This star’s style is wrong

Changfeng Motors has invited L.burst, the winner of the third season of "Super Rapper", as its spokesperson.

This incident caused a lot of controversy online.

Many Changfeng car owners said they were disgusted.

Of course, there are also many Changfeng car owners who don't care, or even don't pay attention to this matter at all.

If you are a white-collar office worker who drives to and from get off work, you have to work on the line at two o'clock every day, and you have to spend time with your children after get off work. You have no interest or energy to care about who becomes the spokesperson of Changfeng Motors.

Therefore, even if many Changfeng car owners boycott this spokesperson on the Internet, the impact on Changfeng Motors will not be too great in the short term.

At least it won't cause a cliff-like drop in sales in the short term.

A star does not have that much influence in the automobile industry.

As for the long-term brand image, it is determined by the overall external performance of a company. Celebrity spokespersons are one of the factors and a reflection of corporate culture.

But no matter what, Changfeng Motor’s official Weibo was scolded by many car owners and the comment section was closed. This shows that many car owners do feel that they have been stabbed in the back.

…

Fang Xing also saw the news online first, and then received Qiao Yinghong's angry WeChat voice.

"Boss, you really guessed it right last time. Changfeng Motors finally chose an underground rapper. What kind of taste. We don't accept this kind of cooperation. Even if they come to us in the future, we won't accept it. It's too low. .”

Last time I had dinner with Dong Yijun and Dong Sihan.

While in the nanny's car, Qiao Yinghong felt that she was very happy with the meal and thought that this cooperation was basically stable.

At that time, Fang Xing felt that things were not certain yet.

The result was as expected, Changfeng Motor really hired the rapper from "Super Rapper" as its spokesperson.

At that time, Dong Sihan had been talking about this show.

Fang Xing's knowledge of this program was limited to knowing that it existed and having seen the program's song videos several times, so he couldn't connect a few sentences.

However, this program is indeed quite popular among some foreign student circles.

Dong Sihan also mentioned that her fellow international students in Australia often talk to her about this program.

From this point of view, Changfeng Motor's brand marketing is indeed like a public-funded star chase.

But that’s not necessarily the case. Maybe Changfeng Motor’s marketing strategy is like this.

The show "Super Rapper" is indeed popular in some fixed circles, otherwise it would not be able to complete the third season.

Therefore, it is okay if Changfeng Motors identifies this group as its target customers.

Of course, whether this will affect the brand image is another matter.

…

The twenty-seventh day of the lunar calendar.

The last promotional event of "My Neighbor Totoro" before the year was held at Donghai International Financial Plaza.

Since this is the last promotional event, as soon as this event is over, employees can disperse and go home for the New Year.

Therefore, everyone worked extra hard, hoping to finish early and take the bus home early.

The largest number of "My Neighbor Totoro" toys were distributed today. The stage was so packed that almost every child present had one.

When the event reached the second half, entertainment reporters began to prepare the last headline before the New Year. As usual, they were questioning Fang Xing alone.

Reporter: "Fang Xing, it was rumored a few days ago that you had dinner with Changfeng Motor's senior management, and they all said they wanted you to be the spokesperson of Changfeng Motor, but the spokesperson announced by Changfeng Motor was L.burst. What do you think about this? What do you think?"

Fang Xing said calmly: "I have eaten with many partners, so there is nothing strange about it. As for Changfeng Motors, you should ask the management of Changfeng Motors."

Reporter: "L.burst just won the championship and took away the endorsement that originally belonged to you, and it was a car endorsement. Some people say that your popularity and popularity are no longer good, and the future will be the era of L.burst."

Fang Xing showed a question mark on his face, looked around at the passers-by, then picked up the microphone and began to sing a cappella: "I pray to have a transparent heart, and peace..."

After singing half a sentence, he turned the microphone towards the audience.

Passers-by and the audience quickly reacted and sang the second half of the sentence loudly: "And eyes that can shed tears."

Fang Xing continued to sing: "Give me the courage to believe again, oh..."

The microphone faced the audience again, and this time the audience had a tacit understanding and sang louder in unison: "Go beyond the lies and embrace you!"

After singing the chorus, Fang Xing looked at the reporter who had just asked the question: "What did you ask just now?"

The reporter also felt a little embarrassed.

As an entertainment reporter, of course he knows who is the king of the music industry, but in order to make news, of course he has to ask intense questions.

It's about how intense it is.

The reporter then asked: "So how do you evaluate L.burst's music? Some people say that he is the god of rap in the Chinese music scene."

Fang Xing: "Congratulations to him."

Reporter: "How do you evaluate L.burst's music?"

