This star’s style is wrong

Penguin Pictures executives held an emergency meeting to discuss the film schedule of "Ares" and "Spirited Away."

The attendance rate of "Spirited Away" on the second day was 78%, which has already shown its strong potential.

It is inevitable to increase the film schedule, but how to distribute the film schedule between the two movies is a topic that needs to be discussed.

If possible, Zhang Changfeng certainly hopes that both movies can get high-ranking films.

The problem is, other film distribution companies think the same way.

The box office of "Rock Detective 2" and "The Greatest Man" are both low, especially the box office of "Rock Detective 2" on the second day is close to that of "God of War".

Under this circumstance, the distribution company of "Rock Detective 2" is also actively striving to arrange the film.

"Rock Detective 2" would be considered good if its film schedule didn't increase on the third day. It's simply impossible to suppress its film schedule.

Therefore, the film schedule for "Spirited Away" can only be squeezed from other places.

The first film to be squeezed out was "The Legend of God of War".

Judging from the box office data on the second day, the film schedule of "The Greatest Man" will drop slightly, but the drop will certainly not be too large.

Therefore, if "Spirited Away" wants to significantly increase its film schedule, it will inevitably squeeze out "The Legend of God of War".

For Penguin Pictures, both movies are released by them, and the palms and backs of their hands are full of meat, so it is difficult to choose.

What's more, "The Legend of God of War" has won the daily box office champion for two days. Now reducing the film schedule is equivalent to giving up the box office champion in the eleventh period.

For a film distribution company, it is very important to win the box office championship in an important period.

The cast of "God of War" is top-notch. Penguin Pictures has invested a lot of resources in order to win the distribution rights of "God of War" and cannot give up casually.

Moreover, behind the film, there is a more complicated network of relationships.

"The Legend of God of War" represents not only the movie itself, but also the production company behind it.

"The Legend of God of War" is a large-scale production produced by Image Media, with an investment of 300 million.

Image Media is a giant company in the film industry. It ranks among the top five in the film industry and invests in large-scale productions almost every year.

Penguin Pictures and Image Media have a deep cooperative relationship. Now that the film schedule of "God of War" has been cut, Image Media will definitely have opinions.

If not handled properly, it may even affect future cooperation between the two companies.

Therefore, "The Legend of God of War" represents the face of Image Media.

Things are not as simple as they appear.

Not only that, the investors of "God of War" are not just one company, but more than a dozen film and television companies.

Penguin Pictures also invested in "The Legend of God of War".

In other words, "God of War" is the biological son of Penguin Pictures.

The more "Ares" makes, the more profits Penguin Pictures can share.

The main investor in "Spirited Away" is Ark Culture, and Penguin Pictures can only get a distribution share.

Moreover, Penguin Pictures originally signed a contract with Fang Xing for a guaranteed minimum of 20 million + 5% of the distribution agency fee.

Looking at the current momentum of "Spirited Away", the box office can easily exceed 500 million.

According to the contract, the share of the 450 million box office revenue exceeds the guaranteed limit.

In other words, Penguin Pictures can only get 5% of the distribution share from the "Spirited Away" project.

Even if the box office of "Spirited Away" reaches 1 billion, Penguin Pictures will not get more than 50 million.

Therefore, Penguin Pictures will not make much money from "Spirited Away".

…

In fact, Zhang Changfeng felt a little regretful when he saw the box office data of "Spirited Away" on the second day.

You should sign an agency contract with a 10% share from the beginning. In that case, you can earn at least 100 million from "Spirited Away".

Even if Penguin Pictures was willing to advance RMB 100 million in publicity and distribution expenses when negotiating the contract, they could have negotiated a distribution share of 15%.

It's a pity that the film review department of Penguin Pictures at that time did not have a high box office estimate for "Spirited Away". If it reached 200 to 300 million, it would be considered a dark horse.

After all, it is very difficult for animated movies to achieve high box office, and it is still 2D animation.

Unexpectedly, "Spirited Away" had such a strong momentum, with an attendance rate of 76% on the first day. After additional film schedules were added on the second day, the attendance rate rose instead of falling, reaching 78%.

This has caused great divisions within Penguin Pictures.

Zhang Changfeng couldn't blame anyone else. He only blamed his own lack of accurate vision.

This is the case in business operations. High returns must come with high risks.

Penguin Pictures is unwilling to bear the RMB 100 million in publicity and distribution expenses, so it will naturally not be able to get the high returns of "Spirited Away".

For a film distribution company, making money is the first goal.

"God of War" has a high box office, and Penguin Pictures can get more, so the top management is still more inclined to protect "God of War".

Moreover, winning the box office championship in the eleventh period is even more important to the company.

…

the other side.

Fang Xing was also meeting with employees in the company.

Unlike the dull atmosphere of Penguin Pictures, the employees of Ark Culture are very excited and highly motivated to work.

After seeing the box office data of "Spirited Away" on the second day, Fang Xing was no longer in a hurry.

Before "Spirited Away" was released, the fate of this animated film was hard to say.

After all, theater movies must be scheduled to have box office.

