This star’s style is wrong

On the third floor balcony.

Zhong Keke lay on the balcony guardrail in a daze.

Fang Xing came up and greeted him with a smile: "I bought you a gift, why don't you go down and take a look?"

Zhong Keke looked back, not looking very energetic, but still greeted politely: "Hello, cousin."

"If you don't go down and choose a gift, others will snatch it all up." Fang Xing continued to tease her.

"Then let them grab it." Zhong Keke was not very interested.

"What's going on? You're preparing for the college entrance examination and you're so tired from studying?"

Fang Xing knew that after the Chinese New Year, this cousin was in the last semester of high school and would take the college entrance examination in June.

For most people, the college entrance examination is an important turning point in life.

Zhong Keke was silent for a while, then asked in a low voice: "Brother, I don't want to study anymore, can I go to work in your company?"

"What are you talking about? Our company does not recruit high school students."

When Fang Xing heard this, he immediately refused with a teasing tone.

When we get along with her, we often exchange insults, so it sounds a bit like ridicule.

Zhong Keke's expression dropped and he became even more listless.

Seeing her like this, Fang Xing quickly comforted her: "I'm kidding you, but studying is the most important thing in life. Although I don't feel it when I'm studying, school is a part of a person's life and can never go back. You must cherish your time, and you will understand when you graduate and start working."

"Oh..." Zhong Keke lowered his head and said nothing more.

"Is it because his academic performance is not good enough that he has regressed into a scumbag?" Fang Xing teased.

"No." Zhong Keke firmly denied it with a straight face.

"Then seize the time to review, get into a good university next year, and be rewarded with a graduation trip." Fang Xing began to arrange reward tactics.

Zhong Keke's eyes flashed with light for a moment, but then became listless again.

…

We had New Year’s Eve dinner on New Year’s Eve.

The next day is the first day of the Lunar New Year. According to the custom in Fang Xing's hometown, relatives are generally not allowed to visit on the first day of the Lunar New Year.

Usually families go out to play, and there are many garden activities in the commercial plaza.

The first day of the Lunar New Year is also the first day of the Spring Festival.

"My Neighbor Totoro" will be released on the first day of the Lunar New Year.

Fang Xing has already arranged the activities for the first grade of junior high school, and the whole family will watch "My Neighbor Totoro" together.

In addition to Fang's father and mother, there are several cousins, cousins, cousins, and cousins.

Person No. 78, Fang Xing took a large bunch when he picked up the tickets.

In his hometown of Baitang Town, Fang Xing does not need to wear a mask or hat.

Even if he is recognized by young people passing by, he will rarely form a crowd.

Even if most passers-by recognize him, they will look back and take a second look and will not act excessively.

The movie started in ten minutes. Fang Xing arranged for all his brothers and sisters to sit down, then nodded to make sure there were no shortage of people before sitting down.

Lu Xiang'er took out her mobile phone, took a look at the Yunlai movie data, and then said with a smile: "The schedule of "My Neighbor Totoro" is not bad."

On the first day of the Spring Festival, "My Neighbor Totoro" accounted for about 21% of the film schedule.

The proportion of films scheduled on the first day of the Spring Festival season reached 20%, which is already a very high figure.

Every Spring Festival is a time when gods fight.

Many special effects blockbusters with an investment of 300 million may not be able to get 10% of the film schedule during the Spring Festival.

no way.

There are too many big investments during the Spring Festival.

Moreover, there are some directors and movie stars with strong box office appeal who will not appear in the public eye even once a year, just waiting to dominate the Spring Festival.

Especially those few professional New Year film directors, whose films enter the Spring Festival schedule every year.

Just like this year’s Spring Festival movie.

A Lunar New Year comedy produced by Image Media and produced by a specialist in Lunar New Year films. It features a gathering of celebrities.

This Lunar New Year film director has only made Lunar New Year films in the past five or six years, and every time he made a film, he ranked among the top three in the Spring Festival box office.

Don’t think that only number one is a symbol of awesomeness.

During the Spring Festival, he was firmly in the top three, and his strength was even more terrifying.

To be able to consistently rank in the top three at the box office during the Spring Festival period, when gods are fighting, is to be considered a true god.

This kind of director is never short of investment. As long as he mentions a project, there will be film and television investment companies waving checks for cooperation.

Therefore, it is impossible for an evergreen film in the Spring Festival period such as "Intoxication" to be less available, and it also accounts for 22% of the film schedule.

In addition to "The Frozen", the movie with the largest investment during this year's Spring Festival is "The Frozen Warriors."

With an investment of 500 million, it is claimed to be the ceiling for domestic film special effects and will redefine special effects blockbusters.