Fang Xing: "Well, I haven't heard of it much, so it's hard to comment."

Reporter: "L.burst's management team just announced that they will cooperate with Changfeng Motors to produce a song as a promotional song for Changfeng Motors. If Changfeng Motors asks you to be a spokesperson, you will produce it for Changfeng Motors." Promotional song?”

Fang Xing: “I don’t endorse a car brand, so I won’t answer this question.

The reporter refused to give up and continued to ask: "If a car brand asked you to endorse it, would you make music for this car brand alone?"

Fang Xing frowned and thought about it, then looked into the camera lens and replied with a smile: "Maybe."

The reporter thought for a moment and then asked: "Fang Xing, where are you spending the Chinese New Year this year?"

Fang Xing replied: "Go home and spend time with your parents."

Reporter: "Is it because I didn't receive an invitation to the TV station's party, so I can only go home to celebrate the New Year?"

Fang Xing: "I haven't been back to spend time with my parents during the Spring Festival for two years. This year, "My Neighbor Totoro" was released during the Spring Festival. I think it's okay and I should spend more time with my family."

…

The event ended at five o'clock in the afternoon.

Fang Xing announced that all promotional activities for "My Neighbor Totoro" before the year were over and all employees went home for the holidays, and then gave an extra big red envelope to the employees present.

The employees cheered loudly and went home happily to celebrate the New Year.

Fang Xing also went back to clean up, and then had dinner at Lu's house the next day.

On the 29th day of the lunar calendar, I took the train back to my hometown of Baitang Town.

As the Chinese New Year approaches, entertainment reporters seem to have no time off.

The interview content from the last promotional event years ago was posted online the next day, and then became a hot search again.

[Fang Xing has never listened to L.burst’s music, does he not know how to appreciate it? Still disdain to appreciate it? 】

[After being robbed of his car endorsement, Fang Xing became angry and belittled his competitor's music. 】

While on the train.

When Lu Xiang'er saw these two hot searches, she suddenly became angry. She raised her phone in front of Fang Xing and said, "Look what these reporters wrote! It's outrageous."

Fang Xing glanced at it casually and said nonchalantly: "If a reporter doesn't write some juicy gossip, he won't be able to attract viewers. This headline is normal."

Lu Xiang'er also followed the gossip, hugged Fang Xing's arm, and asked with a smile: "Is Changfeng Motor's endorsement really taken away?"

Fang Xing replied casually: "It's not considered a robbery. We did talk about it at the beginning, but it was not settled. However, the daughter of the chairman of the family probably didn't want to find me in the first place, but was interested in the rapper. It's the senior management of Changfeng Motors who misunderstood and didn't understand their princess's preferences."

After a pause, Fang Xing looked suspiciously, looked Lu Xiang'er up and down, and asked, "Your preferences are not related to the daughter of Changfeng Motors, right?"

Lu Xiang'er rolled her eyes, hugged her arms tighter, and said with a smile: "How is that possible! I like what you do."

"It's best." Fang Xing pretended not to believe it.

"Oops! Is my aesthetic taste so low-level? Only elegant music like "Butterfly Lovers" is in line with my aesthetic taste." Lu Xiang'er waved her hands, with an expression resolutely on the side of the light.

…

After reading the gossip news, netizens started posting comments online:

[I haven’t heard of LB’s rap either. I may not really understand appreciation, but one thing I can be sure of is that Fang Xing is absolutely disdainful. 】

[Yes, Fang Xing is so arrogant, he is so disdainful. I was on the scene at the time, and I am that disdainful. 】

[Isn’t Fang Xing a singer? Why haven't I heard him sing in so long? 】

[The reporter asked, if a car brand asks him to endorse it, he might produce a song for the car brand. 】

[This is a hint to Xingtu Motors. 】

[This is obviously a hint to the pilot car! 】

[How to imply, this is simply an explicit statement. 】

[Hurry up and come to a car company to sign him! I want to listen to music. As long as it's one of the five major car brands, I'll buy the car from whoever signs it. 】

…

On the Internet, in addition to entertainment gossip about Fang Xing, there are also entertainment releases about L.burst.

[L.burst redefines the new era of rap and is the king of rap. He is well-deserved. 】

[It is not unreasonable for a certain singer to be robbed of endorsements. L.burst is the new king of the music industry, so losing to L.burst is not embarrassing. 】

Under these entertainment releases, many L.burst fans sang their praises.

