This star’s style is wrong

On the first day of the new year, Fang Xing had a great time with his family.

Many people working in the film industry don’t have that much leisure time.

Because the Spring Festival is the most important battlefield for the film industry.

As long as there are movies released during the Spring Festival, film companies are keeping an eye on the box office performance on the first day of the new year.

For movies, the box office on the first day of release will determine more than half of a movie's fate.

There are cases where a company has a bad start and then turns around later, but it is very rare.

During this year’s Spring Festival, competition is particularly fierce.

Among the five heavyweight movies, even "Nezha: The Devil Boy Comes to the World" is already the relatively bottom one among the five popular movies.

After all, the previous two special effects blockbusters, one with an investment of 700 million and the other with an investment of 500 million, are also casino movies where movie stars and movie stars gather together.

Even competitors of the same type have invested RMB 500 million.

One can imagine the intensity of this competition.

This also resulted in the first-day shooting of "Nezha: The Devil Boy Comes into the World" not being high, only 13%.

This proportion of the film schedule was achieved through the hard work of Penguin Pictures President Zhang Changfeng.

Put together with the 28% or more film schedule of "Infernal Affairs", it seems that "Nezha: The Devil Boy Comes into the World" has too few films.

However, Fang Xing understood this situation very well.

Because the Spring Festival stalls and the National Day stalls are completely different things.

"Infernal Affairs" is a National Day release, and there are only three popular movies. The three movies have taken up more than 95% of the scheduled films, so the three movies' scheduled films can be close to 30%.

The Spring Festival is the biggest movie period of the year, with many popular movies.

Let’s not talk about other movies, let’s just talk about the five most popular movies. The total investment in the five movies has exceeded 2.6 billion. If calculated based on the investment value, “Nezha” can get this amount of movies even if it can’t move.

Of course, movie scheduling depends not only on investment, but also on the quality of the movie, as well as the director and starring cast.

However, for theater chains, the total investment in movies is an important reference data.

Because the total investment in a movie can reflect a lot of things.

Under normal circumstances, the greater the investment, the stronger the crew, the stronger the cast, and the more box-office appeal the director has.

After all, film and television investment companies are not philanthropists. It is impossible for a crew without potential to invest so much.

certainly.

There are many cases where a big investment leads to a bad movie, but this situation will damage the reputation of the film studio and director. If more bad movies are made, the investment will become less and less in the future.

Therefore, the total investment in a film is an important factor affecting film schedule.

Therefore, among the films scheduled on the first day of the Spring Festival, "Land of Demons" has the highest 26%, followed by "Blade Men" with 19%.

Among the five popular movies, "Nezha" has a relatively small proportion of scheduled films, which is similar to the 15% of "Asura King".

In terms of the allocation of films, it is indeed a special effects blockbuster, and "Casino Smoke" with the best actors and actresses has an advantage.

After all, animated movies are generally not the main course.

The film industry has been developing for so many years. During important periods every year, the box office champions are rarely animated films.

therefore.

Before the start of the Spring Festival, most people in the industry believed that the box office champion would be between "Land of Monsters" and "Blade Men".

If these two special effects blockbusters fail, it will be "Casino Smoke" that tops the list.

As for the two animated films "Nezha" and "King Asura", it is generally believed that they will compete for the top three at the box office.

Among them, the promotional campaign for "King Asura" is very fierce. As early as a month ago, the cooperative drinks of "King Asura" were sold in the streets.

Primary school students are particularly keen to discuss "King Asura".

After all, the character image of "King Asura" has both the characteristics of cartoon characters and dark attributes, which is very consistent with many children's imagination of the world of Asura.

If it weren't for Donghai Satellite TV's Spring Festival Gala, which brought a lot of popularity to "Nezha", the box office battle between the two animated films might have been decided on the first day of the Spring Festival.

…

After Liang Jing watched "Nezha" in the cinema, he was still worried about the box office.

After all, the film schedule of "Nezha" is the lowest among the five popular movies.

Although the audience responded well when watching the movie, Liang Jing was still worried.

"Mr. Fang, do you think the box office of "Nezha" can increase?" he couldn't help but ask.

In fact, he knew very well that it was only the first day of release and no one knew the answer to this question. He asked just to find some psychological support.

Fang Xing smiled and said, "Don't be so nervous. It's already been released. It's too late to be nervous now."

Liang Jing nodded and replied: "I know, but I just can't control myself. This is the hard work of hundreds of us for more than three years. If it really fails, my heart can't bear it."

Fang Xing reached out and patted his shoulder, comforting him: "Don't be so nervous. This one failed, and there will be another one. As long as you work hard, the audience will see it sooner or later. Besides, I am very confident in "Nezha" , maybe even break a few records.”

Upon hearing this, Liang Jing felt that Fang Xing was too anxious, but he was really not that nervous anymore. He said with a smile: "I don't dare to think about breaking the record. As long as I can recover my investment, it will be considered a success."

