This star’s style is wrong

After the May Day holiday, people started to go to work and students started to attend classes.

Post-production on "The Pretender" has been completed.

Fang Xing watched the final film and was very satisfied with the overall effect of the drama.

However, there are some details and editing sequences that need to be optimized.

After providing comments, let the post-production team make modifications.

At the same time, major domestic TV stations have also been invited to participate in viewing parties.

Fang Xing is already familiar with Donghai TV and Xiangjiang TV, and has appeared on Jiangnan TV's programs, so he also knows the leaders there.

Ark Culture and major TV stations, make reservations for film screenings.

However, the most anxious thing is Penguin Video.

Since Li Xueying, Vice President of Penguin Video, has collaborated with Ark Culture many times, she is also responsible for the "Pretender" project this time.

This is also because the first two dramas of Ark Culture were broadcast exclusively on Penguin Video.

Moreover, Fang Xing is also a shareholder of Penguin Pictures, so this time "The Pretender" will give priority to Penguin Video.

Of course, this is just a priority. Whether it will be broadcast on Penguin Video depends on whether a cooperation can be reached in the end.

After all, the film selection department of Penguin Video also needs to watch the finished film before making a decision.

If "The Pretender" was badly made, Penguin Video wouldn't be able to throw money at a bad drama.

Therefore, whether a cooperation can be reached in the end depends on the quality of the drama and the review results of the Penguin Video Film Selection Department.

Since Ark Culture's first two dramas were so popular, the new drama "The Pretender" naturally attracted much attention.

This time, the film screening will be held at the Penguin Video headquarters.

Ark Culture brought the finished film "The Pretender" to Penguin Video for screening.

Li Xueying, Vice President of Penguin Video, personally led the film selection team to watch "The Pretender".

Since this was the first movie screening, Fang Xing and Li Xueying talked on the phone the night before, so they came over to attend the movie screening together today.

In the dark viewing room.

Almost all the employees of the Penguin Video Film Selection Department were here, and the entire viewing room was packed.

Fang Xing and Li Xueying sat in the last row, chatting quietly.

"This drama became popular before it was aired. It is on trending searches every day. Don't let me down." Li Xueying joked half-jokingly.

"Who can speak well about this? We'll have to wait and see if the audience likes it after it's aired." Fang Xing smiled slightly and answered very modestly.

"What were the considerations this time? Is it possible that the Internet will come first?" Li Xueying asked a very critical question.

A few years ago, TV stations would air the TV series first, and then the websites would follow suit.

When signing a contract, it will be stipulated that the number of episodes broadcast on the website cannot exceed the number of TV stations.

However, there are also some problems with this broadcast method.

Because some TV stations will re-edit the TV series after they get it.

It was originally a TV series with a 45-minute episode and a total of 30 episodes.

The TV station re-edited the episode, cutting it out to 30 minutes, and then added a review of the previous episode and a preview of the next episode to make it 40 minutes.

As a result, the original 30-episode TV series was cut into 40 episodes.

Audiences often complain that before watching an episode of a TV series, they have to watch half of the previous episode and review it.

The reason why this happens is that TV stations make money from advertising.

If a 30-episode TV series is aired in two consecutive episodes, it can only be aired for 15 days, but if it is cut into 40 episodes, it can be aired for 20 days. If you make five more days of money for nothing, that is a gap of tens of millions.

Once this happens, the website that follows the broadcast will be embarrassed.

Because the contract stipulates that if the website follows the broadcast, the number of episodes cannot exceed that of the TV station.

Originally, the 30-episode TV series was broadcast on the website two episodes a day and was completed in 15 days.

However, the TV station re-edited the TV version and abruptly extended the broadcast time to 20 days.

The website plays the original version, not the TV version, which only has 30 episodes and will not be broadcast for 20 days at all.

In order not to violate the contract, the website can only stop broadcasting for a few days and wait for the progress of the TV station.

When this happens too often, conflicts will arise between TV stations, video platforms, and producers.

The broadcast model has become much more standardized in recent years.

This is also because video platforms now have greater say.

Nowadays, when young people watch TV series, they prefer to watch them on video platforms.

After all, if you watch it on a TV station, you have to endure commercial breaks for the TV series.

As the number of viewers on the video platform increases, more than half of the market share is taken up. The more money is made, the more money is given to the producers.

If the video platform gives you more money, you will naturally get the right to speak.

Therefore, the popular TV series in the past two years are usually produced by TV stations and video platforms in parallel.

The broadcast contract stipulates the number of episodes to be broadcast every day, and everything follows the contract.

