This star’s style is wrong

[For an animated movie, why should the film schedule be improved? Did the producer give money to the theaters? 】

On the afternoon of the second day of the Lunar New Year, a very controversial topic became a hot search topic and triggered discussions among many netizens.

If other movies do not perform well at the box office and attendance, the free film schedule will not be so obvious.

However, the quality of this year's popular Lunar New Year movies is pretty good, with most of them above the passing mark.

This means that after the box office of the first day of the new year, no movie is left behind, resulting in little change in the film schedule.

The proportion of popular movies including "The Frozen Warriors", "Butterfly Lovers" and "Break Up at Dawn 2" has shown a slight downward trend.

"The Frozen Warriors" second grade film schedule dropped from 31% to 29%.

The film schedule of "The Big Deal" also dropped from 22% to 21%.

The film schedule of "Break Up at Dawn 2" was originally not high, with 9% of the film schedule dropped to 8.5%.

For theatrical movies, the schedule ratio is the lifeline.

Only by arranging films can there be box office.

If theaters don't line up shows at all, no matter how good a movie is, it's impossible to have a box office.

The overall trend of the second-year film schedule is that all the movie schedules have dropped, and only one movie has increased.

A little red among the greenery is so conspicuous.

Moreover, this movie with a rising film schedule is an animated movie, which makes many fans furious.

Especially "The Ice Warriors" and "Break Up at Dawn 2", these two movies have top-notch starring casts.

Among them, "Frozen Warriors" is even more top-notch among the top-tier.

In the film industry, there are often some bizarre fan behaviors.

For example, some fans are worried that their idol's movie schedule will drop, so they will buy a ticket for each show a few days in advance.

This behavior is called locking.

For theaters, only when audiences buy tickets can they have income.

If there is no audience for a movie, then theaters will naturally not want to show it.

If a certain movie does not perform well at the box office, the theater is likely to change the show to another movie.

However, if an audience buys a ticket, the show cannot be changed to another movie.

Therefore, a group of fans who locked themselves in this way emerged in the fan circle.

There is no need to buy multiple movie tickets, just buy one to ensure that the theater cannot change the show.

There is an upgraded version of this locking behavior.

That is to refund the movie ticket you bought thirty minutes before the movie starts.

Since there are only thirty minutes left before the movie starts, it is too late for the theater to change to other movies. If you refund the movie ticket at this time, you can lock the theater without spending a penny.

Of course, this is a relatively extreme situation.

Generally speaking, movies with top stars will do well at the pre-sale box office.

This is the case for "The Frozen Warriors". Tomorrow, the day after tomorrow, and even the day after tomorrow, the pre-sale box office will be the first by far, more than ten times higher than the second place.

Under this circumstance, the second grade of "The Frozen Warriors" still dropped from 31% to 29%, which made many Jia Haochen fans very dissatisfied.

Since the schedule of other movies has declined, it is difficult for this group of fans to attack movies that have also declined.

It just so happened that at this time, there was a movie with a rising film schedule that bucked the trend, which hit them hard.

[This animated movie must have given the theaters money. Who would go to see an animated movie? Childish as hell. 】

[This animated movie is obviously a scam to defraud parents of children, and it also sells peripherals. 】

[Our theater here is filled with that Totoro plush toy. I finally understood that this crappy movie was made specifically to sell stuffed toys. 】

[Is the theater manager out of his mind? This kind of animated movie, which is reluctant to spend money, actually increased the number of films. 】

Because fans of "My Neighbor Totoro" are besieging not only Jia Haochen, but also fans of "Break Up at Dawn 2" are also complaining about "My Neighbor Totoro".

Coupled with the joining of the anti-Fangxing Alliance, public opinion on the Internet was one-sided, as if everyone was criticizing this animated movie.

On the contrary, the situation in "The Big Deal" is relatively stable.

Since "The Big Deal" is the work of a veteran Lunar New Year director, the marketing model is not a fan circle model, and the ones who rely on the box office are talented actors, so there are no fans of "The Big Deal" participating in the battle.

