This star’s style is wrong

With the movie's reputation on the first day of the Spring Festival release, word of mouth came out.

As expected, the special effects blockbuster "Journey to the West" led the box office list.

However, among the five popular movies, one fell behind on the first day.

The romance film "Winter is Warm with You" did not receive high reviews, and its attendance on the first day was the lowest among the five films.

The starring cast of this movie is very good, and the total box office of the male and female protagonists has exceeded 10 billion.

Therefore, although the subject matter of this movie is not a blockbuster movie, it is already one of the popular movies.

However, the audience's reputation on the first day was not very good. Many viewers complained with just two words: "Money back!" 】

Originally, "Winter is Warm with You", with 13% of the film schedule, had a higher real-time box office on the Maoyan APP than "Bear Bears", but the gap between the two was very small.

Occasionally, "The Bears" will surpass "Winter is Warm with You" and take the lead for a short period of time.

However, the real-time box office on the Maoyan APP is not a summary of the box office from all channels, and there will be slight deviations.

The box office on the first day cannot be calculated until all box office channels are compiled on the second day.

So the next morning.

The box office data for the first day of the Spring Festival stalls are calculated.

"Journey to the West" leads the Spring Festival with a box office of 260 million.

It was followed by another popular science fiction film and two comedies for the New Year.

The fifth place is not "Winter is Warm with You" which has been leading on Maoyan APP yesterday. It is "Bear Bears: Treasure Hunt" with a box office of 83.2 million.

"Winter is Warm with You" was pushed to sixth place, with a box office of 81.5 million.

The difference between the two is less than 2 million at the box office, which can be said to be very small.

The seventh-grossing film is the animated film "Havoc in the Flower and Fruit Mountain" with a box office of 68.2 million.

The competition for this year’s Spring Festival movies is very even.

Except for "Winter is Warm with You", which tends to fall behind a bit, the box office of other movies is worthy of being scheduled.

Even the animated film "Havoc in the Flower and Fruit Mountain", which ranked seventh at the box office, had an attendance rate of 40%.

This means that the quality of the movies released during this year’s Spring Festival is good, but the leading film "Journey to the West" did not have a particularly explosive box office.

In other words, during this year’s Spring Festival, there is no blockbuster movie yet. There are six or seven good-quality movies competing, and it is still unclear who will stand out in the end.

…

Theater companies will adjust the proportion of movies scheduled for the second day based on the movie's box office and attendance on the first day.

In the contract signed between the producer and the distributor, even if the film schedule ratio is written into the contract, it can only guarantee the film schedule on the first day, but not the entire release period.

Movies with high box office and high attendance on the first day will naturally increase their proportion of films scheduled for the second day.

On the contrary, it will decrease.

Among the five popular movies, "Winter is Warm with You" has shown a trend of falling behind.

Theater companies are very pragmatic in arranging film schedules. Since the attendance rate is not high and the audience feedback is not good, the film schedule for the next day will inevitably drop.

The film schedule of "Winter is Warm with You" dropped directly from 13% to 9% on the second day.

Of the 4% of films that were spit out, half of the films were eaten up by the top three box office films.

besides.

"Havoc in Flowers and Fruits Mountain" had good attendance on the first day, but the film schedule on the first day was relatively small.

The distribution company of "Havoc in the Flower and Fruit Mountain" is working hard to get the film arrangement from theaters.

The first-day box office of "Bear Bears" was worthy of being scheduled for release. The data is not particularly eye-catching, but overall it's pretty good.

In fact.

The industry's predictions for "Bear Bears" are based on the market.

The market for family-friendly animated films during the Spring Festival is actually not big, and a large part will be taken away by other films.

Prior to this, no theatrical animated film with similar positioning had achieved success.

Audiences have not developed the habit of taking their children to watch animated movies during the Spring Festival.

Therefore, there is no problem with the industry's prediction of "Bear Bears".

The gambling contract signed by Fang Xing could only guarantee the number of films scheduled on the first day, but not the subsequent ones.

If the first-day box office performance of "Bear Bears" is not good, the proportion of films scheduled will most likely be cut in half on the second day.

However, what surprised the industry was that "Bear Bears" received 10% of the films scheduled. Although the box office data was not particularly explosive, it was worthy of being scheduled.

Therefore, the theater company did not cut the film schedule of "Bear Bears" the next day, and continued to give 10% of the film schedule.

The distributor of "Havoc in the Flower and Fruit Mountain" worked hard and ate up part of the film schedule of "Winter is Warm with You", and the final film schedule increased to 10%.