"Nezha" invested 400 million yuan, and it took 1.2 billion box office to smooth out the announcement and recover the investment.

Liang Jing doesn't dare to think about anything else now, he only dares to think about the box office of 1.2 billion.

As long as the investment can be recovered, coupled with subsequent online releases, peripheral income, and long-term benefits, then "Nezha" will still make money.

As long as it makes money, even if it's not a lot, there will be another animated movie.

While he was talking, he kept refreshing the information in his hand and staring at the real-time box office on the Maoyan APP.

It's already half past three in the afternoon.

Although it has not yet reached the prime time in the evening, the growth pattern of user group data such as box office data is relatively stable.

The box office between the morning show and the afternoon show accounts for about one-third to half of the day's box office, and the difference is not too big.

Now, the box office data is displayed on the Maoyan APP.

"Land of Monsters" is far ahead without any doubt.

The proportion of films scheduled is there, and the box office cannot be low.

Therefore, the real-time box office of "Land of Monsters" is swaying to 120 million. According to the rules, the box office of "Land of Monsters" on the first day will not be less than 300 million.

"Nezha" ranked fifth with a box office of 70 million, which is completely in line with the order of film proportion.

…

On New Year's Day, the audience was watching a movie.

On the other hand, two songs, "Wishful" and "Years", officially entered the hot song chart three days after being ranked first on the new song chart, and began to compete with each other on the hot song chart.

Looking at the normal trend of popularity, these two songs are obviously going to start the chart domination mode, it just depends on which song takes the first place on the chart.

The more popular these two songs become, the more popular "Nezha" will naturally become.

In the movie theater.

Many viewers came to watch the movie because they watched Donghai TV's Spring Festival Gala a few days ago and specifically wanted to watch "Nezha".

However, after arriving at the cinema, it was difficult to buy movie tickets.

After all, "Nezha" only accounts for 13% of the film schedule. There are eight movie screenings, and only one is "Nezha".

besides.

There are also many families who bring their children to watch "King Asura".

Because both are cartoons.

Some families couldn't buy tickets for "Nezha", so they had to turn around and buy "King of Asura". Anyway, they are all cartoons, so there is not much difference in watching them with their children.

Of course, there are also some families who originally wanted to watch "King of Ashura", but were unable to buy tickets, and then changed their plans to watch "Nezha" when tickets for "Nezha" were available.

However, the one with the largest audience is "Land of Demons".

It is said to be an epic special effects project with an investment of 700 million yuan, and this movie is the first choice for young audiences.

Moreover, "Land of Demons" also has a high proportion of film schedules, many of which are giant screens and have many theater seats.

…

On the second day.

The box office data on the first day of the Spring Festival is summarized.

The box office performance of the five popular movies is not bad, and they all conform to the rules of film schedule.

"Land of Demons" has a box office of 360 million, ranking first at the box office on its first day.

"Blade Men" has a box office of 260 million, ranking second at the box office on its first day.

"Casino Smoke" has a box office of 220 million, ranking third at the box office on its first day.

"King Asura" has a box office of 200 million, ranking fourth.

"Nezha: The Devil Boy Comes to the World" has a box office of 190 million, ranking fifth.

With this box office data, it seems that the box office of the five popular movies is in line with the film schedule, but one of them has fallen behind.

Many traffic fans began to ridicule "Nezha".

Because "Nezha" is the only one that did not exceed 200 million at the box office on the first day.

However, netizens who really understand the data can recognize at a glance that the real laggard is "Casino Smoke".

Because "Casino" and "Blade" have the same film schedule ratio, 19%, but their box office is 40 million lower than "Blade".

With the same film schedule, the box office is so much lower, which speaks volumes.

It’s not just a matter of box office.

Word-of-mouth reviews for Spring Festival movies are beginning to emerge one after another.

Audiences generally don't have high evaluations of "Casino Smoke", saying that it is a bad money movie with a strong cast but a disappointing plot.

Theater companies have always looked at data to schedule films.

Starting from the next day.

The film schedule of "Casino Smoke" began to drop significantly.

The spat out films were absorbed by the other four films.

"Nezha" didn't receive a large number of films, but the number of films has also increased to 15%.

…

The second day of the Lunar New Year.

Liang Jing fulfilled his promise to his daughter and took her to see "King Asura" on the second day of the second lunar month.

After reading it, he asked his daughter: "Does it look good?"

Xiaoyu: "Just so so."

Liang Jing: "How does it compare with "Nezha"?"

Xiaoyu: "Of course "Nezha" is beautiful."

Liang Jing: "Comfort dad again?"

Xiaoyu rolled her eyes at her father: "No, he is such a big man and still needs someone to comfort him."

…

The box office results for the next day are released.

"Land of Demons" has a box office of 330 million, still ranking first.

"Blade Men" has a box office of 230 million, ranking second.

"King Asura" has a box office of 210 million, ranking third.

