This star’s style is wrong

The Spring Festival stall is over.

In the end, there was no blockbuster movie, and the Spring Festival box office champion "Journey to the West" had a box office of 2.6 billion.

In fact, the box office results are very good, but not as many as last year's Spring Festival box office champion.

The second-highest-grossing movie during the Spring Festival is the comedy "Night at the Circus," with a box office of 1.9 billion.

Followed closely by "Bear Bears" with a box office of 860 million, ranking third.

The next three movies, one with 820 million yuan, one with 730 million yuan, and one with 560 million yuan, are basically losing money, and none of them can beat "Bear Bears" at the box office.

Originally, there were five popular movies in this year's Spring Festival, a mythological special effects film, a science fiction film, two comedies, and a romance film.

As a result, only the mythical film "Journey to the West" and the comedy "Night at the Circus" surpassed the "wall of masterpieces" of "Bear Bears", while the other three popular movies failed to overcome it.

Therefore, during the Spring Festival this year, there is a new standard for measuring bad movies. If the box office cannot beat "Bear Bears", it will be considered a flop.

The final box office of "Bear Bears" also surprised the industry.

It's obviously just a theatrical version of a TV cartoon, but the industry was generally not optimistic about it before it was released. They all thought that a box office of 100 million was too high.

However, in the end, it took in 860 million at the box office and became a dark horse at the box office during the Spring Festival.

The gambling agreement signed by Fang Xing and Zhang Changfeng was for a box office of 600 million.

According to this gambling agreement, if the final box office of "Bear Bears" does not reach 600 million, Ark Culture will also need to share the box office with Penguin Pictures based on the 600 million box office.

In other words, if the box office of "Bear Bears" does not reach 600 million, Ark Culture will have to pay to make up for the box office share, and the loss will be very large.

When this gambling agreement spread in the industry, most people felt that Ark Culture was definitely at a loss this time.

After all, 600 million box office is not a box office figure that can be reached casually.

Even among the most popular movies during this year’s Spring Festival, one did not reach 600 million.

The other two films barely exceeded 600 million.

In the eyes of the audience, they only see so-and-so blockbuster movies with billions in box office.

But in fact, for the film industry, the goal of film and television companies in making movies, 99% of the movie box office target is 5.6 billion.

A box office of 600 million means that a movie with an investment of less than 200 million can recover its investment.

There are actually only a handful of theatrical films produced by the film industry with an investment of more than 200 million a year.

For most movies, a box office of 600 million is already an unattainable figure.

"Bear Infested: Treasure Hunt" actually received 860 million, completing the bet.

The movies produced by Ark Culture have once again become business models.

Even the theatrical version of a young cartoon can get such high box office.

Many filmmakers have begun to doubt the market.

It has also made many film industry practitioners take this animated film seriously again.

At the beginning, many people in the film industry were not interested in watching this animated film.

After all, it is a cartoon for young children. Unless they want to accompany their children, few adults will watch it.

However, the success of such a theatrical animated film has made many people in the film industry start to watch this animated film seriously.

After watching it, many people in the film industry have changed their minds. They feel that although there are operational reasons for the success of this theatrical animated film, the quality of the film itself is also a key factor.

At least, this theatrical version of the cartoon can be watched by adults. Not to mention how exciting it is, at least it is watchable.

…

After the Spring Festival holiday, major film and television companies began to go to work one after another.

Due to the success of "Bear Bears", many animation companies have seen new market trends.

As a result, many companies that produce serialized animations have begun to launch theatrical projects, hoping to catch up with this trend.

However, there are also many animation companies that are calmer and do not blindly follow the trend.

Because after so many years, basically no film and television company has succeeded in following the trend created by Ark Culture.

Ark Culture's "Nezha: The Devil Boy Comes to the World" was a success, raking in 4.6 billion at the box office.

Countless film and television companies are looking for animation companies to cooperate and follow the trend to produce animated films. They have spent a lot of money, but very few have succeeded.

There are one or two companies that have produced animated films that are barely successful, with a box office of only 400 to 500 million yuan, only a fraction of that of "Nezha".

Then came "The Wandering Earth 1", which opened up the science fiction film market for Chinese films.

Many film and television companies have followed suit, launching dozens of science fiction film projects a year.

But this time it was even worse, not one of them was successful.

Therefore, major film and television companies have gradually discovered a pattern. There is no way to follow the trend of Ark Culture creation.

Because while Ark Culture has opened up the genre film market, it has also conquered this market.

The reason is very simple. The pioneering film is a masterpiece, and the films that follow the trend cannot be compared at all.

Pearls and jade are in front of me, and the sea has been vast, except for Wushan, it is not a cloud.

As long as the quality of subsequent movies is not as good as the movies that opened up the market for Ark Culture, they have no chance of success.