In this way, the two animated films stand on the same starting line and start competing again.

original.

The producers of "Havoc in Flower and Fruit Mountain" are very confident.

They spent 200 million to produce an animated film, which is definitely not good enough for a blockbuster movie like "Nezha", but they still can't beat a theatrical animation that invested tens of millions?

result.

The family viewing craze on the second day directly stunned the producers of "Havoc in the Flower and Fruit Mountain".

Originally, many parents did not want to take their children to watch "Bear Bears".

the reason is simple.

Why should you spend money to watch this crudely produced cartoon in a movie theater when you can watch it for free on TV?

This idea is not an exception, but a common phenomenon.

Although many children want to see "Bear Bears", if a family goes to see it, they have to buy at least three or four movie tickets, which is more than 100.

Spending more than 100 yuan to watch a cartoon that can be watched for free on TV, no matter how you think about it, you feel like you are being taken advantage of.

This idea has become the main reason that prevents many parents from buying tickets to watch the movie "Bear Bears".

However.

After the first day of screening, parents who have watched "Bear Bears" posted positive comments on their WeChat Moments.

[My eldest child and second child both like to watch it. Most of the seats in the afternoon show were occupied, and almost all of them were families watching the movie. There were especially many children. Anyway, the children at the scene were very happy. 】

[I don’t know if I have become naive, but I actually saw it. 】

[You are not a special case. I actually enjoyed watching it with my Niuniu. 】

Because the reviews in the circle of friends are all positive.

Moreover, although the sample of evaluations in Moments is not high, at least it can be guaranteed that it is not marketing.

Therefore, most parents trust the evaluation of Moments.

Because the reviews of "Bear Bears" on the first day were very good.

Many parents who were originally hesitant to take their children to watch it finally couldn't resist their children's requests and took advantage of the Spring Festival to go to the cinema to watch "Bear Bears" as a family.

Therefore, many more families went to the cinema to watch "Bear Bears" on the second day than on the first day.

Starting in the afternoon, many sessions began to fill up.

There are even families who are unable to buy movie tickets for the nearest show and can only buy tickets for the evening in advance.

If it were any later, I wouldn't even be able to buy tickets for the evening.

…

the next day.

Starting at noon.

"Bear Bears: Treasure Hunt" has become an instant hit thanks to its word-of-mouth reputation.

Originally, "Havoc in the Flower and Fruit Mountain" wanted to use 10% of the film schedule and rub it with "Bear Bears".

result.

By six o'clock in the afternoon.

The box office of "Bear Bears" has reached 50 million, and this has not even reached the prime time at night.

The box office of "Havoc in Flower and Fruit Mountain" has been suppressed, with only 40 million box office.

This gap is a bit big, and it is basically impossible to overtake it just by relying on the box office of the prime venue at night.

As expected.

Wait until the morning of the third day of the Lunar New Year.

The box office statistics for the second grade of junior high school are calculated.

With the help of word-of-mouth reputation, "Bear Bears" successfully exceeded 100 million at the box office, with a box office of 101 million.

In the end, "Havoc in the Flower and Fruit Mountain" only had a box office of 80.3 million, which was firmly placed at the bottom.

See this box office data.

The industry was a little confused, because "Bear Bears" not only received 10% of the films scheduled, but its box office bucked the trend the next day and rose.

This completely exceeded the expectations of industry insiders.

At the beginning, the industry's prediction for the theatrical version of "Bear Bears" generally believed that the basic market capitalization would be 100 million.

Now, it only takes one day to complete this target.

Although there is a gambling contract and 10% of the first-day filming credit, the box office success shows that "Bear Bears" is indeed popular with the market.

"Havoc in Flower and Fruit Mountain" is in an awkward position.

Originally, the producers of "Havoc in the Flower and Fruit Mountain" thought that they would get the same schedule as "Bear Bears" the next day, and they could ride on the head of "Bear Bears" and produce fierce output.

As a result, he was directly pressed to the ground and rubbed by "Bear Infested".

Due to the good box office performance on the second day, the attendance rate also increased.

Therefore, the film schedule of "Bear Bears" on the third day increased slightly to 11%.

"Havoc in the Flower and Fruit Mountain" failed to counterattack, and its film schedule dropped on the third day, returning to 8%.

…

The Spring Festival box office war has entered its third day.

"Bear Bears" once again stabilized the box office of 100 million with its slightly increased share of films in the lineup.

The box office of "Havoc in the Flower and Fruit Mountain" dropped to 60 million, and it began to lag behind, completely losing the qualification to compete with "Bear Bears".