…

Because of the rapid development of video platforms, online TV series now occasionally appear, and TV stations follow suit.

Of course, TV stations still have a strong position in the industry, and there are very few TV dramas that TV stations can agree to broadcast.

As for whether webcasting or TV stations should go first, it depends on how we talk about it.

For the producers, it mainly depends on which plan makes more money.

Li Xueying suddenly mentioned the website first, which surprised Fang Xing.

There are still only a few TV series that are website-first.

Moreover, such an important matter cannot be settled in just a few words.

Li Xueying's mention of this matter at this time was obviously a matter of probing.

Maybe Penguin Video does consider the website-first plan, but if it wants the website to go first, it must have enough money.

Fang Xing pretended to be considerate and asked, "Mr. Li really wants the website first?"

Li Xueying did not give an accurate answer: "I have this idea, but I want to hear Mr. Fang's thoughts."

Fang Xing smiled and said: "Actually, Mr. Li should know that this drama is actually this year's mission."

This sentence is not very straightforward. The so-called task actually refers to the ZZ task.

This year's spy war dramas are gathering together, all of which are tributes to the 75th anniversary of the victory of the motherland's anti-aggression war.

Therefore, when choosing a broadcast platform, you must also consider this factor.

Li Xueying has been working in this industry for so many years, so of course she understands the meaning of these words. She nodded and said: "So, "The Pretender" is going to be based on a TV station."

Fang Xing replied with a firm tone: "My plan is to run the TV station and the website in parallel."

Li Xueying nodded and replied: "Okay. At first, I was considering that as long as the quality of the drama was high enough, I would apply for the website first."

Fang Xingxiao asked, "Mr. Li is very rich."

In fact.

Even if Penguin Video wanted the website to go first, Fang Xing would most likely not agree.

Because Penguin Video wants the website first, it must be prepared to spend money to buy out the online broadcast rights of "The Pretender", or set a high guarantee.

Whether it is a buyout or a guarantee, the price will be at a premium. The producer must make more money than other broadcast plans before cooperation can be achieved.

Of course, before the TV series is aired, the producers don't know whether the show will be popular or how much money it will ultimately earn.

Therefore, the final price depends on the expectations of both parties for the drama.

If the producer feels that the price offered by the website is more profitable than other broadcast plans, they will naturally agree to the website's request first.

However, this plan would not work with Fang Xing.

Fang Xing was too confident in "The Pretender". Even if Penguin Video offered a sky-high price, it would not be able to exceed the revenue from multi-platform simulcasts.

Therefore, Fang Xing would basically not consider the website-first solution.

In fact, most film and television companies that have confidence in the drama prefer to work on multiple platforms in parallel.

…

While chatting.

The movie viewing party began, and "The Pretender" began to play on the oversized wall-mounted TV.

I watched three episodes in a row.

During this period, Li Xueying had a wordless conversation: "Miss Lu's performance is very good. When I saw the cast at first, I was a little worried. I felt that Director Fang arranged such an important role just to coax his girlfriend. .

"Now that I have seen the film, Miss Lu is very talented in acting. Her playful appearance is really loved by everyone.

"Hey! This jealousy is so endearing. I don't get overpowered when I play against Lin Yingxue. Director Fang is good at training people."

Fang Xing could only laugh when he heard Li Xueying's teasing.

However, Fang Xing did test Lu Xiang'er's performance before agreeing to let her play "Yu Manli".

I have to say that her image and performance are indeed suitable for this drama.

The audience won't feel embarrassed after watching it, plus she looks really playful and has learned to use her smart little eyes, which is really lovable.

After watching the finished film, Fang Xing also felt that after the show is aired, aunties who watch a lot of TV on weekdays will like this character very much.

In fact.

Lu Xiang'er wants to play "Yu Manli". In addition to wanting to play a life and death partner with Fang Xing, she also wants to make more money and help relieve the pressure on her family.

The Lu family's company, Dachuan Audio, has indeed solved the problem of capital chain and avoided bankruptcy and liquidation.

However, the loan owed still needs to be repaid, and the house in Tianlan Wenyuan is still mortgaged by the bank.

In order to open up the mid-to-high-end market, Dachuan Audio needs to continue to invest in product research.

Therefore, Dachuan Audio needs several years of stable development before it can fully come out.

Moreover, the brand "Chuanliu" is endorsed by Lu Xiang'er herself.

The popularity of the spokesperson directly affects the popularity of the brand. Being able to produce a hit TV series will be of great help to the brand.

…

The first day of film viewing is over.

