This star’s style is wrong

Originally Wei Shurong wanted to take his family to watch "Nezha: The Devil Boy Comes to the World", but as they chatted, he discovered that what his son wanted to watch was "King Asura".

The promotion of "King Asura" is very strong, and the target users are accurately positioned.

The film studio is aiming for family viewing, and to achieve this goal, as long as the problem of children's preferences can be solved, it will be easy to succeed.

During a festival like the Spring Festival, if a family goes to the cinema, what movies will they watch?

Of course, children can watch whatever movies they want to watch.

Whether the movie is good or not is secondary. Whether the children are happy or not is the key.

Therefore, as long as children are attracted to animated movies during the Spring Festival, the basic box office will start at one billion.

The publicity strategy of "King Asura" accurately captures this feature.

Various posters and exquisite cards are distributed around primary schools and middle schools.

As early as a month ago, the topic of "King Asura" spread among primary schools and even triggered extensive discussions.

The three trailers and two small theaters released for "King Asura" are all aimed at primary school students.

Among elementary school students, for the past month, they have been discussing whether the Blazing Asura is more powerful or the Cold Asura.

As for the Chinese myth of Nezha, it is not that deeply impressive among the generation of primary school students born in the 10s.

Since there are a lot of discussions among classmates, I won’t go see them during the Chinese New Year. How will I greet my classmates when school starts?

therefore.

Wei Shurong initially wanted to take his family to watch "Nezha", but at his son's request, he changed the movie to "King Asura".

Originally, Wei Shurong wanted to see what the movie that Fang Xing was promoting so hard was about.

However, this purpose cannot be more important than his son's preferences.

So the plan cannot keep up with the changes.

The competition for movies released during the Spring Festival this year is indeed fierce.

There are two special effects blockbusters "Land of Monsters" and "Blade Men", plus a big-name movie "Casino Smoke", and two animated movies "Asura King" and "Nezha: The Devil Boy Descends". World".

These five films are all large-scale productions, including "Land of Monsters", which boasts an investment of 700 million yuan, and "Blade Men", which has an investment of 500 million yuan.

The amount of investment in "Casino Smoke" has not been announced, but the cast is too strong, with many big names, movie kings and queens. Although many of them are starring in it for the sake of the producer, the pay cannot be too low.

Therefore, industry insiders speculate that the salary for "Casino Smoke" will not be less than 200 million. According to the regulations of the superior department, the salary cannot exceed 40% of the production cost, so this movie is also an investment of close to 500 million.

"King Asura" is no less impressive. According to the publicity, it took 5 years to produce and cost 500 million yuan.

Among these movies, "Nezha" was the one with the least investment. It took three and a half years to produce and cost 400 million yuan.

Of course, this 400 million is the cost on the books.

Since many of the special effects in "Nezha" were produced by Xingyun Special Effects, the money was earned for the company.

Calculated according to market prices, the production cost is indeed 400 million.

Therefore, the box office pressure of "Nezha" is also very high, and the box office must reach at least 1.2 billion to recover the investment.

The box office of 1.2 billion may not seem to be an exaggeration in the eyes of the audience. There are more than a dozen movies that can reach this box office every year.

However, in the film industry, a box office of 1.2 billion is already a very good box office result.

In the film industry, more than 3,000 films are produced every year, and only one-tenth of them can be released in theaters.

There are less than 50 movies that can exceed 100 million in box office.

In other words, only 1.6% of the movies can exceed 100 million in box office every year.

It is so rare to exceed 100 million, and even less than 1 billion, only 0.3%.

In other words, if "Nezha" wants to recover its investment, it must make the 0.3% movie.

With a probability of three thousandths, one can imagine how difficult it is.

This is also the reason why Liang Jing and other main creators of "Nezha" worked hard to promote the film during the promotional period.

On New Year's Eve, Fang Xing finished his last road show and announced that he was going home for the holidays.

But Liang Jing still took the initiative to lead the main creators and held several promotional activities, as well as online live broadcasts.

Because the pressure on the main creators is too great.

In three and a half years, it cost 400 million. If "Nezha" fails at the box office, Nebula Animation will face a big shock.

What made Liang Jing and other creators feel the pressure doubled was the strength of their competitors.

The promotion of "King Asura" is much more fierce than that of "Nezha".

Especially before the broadcast of Donghai Satellite TV's Spring Festival Gala, most of the animated movies discussed on the Internet were "King Asura".

