This star’s style is wrong

"Mountains and Seas" is scheduled to premiere on July 12 in the summer season.

Donghai Satellite TV, Kyoto Satellite TV, Jiangnan Satellite TV, Ning Province Satellite TV, and Fu Province Satellite TV broadcast simultaneously.

Generally speaking, even if it is a popular drama, it is usually not broadcast on so many TV stations.

There are three or four satellite TV stations that broadcast it, which is considered too much.

After all, multiple satellite TV stations broadcasting a drama at the same time will lead to scattered ratings.

If the drama is not a big hit, the ratings of a single channel may not be as high as that of a satellite TV that broadcasts non-popular dramas alone.

Therefore, synchronized broadcasts on five satellite TV stations are relatively rare.

However, if you look closely, you will find that three satellite TV stations actually competed for the right to premiere "Love Between Mountains and Seas".

Ning Province Satellite TV and Fu Province Satellite TV premiered simultaneously after the superior departments participated in negotiations.

After all, the story told in "Mountains and Seas" is the story of poverty alleviation in Ning Province and Phuoc Province.

…

The competition among provincial TV stations for poverty alleviation dramas is indeed fierce this time.

Because this is a theme advocated by the state, all major provincial satellite TV stations have the task of broadcasting at least one poverty alleviation drama this year.

For major provincial satellite TV stations, there are only two options: to broadcast a high-quality poverty alleviation drama and show their face in front of superior departments.

Or, buy an ordinary poverty alleviation drama and broadcast it during non-prime time to complete the task.

The latter's perfunctory attitude is too obvious, so the top-ranked satellite TV stations basically choose the former.

This has also led to fierce competition among high-quality poverty alleviation dramas this year.

The first ones to bear the brunt are "Love between Mountains and Seas" and "Spring River Plumbing". In addition, there are two other films that are also competing fiercely, but they are not as good as "Love Between Mountains and Seas" and "Spring River Plumbing".

After "Mountains and Seas" was scheduled to be broadcast on five major TV stations, it wasn't long before "Spring River Plumbing" was also officially announced to be broadcast on three major TV stations, scheduled for summer release on July 10.

Because the two dramas were already full of topics before they started filming.

In this case, bundling the popularity of the two dramas is the easiest way to warm up in the early stage.

You can spend the least money and get the most popularity.

Moreover, Fanfan Entertainment is very good at this type of marketing.

Therefore, after discussions with Xiangjiang Satellite TV, Jiangcheng Satellite TV, and Lanjiang Satellite TV, Fanfan Entertainment has also decided to broadcast it in the summer season.

At the same time, marketing was launched to build on the popularity of "Mountains and Seas".

For a while.

Major entertainment media, self-media, and entertainment celebrities are all reposting and marketing the topics of "Spring River Plumbing" and "Mountains and Seas".

Starting from Liu Shiying and Fang Xing's two Gladiolus Awards for Best Actress and Best Actor, various topics were released.

[The ultimate showdown between Gladiolus and Emperor Shi, who is the real deal? 】

[What kind of drama is "Love Between Mountains and Seas"? There is no room for Liu Shiying. 】

[How picky is Fang Xing about heroines? Even Liu Shiying couldn't satisfy his appetite. 】

[Between Fang Xing and Zhu Yiting, Liu Shiying chose Zhu Yiting out of necessity? Or a piercing gaze? 】

besides.

There is also the topic of Wu Zhikang and Zhu Yiting, which has also been discussed all over the Internet.

In "The Lonely Suspect", Wu Zhikang and Zhu Yiting played the first and second male roles respectively. The two of them were also avid fans of CP, and even once contaminated other video barrages.

After the Gladiolus Awards Ceremony ended, fans initially marketed the two men as the first and second male protagonists, but gradually Zhu Yiting's fans were not satisfied with this, and their tone changed, and they began marketing "The Lonely Suspect" as having two male protagonists. , both are male protagonists.

Now, the two people who became popular in "The Lonely Suspect" have not collaborated again, but have acted in "Mountains and Seas" and "Spring River Water Warm" respectively.

CP fans and fanatical fans often start scolding wars because of this matter.

Among these fan groups, only Fanfan Entertainment is managing fans.

Wu Zhikang has never responded directly to this kind of hype, and is even a little disgusted. However, as a public figure, it is difficult to show too much malice to the audience and fans, so he did not publicly express his dissatisfaction.

This is also one of the reasons why Wu Zhikang was unwilling to take on "Spring River Water Warmth".

Now that the two people have played important roles in the two dramas, some fan groups immediately imagined a series of love and death dramas.

As a result, the popularity of these two dramas before they were broadcast was the highest among TV dramas this year.