It's not just "Havoc in the Flower and Fruit Mountain".

The comedy "The Family", which was originally ranked fourth at the box office in a single day, was directly surpassed by "Bear Bears" with 13% of the film schedule, and dropped to fifth in the single day box office.

On the third day of the Lunar New Year, "Bear Bears" became the fourth highest-grossing movie in a single day during the Spring Festival.

The next two days.

The proportion of films in the lineup of "Bear Bears" continued to increase slightly, from 10% at the beginning to 11%, then to 12%, and then to 13%.

Originally, the film schedule was very cautious. After all, no one knew when this strange theatrical cartoon would collapse.

However, "Bear Bears" happened to be selected as the film, and the box office has been very stable.

On the fourth day of the Lunar New Year, the single-day box office of "Bear Bears" surpassed the popular science fiction film "Danger at the Center of the Earth" and became third in the single-day box office list.

No one expected that such a theatrical animated film would go from sixth place to third place.

Three of the five popular movies have been killed by "Bear Bears".

Romance film "Winter is Warm with You", comedy film "Superpower Family", science fiction film "Crisis at the Core of the Earth".

The three movies are actually very good in terms of directors and casts.

However, there were three movies with good casts, but they were killed by a weird movie version of "Bear Bears".

When people in the industry looked at this cartoon, which ranked third on the single-day box office list, they began to suspect that they did not understand the film market.

It also starts from this day.

Some film and television UP owners began to pay attention to the film "Bear Bears: Treasure Hunt".

Gradually, some film and television UPs began to call this "Bear Infested" the "Wall of Masterpieces".

However, this title is not mainly used to praise "Bear Bears", but to criticize popular movies that cannot beat "Bear Bears".

Those three popular movies that cannot beat "Bear Bears" need traffic, investment, popularity, and fans.

However, it was obviously a big advantage, but as soon as the battle started, he was pinned to the ground and rubbed by a bear.

Film and television UP owners on major online platforms began to use "Bear Bears" as a standard for bad movies.

Especially the film and television UP owners who like to complain about bad movies are so happy.

Li Xiaobin, the account owner of "Huskies Love Watching Dramas", is increasingly fond of complaining about bad movies.

Sometimes, when it comes to evaluating good movies, film and television UP owners are timid.

If this good movie is still in theaters, then film and television UP owners need to consider whether spoilers will affect the audience's viewing experience.

After all, reviews of good movies usually recommend audiences to go to the cinema to watch it, so it is obviously inappropriate to include too many spoilers.

However, complaining about bad movies is different. Anyway, I don’t recommend viewers to watch bad movies, so just go all out and complain without worrying about spoilers.

This time, Li Xiaobin complained about the three popular movies "Bear Bears" that could not be beaten during the Spring Festival. The views of all three videos exceeded one million in one day.

"Today I want to complain about a movie. Yes, it is the third bad movie to complain about during this year's Spring Festival, the science fiction film "Crisis at the Center of the Earth."

“Actually, I was very interested in this movie’s title.

"But before I had time to watch it, I suddenly discovered that the box office of this movie was actually outsold by "Bear Bears".

"Can you believe this?

"A science fiction film with an investment of 400 million was rubbed against the ground by a theatrical cartoon with an investment of tens of millions.

"I have to say it again.

"This "Crisis at the Core of the Earth" does not have the power of a bear."

During the Spring Festival.

There is a new buzzword on the Internet: "The power of one bear".

"Bear Bears" has become a mathematical unit.

As long as the box office cannot beat "Bear Bears", it will be said that it does not have the "power of a bear".

And "Bear Infested" also has the nickname "Wall of Masterpieces".

In the video, Li Xiaobin freely complained:

"I really doubt whether the director and screenwriter have studied high school physics.

“It’s so simple, this movie can get some very simple common sense in physics wrong.

"For example, the gravity in the center of the earth, please, there is no gravity in the center of the earth.

"Since "The Wandering Earth" had a box office of 4.7 billion, many film and television companies have started to make science fiction films, but they all follow the trend and have no idea why they want to make science fiction films.

"The success of "The Wandering Earth" only allowed these film and television companies to see that science fiction films can make money, but they did not see why "The Wandering Earth" can make money.

“Anyway, there were not many science fiction films produced last year that were watchable.

"It seems that Fang Xing will have to wait until next year's Spring Festival to use "The Wandering Earth 2" to teach these film and television companies how to make science fiction films." (End of Chapter)