Therefore, Fang Xing opened up the market for science fiction films, but at the same time he also set the threshold for this market too high.

The threshold is already as high as the ceiling. How can other film and television companies get over it?

therefore.

Companies in the film industry have learned wisely and stopped blindly following the trend.

…

After the success of "Bear Bears", Fang Xing held a celebration banquet for Nebula Animation.

At the same time, at the celebration banquet, it was announced that the second animated film of "Bear Bears" has been approved, and the production plan for the fourth season of "Bear Bears" has also been arranged.

Nebula Animation is full of energy.

Fang Xing also announced that in the future, the animated film "Bear Bears" will be a regular program during the Spring Festival every year, and one film will be released every year to continue this "wall of masterpieces."

besides.

There is also the second season project of "That Rabbit", which is also about to start production.

Nebula Animation has a full schedule of projects in the new year.

This means that the bonus at the end of the year is also full.

…

After the Spring Festival holiday.

The post-production of "The Wandering Earth 2" has begun at a fast pace.

Fang Xing personally communicated with Sun Jianqi about the special effects, especially the space elevator, and the special effects strived for authenticity.

The space elevator crisis is the first climax of "The Wandering Earth 2". Once the special effects are produced, it can set a high tone for the movie.

besides.

The post-production of "The Three-Body Problem 2" is also in progress.

This part was mainly responsible for Zhang Yigao. After Fang Xing saw the shooting materials and the produced special effects samples, he thought it was pretty good. He made a few comments and left it to Zhang Yigao to focus on the post-production of "The Wandering Earth 2".

The filming of "The Wandering Earth 2" was completed years ago.

However, the dubbing has not been done yet.

After the Spring Festival holiday, it is necessary to re-schedule the actors for dubbing.

It’s easier to schedule dubbing.

Because there is no need for a set or other actors to play with, whichever actor has time can come directly to dub, and those who are not scheduled can be played later.

In addition to dubbing, there is also a soundtrack in progress.

Among them, Fang Xing was responsible for the production of three theme songs.

The first theme song "Human is_", this song requires very high singing skills.

This is not a problem for Ark Culture.

There are too many singers under our banner who can sing, and some of them have suitable voices.

Fang Xing directly asked Lu Ming to come over to sing "Human Is_", record a demo, and then asked him to go back to practice. He would go directly to the recording studio to record in two days.

The second theme song is "Slow Water", and Fang Xing is going to sing this theme song with Liu Hanyi.

For the third theme song "I Am", Fang Xing came in person.

By the time all three songs were recorded and the soundtrack was almost finished, it was almost summer vacation.

Special effects production is also nearing completion.

This time "The Wandering Earth 2" has more than 3,000 light effects shots, and almost 300 million was spent on light effects in half a year.

The post-production is at its final stages, and we can basically consider the release schedule.

I definitely can’t make it in time for the summer season.

However, it can be made in time for the National Day.

After Fang Xing held a meeting and discussed it, he finally decided to put "The Wandering Earth 2" on the Spring Festival schedule.

At first, Qiao Yinghong suggested putting it on the National Day schedule.

Because the second animated film of "Bear Bears" has been scheduled to be released during the Spring Festival, and one film will be produced every year, making it a regular program.

If "The Wandering Earth 2" also enters the Spring Festival schedule, it will be a competition between two of our own works.

Although the two movies are of different genres, they still squeeze each other when competing for film arrangement.

Therefore, if they are released on different schedules, the film schedule can be more relaxed.

However, Fang Xing ultimately felt that "The Wandering Earth 2" would be more suitable to be placed on the Spring Festival schedule, even if it is squeezed into the same schedule as "Bear Bears".

It has been initially determined that it will enter the Spring Festival stalls, and the next step is to talk about the distribution company.

When the first animated film "Bear Bears" was released, Fang Xing had already tied the distribution of "The Wandering Earth 2" to Penguin Pictures.

However, the distribution contract for "The Wandering Earth 2" has not yet been signed.

The contract for "Bear Bears" gave priority to "The Wandering Earth 2" to Penguin Pictures.

It's okay if Fang Xing regrets it now, but he has to pay liquidated damages.

This is how business cooperation is originally done, although the first part of "Bear Bears" and "The Wandering Earth 2" were bundled and signed to Penguin Pictures.

However, if Penguin Pictures does not work hard during the release, Fang Xing also has the right to regret it, and of course he will need to pay liquidated damages for this.

Of course, if there are no special circumstances, it would definitely be better to continue cooperation.

After all, Fang Xing and Zhang Changfeng had a good relationship.

Of course, friendship is friendship and business is business.

When officially signing the distribution contract for "The Wandering Earth 2", the conditions for the change still need to be negotiated.

Especially on the first day of filming.