If there is no film schedule, no matter how high the quality of the film is, the box office will not be much higher.

Everything Fang Xing did in the early stage, spending 100 million yuan on promotions, and screening in advance, everything was to give "Spirited Away" a good start.

As long as the film schedule on the first day is not too low, you don’t need to worry about the rest.

Fang Xing secured 5% of the film schedule for "Spirited Away" without any help.

This film schedule is not high, but in the eleventh slot, the film schedule is already ranked fourth. This film schedule is not high, but at least it will not be drowned in the film schedule of theater movies.

"Spirited Away" also performed very well at the box office.

On the second day, the attendance rate was 78%, and the box office revenue was 82 million.

Fang Xing no longer needs to worry, no one can stop it during the National Day holiday.

…

Under the pull of capital and connections from all parties.

When the film schedule was released on October 3, the proportion of "Spirited Away" in the film schedule has almost doubled, from 8% to 15%.

In order to stabilize the box office champion position of "God of War", Penguin Pictures began to increase publicity and distribution expenses and conduct movie viewing discounts.

When "Ares" is shown in theaters, Penguin Pictures will subsidize the ticket price, thereby reducing the price of movie tickets.

For many viewers who don’t care what to watch, ticket price is also a major factor that affects their thoughts.

I saw that there was a promotion for "The Legend of God of War" with a 30% discount on the ticket price, which naturally attracted many viewers to buy tickets to watch the movie.

However, the 30% discount on the ticket price and the 30% discount cannot be paid by the theater, and Penguin Pictures can only subsidize it.

It's a pity that Penguin Pictures' promotional activities failed to save "God of War".

After the box office data came out on October 3, "The Legend of God of War" failed to secure the daily box office championship and only won 120 million box office.

"Rock Detective 2" received a box office of 125 million.

The box office performance on October 3 showed a downward trend.

This is a normal phenomenon of changes in the National Day box office.

The box office of the National Day period is usually the highest on the first day, and then the daily box office slowly decreases from the second day.

After the seven-day long holiday, the daily box office will be directly cut in half. Waiting for two days on the weekend, it will pick up for two days, and then cut in half again on the working day.

This is the law of the box office market, but the box office of "Rock Detective 2" did not fall but rose. Not only did it outperform the market, it also overtook "The Legend of War" and won the daily box office championship.

"The Greatest Man" had slightly less stamina, with its box office dropping to 78 million.

Moreover, "The Greatest Hero" is no longer third in the daily box office.

Because it ranked third at the daily box office, it has been replaced by "Spirited Away".

The box office of "Spirited Away" rose to 110 million on the third day, which is not even far behind the top two "God of War" and "Rock Detective 2".

When the box office data came out, the entire film industry was surprised.

The momentum shown in "Spirited Away" is a bit ferocious.

With a 15% share of the film schedule, the second highest box office hit "The Legend of God of War" is almost the same.

The difference is only 10 million, but the film schedule is nearly double the difference.

…

After the box office data came out on October 3, Penguin Pictures executives began to panic.

"God of War" held a discount campaign, but the daily box office championship was still taken away by "Rock Detective 2".

Not only that, the ratings of "The Legend of God of War" on Douya.com have dropped sharply.

The audience's evaluation of "The Legend of God of War" is generally not high.

Most viewers said: If you want to see the special effects, "God of War" can still be watched, but the plot is not that good.

Starting from the second day, the box office of "God of War" dropped below 7 points, only 6.8 points.

Moreover, this is still the early stage of release. As time goes by, the score will get lower and lower, and may only end up with 6.2 or 6.3 points.

This score is hovering on the passing line. It is not a bad movie, but it has nothing to do with excellence.

The audience's average evaluation of "The Legend of God of War" also led to the film's lack of stamina.

Therefore, even if there were discounts on the third day, it could not retain the daily box office championship and was overtaken by "Rock Detective 2".

Zhang Changfeng saw that "The Legend of God of War" failed to retain the daily box office championship. After reading the audience feedback collected by the company, he already had a premonition that "The Legend of War" would probably not be able to retain the throne of the National Day box office champion.

The distribution company of "Rock Detective 2" is also a direct competitor of Penguin Pictures.

Allowing its rival to win the National Day box office championship is actually a failure in commercial competition for Penguin Pictures.

It will have a negative impact on competition for the distribution rights of popular movies in the future.

Moreover, the box office of "God of War" dropped, and the producer, Image Media, was very dissatisfied.

…

On the morning of October 4th.

Zhang Changfeng looked at the box office data report of the previous day with a solemn expression.

After working in this industry for so many years, he knows very well that no matter how unwilling he is, "The Legend of God of War" is indeed not good. It cannot get good reputation and has no stamina. It will be difficult to make "Rock Detective 2".

The box office of movies in important schedules is like this. Once the daily box office is exceeded, there is basically no chance to overtake it.

Moreover, based on the box office and attendance trends of "Rock Detective 2", the distributor will definitely strive to schedule more films.

The box office and attendance of "The Legend of War" are both declining, and theaters will definitely cut their schedules.

The film schedule of "God of War" will be eaten up by other movies, and the subsequent box office will continue to decline.