"King Asura" cooperated with a beverage company with a large sales volume six months ago. The beverage bottles were all decorated with character patterns from "King Asura".

Liang Jing even suspected that half of the 500 million cost of "King Asura" was spent on publicity.

The terrain was so ferocious that even Liang Jing's daughter said she wanted to go see it, because her classmates all wanted to go see it.

Later, his daughter felt the pressure from her father and took the initiative to watch "Nezha" instead of "King Asura".

Liang Jing just smiled and booked movie tickets for two animated movies on his mobile phone: "We will watch both, "Nezha" in the first grade of junior high school, and "King of Asura" in the second grade of junior high school. Is that okay?"

My daughter was very well-behaved and agreed with a smile on her face: "Okay!"

In fact, it doesn’t matter which one you watch first.

However, Liang Jing still has a little selfishness and hopes that the box office of "Nezha" can be higher on New Year's Day.

Because the box office on the first day of release is the most important, because the box office on the first day will affect the proportion of the second day's film schedule, and then form a chain reaction, affecting the subsequent film schedule along the way.

Although their family's movie tickets were a drop in the bucket for the first day's box office.

But he persisted.

…

Since "King Asura" has not yet been released, Liang Jing has not watched the movie yet. He has only seen three trailers and two small theaters.

From a professional perspective in animation production, King Asura is actually one level lower than "Nezha" in terms of modeling and special effects, and its style is also younger.

In the trailer of "King Asura", the main characters introduced, the modeling images of Flame Shura and Cold Wave Shura, have five-headed body proportions.

This kind of head-to-body ratio is characterized by a younger age.

In "Nezha", the childhood image of Nezha has a smaller head-to-body ratio, but this is due to the age of the character. The head-to-body ratio of the adult characters is more than seven heads to body.

However, the box office performance of a movie does not entirely depend on the quality of the special effects.

There are many examples of special effects blockbusters that have failed.

Liang Jing was curious about why his daughter wanted to watch "King Asura", so he asked: "Why do you want to watch "King Asura"? Is it good to watch?"

My daughter answered matter-of-factly: "My classmates all have to watch it. If I don't watch it, I won't be able to get in the middle of their conversation."

Liang Jing: "Is this just the reason? What about your preferences? Do you like to watch "King Asura" yourself?"

The daughter shook her head: "I don't know, Shura Cards are very nice, I want to see them too. Hmm... Dad's movies are also nice, they must be better."

Liang Jing smiled and saw that his daughter was trying to make him happy.

…

Fang Xing had also heard about the fierce publicity campaign about his competitors.

However, unlike Liang Jing, Fang Xing was not under so much pressure.

Anyway, it will be released in two days. Whether it is a mule or a horse, we will know then.

Besides, "Nezha" has already been produced, so being nervous now can't change anything. Just face it with a calm mind.

…

New Year's Eve arrives.

Thousands of households had reunion dinners and watched the CCTV Spring Festival Gala.

This year's CCTV Spring Festival Gala was also very good, especially the language programs were of high quality, and both skits were successful.

The song program was actually okay, but Donghai Satellite TV's two songs "Wishful" and "Years" were the first. As a result, CCTV's Spring Festival Gala song program failed to surprise the audience, and the natural perception dropped.

Whether the program is good or not really requires comparison to make a difference.

After the CCTV Spring Festival Gala, five songs by a group from Donghai TV’s Spring Festival Gala became hot searches again.

Many netizens are joking:

[If Fang Xing’s five songs are included in the CCTV Spring Festival Gala, this year’s Spring Festival Gala will be the best Spring Festival Gala in recent years. 】

[I also find it strange that Fang Xing, a group of singers, is also a highlight of the CCTV Spring Festival Gala. Why doesn’t the Spring Festival Gala program team not want them? 】

[Is it possible that Fang Xing insists on attending the East China Sea TV Spring Festival Gala? 】

[Isn’t this obvious? During the East China Sea TV Spring Festival Gala, I saw the movie title "Nezha" more than a dozen times. How could I do this if it were the CCTV Spring Festival Gala? 】

[Fang Xing really spent a lot of money to promote the animated movie. 】

[Nebula Animation’s animated movies do have their say. The first two animated movies were both good to watch, so this one shouldn’t be too bad, right? 】

[It’s hard to say, the animation style has been changed, this time it’s 3D animation. 】

[The image of Nezha with dark circles under his eyes makes me confused. Is this Nezha who stayed up late? 】

The topic of Nezha's image of dark circles has been very hotly discussed on the Internet these days, and a new meme "Staying Up Late Nezha" has even emerged.