…

After many fans besieged "My Neighbor Totoro", many passers-by began to be affected.

[Is this animated movie really that bad? All scolding. 】

[I took a look at the Maoyan movie data, and the score was 9.5. This is a very high score. 】

Due to the ratings of Maoyan movie data, viewers who have purchased tickets are required to vote.

Generally speaking, if an audience chooses to buy a ticket to watch a movie, they must like it to a certain extent before they spend money to buy the ticket.

This makes Maoyan movies generally have high ratings.

Of course, there are reference methods for high ratings.

Audiences who often watch Maoyan data basically know that the rating of Maoyan data is based on 9.0 as the starting point.

If the movie is lower than 9.0, you don’t need to watch it, it’s definitely a bad movie.

A score of 9.0 is the passing mark.

9.2 points is a good movie.

The higher the rating, the higher the quality of the movie.

If it can reach 9.5 points, it will be almost a masterpiece.

Therefore, viewers found that there was a big difference between Maoyan’s data and public opinion on the Internet.

It’s the evening of the second grade of junior high school.

There are more and more viewers who have watched "My Neighbor Totoro", especially families who take their children to watch the movie. Most of them will choose "My Neighbor Totoro" first. After all, this is a movie that focuses on family fun.

Many viewers who watched "My Neighbor Totoro" couldn't help but couldn't help themselves when they saw that the entire Internet was criticizing the movie, and began to express their opinions on major online platforms:

[I have watched two movies during the Spring Festival so far, "The Frozen Warriors" for the first time and "My Neighbor Totoro" for the second time. If I want to say which movie is more childish, then I can only say that "The Ice Warriors" is more childish. "My Neighbor Totoro" has a childish style, but the content is not childish at all. This is a movie that adults should watch too. 】

[I have watched both movies, and "The Ice Warriors" has a score of 6, which is a passable special effects movie. It's okay to pass the time. "My Neighbor Totoro", I will post this as proof. Ten years from now, I will see this movie in the history of animated films. Giving it 9 points is less, but I can’t give it full marks. 】

[You fans, please stop being evil. Anyone who has watched the movie "My Neighbor Totoro" will never give a negative review. Nowadays, the more some traffic fans dance for fun, the worse they get slapped in the face. 】

…

Since the Spring Festival movie was only released for two days, not many people saw it.

Therefore, the number of viewers who speak for "My Neighbor Totoro" is not large.

These viewers who dare to speak for "My Neighbor Totoro" will soon be overwhelmed by Jia Haochen's fans and even besieged as long as they comment.

[A two-dimensional waste like you is only worthy of watching cartoons. You will never understand how profound Haochen's movies are. 】

【Meow meow meow? It's a cartoon, but animation is just a form of storytelling. 】

The debate on the Internet is getting more and more intense, and many of the comments are even very extreme.

However, such extreme remarks rarely appear in reality.

…

Many viewers who have watched the movie will choose to post it on Moments, whether they watched "The Frozen Warriors" or "My Neighbor Totoro".

When the viewing news of Spring Festival movies appears in the circle of friends, many people will ask about their experience of watching the movie.

After all, buying a movie ticket costs money, and secondarily, spending time is the most important thing.

If you watch a bad movie, it's a waste of life.

Therefore, viewers who want to go to the movies but don’t want to watch a bad movie usually wait until their relatives and friends around them have watched the movie and then ask about their feelings before deciding whether to watch it or not.

He Xiaopeng is such an office worker.

It was hard to have a few days of long vacation during the Spring Festival. If the Spring Festival movies were bad movies, he would rather lie at home and use his mobile phone.

Of course, if it is a good movie, of course you should watch it during the holidays.

After all, there is not much time to watch movies leisurely throughout the year.

Therefore, when Spring Festival movies began to appear in his circle of friends, He Xiaopeng commented on them one by one: How are they? Does it look good?

In the circle of friends, the one that appears the most is "Frozen Warriors".

After all, it has the highest proportion of scheduled films, ranks first in the single-day box office, and naturally has the largest number of moviegoers.