…

In the Ark Culture headquarters.

Fang Xing spends this time at home with his wife. After all, Lu Xiang'er is getting older and older, and because he is a public figure, it is often inconvenient to travel.

Pregnant women need to keep exercising during the third trimester of pregnancy, which will help during childbirth.

Therefore, whenever Fang Xing had time, he would accompany Lu Xiang'er for a walk in the community after dinner.

The post-production of "Mountains and Seas" has been completed and the dubbing has been recorded.

Fang Xing didn't have much work to do, but he still had to go to the company every two days to listen to Qiao Yinghong's work report.

"Boss, the pre-heating of "Mountains and Seas" has begun. This is the promotional schedule. I have tried to schedule less for the boss, but the schedule is still quite full." Qiao Yinghong also took care of Fang Xing's upcoming delivery, so she promoted Work should be done as little as possible if Fang Xing is not required.

"It doesn't matter, running for promotion is definitely tiring. Give me a road show schedule, and I'll participate according to the situation." Fang Xing took a look at the schedule. He mainly recorded TV programs, and there were relatively few road shows.

However, at least there are relatively few road shows arranged for Fang Xing, which does not mean that the crew does not run road shows.

In fact.

When promoting each drama, I am even more tiring than when filming.

For all the crew members, a drama may take half a year or even a year of hard work. If the hard work is wasted due to insufficient publicity, no one can accept it.

Therefore, whenever I have time to promote, I will try my best to participate.

Qiao Yinghong put a road show schedule on the table and continued: "This is the road show schedule. The boss can just participate according to the situation. The content of the road show has been arranged.

"Also, Fanfan Entertainment has started to bundle us with the hype, so we haven't done much promotion yet, and the popularity of "Mountains and Seas" is already very high.

"Should we also bundle the heat levels with them? This method is indeed very effective and saves money."

Fang Xing had seen it a few days ago about the topic of "Mountains and Seas" and "Spring River Plumbing" being bundled together.

After all, the entire Internet is now debating the topic of these two dramas. Even if Fang Xing doesn't watch it, Lu Xiang'er will see it and start chatting about it.

Fang Xing thought about this issue.

Bundling other drama hype topics is indeed a cost-effective and effective means of hype, but this method of hype is not that upright.

If it were another type of TV series, Fang Xing might agree, but let's forget about poverty alleviation dramas.

Poverty alleviation dramas should still focus on traditional publicity strategies, and Fang Xing has confidence in this drama and does not need to engage in such crooked ways.

"No, just follow the normal publicity process. We don't need to do this. If others want to hype, don't get involved and just don't respond." Fang Xing decided.

"Okay, and Mr. Gong from Wandou Video would like to meet you. Could you please tell me when is a convenient time?" Qiao Yinghong then asked.

"Let's meet during working hours. We won't make an appointment for dinner." Fang Xing replied.

"Understood." Qiao Yinghong nodded in agreement and went out to arrange work.

…

The next afternoon.

Fang Xing and Gong Jianbin met at Zhengshan Tea Garden in Ningyun Cultural Industrial Park.

This teahouse is famous for its black tea and has an elegant environment.

Not long after the first phase of the Ark Culture Headquarters Park was completed, this teahouse opened a branch in Ningyun next door.

Gong Jianbin usually likes to drink tea, so he chose this place.

"Brother Fang, I can't even make an appointment for a dinner date recently." Gong Jianbin joked as soon as he came up.

"Isn't there someone in the family who needs to be taken care of?" Fang Xing laughed.

"I understand this. When I get to my age, I understand more and more the importance of family. It is right to spend more time with her now, otherwise I will often hear her complain in the future." Gong Jianbin looked like someone who has come before.

"It sounds like Mr. Gong has experienced this personally." Fang Xing looked at him with interest.

Gong Jianbin waved his hand and said: "It's all in the past. I was busy with work in the early years and didn't have time to accompany the child. Because of this, I brought it up every time we quarreled.

"She said she waited a whole day in the delivery room before seeing me, and that I would never understand her loneliness.

"Hey...fortunately, now that the child is older, there are only a few complaints left.

"So, brother Fang, don't follow my old path and spend more time at home. Women are really vulnerable at this time."

Fang Xing laughed and said, "It seems that Mr. Gong's memory is still fresh."

Gong Jianbin changed the topic: "Okay, let's not talk about this anymore. Is it time to sign the webcast contract for "Mountains and Seas"?"

Fang Xing nodded and replied: "We should have almost finished talking about this, right? The satellite TV has already decided on the schedule, so the broadcast plan must be arranged according to the satellite TV's time."

Gong Jianbin nodded and replied: "That's for sure. What I want to talk about today is, is there any possibility of a solo broadcast?"

