Time Travel: 2014

As for what kind of emotion to give Newton Beale, this is more troublesome.

It doesn’t mean that you can just assign an emotion casually.

It is best that this emotion resonates with the player's psychology to a certain extent.

Only in this way can players' identification with Newton Beale be deepened.

As for what such emotions should be like.

I don’t think this is a good idea either, and probably can only be left to professionals. "

As expected of a professional, this in-depth analysis made Lin Hui's impression of Huang Jing's business even higher.

As for what Huang Jing expressed.

The idea of ​​introducing easter eggs into the game coincides with Lin Hui's previous ideas.

Lin Hui also previously thought about shaping the IP by setting some plot Easter eggs in the game.

Two aspects confirm it, so it seems that it is advisable to set up plot Easter eggs in the game to improve the story of the game characters and content.

Lin Hui said: "The idea of ​​setting up plot Easter eggs is really good.

Besides setting up Easter eggs, do you have any other suggestions? "

Huang Jing thought for a while and said: "In the v2.0.0 version of the game "Hill Climb Racing".

You introduced some new characters.

You also introduced female figures into these figures.

I think you can give corresponding names to these female characters other than Newton Beer.

Also treat it as a character in the game.

Use this character to interact with Newton Beale to a certain extent.

Thus improving the integrity of the in-game story.

Doing so complements the emotional shaping of Newton Beale. "

Lin Hui praised: "This idea is indeed not bad, I never thought of this before.

And this implementation is not very complicated from a technical perspective. "

Huang Jing: "Hey, it's true or false. I feel like you have thought of it a long time ago, but you just didn't say it on purpose."

Lin Hui has no habit of grabbing credit.

Frankly said: "I really didn't expect it before, this suggestion is indeed very good.

By the way, do you have any other good suggestions, but don’t keep it secret..."

Huang Jing: “I have some other suggestions.

For example, further elaboration and analysis of game content through online articles and the like.

Another example is precise promotion in channels.

In the short term, I think the safest way is to set up easter eggs in the game.

This approach is relatively easy to implement.

As for other methods other than games, I don’t recommend you to try them in the short term.

These measures outside of games are certainly helpful in shaping IP.

But it is also easy to cause resentment among players.

In particular, it will arouse the resentment of domestic players.

Taken together, setting up Easter eggs in the game is the safest approach.

And setting up plot Easter eggs will not only make players wary.

On the contrary, it can stimulate players' interest in exploration, so why not? "

Lin Hui knew what Huang Jing wanted to express.

If you don't pay attention to some methods in building IP, it will be very easy to be thankless.

At least that's the case domestically.

It stands to reason that the act of shaping IP does not affect the player's experience of the game.

Why does this approach arouse the resentment of players?

Of course, it is caused by the negative behavior of some domestic manufacturers who kill chickens to lay eggs.

When many domestic manufacturers use IP, they generally use IP as a "signature" to attract users to download and play.

The role of IP is generally used as advertising.

Discard after use.

It is just unilaterally using IP to provide services for games.

There is no consideration for the further shaping of the IP by the game.

Excessive use without maintenance will only deteriorate the value of the game IP and eventually lose the IP value.

It has also led to the unfavorable situation of the domestic game industry facing the lack of IP.

In addition, domestic game manufacturers lack continuous maintenance of IP value.

Many games that originally had high-quality IP have overexploited their IP potential due to a series of cunning operations by game operators.

This type of practice has resulted in a large number of high-quality IPs being turned into inferior games that users are dissatisfied with.

And even though the current domestic game manufacturers speak very nicely.

In fact, IP speculation is most likely to make money.

It can be said that domestic players have seen this kind of behavior a lot.

It is precisely because of the behavior of such game manufacturers in the past.

As a result, if Lin Hui wants to make a difference in IP, he must pay attention to methods.

And when it comes to the shaping of IP, it is not enough to just consider the emotions of players.

There are many other issues to consider.

The creation of a successful IP.

It will most likely involve complex issues in many industries.

In short, this matter was not accomplished in a day.

Although shaping IP is troublesome.

But Lin Hui felt it was still necessary to try.

Lin Hui remembered that in his previous life, the total revenue of "Pokémon" in 2021 actually reached 100 billion US dollars.

This number is easy to remember.

Lin Hui was quite impressed.

Perhaps many people do not believe that IP revenue can be so strong.

But it is true.

Take our country’s consumer market as an example.

Maybe people are not too enthusiastic about IP consumption now.

But it won’t take a year or two for people’s enthusiasm for paying for IP to show up.

Users’ consumption preferences are changing from single “material consumption” to compound “spiritual consumption”.

A large number of people born in the 1990s and 2000s will prove this with practical actions.

They are increasingly willing to pay for the IP they like.

It doesn’t matter even if there is no such change in the consumption desires of domestic users.

At this time, Lin Hui's vision had already expanded to the global level.

From a global perspective, people have a strong desire to consume IP.

And an IP of the level of Pokémon is not an isolated case.

The income brought by many IPs to copyright owners is as much as the total income of "Pokémon".

Thinking of this, Lin Hui suddenly started thinking.

How did the copyright owners of top IPs such as "Pokémon" operate their IPs in the past?

It is different from domestic merchants’ behaviors such as IP Yin eating Mao Liang and selling dog meat as sheep’s head.

International IP copyright owners have chosen a path that is very different from that of domestic manufacturers when it comes to IP issues:

——Intensive cultivation and long-term operation.

Take a look at the world's top IPs such as "Pokémon", "Mario", "Mickey Mouse and Donald Duck" and "Star Wars".

From a time perspective, these IPs have experienced a long enough development.

During this considerable period of time.

The copyright owners of these top IPs have always attached great importance to various derivative products of IP.

At the same time, the copyright owners of these top IPs have spared no effort to strengthen their investment in intellectual property protection.

Take a resolute attitude towards cracking down on pirated/unlicensed products to protect the reputation of IP.

(To be precise, it is to protect the reputation of these IPs in the minds of loyal audiences)

Until now, the copyright owners of these top IPs are still constantly supplementing the connotation of their IPs.

This approach is much higher than the domestic attitude towards IP.