Time Travel: 2014

Now Lin Hui also has a lot of energy.

But I want long-term development.

It is still inevitable to embark on the road of "recruiting troops and buying horses".

After all, a person's energy is limited after all.

And as the value of forest ash increases.

The job that Lin Hui is currently doing that he feels comfortable doing as a career will most likely mean a high opportunity cost for Lin Hui tomorrow.

Lin Hui is growing up. In the future, Lin Hui will no longer need to do some things himself. He can just give instructions and be done.

In short, talents like Huang Jing are now willing to come to Lin Hui in the early stages of his business.

It is not an exaggeration to say that it is a timely help.

Despite this, Lin Hui didn't show too much excitement.

Because Lin Hui knows very well that being too proactive will lead to being passive.

After pondering for a while, Lin Hui responded: "Whether it is the advice you provide from the perspective of an Apple official or from the perspective of a pure technician, it is very valuable to me.

Any suggestions you make are valuable to me.

However, if possible, I still hope you can give me some suggestions from a partner's perspective. "

Although Huang Jing's role in the future will most likely be Lin Hui's future subordinate.

When describing this, Lin Hui also used the more etiquette term "partner".

Of course, Lin Hui's expression was not entirely polite.

Lin Hui very much hopes that all the partners he will work with in the future can continue to work together.

But this is indeed a bit of a luxury.

Many Internet companies have been in business for less than a few years.

Most of the upper-level staff have been replaced by seven or eight people.

But Huang Jing didn't think much about it.

Lin Hui's attitude seemed to be in line with Huang Jing's expectations.

Huang Jing became active: "It would be a great honor for me to be your partner.

Now that you said that, let me share my opinion.

The reason why I suggested you create game IP before is because game IP can easily generate some added value.

Shaping game IP can make it easier to connect games and game players, and increase the stickiness of games to players.

At the same time, if you shape the game IP, it will also be easy to attract traffic and derive monetization.

Derivative monetization is easy to understand.

As for the adsorption flow, I believe you also know it.

To a certain extent, traffic is basically equated with the topicality and popularity of games and game-derived content.

In short, I think shaping game IP will be of great benefit to the game itself.

And after shaping the IP.

For the daily operation of a game, it is easy to get twice the result with half the effort.

Some IP-free games require difficult operations to achieve.

IP games can be easily realized by hyping up IP popularity..."

Lin Hui can understand this.

Isn’t this the strategy used by a well-known mobile game?

All kinds of porcelain are used to achieve the purpose of hyping up the IP and building momentum.

Huang Jing continued: "As for how to shape the IP of the game "Hill Climb Racing"?

I have never engaged in similar work before, but fortunately, from around the world, we have a lot of successful experiences to draw from.

Take Blizzard's Warcraft IP as an example. This IP gave birth to "Warcraft" and "World of Warcraft".

The former pioneered the integration of real-time strategy games and role-playing games, and has been active in the world-class e-sports field for a long time.

The latter is the holder of many online game records and is the pinnacle of MMORPG games.

Not only that, it originated from the "Warcraft" IP and also produced "Hearthstone".

It is quite powerful for an IP to generate such great value.

The success of Warcraft IP is largely due to its full grasp of the three major elements of IP:

——Emotional positioning, unique visual symbols and far-reaching story content

It can be said that if we want to create a successful IP, we must also achieve these three elements.

Just look at the current game "Hill Climb Racing".

It seems that you have done a very thorough job on the last two points.

In version v1.0.0 of the game "Hill Climb Racing" you introduced vehicle livery.

In the v2.0.0 version, you have added 20 new paints to the game, further strengthening the attributes of paint in the game.

It’s not like vehicle painting didn’t exist in other games before.

Paintings that are almost identical to reality are hard to arouse players’ interest.

On the contrary, the new 2D paint you use in the game "Hill Climb Racing" makes people feel fresh.

Huang Jing continued: "I was reading player reviews of the game "Hill Climb Racing" on Twitter.

Many players feel that the livery you introduced into the game is very charming.

This charming painting has become a unique visual symbol in the eyes of a considerable number of players.

Very popular with these players.

It can be said that you have done a good job in creating a unique visual symbol.

As for creating a far-reaching story, you did a great job.

Although in the introduction of the game "Hill Climb Racing".

What you described in words about Newton Beer is still not detailed enough.

But this is also an advantage. Short stories have a natural advantage in communication compared to long stories.

Supplemented by more than 10 million effective downloads worldwide, it is no exaggeration to say that the story in the game introduction of "Hill Climb Racing" is far-reaching.

In this case, I think your next focus in shaping IP should be mainly on [emotional positioning].

Specifically, how to complete the emotional positioning of Newton Beale, the protagonist of the game "Hill Climb Racing".

Let’s start from the IP level.

Generally speaking, IP can be divided into three levels: presentation form, content and values.

Therefore, when shaping the specific approach to IP, we usually start from three aspects: presentation form, content and values.

"Hill Climb Racing" is a casual game.

It’s a casual game, so there’s no need for us to spend a lot of time promoting our values.

And now the presentation form of this game is quite mature.

At least in the short term, "Hill Climb Racing" should not make any changes to its presentation format.

So it involves the emotional positioning of the protagonist.

We can only work hard on game content.

You have already introduced it in the introduction of the game "Hill Climb Racing" before.

Newton Beale was determined to conquer all kinds of complex terrains.

But why did he insist on doing this?

I feel that I can go into detail about the reasons why Newton Beale was obsessed with conquering various complex terrains.

Thus completing the emotional positioning of Newton Beer.

It's not difficult at the technical level. This function can be realized by introducing some plot Easter eggs into the game.

Interact with players through Easter eggs...

And it appears in the form of easter eggs, so we don’t need to deliberately promote it.

Players themselves will be very interested in digging these Easter eggs.

You might even want to bury these Easter eggs a little more secretly.

Only in this way can players have enough fun exploring it.