Time Travel: 2014

The successful experiences of these top IPs have inspired Lin Hui:

——Operations in the IP field must be fully planned and laid out step by step.

Copyright owners' long-term layout of IP is based on various considerations.

On the other hand, it is also to satisfy the demands of fans.

In a harmonious relationship between copyright holders and fans.

Fans also long for copyright in order to operate the IP in the long term.

This situation may be difficult for domestic copyright holders to understand.

But it’s actually easy to understand.

After all, human emotions are not entirely based on superficial pleasure at the story level or short-term fanaticism after consumption.

At a deeper level, humans still crave lasting emotions.

This emotion will give people a special and beautiful feeling.

It is precisely because of the demands of the fan community.

It is actually not difficult to establish a good relationship between IP copyright holders and IP fans.

It is not necessarily the kind of relationship between most domestic IP copyright holders and IP fans who are wary of each other at this time.

In foreign countries, for some super IPs, this phenomenon may even occur if they have a good relationship between IP copyright holders and IP fans:

——The story of super IP has been updated continuously for decades.

During this period, IP was more than just its initial connotation.

Realistic values ​​are also dynamically transplanted into the story.

(ps: ...similar to following hot spots)

This way.

This type of super IP has a unique value for fans - companionship value.

And this kind of companionship value can easily accumulate among the audience slowly and subtly.

Make the audience form loyalty that is not easy to change.

These loyal fans will further increase the value of the IP.

The copyright owners are encouraged to devote more efforts to IP.

This is obviously a win-win situation.

This is a place worth learning from Lin Hui.

Although there is currently no IP with lasting vitality in China.

But Lin Hui thought it would take time.

He will definitely be able to create an IP with lasting vitality.

Although this IP is not necessarily based on the game hill climb racing

But Lin Hui believes that he will be able to build a super IP.

Lin Hui has never built a super IP similar to mine.

There is a reason for being so confident.

Lin Hui has the most valuable asset:

——Experiences from past lives.

Even if you have never eaten pork, you should have seen pigs running.

What about IP establishment?

Just three points in a nutshell:

——Value-oriented, story-driven, content is king.

Although Lin Hui didn't know anything too specific.

But it's not a big problem.

Although money cannot solve 100% of the problems, it can at least solve 99% of the problems.

At worst, Lin Hui can hire some researchers to write N analysis reports on each of these three points: value orientation, story drive, and content is king.

Although Lin Hui doesn't know much about IP matters.

But Lin Hui is very clear about building the IP industry chain.

It is nothing more than creating, incubating, creating film and television works, building themed cultural scenes (including but not limited to theme cultural parks and themed cultural centers), and then licensing products.

In the past life, and in the next few years, many domestic IP operators have actively explored ways to improve the layout of the entire industry's upstream and downstream industrial chains.

The reliability of these proven layouts is still no problem.

And all Lin Hui had to do was to imitate the cat and the tiger, and that was it.

In addition, Lin Hui also knows some about the future development trends of the IP industry chain.

In the future, there will be the development of emerging technologies and new concepts such as 5G, artificial intelligence, and the Yuan/Universe/Universe.

All will provide strong support for the form innovation and multi-effect operation of IP-derived content.

Knowing all this in advance, Lin Hui has a greater advantage than others in terms of IP.

Others are on the first floor, and Lin Hui is on the atmosphere.

What are they playing with Lin Hui?

If 5G, artificial intelligence, and Yuan/Universe are said to be the keys to the future of IP.

Looking at these three keys now, at least 2.25 are in Lin Hui's hands.

Thinking of the layout of the IP chain, Lin Hui suddenly realized.

He can completely intercept Pao/Paomat from upstream.

It can even completely replace Pao/Paoma/Te.

In the next few years, Pao Mart, which will have a market value of hundreds of billions, still exists at this time.

But now it is just an ordinary toy manufacturer.

Its real rise has not yet begun.

However, Lin Hui felt that his approach was most likely to intercept traffic.

It seems that there is no need to do it yourself if you can make money lying down.

If you do everything, wouldn’t it become a so-and-so grocery store?

(I don’t mean to be disparaging, someone has really changed the industry in some industries, such as power banks)

Of course, the specific decision is another matter.

And when it comes to the future layout of IP, these are things to talk about later.

People without thought, he must worry about.

At this time, what Lin Hui needs to consider is the idea of ​​shaping the IP of the game "Hill Climb Racing".

After thinking for a moment, Lin Hui agreed with Huang Jing's suggestion.

Lin Hui said to Huang Jing: "What you said is indeed very reasonable. When it comes to the game IP of "Hill Climb Racing", it is better to only make a fuss in the game at the moment."

Huang Jing said: "I thought you would blame me for being too conservative!"

Lin Hui: "How could it be? You can understand it if you think about it carefully.

The matter of shaping IP cannot be rushed.

And figure it out slowly. "

Huang Jing continued: "Actually, it's not my place to talk too much about your specific layout of the IP direction of the game "Hill Climb Racing".

But your success was too quick.

And he became famous at a young age.

Therefore, I am a little worried that you will be too aggressive and accidentally step into a trap when it comes to the execution of strategies related to game operations. "

Success too quickly?

Not necessarily.

Although Lin Hui now has assets of over 100 million.

But what does that mean?

In the eyes of most people, assets of over 100 million are unattainable wealth in a lifetime.

But in the eyes of some people, it is not even considered "moderately interesting".

Putting aside other people's values, it's just about Lin Hui himself.

The money earned now is still nothing, at least it is still far from the success that Lin Hui thinks.

American psychologist Abraham Maslow's description of the stages of human growth used terms such as physiology, security, affiliation and love, self-esteem, self-actualization and self-transcendence to describe the progression of human motivations.

Although in the long run, Lin Hui's unremitting pursuit of funds is motivated by two motivations: self-realization and self-transcendence.

But in the short term, Lin Hui's current financial efforts are largely in pursuit of safety.

Everyone longs for security.

How women gain a sense of security is unknown.

But the vast majority of men's sense of security mainly comes from power and money.

As a born again person.

Although Lin Hui is stronger than ever in his previous life.

But at this time, he was also more insecure than at any time in his previous life.

It is this feeling that makes Lin Hui continue to collect money.

Although Lin Hui made a lot of money at this time.

But making money just to pursue a sense of security cannot be called success, right?