Furthermore, He Xiaopeng's circle of friends is mostly composed of unmarried colleagues and friends, and families without children are more inclined to watch "The Frozen Warriors".

Therefore, "The Frozen Warriors" appears five or six times a day in the circle of friends.

He Xiaopeng asked them one by one, and the answers were basically the same.

"It's not bad. It's a passable popcorn movie. It's fun to watch."

"The special effects are okay, the plot is relatively simple, it can be regarded as a heroic movie, but the world view is a bit thin, maybe more movies are needed to make up for the world view?"

"8 points for special effects, 8 points for Zhou Liwu, 2 points for Jia Haochen, and negative points for plot."

After summarizing the views of his circle of friends, He Xiaopeng has a basic idea of ​​"The Frozen Warriors". If you want to see the special effects, this movie can be watched. The special effects score is quite high.

As for the plot, it is relatively average.

He Xiaopeng basically had an impression in his mind, whether he should watch this movie or not.

This means that if a friend invites you to go see it together, then go. If no friend invites you, forget it.

Subsequently.

"Breaking Up at Dawn 2" also appeared in the circle of friends.

He Xiaopeng continued to comment and asked: Does it look good?

"It's about a man and a woman, breaking up and getting back together, and the scenes of breaking up and getting back together are similar to the first one. My girlfriend loves watching it, but I personally find it annoying."

After He Xiaopeng read the answer, he made a decision in his heart.

If you don’t have a girlfriend, you don’t need to watch it.

Then, around nine o'clock, a "My Neighbor Totoro" circle of friends appeared.

He Xiaopeng had nothing to do, and also commented and asked: Does it look good?

"If you have children, I suggest you take them to watch it. After watching it, you will thank this movie. My daughter was so well-behaved today. She was so easy to put to sleep for the first time."

He Xiaopeng's head was full of black lines: "Okay, if you don't have children, you don't need to watch it."

"I recommend watching it even if you don't have children. It's no worse than "Spirited Away". Adults will also have feelings after watching it. Not to mention a perfect score, it is at least a 9 or above. If nothing else, this movie should be the best during the Spring Festival. .”

He Xiaopeng was a little surprised: "The evaluation is so high?"

"Anyway, the movie scores 9 points, and watching the movie with children +1 point."

He Xiaopeng became a little curious and considered whether to go and take a look.

As a result, it was the third day of the lunar new year the next day.

His eldest sister came back to pay New Year greetings and brought her children with her. She was thinking about where to take her children to play.

He Xiaopeng directly suggested going to the movies.

So the family took their children to see "My Neighbor Totoro".

After watching it, He Xiaopeng was very emotional and posted a message on WeChat Moments: This is an animated movie for adults. The movie will tell you what the world of children is like.

…

The Spring Festival stall lasts for three days.

The movie began to have a word-of-mouth effect.

The quality of "Intoxication" is stable, and the proportion of films in the schedule is stable, always maintaining around 20%.

The reputation of "The Ice Warriors" began to plummet.

Because the viewers who have watched it all have similar opinions, the special effects are good, the plot is lame, and the actors are awkward.

Special effects blockbusters, coupled with the blessing of top stars, present a characteristic that is very strong at the box office in the first three days, but lacks stamina.

Starting from the fourth day of the Lunar New Year, the box office of "The Ice Warriors" began to decline.

The original film schedule has also declined.

By the fifth day of the Lunar New Year, the film schedule of "The Ice Warriors" dropped to 21%.

After the reputation of "My Neighbor Totoro" took off, word of mouth spread, and the reviews were basically 9 points or higher.

This has kept the attendance rate of "My Neighbor Totoro" very high.

The proportion of films scheduled has also increased from 21% at the beginning to 30%.

After the box office on the fifth day of the Lunar New Year came out, the single-day box office of "My Neighbor Totoro" rose to 250 million, becoming the single-day box office champion.

The box office of "The Golden Age" was stable at 190 million.

Due to fans' lock-in behavior, "The Frozen Warriors" has a low attendance rate. The box office on the fifth day of the festival was only 1.8%, ranking third.