Shengqi Entertainment spent 500 million to create "The Frozen Warriors" for "Mr. 5 Billion" Jia Haochen. It can be said that the time is right, the place is right, and the people are all in the right place.

When theaters schedule films, one of the key factors that affects the proportion of films scheduled is the amount of investment in the film.

Of course, the premise is that the film quality is above the horizontal line.

Therefore, "The Frozen Warriors" took the highest share of films scheduled on New Year's Day, accounting for 31%.

"The Frozen Warriors" and "The Golden Age", plus "My Neighbor Totoro", the film schedule has exceeded 74%.

The remaining 26% of films are scheduled, and there are several popular movies squeezed into the Spring Festival schedule.

For example, "Breaking Up at Dawn 2" by Audio and Video Dynamics is also a popular movie.

This movie is a sequel. The first one had a box office of 1.2 billion, but the sequel only got 9% of the film schedule on the first day. This shows how fierce the competition is during the Spring Festival.

"Breaking Up at Dawn 2" at least has its predecessors that have proven its box office strength.

Movies that have not proven their box office strength in the future will account for even less of the film schedule.

There are some movies that are confident enough to enter the Spring Festival period and invest 200 to 300 million yuan, but only 2% or 3% of the films scheduled on the first day are quite miserable.

This situation is actually very similar to the situation in "Spirited Away".

"Spirited Away" only received 5% of the film schedule on the first day, and it was only after Fang Xing spent 100 million on promotions that he got this film schedule.

Moreover, "Spirited Away" was released on the National Day holiday.

Comparatively speaking, the competition in the National Day stalls is much smaller than that in the Spring Festival stalls.

Even so, "Spirited Away" only received 5% of the screenings on the first day.

It is conceivable that it is impossible to get a high-ranking film without proving its box office appeal.

…

This time, Penguin Pictures gave "My Neighbor Totoro" a guaranteed contract of 2 billion.

Fang Xing then relented and handed over "My Neighbor Totoro" to Penguin Pictures for distribution.

The reason why Fang Xing has such a tough attitude is not because of the 2 billion box office.

Fang Xing still has confidence in "My Neighbor Totoro". This guarantee is not for the guaranteed amount in the contract, but a business strategy.

Only if Penguin Pictures is willing to sign this contract can it be proved that Penguin Pictures will really go all out to promote "My Neighbor Totoro".

It is also because of this 2 billion guaranteed contract that Penguin Pictures did not sign any other movies to be released during the Spring Festival and focused all its energy on "My Neighbor Totoro".

Even Zhang Changfeng, the president of Penguin Pictures, personally kept an eye on Xuanfa.

It is also for this reason.

When Fang Xing and his group went to the cinema to watch "My Neighbor Totoro", they had already seen many "My Neighbor Totoro" peripheral toys in the cinema's ticket hall.

These "My Neighbor Totoro" peripherals and posters require the distribution company to run them from theater to theater.

If we rely solely on Ark Culture, we don’t have that many manpower to cover all parts of the country, so we can only rely on Penguin Pictures.

…

The movie starts.

Fang Xing's family was very happy to see it, especially a group of cousins, who were very satisfied.

Although the animated movie "My Neighbor Totoro" actually requires a certain amount of life experience to fully understand, the magic of this movie is that different ages can see different things.

Just like the main characters in the movie, the younger sister is innocent, cute and carefree, while the elder sister is sensible and has a lot of worries.

There is also the cuteness of Totoro, like an innocent dream.

The narrative of "My Neighbor Totoro" is light, but it is endlessly memorable after reading it.

It doesn't make sense, but it can make people feel the value of family affection.

After watching "My Neighbor Totoro", Fang Xing bought a large bag of ice cream, distributed one to each of them, and then led the team home.

…

At around nine o'clock in the evening.

The real-time box office data of Yunti Movie is slowly becoming stable.

This year's Spring Festival is indeed a fight between gods and gods, and the box office is very high.

The box office of "Frozen Warriors" reached 230 million on the first day, ranking first.

Although the first day is not over yet, it is already past nine o'clock in the evening, with more than two hours left, which is just one movie, and the box office rankings will not change much.

"My Neighbor Totoro" benefited from the advantages of Family Fun, and its box office reached 210 million on the first day of the new year.

"Fantasy" is as strong as ever, with a box office of 190 million.

besides.

Another promising film, "Breaking Up at Dawn 2", has a box office of 90 million.

Compared with the previous films, the box office of "Breaking Up at Dawn 2" is not high, but considering that the film schedule accounted for only 9%, it can get 90 million, which is already a very good result.

However, the box office of "Break Up at Dawn 2" has not shown strong momentum, so the probability of subsequent film schedules will not increase, or even gradually decrease.

