This star’s style is wrong
Chapter 599 Exclusive broadcast contract, sky-high price guarantee
"Your and my shareholdings add up to 46%. As long as we agree on the same opinion, it is not difficult to pass the resolution of the shareholders' meeting."
If Gong Jianbin dares to propose this plan, he will have a way to get other shareholders to agree to this decision.
"Mr. Gong is very courageous, but to be honest, with a guarantee of 500 million, "Mountains and Seas" may not necessarily be able to achieve this split. There is a high probability that Wandou Video will lose money on this project." Fang Xing said what was in his heart. Real thoughts.
In fact.
Fang Xing estimates that the online revenue of "Mountains and Seas" will be around 400 million.
This is also the reason why Penguin Video dared to open a 100 million guaranteed contract.
In fact.
Penguin Video has a minimum guarantee of 100 million, which can easily pass the resolution of senior executives.
Because "Mountains and Seas" is indeed capable of reaching 100 million in revenue on a single video website.
Penguin Video offers this guarantee based on calculations.
If it is a simulcast on multiple video websites, the revenue of the three major video websites should all reach 100 million.
Together with other video websites, the revenue should be 400 million.
Of course, this is the income under ideal conditions. If the audience does not like to watch it when it is broadcast, that is another matter.
Although Fang Xing has confidence in "Mountains and Seas", no one knows the outcome before the show starts airing.
Gong Jianbin offered a guarantee of 500 million because he wanted to broadcast the show exclusively at a premium.
He thought about it, looked at Fang Xing's expression, and asked, "Brother Fang is not confident in this drama?"
Fang Xing smiled faintly and replied: "I have confidence, but the guarantee of 500 million should be a premium."
Gong Jianbin laughed and said, "It's impossible for Brother Fang to agree without a premium."
Fang Xing thought for a moment and asked, "I can see Mr. Gong's courage, but from the perspective of Wandou Video, this plan is indeed a bit risky."
Gong Jianbin explained: "If we talk about taking risks, we actually take risks together."
If this guaranteed exclusive broadcast contract is really signed, since Fang Xing holds 20% of the shares of Wandou Video, out of the 500 million, Fang Xing will contribute 100 million.
Gong Jianbin then added: "In addition, this 500 million guarantee is a guarantee for total revenue, not a guarantee for separate accounts."
actually.
Gong Jianbin is confident because the total revenue of "White Night" has reached 500 million.
Of course, the website and the producer have to split the accounts, so the final share the producer gets will not be as much as 500 million.
The total revenue of the online broadcast of "Mountains and Seas" means 500 million. According to the S-class TV series and the film studio's 70% accounting ratio, the income after the accounting is actually 350 million.
Gong Jianbin dared to open this exclusive broadcast guarantee contract, which was naturally the result of calculation.
Although it is a premium, it is not much.
If nothing unexpected happens and "Mountain and Sea Love" is as popular as expected, Wandou Video will not get much money from this drama, but it will not lose too much.
Although it does not make money from this drama, Wandou Video can use this drama to attract VIP users from the summer season.
From a long-term benefit perspective, it can increase the number of VIP users.
Of course, this will lower the short-term profitability of the website.
If it is a listed company, such a decision to lower the company's financial report will be difficult to pass the resolution of the shareholders' meeting.
However, Gong Jianbin and Fang Xing's combined shareholdings reached 46%. If they lobby one or two shareholders, it will not be difficult to pass the shareholders' meeting resolution.
This is also why Wandou Video can adopt an aggressive play style.
This kind of strategic plan would not work at all on Penguin Video.
It would have been impossible for any listed company to sign a gambling agreement with Fang Xing at the beginning, and there would be no subsequent cooperation.
Moreover, Wandou Video and Ark Culture have already collaborated on three dramas: "White Night", "Dark Man" and "Remaining Sin".
Wandou Video has invested in these three dramas. Coupled with the website's 30% account sharing ratio, Wandou Video has made a lot of money from these three dramas.
Even if "Mountains and Seas" completely flops on the street, Wandou Video can still sustain it.
Another reason why Gong Jianbin dared to make this decision was that he and Fang Xing were already on the same chariot.
Of the 500 million guaranteed, 100 million belongs to Fang Xing.
As long as Fang Xing agrees, it means that the show will not lose money.
Fang Xing thought for a moment and replied: "If Mr. Gong has really thought about it, I have no objection. However, as for the shareholders, Mr. Gong can only lobby by himself. Moreover, it is best to do things quickly. Other video websites They are also urging me to sign a contract, so it won’t take long.”
Gong Jianbin heard Fang Xing's attitude clearly, snapped his fingers and said, "Very good, your words are enough. I will take care of the other shareholders tomorrow, and I will bring the contract to you later."