However, looking at the data, the final box office of "The Legend of God of War" will not be lower than that of "The Greatest Hero".

The problem is that "The Legend of God of War" cannot beat "Rock Detective 2", which means that Penguin Pictures no longer has the ability to compete for the National Day box office championship.

Zhang Changfeng's expression was very solemn, and he was fascinated by the box office data of No. 3.

After a while.

His attention began to focus on "Spirited Away".

15% of the films were scheduled, and the box office was 110 million, which was only 10 million less than "The Legend of War" and 15 million less than "Rock Detective 2".

Not only that, but the ratings of "Spirited Away" on Douya.com are ridiculously high.

The vast majority of viewers gave it a 5-star rating, making the score as high as 9.2, which basically hit the ceiling of movie ratings.

represented by such data.

If we continue to improve film arrangement...

Zhang Changfeng took a deep breath, made a decisive decision, and notified the company's senior management to hold a meeting.

"Revise the promotion strategy. From today... no, from now on, we will fully promote "Spirited Away" and give all resources and film schedules to "Spirited Away". As long as "Spirited Away" The attendance rate has not plummeted, and the box office champion during the National Day period is still ours!"

Zhang Changfeng said these words and made a decision despite all opinions.

In fact.

Within Penguin Pictures, many management members were opposed to giving resources to "Spirited Away".

Because many of the senior executives of Penguin Pictures have close relations with Image Media.

In terms of resource allocation, these senior executives naturally prefer Image Media's "The Legend of God of War".

In addition, the account sharing ratio is also an issue.

For the "Spirited Away" project, Penguin Pictures could only get 5% of the box office share, which is already the lowest standard in the industry.

However, you can only blame Penguin Pictures executives for their poor vision and unwillingness to take the risk of a 100 million promotion fee, so naturally they cannot get high returns.

"As for the agency share ratio, I will personally talk to Fang Xing."

Zhang Changfeng showed courage and made a decision regardless of the objections of other senior officials.

In the afternoon.

Zhang Changfeng took his assistant and made an appointment with Fang Xing.

Fang Xing didn't choose a place and invited Zhang Changfeng to the Ark Culture headquarters for discussion.

Zhang Changfeng showed a hint of embarrassment and carefully selected his words: "It is actually very inappropriate to mention this now. However, the distribution share of this "Spirited Away" project is indeed the lowest standard in the industry."

In fact, when Fang Xing learned that Zhang Changfeng wanted to see him, he had already guessed what was going on.

"Mr. Zhang, I gave two plans at the beginning. Moreover, I paid for the publicity expenses myself. From this project, Penguin Pictures basically made money by just lying down." Fang Xing did not let go immediately. His expression was very peaceful.

"I know that it is indeed our review team's poor judgment. I am also impressed by his overall filmmaking level and admire him very much." Zhang Changfeng put his posture on the same level as Fang Xing, and even started to say complimentary words.

After a pause, he continued: "I have made work arrangements for the company. Starting from the morning, all resources will be given to "Spirited Away". All the film schedules that Penguin Pictures can control will also be given to "Spirited Away". Searching".

"The goal is to push "Spirited Away" to the top of the National Day box office.

"Although there is a gap between the current total box office and the top two movies, I believe that with the stamina of "Spirited Away", there is a chance to overtake it and become the box office champion during the National Day period."

Fang Xing knew that Zhang Changfeng was expressing sincerity.

Zhang Changfeng continued: "It's just that there are still some senior executives in the company who are opposed to me giving all my resources to "Spirited Away". I'm not doing it for myself, I just want to shut the mouths of these people.

"Mr. Fang just treated me as a favor. We will have many opportunities for cooperation in the future."

Fang Xing heard that he had already talked about "favors" and knew that it was almost done.

For the president of a giant company in the film industry like Zhang Changfeng, being able to say this shows the utmost sincerity.

Being able to owe the president of Penguin Pictures a favor is more important than making tens of millions more.

The reason why Ark Culture is oppressed by Pengcheng Capital and Dingsheng Capital is because Ark Culture has just started and has not established a solid network of contacts.

Fang Xing saw that Zhang Changfeng was talking about this, and finally relented: "What plan does Mr. Zhang hope to use?"

Zhang Changfeng cast a grateful look and said: "Just follow the second plan proposed by Mr. Fang. In addition, the subsequent publicity expenses will be paid by Penguin Pictures.

“More promotion resources and film arrangements will be added in the future.

"I can guarantee that starting from the 5th, the film schedule of "Spirited Away" will gradually increase to more than 30%."

After hearing his promise, Fang Xing nodded and agreed, "Okay, let's do it."

Penguin Pictures strongly promotes "Spirited Away", which will definitely cause a box office blowout.

In fact, if you can get the promotional resources of Penguin Pictures, you will eventually make no less money than you do now.

What's more, it can make Zhang Changfeng owe a favor, and the road will be broadened.

In fact.

Among the plans given by Fang Xing at the beginning was a 10% issuance split.

After this incident, Penguin Pictures naturally went all out to promote "Spirited Away".