In the film industry, there are many classics in film history that have been deceived by film schedules.

Theater movies and online video platforms are different.

On video platforms, as long as viewers are willing to click on it, there will be views.

However, theater movies need to be shown in cinemas to have box office.

The highest box office period for a movie is often a few days before its release.

The first day's release is low, and even if it can counterattack in the future, the box office will definitely not be as good as a movie of the same quality with a high first day release.

Fang Xing has always been very domineering in striving for film arrangement.

"Mr. Zhang, you know my style, 30% schedule." Fang Xing almost scared Zhang Changfeng away as soon as he opened his mouth.

If it had been another movie, Zhang Changfeng might have been scared away.

When the Spring Festival opens, 30% of the film schedule will be reserved. Those who don’t know this might think they are just an outsider.

If it is summer time or National Day time, 30% of the film schedule can be achieved.

After all, there are not as many popular movies released during these two periods as there are during the Spring Festival.

For a movie released during the Spring Festival, if it reaches 20% of the movie schedule on the first day, it is considered a big hit.

If the film schedule on the first day can reach more than 25%, it will definitely be a big S++ production that wastes money and resources.

In fact.

"The Wandering Earth 2" filmed by Fang Xing indeed meets the standards of S++ large-scale production.

It is claimed that the investment is 700 million.

Among them, 100 million is counted as investment in Nebula special effects.

Zhang Changfeng sighed and said: "Brother Fang, you do this kind of embarrassing thing every time. Let me tell the truth. On the first day of the Spring Festival schedule, the contract can only write 22%, and I verbally promised You try your best to get 24%, this is already the limit.”

Fang Xing smiled and said, "This is not the limit. You have other ideas."

Zhang Changfeng also confessed: "I won't hide it from you, Penguin Pictures also wants the second part of "Bear Bears"."

The first animated theatrical version of "Bear Bears" was released by Penguin Pictures, and it signed a box office of 600 million yuan.

Now the second part of "Bear Bears" is already in production.

Although compared with "The Wandering Earth 2", the second part of "Bear Bears" is definitely not a big hit, but it is also a box office of hundreds of millions. How could Penguin Pictures let it go?

Therefore, what Zhang Changfeng means is to free up some film schedule for "Bear Bears".

Fang Xing made his attitude clear: "I have decided to sign "Bear Bears" to another distribution company. If "The Wandering Earth 2" is to be released, it must be a top-ranked film. There is no other possibility."

Zhang Changfeng frowned: "Can't you give both movies to Penguin Pictures?"

Fang Xing spread his hands and said: "I have to guarantee the schedule of both movies. I can take a step back to 28% for "The Wandering Earth 2" and 10% for "Bear Bears". These two figures will not be reduced. If Mr. Zhang can afford it, That’s okay with me too.”

As soon as Zhang Changfeng heard this number, he knew it was impossible.

The total number of films scheduled for the two movies is 38%. Even if Penguin Pictures sells everything, it cannot guarantee such a high proportion of films.

Zhang Changfeng frowned and asked, "Is there no room for negotiation?"

Fang Xing affirmed: "There is no room for negotiation. Mr. Zhang can choose one of the two."

It is said that it is a choice between two, but in fact it is not a choice.

Moreover, even if Penguin Pictures only releases "The Wandering Earth 2", it will not be easy to get 28% of the film schedule.

"Brother Fang always puts me in such a difficult position." Zhang Changfeng really didn't know how to comment.

"But, I have never let Mr. Zhang suffer." Fang Xing said with a smile.

This is indeed true.

Every time Fang Xing negotiates a distribution contract, the film schedule required is ridiculously high, but every time the box office results are worthy of the film schedule.

Moreover, every time he signs a gambling contract.

It can be said that Zhang Changfeng does not need to take any risks when the two are working together.

This is why Zhang Changfeng likes to cooperate with Fang Xing.

Who would say no to a good thing like making money without taking too much risk?

After Zhang Changfeng thought deeply, he said: "Let's do this. When the contract was signed, 25% of the filming will be scheduled, and I verbally promised to strive for 27%. A higher scheduling is really impossible. You also know the Spring Festival schedule."

In fact, at the beginning, Zhang Changfeng did not dare to sign for 25% of the film schedule.

This film schedule is really very difficult for the Spring Festival period.

At present, the Spring Festival blockbuster that has received the highest first-day schedule of 26% is the special effects blockbuster "Land of Monsters" with an investment of 700 million in the past few years.

It can be seen how tense the first day of filming during the Spring Festival is.

The reason why Zhang Changfeng dared to sign a 25% film schedule was because he heard rumors that after "The Wandering Earth 2" was confirmed to be released on the Spring Festival schedule, two movies that were originally planned to squeeze into the Spring Festival schedule have been withdrawn. (End of chapter)