This star’s style is wrong

"Boss, I have an important client to meet tomorrow. You must attend."

During the intermission of the "My Neighbor Totoro" promotional event, Qiao Yinghong took her notebook and reported to Fang Xing.

"What kind of client is so important? I've been so busy recently recording my voice and doing publicity." Fang Xing generally doesn't like to keep spinning.

Because every time you participate in a promotional event, you must sing a few songs to warm up the show. If you don't get enough rest, it will have a great impact on your voice.

Therefore, even during the busiest promotion period, we will try to ensure adequate rest time.

"I am the boss of a car company. The boss has won many brand endorsements, including mobile phones and clothing. There are already many types. However, there are currently no car endorsements. If I can win this field, I can expand the endorsement territory."

Qiao Yinghong originally started out as an agent. Now that she has become the vice president, her development vision is also from the perspective of an agent.

Car endorsements can indeed broaden your endorsement landscape.

Fang Xing nodded and agreed, "Okay, then make time to meet up tomorrow."

while talking.

Today's promotional event for "My Neighbor Totoro" is in its second half.

Fang Xing, Liang Jing, and the main creative team of Nebula Animation returned to the stage and played the game according to the host's guidance.

Since "My Neighbor Totoro" itself is an animated film, and its theme is related to family ties, although it has a fantasy color, it is actually a very heartwarming story.

Therefore, this animated film has focused on family fun from the beginning.

When promoting Ark Culture, it was recommended to take children to watch the movie.

Therefore, the promotional activities also have many elements related to children.

Among the passers-by and spectators attending the event, there were many children.

The host asked the parents of these children, and after getting permission, invited their families to the stage to play games together.

If you win the game, you will get a "My Neighbor Totoro" themed toy.

However, as long as children participate in the game, they will definitely win. As long as they participate in the game, they will definitely get My Neighbor Totoro peripherals.

A little girl in a princess dress received the largest Totoro plush toy, which was half a head taller than her when it was placed on the ground.

"Are you happy that you got the biggest doll today?" The host handed the microphone to the little girl's mouth.

"Happy!" The little girl grinned with two missing front teeth, obviously her teeth had just been replaced.

"Looking at the children, they are so happy that their teeth are falling out of laughter."

The host made a joke and then asked: "Then do you want to see Totoro on the big screen?"

"I think!" The little girl nodded vigorously.

"On the first day of the new year, how about asking your parents to take you to the cinema to watch "My Neighbor Totoro"?" the host continued to be persuasive.

"Okay!" As if she couldn't wait any longer, the little girl turned around and grabbed her father's pants.

The host handed the microphone to the father again and asked: "Will you take your children to watch "My Neighbor Totoro" when you are older?"

This father is a real person and nodded and replied: "I will definitely watch it, but not necessarily in the first year of junior high school."

"Then it's settled. During the Spring Festival, "My Neighbor Totoro" will be available in major theaters across the country. It's suitable for bringing children to watch the movie." The host made another promotion.

…

After the game was over, it was time for the final reporter’s question session.

Since "My Neighbor Totoro" is an animated film, the main creators, except Fang Xing, are all animators, not celebrities, and some are even shy.

Therefore, almost all reporters' questions were directed at Fang Xing.

Reporter: "Fang Xing, "Nirvana in Fire" has just finished airing, and its ratings are booming. Many people say that this show has already booked this year's drama king. What do you think of this statement?"

Fang Xing smiled lightly and joked: "It depends on whether I film a drama in the second half of the year... No, I'm just kidding. It doesn't matter if the drama is a drama or not, as long as the audience likes it."

Reporter: "In three months' time, the TV Drama Feixian Awards will be held. Will "Langya Bang" participate in the competition for the TV Drama Feixian Awards?"

Fang Xing: "I haven't paid attention to this yet. I don't know if the company has applied. I've been too busy with promotions recently."

Reporter: "If "Nirvana in Fire" enters the TV series Feixian Award competition, what awards do you think it might win?"

Fang Xing: "Well...it's hard to say. There are too many factors that affect winning awards. So, today is a promotional event for "My Neighbor Totoro". Let's ask some topics related to "My Neighbor Totoro", shall we?"

Reporter: "Isn't it that "My Neighbor Totoro" hasn't been released yet? I haven't seen it yet, so I don't know if it's good or not."

Fang Xing raised his hand horizontally and vowed: "You don't need to know, I guarantee it will look good."

Reporter: "You are so confident in "My Neighbor Totoro", do you think the box office of "My Neighbor Totoro" can surpass "Spirited Away"?"

