This star’s style is wrong
Chapter 468 Car Brand Endorsement
As the Spring Festival approached, Fang Xing had dinner twice with several senior executives of Changfeng Motors, one of the five major automobile brands.
We had a pleasant meal several times, and we probably talked about being the spokesperson for the Changfeng Motors brand.
However, this cooperation has not yet been finalized.
There is still one week left before the Spring Festival.
The chairman of Changfeng Motors personally invited him to dinner at the Cloisonne Hotel.
Fang Xing asked Qiao Yinghong and Guo Keda to follow them.
This time I met Dong Yijun, the chairman of Changfeng Motors. If the conversation goes well this time, then the cooperation will be basically stable.
Six p.m.
Fang Xing and the other three arrived at the Cloisonné Hotel a little early. After reporting the name of the private room, a waiter took the elevator all the way to the private room reserved by Dong Yijun.
The box door was open. When the assistant to the chairman of Changfeng Motors saw the people arriving, he immediately got up to greet Dong Yijun.
"Mr. Fang, Mr. Qiao, and Mr. Guo arrived so early. Chairman, this is Mr. Fang, the president of Ark Culture..."
Dong Yijun stood up and came over, looked at Fang Xing, stretched out his hand and said, "I've only seen him on TV before. He looks younger in person."
"Mr. Dong is also very young." Fang Xing reached out and shook hands with him.
Then, Dong Yijun waved behind him, moved a lady in evening dress to the side, and introduced: "This is our vice president of Changfeng Motors, Dong Sihan."
"Little Mr. Dong is so beautiful. Sure enough, the tiger father has no dog daughter." Qiao Yinghong was worried that Fang Xing would call her by the wrong name, so she said hello first.
"Where is it?" Dong Yijun heard this kind of compliment to their father and daughter many times, but he would still be happy no matter how many times he heard it.
This Dong Sihan is naturally the daughter of the chairman of Changfeng Motors, and is now the vice president of Changfeng Motors. Judging from this situation, it is possible to succeed Dong Yijun in the future.
Dong Sihan still looks very young, but when a woman wears makeup, it is sometimes difficult to tell when she is young.
However, you can probably tell that he should be about thirty years old.
Fang Xing reached out and shook hands with Dong Sihan: "Hello."
Dong Sihan just shook hands politely and then let go.
After greetings, the guests and hosts sat down together.
"Sihan, sit here. You young people have many topics in common, so you can chat more. Don't you like music? This is a big singer. Let's see if you can create a spark and come up with a beautiful project. "Dong Yijun asked Dong Sihan to sit next to Fang Xing.
After the food and wine are served.
Dong Sihan raised the goblet and signaled to Fang Xing.
Out of politeness, Fang Xing quickly picked up the cup and explained in a low voice: "I'm not very good at drinking. Let's just drink less."
He said and took a sip.
It was impossible not to drink at all on such an occasion, but Fang Xing still tried to drink as little as possible, especially nothing white.
At this wine table, most of them are veterans of the wine bar, and they are drinking and chatting very lively.
Only Fang Xing's side was relatively quiet.
Fang Xing was not used to this kind of social interaction, which was why he brought Qiao Yinghong and Guo Keda over.
These two people can chat with anyone and have a lively conversation.
With their support, the atmosphere will never be awkward.
Dong Yijun urged Fang Xing and Dong Sihan several times to find a topic to talk about.
Dong Sihan took the initiative to find a topic and said: "I heard that you are a singer. Have you watched "Super Rapper"?"
This is a very popular music variety show in the rap genre, and it has reached its third season.
Fang Xing is a musician himself, so he must be aware of this program, and he occasionally comes across some clips from the program.
"I've seen it a little bit." Fang Xing nodded and replied.
"This show is very popular among international students in Australia. By the way, can you rap? It should be difficult to be a singer now if you don't know how to rap, right?" Dong Sihan asked again.
Fang Xing frowned, smiled politely, and said modestly: "I know a little bit."
Dong Sihan smiled and said: "It's not bad to know how to do it. What about freestyle?"
"I can't do this. I haven't tried it." Fang Xing shook his head and replied.
"That's such a pity. Who do you like best in the latest third season of "Super Rapper"? I think Burst is very good, and I think he will definitely win." Dong Sihan began to express her opinions.
Fang Xing was a little embarrassed.
Since I have hardly watched this program, the reason why I know something about it is because I am always exposed to related videos in my work environment.
Fang Xing also had the impression of this burst in his mind.
This guy called burst, whose full name is L.burst, is the favorite to win the third season of "Super Rapper".
The most recent trending search is a freestyle.
Since this freestyle was widely spread on short video platforms, Fang Xing had seen it several times.
After listening to it, I feel that it’s okay if I can sing the improvised rap, but the content of the lyrics doesn’t need to be evaluated.
Dong Sihan output immediately.
Fang Xing couldn't answer a word.