Li Xueying did not watch the whole show. After watching three episodes, she went to attend a high-level meeting.

The person in charge of the film selection department watched the whole process. After it was over, he excitedly held Fang Xing's hand and praised: "This film is very good. Director Fang must give it to us."

"Don't worry, I haven't finished watching the movie yet, just in case it breaks down later." Fang Xing joked with a smile.

"That's impossible. We will continue to watch movies tomorrow. I will write a report tonight and strongly recommend the company to win "The Pretender."" The person in charge of the film selection department is very confident.

Just looking at the expressions of the two people, it's not clear who is the producer.

At four o'clock in the afternoon, when the movie viewing session ended, Li Xueying hurried back: "Have you finished watching?"

"Yes, Mr. Li, today's film viewing party is over." the person in charge of the film selection department replied.

Li Xueying looked at Fang Xing and apologized: "I had a meeting and I must have missed a lot of exciting content."

The person in charge of the film selection department responded: "It is indeed wonderful, Mr. Li. I give "The Pretender" a high rating."

Li Xueying arranged for the film selection department to write a summary of the film screening, then walked out while talking to Fang Xing, and delivered it to the company door in person.

…

After the Penguin Video viewing session ended, several major TV stations also participated in the viewing session.

It can be said that the film selection department of the TV station reads countless films. Although there are occasional mistakes, it is still a small probability that the mistakes are made.

After all, it only takes a few years for a dark horse to be released, and the quality of most TV series can still be distinguished after being reviewed by the film selection department.

Therefore, after several major TV stations have seen the finished film of "The Pretender", they have begun to talk about broadcasting it.

Donghai TV, Xiangjiang TV, Jiangnan TV, and even Kyoto TV all have ideas for "The Pretender".

Several major TV stations initially wanted to broadcast it exclusively on satellite TV.

However, the four major TV stations are competing at the same time, and there are other local TV stations that also want to buy the film, so the competition for "The Pretender" is fierce.

Naturally, prices are also rising.

When TV stations purchase films, they usually buy out the first-broadcast rights in one go.

As for the advertising revenue when the TV series is broadcast, it belongs to the TV station and has nothing to do with the producer.

Of course, the specific licensing price depends on how the contract is negotiated.

For example, the tiered premiere price, what price will be given based on the ratings reached.

However, most of the time, the first broadcast rights are purchased in one go.

The final production of "The Pretender" is 48 episodes.

Xiangjiang Satellite TV competes very actively, and the price has reached 2 million per episode.

The price of 2 million per episode is already a very high price in the TV drama industry.

2 million for a single episode, which means that the total price of 48 episodes is close to 100 million.

The total investment in "The Pretender" is 100 million.

This means that just by purchasing the first broadcast rights, the TV station can already recover the cost.

Donghai TV is also very optimistic about "The Pretender" and hopes to get the premiere rights.

Moreover, Ark Culture has now settled in Ningyun Cultural Industrial Park.

This is Donghai Satellite TV's key planning project in the past ten years, and Donghai Satellite TV has even used its relationship with the Cultural Industrial Park.

In addition, Jiangnan Satellite TV and Kyoto Satellite TV also want to premiere.

Whoever gets the final broadcast rights will depend on the outcome of the final negotiation.

The price of 2 million per episode is currently only the price offered by Xiangjiang Satellite TV.

The first broadcast satellite TV station has not yet been finalized, and many satellite TV stations have entered the stage of pulling.

…

Of course, it's not just the TV stations that have competition, "The Pretenders" also has competitors.

Because there are so many war-themed TV series released this year, although "The Pretender" is of high quality, the quality of other spy dramas is not bad either.

In particular, the promotion of "Unsung Heroes" by Tianlong Film and Television uses the quality of the film as a selling point.

Ruide Film and Television's "Invisible Spy" has Jinpeng TV emperor Wu Zhikang to handle the ratings, and the popular fried chicken Xiao Lunsheng forms a double male lead lineup, which needs strength and strength, and traffic.

Therefore, "The Pretender" is not the only choice for the four major TV stations.

If they can't get "The Pretender", the four major TV stations can turn around and buy other spy dramas.

Moreover, before the TV series was broadcast, no one knew which of the three dramas "The Pretender", "The Invisible Spy" and "The Unsung Hero" had the highest ratings.

There may even be other A-level or even B-level TV series that suddenly emerge and become ratings dark horses.

For TV stations, which TV series to buy depends not only on the quality, but also on the price and the preferences of the TV station.

Therefore, this is a game situation between multiple film and television companies and TV stations, and each company and TV station wants to maximize their profits.