"Nezha: The Devil Boy Comes to the World" has a box office of 210 million, which is only a few hundred thousand away from "King Asura". The gap is very small.

"Casino Smoke" was the first to fall behind, with its box office dropping to 190 million, ranking fifth.

The third day of the Spring Festival.

Film critics on major online platforms began publishing reviews of five popular movies.

Some are written one movie at a time, and some are written together.

Li Xiaobin's "Huskies Love Watching Dramas" team has formed and divided into five groups to watch five movies and comment on them.

Therefore, Li Xiaobin’s speed of publishing film reviews is basically the fastest on the entire Internet.

Among the five movies, "Casino Smoke" was the fastest released.

In the film review video, Li Xiaobin turned on the complaint mode:

“Today I’m going to talk about the movies released during the Spring Festival, and the first one I want to talk about is the one where big names gather together.

"That's right, "Casino Smoke."

“I’m going to start complaining about this movie, because this movie is really hard to complain about.

“To describe this movie in one word, it’s ‘bad’.

"To use two words to describe it, 'bad movie'.

"To use three words to describe it, 'big bad movie'.

“To describe it in four words, it’s too ugly.

“I was initially shocked when I saw the cast of actors.

“There are too many movie kings and movie queens, all of them are big names, and then when I took a look at the director, I suddenly felt it made sense.

“The director is very powerful and has made more than 100 movies, including classics and bad ones.

"That's right, this director has made more than a hundred movies, I didn't say the number wrong, it's just so scary.

"Based on thirty years of entry, we would have to make more than five movies a year to reach this number. It's so scary.

“So the director has a wide network of contacts, so it’s normal to be able to invite so many big names.

"It's just that this kind of big, bad movie can deceive the audience once at most, and it is difficult to do it a second time.

"As for the plot, I can say that there is no plot at all, it's just the actor killing everyone in the casino.

"As for the sense of suspense, there is no sense of suspense. The character's IQ is definitely not much higher than that of my dog.

“Well, the one I raise at home is not a husky, but a border collie, because I am that husky.

"Bian Mu's IQ is equivalent to that of a seven-year-old child. I don't mean to insult seven-year-old children. What I mean is that you are very smart and can completely understand all the plots of this movie."

This complaint video has come alive on the Internet.

But soon Li Xiaobin received a request from the producers of "Casino Smoke" and was ordered to remove the video.

Immediately afterwards.

Instead of taking down the video, Li Xiaobin's team uploaded a second film review video.

"This video is a review of "Nezha: The Devil Boy Comes into the World".

“I was originally quite optimistic about this animated film, but the industry doesn’t seem to be so optimistic about it. Of course, compared with those big productions worth 700 million, it’s normal for this movie not to be optimistic.

“However, after reading it, I was very pleasantly surprised.

“There are still people in the film industry who are taking the story seriously, which is so touching.

"First of all, "Nezha" is an animated film that is both creative and in-depth.

"The first thing worth mentioning is the graphics. The graphics of "Nezha" can be said to be at the top level among domestic animated films.

"It seems that the money Fang Xing spent on Nebula Animation was not in vain.

“I took a look at the company that does the special effects, Nebula Special Effects.

“I heard from a friend that Nebula Special Effects spent 350 million yuan on upgrading special effects technology last year, and it looks like the results are pretty good.

"Then let's talk about the theme of the movie. The story of "Nezha" explores the aspects of fate, choice, family, and friendship.

“First of all, it’s fate. Nezha does fit the term ‘devil boy’ in Chinese mythology.

"Don't look at the movies and TV series about Journey to the West. Nezha is a cute image, but a naughty kid who makes trouble in the East China Sea and makes the world upside down. Don't think that there is nothing wrong just because he is a child. So I think the devil boy This description is appropriate.

“Of course, there are a lot of adaptations in the movie, which is like rewriting a story.

"However, the sense of fate still exists. Nezha and Xiao Bailong were given unique identities by fate, but he was not bound by fate, but through his own efforts and choices, he finally defeated fate.

"Secondly, the movie's depiction of family and friendship is also very successful. The family relationship between Nezha and his parents, as well as the friendship between him and other partners, are all presented appropriately, without being overly sensational, but still hitting the point.

“Finally, the artistic style of the movie is also very unique. The use of 3D ink painting style gives the movie a unique visual effect.

"I think this movie style is right. It not only shows animation technology, but also combines the unique charm of Chinese culture. It has artistic value.

“Finally, this movie is good-looking and suitable for families to watch with their children.

"Moreover, it is not a movie specifically made for children. It is also very suitable for adults. Even young parents today, I think they should watch it.

“At the end, let me give you a preview of the movie to be reviewed in the next video.

“Yes, another animated film, King Asura.

"This "King of Asura" can only be said to be exactly the opposite of "Nezha" in some characteristics.

""Nezha" uses the perspective of animation to present the world of adults.

"And "King Asura" uses a dark animation style to present a childish world view."