Fang Xing: "We've already started to compete with each other now. Moreover, one is the National Day period and the other is the Spring Festival period, so it's not easy to compare."

For movies, the release schedule has a huge impact on the box office.

In terms of total box office volume alone, the total box office volume during the Spring Festival period is definitely the highest in the whole year.

However, competition during the Spring Festival is also the fiercest.

Every year, there are many movies that want to squeeze into the Spring Festival schedule, but in the end, only three or four movies are successful at the box office, and other movies will be reduced to mere runners.

On Earth, an animated movie "Bear Bears" is released every Spring Festival, and its box office performance is extremely stable. It ranks third in the Spring Festival box office almost every year.

Gradually, "Bear Infested" got a nickname, called "The Wall of Masterpieces".

Those who dare to squeeze into the Spring Festival slot but can't even beat "Bear Bears" can only be reduced to cannon fodder.

…

The reporter continued to ask questions related to "My Neighbor Totoro":

"Fang Xing, there are a lot of popular movies during the Spring Festival. Do you think "My Neighbor Totoro" ranks among the top three at the box office?"

Fang Xing thought for a moment before replying: "It's hard to say, but I have confidence in "My Neighbor Totoro"."

Reporter: "Fang Xing, do you know who are the competitors in the Spring Festival stalls?"

Fang Xing: "I've seen a few movie posters, but I haven't learned much about them."

Reporter: "Then why are you so confident? Many film critics have publicly stated that this Spring Festival release is a fight between gods."

Fang Xing chuckled and said, "Otherwise, what should I say? I must have confidence."

Reporter: "It can be seen from the trailer that "My Neighbor Totoro" is an animated movie with supernatural powers, right?"

Fang Xing thought about it carefully and corrected: "To be precise, it shouldn't be described as supernatural power. It should be said to be an animated movie full of fantasy, just like a child's imagination, but the core of the story is down to earth. of."

Reporter: "So, what is the relationship between "My Neighbor Totoro" and "Spirited Away"? Are they sisters or a sequel?"

Fang Xing: "It's not a sequel, nor a sister volume. These are two different stories."

Reporter: "There are rumors that Penguin Pictures signed a guaranteed distribution contract of 2 billion. Is this true?"

Fang Xing shook his head and replied, "No comment."

This issue is a confidential matter in the contract. Although there are rumors in the circle, it is impossible for Fang Xing to admit it personally.

In fact.

Penguin Pictures President Zhang Changfeng was also asked this question by reporters when attending the event.

He also responded with "no comment."

Although it has not been publicly acknowledged, people in the industry are basically aware of this.

After all, competition among film distribution companies is also fierce.

There were many companies that wanted to compete for the distribution rights of "My Neighbor Totoro".

Even if Fang Xing is one of the shareholders of Penguin Pictures, there is no guarantee that the distribution rights of "My Neighbor Totoro" will be handed over to Penguin Pictures.

After Zhang Changfeng finally watched the finished film of "My Neighbor Totoro" in person, he decided to sign a 2 billion guaranteed distribution contract, scaring off other competitors.

The guaranteed issuance contract of 2 billion is quite scary.

This means that if the final box office of "My Neighbor Totoro" is less than 2 billion, Penguin Pictures will have to pay out of its own pocket to make up the 2 billion.

Of course, in real calculation, Penguin Pictures does not need to pay 2 billion.

This guaranteed distribution contract is a guarantee for Ark Culture.

If the total box office is 2 billion, the final share of Ark Culture will not be 2 billion, but probably around 700 million.

In other words, if the box office of "My Neighbor Totoro" is zero, Penguin Pictures will also need to pay Ark Culture's 700 million box office share.

This means that this guaranteed distribution contract can cause Penguin Pictures to lose 700 million in extreme cases.

Of course, this extreme situation is impossible to occur.

Screening is prohibited unless it is due to sensitive issues.

If this is the case, it is force majeure and the contract will become invalid.

From this we can see how much pressure Zhang Changfeng was under when signing this contract.

Because of this pressure, he has been on the front line supervising the distribution work during this period.

…

It’s not the Spring Festival yet.

"My Neighbor Totoro" hasn't been released yet, but the plush toys of "My Neighbor Totoro" are already a bit popular.

Because the entire series of Totoro peripheral dolls are very cute.

When Ark Culture is doing promotions, it always carries a car full of My Neighbor Totoro peripherals and distributes them wherever it goes.