…

Fang Xing is at home, staying up late with his family.

However, before midnight, Qian Qian fell asleep in Fang Xing's arms.

On the Spring Festival evening of CCTV, the host started counting down the seconds. When he was preparing to celebrate the New Year, Fang Xing looked down at his daughter and saw that she was still asleep, so he did not wake her up.

However, maybe the countdown was too loud.

When the countdown reached three seconds, Qian Qian opened her eyes drowsily and looked around.

Fang Xing grabbed her little hand and clapped together, three two one, then lowered his head and took a sip on her face.

Grandparents took out brand new red envelopes and handed out lucky money one by one: "Be well-behaved and smart."

at this time.

Fang Xing's cell phone was also ringing, filled with New Year's greetings text messages.

A lively start to the new year.

Qian Qian held the red envelope, still sleepy.

Fang woke up and took her back to sleep.

…

the next day.

New Year's Day.

The Spring Festival box office war has officially begun.

Fang Xing booked tickets for the noon show and took his family out for fun in the morning. After lunch, he would go to the movies.

While at the movie theater, I also met Liang Jing.

Both families mobilized in full force.

However, both Fang Xing and Lu Xiang'er were wearing masks, otherwise they might attract onlookers if they were recognized by passers-by.

Liang Jing is relatively relaxed. Although three animated movies have been produced, the audience will not remember what he looks like.

Liang Jing's daughter Xiaoyu is twelve years old. She holds Qian Qian's hand and wants to play together.

Although he was wearing a mask, he still aroused the suspicion of passers-by when he was in the movie theater, and many passers-by took pictures with their mobile phones.

However, no one came forward to ask for a photo.

At the noon show, the audience was not full, but there were about 7,788 people seated.

The ticket Fang Xing booked was at a relatively back seat.

Liang Jing’s family is on the other side two rows of seats away.

The two bought tickets for the same show, but their seats were not connected.

After the movie started, the audience burst into laughter from time to time.

Fang Xing occasionally observes the audience's reaction. After all, he has watched the finished film many times and knows the plot well, so his attention is not entirely on the movie.

Liang Jing's reaction was even more extreme. He watched the audience the whole time and even took notes in a notebook.

The audience is watching the movie, and he is watching the audience.

Liang Jing is the main animator, and he produced many of the shots in the movie, so his familiarity with the movie is calculated on a frame-by-frame basis.

Moreover, film results are too important to him.

The other party woke up and said that even if "Nezha" did not do well at the box office, the impact would not be big.

Last year, "Infernal Affairs" won the box office championship of the year, and also won the Best Actor in one fell swoop.

The animated movie is a hit at the box office, and you can continue to make other movies.

Liang Jing is an animator and can only make animations. If "Nezha" fails, it means that Nebula Animation has failed, and he has to bear the biggest responsibility.

Therefore, he is under the greatest pressure on the entire creative team.

The hard work of hundreds of colleagues over the past three and a half years cannot be wasted just like this.

When the movie first started, some viewers complained that the image of Nezha who stayed up late was too unconventional.

However, as the plot progressed, the audience began to be attracted by the plot, focused on watching the movie, and burst into laughter from time to time.

In the end, Nezha grew up and shouted: "My destiny is up to me and not God!"

The emotions of the entire audience were aroused, and they felt the spirit and will revealed in the movie.

After the movie ended, many viewers actively applauded.

It is actually rare for movie audiences to applaud.

It only appears occasionally when the audience is full.

After watching the movie, Liang Jing looked at his daughter and asked nervously: "What do you think of Xiaoyu?"

Liang Xiaoyu gave a thumbs up and praised: "It looks good, very good."

Liang Jing asked with a smile: "Are you comforting dad?"

Liang Xiaoyu shook his head: "Oh! Dad is not confident at all. Such a big man needs to be comforted. When school starts, I want to talk about Nezha with my classmates, not Shura."

Liang Jing was very happy, at least he got his daughter's approval.

Come out of the screening room.

Liang Jing was waiting at the door. After seeing Fang Xing, he asked, "Do you want to have tea together?"

Anyway, we are out to play, so it would be a good choice for the two families to drink tea together.

So the two families went out together and found a shop to sit down and drink tea.

However, the child couldn't sit still and asked his grandparents to take him to participate in garden activities.