Maoyan APP.

"God of War" has a box office of 130 million, accounting for 32% of the scheduled films, and an attendance rate of 30%, which is one point lower than the attendance rate of the previous day.

"Rock Detective 2" has a box office of 120 million, accounting for 27% of the scheduled films, and an attendance rate of 37%, which is basically the same as the previous day.

"The Greatest Man" has a box office of 95 million, accounting for 20% of the film schedule, and an attendance rate of 35%. Because the film schedule has dropped slightly, the box office has also declined, but the attendance rate is stable.

The top three movies at the box office have stable data in all aspects.

The situation in "God of War" is slightly worse, attendance has begun to decline, and the Japanese crown is in danger.

Ranking fourth at the box office is still "Spirited Away" with a box office of 82 million, accounting for 8% of the scheduled films, and an attendance rate of 78%.

After the film schedule was increased, the attendance rate did not drop, but increased by two points.

The box office grew by as much as 60%, from 50 million on the first day to 82 million. The momentum is staggering.

On the morning of October 3rd.

When Zhang Changfeng saw the box office data for No. 2, his expression was a bit complicated.

Because the performance of "God of War" was not as good as expected, after the film schedule was reduced, the attendance rate was still declining.

If it continues like this, the box office crown may even be taken away by "Detective Rock 2".

Fortunately, the performance of "Spirited Away" is still eye-catching.

After the film schedule increased, the attendance rate did not drop, but actually increased.

Zhang Changfeng also regrets a little. If he had reduced the film schedule of "God of War" to 30% the day before and allocated the 2% to "Spirited Away", maybe the data would have been better.

However, in that case, "The Legend of God of War" will lose its box office crown.

Now, Penguin Pictures is in a dilemma.

Do you want to keep "The Legend of War" as the box office champion?

If you want to protect "The Legend of God of War", you must increase publicity and conduct movie viewing activities to stimulate the audience's enthusiasm for watching movies.

These methods are all effective, but the investment will be huge.

While Zhang Changfeng was deep in thought, the person in charge of the promotion team of "Spirited Away" knocked on the door of the CEO's office and said eagerly:

"Mr. Zhang, I suggest that we vigorously increase the film schedule of "Spirited Away". Do you still remember Fang Xing's request at the beginning?

"I remember when we first discussed cooperation, Fang Xing asked for 20% of the film schedule.

“At the time, everyone thought he was joking, but now seeing the attendance of Spirited Away, I think his request was right.

"Spirited Away deserves 20% of the film schedule. We can't hesitate any longer, otherwise we will miss the best opportunity."