Gradually, Dong Sihan understood that the topic had not reached any point, and she gradually lost interest.
Dong Yijun likes to show off her daughter after drinking some wine.
The senior executives of Changfeng Motors all know this, and they all help compliment them at the wine table: "Our little Mr. Dong studied abroad for his MBA degree. He only returned to China a few years ago, and he was responsible for several important projects as soon as he came back...
"This time we are looking for a brand spokesperson. Mr. Dong is also one of the people in charge. You have to give Mr. Dong a good toast."
…
Push the cup and change the cup, and the host and guest will enjoy the meal.
The show didn't end until nine o'clock.
Qiao Yinghong drank a little too much and was shaking a little when walking.
Back in the nanny's car, Fang Xing asked the driver to take Qiao Yinghong back first, and then take him back.
Qiao Yinghong did not get drunk and said excitedly: "I had a good drink tonight. Mr. Dong is very happy. I think this cooperation should be successful."
Fang Xing thought for a moment, shook his head and said, "Not sure yet."
"Any more questions?" Qiao Yinghong frowned with a confused expression.
Fang Xing shook his head and said, "Let's wait and see if it works. There will be news in a few days."
…
the other side.
The two senior executives of Changfeng Motors helped Dong Yijun get into the car unsteadily.
Dong Sihan was the one who drank the least, so he was the soberest. He sat in the back seat and said, "You go back by yourself. I will just take my dad back."
The two senior executives closed the car door, waved and waited for Dong Yijun's car to leave before they each found a way to go home.
in the car.
Dong Sihan took out a bottle of water from the car, handed it over and said, "Drink some water. Do you want to induce vomiting?"
"Why make you vomit? Wouldn't it be wasted if you spit it out?" Dong Yijun waved his hand, took a sip of water, and then burped.
Although he drank a lot, no one actually dared to make him drink, so he was not completely drunk yet.
The car drove onto the main road, lowered the window, and felt more energetic when the night breeze blew.
Dong Yijun asked very happily: "What do you think of Fang Xing? He is very well-known now. Asking him to be a spokesperson will help the brand image, but I heard that his endorsement contract is difficult to negotiate."
Dong Sihan frowned and remained silent, without answering.
Dong Yijun turned to look at her and asked, "Why don't you speak?"
Dong Sihan shook his head and smiled: "This person may not be able to keep up with the trends of today's young people. When I talk to him about the most trendy music programs, he can't even answer a few words."
Dong Yijun suddenly frowned and asked doubtfully: "Is that so? But he has been to the Spring Festival Gala."
"There are so many celebrities who have attended the Spring Festival Gala. Do we need to invite each one of them to be a spokesperson?" Dong Sihan asked rhetorically.
Dong Yijun still didn't understand: "But this person is really famous."
Dong Sihan showed a confident smile, shook his finger and said: "Dad, you are old. You don't understand what is popular now. I think our company should open up the market of young people and hire more suitable spokespersons."
Dong Yijun frowned and asked, "But..."
Dong Sihan interrupted his questioning and said: "Dad, leave it to me to hire a spokesperson. Don't you trust me to do my job? I promise to find a brand spokesperson who is most suitable for our company."
"Okay, okay, I'll leave this matter to you." Dong Yijun agreed.
…
after a few days.
The recording of the third season finale of "Super Rapper" has ended, but it has not yet been broadcast.
Although it has not been broadcast, the final results have come out, and it is not difficult to know who won the championship.
L.burst, who Dong Sihan was optimistic about winning the championship, indeed won the championship of the third season of "Super Rapper".
At a high-level meeting of Changfeng Motors, Dong Sihan took out a brand endorsement plan and officially announced:
"I formally propose to invite L.burst to become our brand spokesperson for Changfeng Motors. The announced position title is Music Brand Officer."
As soon as this proposal was said, it immediately aroused heated discussion among the senior management of Changfeng Motor.
"Mr. Dong, who is this person...this star? I don't seem to recognize him."
"Is this a man? But he wears earrings in the photo."
Since there have been many androgynous idols in the entertainment industry in recent years, this Changfeng Motors executive was not sure of his gender when he saw the photo.
Dong Sihan signaled his assistant to release the PPT and formally explained: "This star is called L.burst, and he is the champion of the third season of "Super Rapper".
“However, the finals episode has not been broadcast yet.
“His popularity is already very high now, and after the finals are broadcast, his popularity will reach its peak.
"So, now is the most appropriate time to talk about endorsements. I'm worried that after the finals are broadcast, there will be too many competitors and it will be difficult to negotiate endorsement contracts."
Faced with the questions raised by the company's senior management, Dong Sihan answered them one by one and finally made the decision to invite L.burst to serve as the music brand officer.
Finally, other company executives looked at Dong Yijun, waiting for Dong Yijun to make the final decision.
Dong Yijun did not make an immediate decision, but temporarily adjourned the meeting and prepared to make a decision at the next meeting.