"My Neighbor Totoro" started to win the single-day box office championship on the fifth day of the Lunar New Year, and it has been unbeatable.

The proportion of scheduled films has also been rising. By the sixth day of the Lunar New Year, the proportion of scheduled films continued to increase to 33%, and it began to dominate the single-day box office list.

After the sixth day of the Lunar New Year, the fans who originally besieged "My Neighbor Totoro" slowly began to shut up.

Because the total box office of "My Neighbor Totoro" has reached 1.26 billion.

"The Frozen Warriors" relied on its box office accumulation in the first three days, with a total box office of 1.27 billion.

However, the single-day box office of "The Frozen Warriors" has slipped to third place. According to this trend, it is a certainty that the total box office of "My Neighbor Totoro" will exceed that of "The Frozen Warriors".

Even the total box office of "The Golden Age" has reached 1.09 billion. According to the box office trend, even "The Golden Age" will surpass "The Frozen Warriors".

Jia Haochen's fans began to panic. They no longer had time to attack "My Neighbor Totoro". Instead, they ran around and used various methods to promote "The Frozen Warriors" and called on more people to go to the cinema to watch the movie.

However, countless film and television companies have proven with examples that traffic stars can only support traffic, not box office.

Therefore, following a series of bizarre behaviors by fans such as "locking out" and "refunding tickets", the box office of "The Frozen Warriors" is getting worse and worse, and it has even had a close fight with "Break Up at Dawn 2" and completely withdrawn from the Spring Festival. The competition for box office championship.

Starting from the sixth day of the lunar month.

The competition for the box office championship during the Spring Festival has become a competition between "My Neighbor Totoro" and "Fantasy."

However, "My Neighbor Totoro" has great stamina. After the Spring Festival holiday, the box office has been stable. Even on the weekend, the box office bucked the trend and rose.

By the Lantern Festival, "My Neighbor Totoro" had a total box office of 2.4 billion, which was the same as "Spirited Away"

"The Big Deal" is worthy of being the work of a veteran Lunar New Year director, and it has great stamina. It also achieved a box office of 2.1 billion.

"Frozen Warriors" withdrew from the championship competition. In 15 days, the total box office was 1.6 billion. The subsequent box office fell below 10 million. The final box office reached 1.7 billion, which has basically reached its peak.

"My Neighbor Totoro" is different, with an average daily box office of 30 million, and the weekend box office will exceed 100 million.

According to Maoyan movie data, the box office forecast for "My Neighbor Totoro" has risen to 3 billion.

Seeing the box office results of "My Neighbor Totoro", Zhang Changfeng, president of Penguin Pictures, has had a good year.

He decided to give "My Neighbor Totoro" a 2 billion guaranteed box office contract. If the final box office of "My Neighbor Totoro" does not reach 2 billion, then he will overturn.

Fortunately, "My Neighbor Totoro" only took ten days to reach a total box office of 2 billion, completing the task of guaranteeing the contract.

Some people can have a good year, and some people can't.

There are several senior executives of Shengqi Entertainment whose scalps are numb.

Because of losing hemp.

"Frozen Warriors" invested 500 million yuan, and the promotion also spent 300 million yuan. However, the current box office is only 1.7 billion at most, which means that Shengqi Entertainment cannot recover the cost at all.

If "The Frozen Warriors" can stabilize its film schedule and maintain a 30% share of the film schedule, it will actually still have a chance to make money back.

However, "My Neighbor Totoro" was released during the Spring Festival, which sucked up all the scheduled films. As a result, "The Frozen Warrior" had fewer and fewer films scheduled, and in the end, less than 10% was left.

The original goal of Shengqi Entertainment was to collect 5 billion with "Frozen Warriors" and push Jia Haochen to the throne of "The Youngest Mr. 10 Billionaire".

However, the total box office of "Frozen Warriors" is only 1.7 billion, which is a bit big.

If you want to praise Jia Haochen as the "youngest Mr. Ten Billionaire", you will need two more "Frozen Warriors".

On the contrary, Fang Xing has quietly become a new 5 billion director with two animated films.