Many netizens who watched the trailer of "My Neighbor Totoro" and the popular promotion topics of "My Neighbor Totoro" became interested in My Neighbor Totoro dolls, started to buy them online, and then unboxed and shared them, gradually creating a small trend. .

However, "My Neighbor Totoro" has not been released yet, so the situation has not spread very violently.

…

As the Spring Festival is approaching, it’s not just “My Neighbor Totoro” that is promoting.

All the movies that are scheduled to be released during the Spring Festival are intensively promoted.

Some movies even started to be promoted on TV shows half a year ago.

The promotion of "My Neighbor Totoro" was not so vigorous.

In fact, there is no need to fight, "Nirvana in Fire" has just finished broadcasting.

Fang Xing's popularity is at its peak, and even his participation in promotional activities can be trending.

…

Movies that dare to be released during the Spring Festival are basically ambitious.

If we weren’t confident that we could break out of the Spring Festival period, we wouldn’t have squeezed into this most competitive period of the year.

Therefore, almost all of the movies to be released during the Spring Festival are big-budget, special-effects blockbusters, or feature big names.

Among them, the two most popular movies are the special effects blockbuster "The Frozen Warriors" produced by Shengqi Entertainment.

The other one is the comedy "The Big Deal" produced by Image Media and featuring a large cast of celebrities.

In addition to these two movies, there are four or five movies with great potential, but they are not as popular as these two movies in terms of early popularity.

Among them, "The Ice Warriors" is the most popular.

As early as a month ago, "The Frozen Warriors" was on the hot search every few days at regular intervals.

Every time he is on a hot search, without exception, it is all because of Jia Haochen.

"The Frozen Warriors" is a special effects blockbuster invested and filmed by Shengqi Entertainment, starring Jia Haochen and the famous action star Zhou Liwu.

This is an action blockbuster with special effects.

The slogan of Shengqi Entertainment is to let Jia Haochen challenge Mr. Ten Billionaire.

Jia Haochen, the "youngest Mr. 5 billion", is the most successful marketing case of Shengqi Entertainment.

The status of a movie star brings too many resources.

Shengqi Entertainment has made a lot of money by relying on Jia Haochen's reputation as "the youngest Mr. 5 billion".

Mr. 5 billion is already so powerful, what if it continues to expand?

Shengqi Entertainment’s strategy is very clear: to double its 5 billion to 10 billion.

In this way, Jia Haochen is the "youngest Mr. Ten Billionaire."

By then, even if the movie kings meet, it’s hard to say who has a higher status.

And this "Frozen Warriors" is a special effects blockbuster produced by Shengqi Entertainment with a investment of 500 million yuan, and it is used to promote Jia Haochen to the ceiling of the domestic big screen.

Generally speaking, for a movie with an investment of 500 million yuan, including publicity and distribution expenses, the box office must be close to 2 billion yuan to make back the money.

For the title of "The Youngest Mr. Ten Billionaire", Shengqi Entertainment is full of courage.

Jia Haochen was originally a member of INX, the top boy group of Shengqi Entertainment.

However, some members of INX are too popular, and those like Jia Haochen who have already achieved success on the big screen basically do not participate in group activities.

Of course, there is no talk of disbanding or going solo now. The group name is retained but they develop separately.

The more popular members are, the fewer group activities they participate in.

Those who stay in the group and rely on the group to receive resources are basically the most popular.

Since the release of his first movie, Jia Haochen has not been together with other members of the group except for the anniversary party of Shengqi Entertainment.

Because the value is different.

For a program, inviting INX to participate is one price, inviting Jia Haochen is another price, and the price difference is huge.

Shengqi Entertainment’s ambitions don’t stop there.

"The Ice Warriors" is just the beginning.

According to Shengqi Entertainment's plan, "Frozen Warriors" will be used to create a "Frozen Universe" and become a series of movies.

"The Ice Warriors" is just the first one.

Once this series of movies is successful, with Jia Haochen as the starring role, there will be "Frozen Warriors 2" and "Frozen Warriors 3" in the future. By then, he will be more than just Mr. Billionaire.

…

It's early February.

Schools are beginning to have holidays.

Fang Xing was also called many times by his parents asking when he would take his girlfriend home for the New Year.

Since the promotional activities have been scheduled until a few days before New Year's Eve, even if we go back, we still have New Year's Eve.

After discussing with Lu Xiang'er, Fang Xing asked Lu's father and mother for their opinions, and decided to go back to his hometown with Lu Xiang'er to celebrate the New Year this year.