Fang Xing was a little curious when he saw his energetic look: "Mr. Gong's style of doing things really surprises me."
With Gong Jianbin's style of doing things, if the decision is right, the website will develop very quickly. However, if the decision is wrong, the website will decline at an alarming rate.
Gong Jianbin smiled and asked: "You want to say that I am gambling, right?"
Fang Xing smiled and said that was the idea.
"It's a big gamble, but I never fight an unprepared battle. I believe in your ability. If "White Night" can succeed, "Mountains and Seas" will definitely succeed as well." Gong Jianbin is very sure about this.
Of course, he didn't just believe in Fang Xing's ability. He had carefully watched "Mountains and Seas", so he believed that this drama would be good.
…
the next day.
Gong Jianbin took care of the other shareholders. After all, his and Fang Xing's shares had reached 46%.
Gong Jianbin actually has the voting rights of several other shareholders, so as long as Fang Xing agrees, he can fully control Wandou Video and will not be restricted by other shareholders.
Not that there is no objection among the shareholders of Wandou Video.
Such a large guaranteed contract is too risky.
The third day.
Gong Jianbin asked someone to draw up a contract and brought his team to Ark Culture to discuss the details of the contract.
The general direction of this exclusive broadcast guarantee contract has been determined, but the details still need to be discussed.
Since the two companies have cross-shareholdings, negotiating the contract went smoothly.
Both parties would not be so stringent about the terms, they would give in to each other and quickly finalize the contract.
We spent the morning negotiating, went over the contract again in the afternoon, and then signed the contract directly.
The day after the contract was signed.
Wandou Video has a banner notice on the homepage of the website. "Mountains and Seas" is scheduled to be broadcast on July 12th and will be broadcast exclusively on Wandou Video.
As soon as the news came out.
Other video sites were shocked.
Originally, "Love of Mountains and Seas" was planned to be broadcast on multiple platforms, but Wandou Video suddenly won the exclusive rights to broadcast it.
Regarding the guaranteed exclusive broadcast contract of "Mountains and Seas", it is not a secret in the industry.
As long as you ask people in the industry for a little bit, you can get some inside information.
Therefore, the senior executives of Penguin Video and Xiangtao Video soon heard that Gong Jianbin spent 500 million angrily and signed a guaranteed exclusive broadcast contract.
It is said to be 500 million, but this is the guaranteed total revenue. The final guaranteed amount distributed to the film studio is actually 350 million.
This price is a premium no matter how you calculate it.
Moreover, "Mountains and Seas" must be a big hit.
If "Mountains and Seas" fails to premiere, it will directly cause Wandou Video to suffer huge losses.
Even though Wandou Video is already valued at 15 billion, once it suffers serious losses in "Mountains and Seas", it will still face the risk of a broken capital chain.
Therefore, this guaranteed exclusive broadcast contract is very risky.
If it were Penguin Video or Xiangtao Video, they would never dare to open such a high guarantee.
The 100 million guarantee offered by Penguin Video is already very ambitious.
After all, video websites have to consider the possibility of poor performance of TV series.
…
When Li Xueying heard the news, she was in the office discussing "Spring River Plumbing" with her team.
I learned that Gong Jianbin spent 500 million yuan on his guaranteed contract to broadcast "Mountains and Seas" exclusively.
She just sighed.
In business, although she had a good personal relationship with Fang Xing, this relationship could not make Fang Xing give up the company's interests.
What's more, Gong Jianbin is really brave this time, with a guaranteed revenue of 500 million. If it were Li Xueying, she really wouldn't dare to sign.
Because the risk is too great.
According to the guaranteed revenue of 500 million, if "Mountains and Seas" becomes a hit, the video website will not make much money. Once it is sold out, it will be a huge loss.
If Li Xueying really dares to sign a guaranteed contract of 500 million yuan, once "Mountains and Seas" hits the market, she can directly write a resignation letter.
Therefore, upon hearing the news, Li Xueying could only smile and continue to discuss the plan to broadcast "Spring River Plumbing" with her subordinates.
"Love of Mountains and Seas" is no longer available, so "Spring River Plumbing" must be grabbed, and the guaranteed price can even be raised.
"I think the guaranteed contract for "Spring River Plumbing" can reach 120 million. If we can't get "Mountains and Seas", "Spring River Plumbing" will have to increase its budget." The marketing director expressed his thoughts.
Li Xueying nodded in agreement: "120 million guaranteed, there is some risk, but the risk is within the tolerable range, so let's talk based on this amount."
…
Not only Penguin Video, but also Xiangtao Video learned that Gong Jianbin had taken away the exclusive broadcast rights of "Love of Mountains and Seas", so they also rushed to talk about "Spring River Plumbing".
In fact.
The major video websites have always had the producer of "Spring River Plumbing", which is Fanfan Entertainment. The contract framework has basically been negotiated, and the final signing is still needed.
