This star’s style is wrong

When discussing the star broadcast plan of "The Pretender", Wei Shurong, the deputy director of Donghai Satellite TV, and the director of the editorial office of Xiangjiang Satellite TV successively invited him to dinner.

He Hao, the host of Xiangjiang Satellite TV, also called and talked about it, hoping that "The Pretender" can be broadcast on Xiangjiang Satellite TV.

Moreover, as long as "The Pretender" is broadcast on Xiangjiang Satellite TV, a series of variety shows and programs on Xiangjiang Satellite TV will give the green light for the promotion of "The Pretender".

Starting from pre-heating, all the way to promotion until the TV series is finished.

On Donghai TV's side, Fang Xing couldn't refuse due to his relationship with Ningyun Cultural Industrial Park.

besides.

The film selection directors of Kyoto Satellite TV and Jiangnan Satellite TV also talked to Fang Xing, and they also hoped to broadcast "The Pretender".

but.

These TV stations also have other options.

"Mr. Fang, there is more than one spy drama that has been finalized and is about to be broadcast, "The Pretender". We have also cooperated with Tianlong Film and Television and Red Film and Television. Our TV station has produced "The Pretender", "The Invisible Spy" and "The Pretender". The ratings of "Unsung Heroes" are all S-level..."

The director of the film selection department of Jiangnan Satellite TV began to use negotiation skills to bring out the competitors of "The Pretender", hoping to put some pressure on Fang Xing and promote cooperation:

"Actually, it's up to you to broadcast any show. The price of 2.1 million for an episode is the greatest sincerity. "Invisible Spy" is also priced at this price. I personally appreciate the TV series produced by Mr. Fang more.

"So, I prefer to broadcast "The Pretender" exclusively, and it must be decided within three days. Red Film and Television has agreed to give a reply within three days.

"If you don't agree, then our station will broadcast "Invisible Spy" in the summer, so Mr. Fang needs to act quickly."

For those in the industry, there is actually no secret when it comes to TV stations purchasing TV series.

Fang Ruide Film and Television, the producer of "Invisible Spy", is not only in talks with Jiangnan TV, but also with Donghai TV and Xiangjiang TV.

Although Donghai TV and Xiangjiang TV are both very positive about "The Pretender", they will not put their eggs in the same basket.

If they can't get "The Pretender" in the end, they will definitely turn around and grab "The Invisible Spy" immediately.

In other words, they couldn't get "Invisible Spy", and then they tried their best to grab "The Pretender".

The three spy dramas all have S-level ratings on TV stations. Judging from the data performance, there is actually not much difference.

Which TV series should be snapped up first mainly depends on the preferences of the TV station leaders.

…

It’s not just the TV stations that are pulling.

Tianlong Film and Television and Ruide Film and Television are even more masters of pulling strings.

Both of these are established film and television companies, and behind them are capital holdings. When investing in TV series, they must maximize profits.

Especially "Invisible Spy", which has a total of 50 episodes, and the price of a single episode has reached 2.3 million.

Even so, Ruide Film and Television still did not let go.

The reason for this is that the investment in "Invisible Spy" is indeed relatively high.

The total investment of 130 million yuan will not be able to recover the cost at all if the price is low.

It's mid-May.

This year, most of the A-level and B-level war-themed TV dramas to be aired have been sold, leaving the three most popular dramas with no results yet.

After the TV series is finalized, preliminary publicity still needs to be done.

Fang Xing did not continue to hold his breath in competition with Ruide Film and Television and Tianlong Film and Television. On May 12th, he made an appointment with Wei Shurong, the deputy director of Donghai Satellite TV, and Jiang Minghe, the deputy director of Xiangjiang Satellite TV, to have tea with He Hao, the host of Xiangjiang Satellite TV.

After the polite remarks, Fang Xing went straight to the point and proposed a plan to broadcast on two major TV stations.

In fact.

Satellite TV itself does not like simulcasting.

Because simulcast means that the audience will be diverted. If it can be broadcast exclusively, it is naturally best to broadcast it alone.

Of course, if the price of this TV series is so high that one TV station cannot afford it, it will be broadcast on multiple TV stations.

There is a watershed in the price of solo broadcasting.

That is the price of 2 million for a single episode, which is a very subtle price.

Because if the unit price is 2 million, if this TV series has 50 episodes, it means that the total purchase price of this TV series has reached 100 million.

This is a very astonishing price, approaching the upper limit that major TV stations can afford.

If the quality of the series is good enough, the satellite TV station will bite the bullet and buy the episode for 2 million.

If the price goes up further, TV stations will consider broadcasting on multiple channels.