[L.burst is so handsome, no one in the entertainment industry can match his looks. 】

[L.burst is indeed excellent. I hope Changfeng Motors can become even better and keep up with L.burst. 】

【Meow meow meow? 】

[Looking forward to the promotional song produced by L.burst for Changfeng Motors. 】

[Changfeng Motors has good vision. When my family buys a car, they can only buy Changfeng. 】

In addition to the compliments from fans, there were also many passers-by making question marks:

【what? I won’t comment on the hard talk of redefining the new era of rap. The king of rap is also embarrassed? But forget it, who wants to fight for this bad reputation? But the king of music is outrageous. 】

[No, let’s just talk about rap. The ceiling is a song called “Nocturne”. How come a rap king suddenly appeared and became the king just by singing something? 】

[The King of the Music Industry, what kind of songs does this guy named LB have? Why have I never heard of it? 】

["Blue and White Porcelain", "Fireworks Easily Cold", "Nocturne" and "The Brightest Star in the Night Sky", I want to know what song this music king sang, can it beat the previous songs? 】

[Upstairs, you think too highly of rappers. These songs are enough to hit the pop music scene and underground rap. A single song is like a nuclear bomb to smite mosquitoes. It’s a waste! 】

[Can you brag a little bit more logically? People in the underground rap circle just hang out in the circle. Can they not come out and embarrass themselves? 】

…

New Year's Eve.

Fang Xing took Lu Xiang'er back to Baitang Town by car.

Two years ago, Fang's father and mother bought a new single-family house, saying that it would be used as a wedding room for Fang Xing.

Fang Xing hoped that they could live more comfortably, so he let them move in very early.

Hearing that Fang Xing was going home to celebrate the New Year this year, all seven aunts and eight aunts gathered at Fang's house, waiting to see the big star.

Fang Xing's popularity is now higher than three years ago.

Moreover, after Fang's mother's publicity, almost the entire community in the old community knew that there was a big star in the Fang family.

Every time the Fang family had guests, Fang's mother would play Fang Xing's program on the TV, especially the videos of the Spring Festival Gala and the Olympic Games opening ceremony, which had almost become daily programs in the Fang family.

There were a lot of relatives coming, and there were also a lot of children, noisy, chattering, and kicking at the door.

Fang Xing took Lu Xiang'er's hand to the door of his house: "Mom and Dad, we are back."

"Coming! Coming!" Seven aunts and eight aunts all came out to welcome him.

"Hey! Are you tired from riding in the car?" Fang's mother came out to greet them and pulled the two of them to look up and down.

"Uncle, aunt..." Lu Xiang'er greeted shyly.

The second aunt in the back joked: "Are you still called aunt now?"

This was not the first time that Lu Xiang'er was teased like this by relatives of the Fang family. Every time, she shyly pursed her lips and smiled without answering.

"Go, go, you're the only one who talks a lot, come in quickly." Fang Ma took the hands of the two of them and entered the room, then grabbed the red dates, peanuts and mushrooms from the coffee table tray and stuffed them into their hands.

"You guys sit down, dinner will be served soon." Mother Fang said, and hurriedly went to prepare the meal.

Fang Xing asked hurriedly: "How many tables will be open tonight? How about we order two tables of food and have them delivered?"

There are a lot of relatives here today. If Fang Ma cooks alone, she doesn't know how long she will have to work.

Mother Fang turned back and said with a smile: "I just asked the restaurant to send it here. There are three tables tonight. The dishes have to be prepared and the soup needs to be heated before it can be served."

Seeing the elders in the room busy, Lu Xiang'er couldn't help, so he had to rub the red dates in his hands and stuff them into his mouth to taste.

She ate a red date and found it quite sweet. She leaned into Fang Xing's ear and asked in a low voice: "Why are there red dates and peanuts every time I come to celebrate the New Year?"

Fang Xing smiled and said, "What do you think? What does a jujube produce?"

Lu Xiang'er reacted immediately, showed a strange expression, pointed at the mushroom and asked: "What about this one?"

Fang Xing's smile became brighter and he said, "What do you think the shape of this thing looks like?"

"What does it look like?" Lu Xiang'er frowned and didn't think about it for a while.

"Can't think of it? How about I tell you directly?" Fang Xing had a smirk on his face.

Lu Xiang'er felt that there must be a trap here and quickly shook her head: "No, I don't want to hear it."

Fang Xing glanced around and saw several cousins, but he didn't seem to see his closest cousin Zhong Keke.

"Where is your cousin Zhong Keke?" Fang Xing grabbed a cousin and asked.

The cousin thought for a moment and said, "It seems to be on the third floor, what I just saw."

Fang Xing pointed to the stairs and said, "I'll go up and have a look."

"I'll go too." Lu Xiang'er felt that the atmosphere would be tense if she stayed alone in front of so many relatives, so she quickly followed them upstairs.