Time Travel: 2014

Huang Jing: "Yes, in the coming period, we at Apple recommend that you make key upgrades in terms of image quality..."

This coincides with Lin Hui's previous idea.

Lin Hui had thought before that only the barriers built on the artistic level were the real barriers.

Huang Jing continued: "By the way, I have another immature suggestion."

Lin Hui: "Tell me about it."

Huang Jing said: "I remember you introduced this in the game introduction of "Hill Climb Racing":

‘Play the original classic hill climb racing! Work your way up the hills in this physics-based driving game!

Meet Newton Beale, the young aspiring uphill racer. He is about to embark on a journey that will take him to places he has never been before. From Ragnarok to nuclear/power plants, everything is a racing track to Bill. Fueled by ambition, Bill won't rest until he conquers the tallest hill on the moon...'"

Lin Hui asked doubtfully: "Yes, what's wrong with this introduction?"

Huang Jing: "Nothing, this introduction is very good.

The Newton Beale in your profile is a very story-telling character.

I think you can do some processing and creation of the character Newton Beale on this basis.

At present, the downloads of the game "Hill Climb Racing" have exceeded 10 million, and the number of players is also over 10 million..."

Hear the string song and know its elegant meaning.

After listening to Huang Jing's words, Lin Hui already understood.

Huang Jing means to turn Newton Bill and even the game "Hill Climb Racing" into an independent IP.

Newton Bill is a story-telling character in the game.

And this "story" is a well-known one.

You must know that the effective downloads of the game "Hill Climb Racing" have exceeded 10 million times.

In other words, more than 10 million people around the world have seen the corresponding introduction when downloading this game.

The story in the introduction is not complete enough.

Lin Hui can definitely continue to expand the story on this basis.

For example, let’s analyze why Newton Beale keeps on journeying?

Why conquer the mountains on the moon again?

On this basis, Lin Hui can further shape Newton Bill's character.

Even analyzing Newton Beale’s motivations.

Lin Hui may not necessarily write it in the form of an online article.

These things can be turned into game Easter eggs.

It takes almost no effort.

Burying Easter eggs takes very little effort.

The game itself also has the ability to produce content and shape IP.

And with a large player base.

It is not too difficult to create an original IP with an independent and complete story.

Although there are currently very few original IPs for domestic mobile games.

But for mobile games in the next few years, IP has become an indispensable part of mobile games.

Games with IP sources have natural capacity to attract volume and monetization advantages.

And a game without IP does not mean saying goodbye to IP.

Even if there is no IP, mobile games will do their best to shape the IP.

It is expected that through product quality, user scale and public opinion, a certain fan effect will be generated.

Thus shaping the game into a brand new IP.

After shaping the IP.

On this basis, we will further create an IP industry chain.

Lin Hui has previously analyzed the unique value of IP.

The value of the IP industry chain is one step further than that of IP.

The essence of the IP industry chain is to "create brands and continuously monetize corresponding content."

When the game industry enters the era of mobile games.

This type of IP game products can easily demonstrate extremely powerful traffic gathering and monetization capabilities.

Thus it has become a link that cannot be ignored in the entire IP industry chain.

The formation of IP chains can feed back games.

Original game IP often has more efficient upstream and downstream radiation in the industry chain.

To put it simply, if you build "Hill Climb Racing" into an independent IP, you can definitely make money through peripherals.

Although domestic players don’t pay much for peripherals, there are still many players abroad who pay for peripherals.

This idea is indeed good, and Lin Hui has great feasibility anyway.

But as for how to create an independent IP?

This also requires specific planning.

Wait, this suggestion was made by Huang Jing.

So does she have any good ideas?

Lin Hui asked: "What do you think about the IP shaping of the game "Hill Climb Racing"?"

Huang Jing chuckled and said, "Are you testing me?"

Lin Hui: "Why did you say that?"

Huang Jing: "You already understand what I just said is that I want you to shape the game IP.

Then I feel that with your mind, you should have already thought of how to specifically shape IP. "

Lin Hui said modestly: “I do have some ideas.

However, one person is short-term and two is long-term. I still want to listen to your suggestions. "

Huang Jing: “What perspective do you need me to provide advice from?

How about making suggestions from the perspective of an Apple employee?

Or are you making suggestions as a purely technical person? "

These words made Lin Hui notice something strange.

There is nothing strange about what Huang Jing said.

The key is that the tone of Huang Jing's words gave Lin Hui some hint.

This suggests nothing to do with hormones.

It's a bit similar to the feeling of being offered an olive branch in the workplace.

Most people may not be able to particularly understand that feeling.

Lin Hui was very familiar with this feeling.

In his previous life, Lin Hui tried to start a business when he was a sophomore in college.

Although that venture ended in failure, Lin Hui did not gain anything.

Through that entrepreneurial experience, Lin Hui gained a lot of rare experience.

These experiences have always been regarded by Lin Hui as his most valuable asset.

The days when he started his business were also regarded by Lin Hui as the best time.

Although that period was shrouded in the haze of entrepreneurial failure.

But it doesn't matter. Failure itself is not terrible. What is terrible is that it never really started.

All in all, Lin Hui's entrepreneurial experience in his previous life allowed Lin Hui to judge Huang Jing's good intentions.

Lin Hui was also very willing to accept Huang Jing's overture.

Since his rebirth, Lin Hui has collaborated with Huang Jing the most.

In line with the principle of using cooked food instead of raw food.

Huang Jing is undoubtedly an ideal future subordinate.

And Huang Jing’s resume is also very beautiful.

Bachelor's degree + Master's degree in computer-related majors, plus working experience at Apple.

There will be no problem at all applying to any major domestic factory with this resume.

Even if she goes to a top Internet company, if Huang Jing is willing to put more thought into the interview, it will not be a big problem to get hired smoothly.

Speaking of the situation Lin Hui is facing now.

Although Lin Hui was still short of funds at this time.

However, compared to the initial difficulties, Lin Hui's financial problems have now been greatly alleviated.

On the contrary, it is the manpower issue that has always troubled Lin Hui.