"I won't beat around the bush. The two TV stations will broadcast it simultaneously, with a single episode worth 1.1 million. And I guarantee that the progress of the online broadcast will not exceed the TV station. In fact, the two station directors should also know that Penguin Video actually intends to launch the website first, and the price is more attractive. But I still think spy dramas should be broadcast on stars." Fang Xing said in a very candid tone.

Wei Shurong felt the frankness in Fang Xing's words, but thinking that the young man in front of him was an actor and had very good acting skills, he instinctively blocked this frankness.

Of course, the plan of two TV stations to broadcast simultaneously is indeed good.

The price of a single episode is 1.1 million, and the two TV stations combined are 2.2 million.

This price is indeed very high, but each TV station only needs to pay half of the price, which is easily accepted by both parties.

Now "The Pretender" has no worries about selling. Not only TV stations are competing, but video platforms are also competing.

And it’s not just Penguin Video, Wandou Video and Xiangtao Video are also competing.

The two deputy directors of the TV station need to go back and discuss with the station's senior officials before making a decision.

However, judging from the harmony of the negotiations, this cooperation is very promising.

…

After the discussion, the deputy directors of the two TV stations immediately returned to the station to hold a meeting to study.

Fang Xing had just returned to the company. Within two hours, he received a call from Jiang Minghe, deputy director of Xiangjiang Satellite TV:

"Fang Xing, our station has done some research and found that the two-station simulcast plan is possible, but there is an additional condition. Xiangguo Video needs to buy the online broadcast rights."

"This..." Fang Xing did not expect Xiangjiang TV to make this request.

Xiangguo Video is a video platform solely owned by Xiangjiang Satellite TV.

In the video platform, Xiangguo Video relies on the program resources of Xiangjiang Satellite TV and has a very stable audience group in the video industry.

Moreover, Xiangjiang Satellite TV’s TV series and variety show resources are basically broadcast exclusively on Xiangguo Video.

Therefore, viewers who want to watch Xiangjiang Satellite TV’s programs have only two choices, either watch Xiangjiang Satellite TV or watch Xiangguo Video.

Fang Xing did not expect that Xiangguo Video also wanted the web broadcast rights of "The Pretender".

After hearing Xiangjiang Satellite TV's request, Fang Xing thought carefully and replied: "I will try my best to facilitate the joint broadcast between Xiangguo Video and Penguin Video. I can't guarantee the final outcome of the negotiation."

After hanging up the phone.

the next day.

Fang Xing personally talked to Li Xueying, the vice president of Penguin Video, and proposed a plan for a joint broadcast between Penguin Video and Xiangguo Video.

When Li Xueying heard this proposal, she sighed: "Actually, I thought about this possibility. Mr. Fang has developed too fast, and it can no longer be supported by a video platform."

When the TV series of a film and television company become popular and all major TV stations and video platforms want to compete for them, one video platform cannot be the only one.

Li Xueying thought that it would be very difficult to broadcast alone, but she did not expect that the competitor was not Wandou Video, but Xiangguo Video.

After several discussions.

After Xiangjiang Satellite TV confirmed that it could obtain the webcast rights, it took the lead in signing the deal.

Xiangjiang Satellite TV signed a simulcast contract, and Donghai Satellite TV had no choice but to sign the contract quickly.

Finally, "The Pretender" is scheduled to be broadcast on June 28, simulcast on Donghai TV, Xiangjiang Satellite TV, and online on Penguin Video and Xiangguo Video.

"The Pretender" also took the lead in opening a sky-high contract for a popular summer drama with a single episode price of 2.2 million.

original.

The competition between the three popular spy dramas is fierce, but once one TV series is signed and finalized first, the situation will immediately change dramatically.

Negotiations for two other TV series have been accelerated.

Within a week after "The Pretender" was signed and scheduled.

"Invisible Spy" and "Unsung Heroes" have also been signed and finalized.

Among them, "Invisible Spy" has the highest summer season single episode price, which is broadcast simultaneously on Kyoto TV and Jiangnan TV. The single episode price is 2.4 million, which is 200,000 higher than "The Pretender".

Based on the total price.

"The Pretender" has a total of 48 episodes, with an episode costing 2.2 million, for a total price of 105.6 million.

The total price of the first round of broadcast by the TV station exceeded 100 million, which is a very high price.

However, this is not the highest. The total number of episodes of "Invisible Spy" is 50, with an episode costing 2.4 million, and a total price of 120 million, making it the most expensive TV series in the summer.

The price of "Unsung Heroes" is also not low, and it is broadcast on four channels, with a total of 45 episodes and a single episode of 2.3 million. The total price is similar to "The Pretender".

However, the national average annual ratings of the four TV stations on which "Unsung Heroes" is simulcast are all outside the 8th place, so the effect of the four simulcasts is not much different from the effect of the two simulcasts of Donghai Satellite TV and Xiangjiang Satellite TV.