The film schedule for the Spring Festival is all arranged by theaters based on the box office performance of the previous day.

If the attendance rate is high on the first day, the proportion of film schedules on the second day will increase.

In addition, theater chains will try their best to promote head effects.

In other words, the single-day box office champion will be tilted in the film schedule, creating a head effect.

After all, good box office performance will indirectly affect other audiences.

The audience thought that this movie had such good box office performance, it must be good to watch, so they started to watch the movie one after another.

…

The first day of the Spring Festival stall ends.

the next morning.

"Frozen Warriors", Shengqi Entertainment, and Jia Haochen were on the hot searches.

Various entertainment news releases began to flood the Internet, and the word-of-mouth fermentation of "Frozen Warriors" began.

["Frozen Warriors" won the single-day box office championship, the youngest Mr. 5 billion, hitting 10 billion, is just around the corner. 】

[This movie, on its own, has raised the ceiling for special effects blockbusters. 】

[Why is Jia Haochen so good? During the filming of "The Ice Warriors", special effects makeup was applied for three hours every day. 】

[Fans came to support and booked the venue for their idols, the largest fan viewing craze in history. 】

Relevant entertainment news occupied the homepages of Weibo and other online platforms on the second day of the Lunar New Year.

Many viewers who have not yet had time to watch the movie began to become curious after seeing these news:

[Is "The Ice Warriors" really good to watch? Is it just the special effects that are good, or is the plot also good? 】

[Jia Haochen, the total box office has reached 5 billion, his acting skills are probably good? Give it a try sometime. 】

[Tickets: The first noon show was crowded with people. After watching it, I said it was a qualified popcorn movie. 】

Among the many topics marketing "The Frozen Warriors", netizens occasionally ask about other movies:

[How about "My Neighbor Totoro"? Can I watch "My Neighbor Totoro"? 】

Under this kind of problem, Jia Haochen's fans will start to engage in malicious competition:

[What’s so good about cartoons? My nephew is only nine years old and thinks this is too childish for children. 】

Every time there is a malicious negative review like this, viewers who have seen it will soon come out to confront them:

【What the hell? Is "My Neighbor Totoro" childish? If I hadn't bought a ticket and watched it, I might have really believed it. This is an animated film suitable for all ages. I feel that when I reach retirement age, I will have new feelings when I watch this animated movie. 】

[Forget about hacking other movies. Black "My Neighbor Totoro", I advise you to be kind. I rarely speak online, but I can't help but say: This is another animated film that will be recorded in film history. The last one was "Spirited Away". 】

[I watched both "Frozen Warriors" and "My Neighbor Totoro". I watched "Frozen Warriors" with my girlfriend, Jia Haochen fans, you know. I watched "My Neighbor Totoro" with my nephew. All I can say is that ten years from now, people will still remember "My Neighbor Totoro", but no one will mention "The Frozen Warriors" again. The two movies are not story carriers on the same level at all. 】

[I don’t want to say bad things, but I haven’t watched “My Neighbor Totoro”, so please don’t comment. This movie shouldn't have bad reviews. 】

[You don't have to watch "My Neighbor Totoro", but please don't hurt it. 】

[I don’t know how Fang Xing did it, but he succeeded in making me cry in the cinema. A movie with such a light narrative makes people feel so deeply. 】

[You may not believe it when I tell you. After reading it, my daughter hugged my neck and refused to come down. If you have never been a mother, you will never understand that feeling. After coming out of the cinema, she stared at the Totoro toy and didn't say she wanted to buy it, but I took the initiative to buy it for her. 】

[In case someone gives a low star rating, I’ll give it a full rating first. Not to balance the score, but this movie deserves five stars. 】

…

The first day of the Spring Festival season ended, and the reviews of all the movies were not bad.

At least they are all above the passing mark.

For commercial films, it is already a good achievement to reach above the passing mark.

If all the popular movies in the Spring Festival period have reached the passing level, then the competition in this period will be too fierce.

Since the quality of each movie is not bad, the pressure on theaters to schedule movies has increased.

Generally speaking, after the first day of competition.

Movies with low attendance and audience satisfaction will be compressed and scheduled the next day to squeeze out the number of shows and give them to movies with good box office performance.

However, the results on the first day were very good, making it difficult to schedule films.

Therefore, the film schedule for the second grade of junior high school has not changed much.

However, due to the high audience satisfaction and attendance rate of "My Neighbor Totoro", the film schedule has increased, from 21% to 25%.

The extra 4% of movies scheduled are squeezed out from other movies. Each movie is squeezed out a little bit, causing the schedule of other movies to decrease slightly.

When everyone's movie schedules drop and only one movie's movie schedules increase, the movie with an increased movie schedule will become the target of siege by fans of other movies.