After the meeting, Dong Yijun and his daughter communicated several times in private. At the second high-level meeting, Dong Sihan's project was officially approved and L.burst was invited to be the spokesperson.
L.burst had just won the championship, and before the show reached the finals, suddenly an endorsement contract from Changfeng Motors, one of the five major car brands, hit me. The contract was signed in the shortest possible time.
Subsequently, the finals of the third season of "Super Rapper" were broadcast.
L.burst won the championship.
Subsequently, Changfeng Motor released news about inviting L.burst to serve as music brand officer.
As soon as the news came out, it quickly became a hot search topic and caused heated discussions across the Internet.
[Okay, right after winning the championship, I signed a car endorsement deal, which is a bit awesome. 】
【Who is this person? The prince of Changfeng Motor? 】
[I checked, and it seems that someone who engages in underground rap won a championship yesterday. 】
[Just after winning the championship, the endorsement news came out. It was obviously a contract signed before winning the championship. 】
[Isn’t this LB the one who had rumors about grassroots rumors before? Did Changfeng Motor ask its spokesperson not to conduct an investigation? 】
[In the future, when Changfeng car owners start driving on the road, will they have to have a road battle with other car owners? 】
There are all kinds of discussions.
As netizens discussed more and more, opinions began to become polarized.
In particular, some Changfeng car owners were the most excited:
【Fuck! You wouldn’t know if you didn’t check it out. The car I’m driving now is actually endorsed by a rapper. I feel bad all over. 】
[I just mentioned the Changfeng Zhengtu DS60, give me this one, and Rililiang will refund your money! 】
[The owner of a Changfeng car was stabbed in the back. How will he greet people when he drives this car to the company from now on? 】
[I have already encountered this embarrassing situation. My colleague asked me if Ma Changfeng also likes rappers. What’s even more disgusting is that he pronounced it raper. 】
[Let me tell you a secret. The princess of Changfeng Motors returned from studying abroad a few years ago and is now the vice president of Changfeng Motors. Public funds are used to chase stars, you know! 】
[What the hell, Changfeng Motors has produced so many weird things in the past two years. 】
[It’s really just public money chasing stars. 】
[Chasing celebrities with public funds is not the main problem, but why is he an underground rap artist? 】
[Is there something wrong with Princess Changfeng’s aesthetics? Can't you hire a normal celebrity? Even if he is a normal traffic star. 】
[As an industry insider, I can reveal an even more exciting news. Some time ago, senior executives of Changfeng Motors had dinner with Fang Xing several times. I originally thought that Fang Xing would be the spokesperson, but instead an underground rapper came out. 】
Among the many scoldings, there are also many voices supporting Changfeng Motors and L.burst.
After all, the third season of "Super Rapper" has just finished airing, and it is still very popular and has many fans.
Therefore, many fans are arguing with netizens on major online platforms:
[L.burst is very good, raps the ceiling, and is the first person in freestyle. I look forward to the cooperation between L.burst and Changfeng Motors. 】
[Changfeng Motors has a good vision. L.burst has won the championship. Isn’t it good enough? You humble men, is it so difficult for you to admit that others are good? 】
Among the many discussions, the discussion among car owners in the car forum is the most pragmatic:
[The Changfeng Zhengtu I am driving now is the last Changfeng. If I buy a Changfeng in the future, I will be like a dog. 】
[Changfeng Motor’s technology is very good, why do they backstab the car owner like this? 】
【What the fuck! Just because I am a car owner, my phone still pushes me these and other LB rap videos, which is really annoying. 】
[Whose idea was it? I thank his whole family! 】
[I was going to pick up the car. I was still hesitating whether to pick up the Changfeng Zhengtu or Xingtu PLUS. Now I’m fine. I don’t have to worry anymore. 】
[No, who came up with the idea to hire such a thing as a spokesperson? 】
[There is a saying that the daughter of Changfeng Motors seems to be the vice president. 】
[Is that public money chasing stars? 】
[Are other Changfeng management people mentally ill? No one objects? Does Changfeng's management think that we car owners would like an underground rapper as a spokesperson? 】
[I don’t know if others like it or not. Anyway, I vote with my feet. I will change my car next year. If I look at Changfeng’s car again, I will lose. 】
[No, does anyone really like this kind of underground rapper? 】
[Of course, there are people who cheat and get divorced because of rappers. It’s not a big deal to chase a star with public funds. 】
Online public opinion is becoming increasingly fierce.
Many car owners even started to complain on the official website of Changfeng Motors.
Especially on Weibo and other online platforms, many Changfeng car owners even directly posted their car keys and car photos, publicly opposing the spokesperson.
Things got a bit big and there were too many negative comments and messages.
Dong Yijun realized that something was wrong, and quickly notified the public relations department to work overtime, closed the comment area of the official channel, and began to deal with the matter coldly.
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