Suddenly news came out that Wandou Video would broadcast "Mountains and Seas" exclusively, which made other video websites feel threatened, so they took the initiative to increase the minimum guarantee amount for "Spring River Plumbing".
Indirectly, "Spring River Plumbing" reaped a wave of benefits.
In addition to Penguin Video and Xiangtao Video, Wandou Video is also talking about "Spring River Plumbing".
Just because Wandou Video exclusively broadcasts "Mountains and Seas" does not mean that "Spring River Plumbing" cannot be broadcast.
Therefore, Gong Jianbin personally contacted the top management of Fanfan Entertainment in the hope of simulcasting.
only.
Wandou Video has already broadcast "Mountain and Sea Love" exclusively, and this killer move comes very quickly.
It is naturally impossible for Penguin Video and Xiangtao Video not to fight back, so Penguin Video and Xiangtao Video join forces to increase the guarantee, but require Fanfan Entertainment to sign an exclusivity clause to exclude Wandou Video from participating in the "Spring River Plumbing" simulcast.
This kind of exclusivity clause is very common in business and is usually used to curb competitors.
…
Just two days after "Mountains and Seas" was officially announced to be broadcast exclusively on Wandou Video, Fanfan Entertainment, Penguin Video, Xiangtao Video, Xiangguo Video, and Lanjiang Video also announced that "Spring River Plumbing" will be broadcast simultaneously on four video websites.
"Mountains and Seas" is broadcast on five satellite TV stations, while on the Internet it is broadcast exclusively on Wandou Video.
"Spring River Plumbing" is simulcast on three satellite TV stations, and on the Internet it is simulcast on four websites.
The competition between the two dramas has come to an end, and they are scheduled to be released on July 10th and July 12th respectively.
It will be broadcast simultaneously on satellite TV and video platforms.
This also announces that these two dramas will occupy the summer season. If nothing else, the summer season will be dominated by these two dramas.
Moreover, it is impossible for a dark horse to compete with these two dramas.
After all, the top five provincial satellite TVs and video platforms all broadcast these two dramas. Even if there are other dark horse TV dramas, there are no TV stations broadcasting them. The audience base is there. This summer season is the battlefield for these two dramas.
…
After the two dramas were officially announced, they aroused heated discussions among viewers and netizens.
【Getting started! Really get started! I was also worried that the two dramas would have staggered schedules, but I didn’t expect them to be so rigid. I don’t know if the show is good or not, but the melon is really delicious. 】
[If the drama is good, then watch it. If the show is not good, you can take advantage of it. Anyway, it’s not a loss. 】
The fun of netizens is so simple.
Moreover, Ark Culture’s dramas have always been interesting.
It’s exciting inside the play, and even more exciting outside the play.
Some netizens have also begun to plan for summer vacation and which video website to open as a VIP.
【Fuck! Why aren't the two dramas broadcast on the same website? If you want to watch two dramas, do you need two memberships? Is this a trick to me? 】
[This is embarrassing now. I am now a VIP of Penguin. I originally opened it just to watch Ark Culture dramas. Now you are telling me that Penguin Video will not broadcast new Ark Culture dramas. 】
[My Wandou Video VIP is from Misty Theater. I can just watch "Mountains and Seas", but the problem is, I can't watch "Spring River Plumbing". 】
[Both of them are poverty alleviation dramas, so I am taking a wait-and-see attitude for the time being. This kind of ZZ mission drama is probably going to be very boring. If the reputation is not good when it first airs, just don’t watch it and save your monthly card money. 】
[Indeed, I also suspect that these two dramas are not good to watch. Poverty alleviation work is definitely full of positive energy, but TV dramas are mainly for entertainment, and the dramas can be dull. 】
[I’ll watch two episodes for free first. If they’re good, I’ll get VIP. Whichever one is better, I’ll get which one. 】
…
After "Mountains and Seas" was finalized, Fang Xing and the crew began to promote and record TV programs continuously.
Since "Mountains and Seas" is broadcast by five provincial satellite TV stations this time, the programs of the five TV stations have to be recorded for promotion.
Sometimes, the recording times of the five TV stations collided, and the crew could only be divided into two groups to participate in the recording.
Running for promotions is even busier than filming. Fang Xing flies in the sky every day and can only go home every few days.
Lu Xiang'er was carrying a big belly, and she really hoped that Fang Xing could stay at home with her, but publicity was part of the job, and this drama was the hard work of thousands of people on the crew. All the crew and creators were doing publicity, so Fang Xing naturally Can't be lazy.
Therefore, when Lu Xiang'er couldn't see Fang Xing, she could only make phone calls every night and tell prenatal education stories on the phone.
Fang Xing listened and sometimes fell asleep.
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