…

After "The Pretender" was finalized, the crew began to cooperate with the TV station for promotion.

The most conventional means of publicity is to go on shows to promote new dramas.

Therefore, Fang Xing once again went to Xiangjiang Satellite TV to record Mr. He's program "Laughing Weekend".

Every time Fang Xing appears on the show, He Hao's lines are the same: "Today, one of our old friends is here again. Otherwise, don't leave once you're here."

"Okay, which host will Teacher He want me to replace?" Fang Xing smiled and looked at the hosts of "Laughter Weekend".

"Laughter Weekend" has a total of five hosts.

He Hao is the head host, and the others are considered deputy hosts.

In the show, the host will play games with the guests.

"Laughter Weekend" has been broadcast for more than 20 years, and the host has also changed during this period.

Therefore, Fang Xing's words were a bit lethal.

The four deputy hosts all fell off their stools.

"No, no, no, Director Fang, don't come and choke me." A deputy host quickly joked.

"I'm just kidding, how could I replace one of you?"

Fang Xing walked up to Teacher He with a smile and continued, "Of course I will replace all of you and form a new group with Teacher He."

While talking, Fang Xing and He Hao each raised a hand and made a heart sign together.

The four deputy hosts collectively spread out on the ground.

The audience burst into laughter.

"Then our combination will be called the 'Fang Box' combination." He Hao also added fuel to the fire to make this idea bigger.

After joking.

Teacher He began to officially promote the upcoming new drama "The Pretender".

"Everyone saw that Fang woke up and recorded the show. You must have guessed that there is a new work coming. What is it this time?"

Regarding the news about the release date of "The Pretender", the Internet has been flooding the Internet for many days.

The audience at the scene knew this already and responded loudly: "Pretender! Pretender!"

Teacher He answered with a smile: "Yes, when the show is broadcast, Fang Xing's new drama "The Pretender" has already started airing. On June 28, everyone remembers to stay in front of the TV and watch "The Pretender". Revealed I have news for everyone, this show is super good."

Immediately afterwards.

Teacher He began to interact with other people in the "Pretender" crew: "Yingxue, long time no see. You are also participating in "The Pretender" this time, right?"

Lin Yingxue quickly greeted the audience: "Hello everyone, I am Lin Yingxue. I play 'Cheng Jinyun' in "The Pretender". I hope you all like it."

Teacher He continued: "As far as I know, 'Cheng Jinyun' is the heroine of "The Pretender"."

He changed the subject, walked up to Lu Xiang'er, and asked, "Xiao Xiang, Yingxue plays the heroine, what should I do? Fang Xing plays the male lead. Can you bear this tone?"

Lu Xiang'er said hello with a smile on her lips: "Hello everyone, I am Lu Xiang'er. I play the role of 'Yu Manli' in "The Pretender". Well... I am his life and death partner in the play."

She said and pointed in the direction of Fang Xing.

Teacher He did not let go of the topic just now and continued to ask: "But in the play, Fang Xing and Yingxue are both married. Aren't you angry?"

As soon as these words came out, the audience who didn't know the plot suddenly started to make a loud noise.

This kind of explosive gossip news is what people like to watch most. Even if it is just a character in the drama, it is still eye-catching.

Lu Xiang'er waved her hands and said magnanimously: "Oh! It's just the plot on the screen, I don't care."

"She looks very arrogant."

Teacher He joked and then asked: "How did the crew arrange the casting? Why did Xiaoxiang play 'Yu Manli' and Yingxue played 'Cheng Jinyun'?"

Lu Xiang'er said modestly: "Actually, it's my problem. Yingxue let me play the role of 'Yu Manli'."

"I see."

Teacher He nodded as if he had a sudden realization, and then went to introduce other members of the crew: "Let's meet a new friend, Teacher Liu Minxiu. We have worked together on other programs before, but this is the first time for "Laughter Weekend", right? Come and say hello to the audience first.”

Liu Minxiu nodded and replied: "Yes, hello viewers, I am Liu Minxiu. In "The Pretender", I play the role of Fang Xing's eldest sister 'Ming Jing'."

Teacher He praised: "The eldest sister 'Ming Jing' is very powerful in the drama. She helps the underground party deliver medicines and is in charge of Ming's enterprises. A lot of people in the Ming family who are all-powerful outside have to obey the eldest sister 'Ming Jing'." You even spanked Fang Xing, right?"

Liu Minxiu waved her hands quickly: "No, no, it's the plot in the play, the plot in the play."

The audience at the scene was already excited, shouting and screaming below the stage.

Seeing the reaction of the audience, the host of "Laughter Weekend" could predict that after this episode is broadcast, the program will definitely be very effective.