Fang Xing thought from the beginning that Gong Jianbin might want to talk about this.

Now with the relationship between Ark Culture and Wandou Video, if there is any other website that can exclusively broadcast Ark Culture dramas, then basically only Wandou Video has a chance.

Fang Xing smiled and said: "The vice president of Penguin Video just talked to me two days ago and said that we must let them broadcast it together."

Needless to say, Gong Jianbin also knew about this matter.

With the current quality and popularity of Ark Culture's dramas, every website wants to broadcast them exclusively. The question is whether they have the strength.

Gong Jianbin nodded and said: "That's what I think. If Wandou Video can broadcast "Mountains and Seas" exclusively, then this drama will be our advantage and we can win more VIP users. At the same time, we will win the simulcast of "Spring River Plumbing" , this summer battle will be won for sure.”

For video websites, the number of VIP users is the same as the ratings of TV stations. They are both lifelines.

If a popular drama is broadcast on every video website, why should viewers go to Pea Video to watch it instead of Penguin Video?

If a video website can solve this problem, it will stand out from the crowd.

However, if this problem is so easy to solve and every website can solve it, then it is equivalent to not solving it.

Therefore, there is only one hard truth to solve this problem, and that is unique resources.

If Wandou Video can broadcast "Mountains and Seas" exclusively, it can also broadcast "Spring River Water Warmth" simultaneously.

Then this summer, Wandou Video is indeed stable.

Because VIP users can watch two dramas on Wandou Video, while on other video websites, they can only watch one.

The audience is not stupid, they must have gone to Wandou Video to get a VIP.

Therefore, the exclusive broadcast of "Mountains and Seas" is definitely beneficial to Wandou Video.

But the problem is that what is good for Wandou Video does not mean it is good for Ark Culture.

Ark Culture is a company with thousands of employees.

The entire crew of "Mountains and Seas" totals several thousand people.

The company needs to make money, and employees need to be paid.

The exclusive broadcast of "Mountains and Seas" made Wandou Video happy, but the employees of Ark Culture may not be happy.

After all, if "Mountains and Seas" is simulcast on multiple video platforms across the Internet, it can gain revenue from multiple video websites.

If only Wandou Video is broadcast exclusively, the revenue can only be obtained from Wandou Video.

If both broadcast modes sign the same contract, it will obviously be more profitable to broadcast on multiple websites.

Just because Fang Xing is the second largest shareholder of Wandou Video doesn't mean he can ignore the company's interests.

Fang Xing smiled and said, "Mr. Gong, if you knew the conditions of Mr. Li's offer, you might be a little surprised."

Gong Jianbin dared to come to Fang Xing, so naturally he couldn't come empty-handed. He kept a calm smile and said, "I heard something about Penguin Video's guarantee of 100 million. Is this news accurate?"

The investment in "Mountains and Seas" is 150 million, and the first broadcast rights of satellite TV have been sold for 115 million. If you add in the 100 million guarantee offered by Penguin Video, this drama has stable revenue of 215 million, even if the revenue of other video websites is Zero, the cost has been recovered, and a guaranteed profit of 65 million.

Fang Xing nodded and replied: "Yes, the offer is 100 million guaranteed."

In fact, the video website's guarantee of 100 million for a 23-episode TV series is already a terrifying figure.

After all, this is not a solo broadcast guarantee, but a simulcast guarantee.

Penguin Video didn't consider broadcasting alone at all, and offered this 100 million guarantee just to ensure that it could be broadcast simultaneously.

This kind of guaranteed contract is very rare in the industry.

After all, for a video website, a drama with a minimum guarantee of 100 million is really possible to lose money.

What's more, the story of "Mountains and Seas" is very painful, and the audience may not like to watch it. Once the performance of this drama is average, Penguin Video will be a net loss on this drama.

Since Gong Jianbin knew that Penguin Video had a guarantee of 100 million and wanted to talk about exclusive broadcasting, he was obviously well prepared.

Fang Xing was curious about what card he wanted to play.

The gap between solo broadcast and multi-platform simulcast is still too big.

Multi-platform simulcast means more than just two websites, it can be five, six, seven or eight, and each website will provide promotional resources.

With publicity resources in place, more audiences will be attracted.

Therefore, if the signing is about the same topic, the advantages of multi-platform simulcast are much greater.

Gong Jianbin thought for a moment, stretched out five fingers and said: "What if it is a guaranteed exclusive broadcast of 500 million?"

Fang Xing raised his eyebrows. He didn't expect Gong Jianbin to show such courage.

"Is Mr. Gong serious? Are you sure that your decision can pass the shareholders' meeting?"