Time Travel: 2014

Lin Hui felt that when he could make money at the same time, he could take into account "self-realization" or "self-transcendence".

Perhaps at that time he was truly successful.

All this is still a bit far away for Lin Hui at this time.

But it’s not a big problem, Lin Hui has the patience to wait for that day.

Even something as outrageous as rebirth happened to Lin Hui.

What else can't he do?

Although in Lin Hui's opinion, Huang Jing's words were slightly biased in expression.

But Lin Hui is still very grateful for Huang Jing's kindness.

Lin Hui responded: "How can you call this talkative?

You also know that a person's thinking has limitations after all.

Your suggestions are very helpful in making up for my blind spots in thinking.

It is a blessing to hear such constructive opinions on the way forward. "

Lin Hui continued: "If you have any other suggestions, you might as well put them forward as well."

Huang Jing: “Since we talked about IP.

My suggestion is that you don't just focus on game IP.

Although game IP has some advantages, it also has many disadvantages.

Relative to other content types.

The user threshold for games is often high, and their spread is not as fast as other content forms.

The development cost and production process of games are higher and more complicated than content forms such as literature and comics.

It is precisely for this reason that the number of game IPs is low.

Therefore, I suggest that you not only focus on game IPs, but also consider other IPs.

As long as the content has deep enough connotations, the rest of the IP will also have sufficient value.

It is not difficult to get involved in other IP fields with your financial resources. "

Lin Hui felt that the core of Huang Jing's thoughts was that "content is king".

In this era where the rise of mobile Internet almost overwhelmingly advocates that traffic is king.

There are still people who have not forgotten the idea that content is king. Lin Hui can't help but feel a little lucky.

However, Lin Hui did not show too many unnecessary emotions.

Lin Hui: “What you said is indeed a problem.

The most troublesome thing is that a large number of classic game IP resources are in the hands of American, Japanese and Korean companies.

The number of outstanding game IPs originally produced in my country is scarce.

In recent years, almost all games have been based on the Westward Journey IP.

Nothing new at all. "

Huang Jing: “I think if you are interested in IP.

Instead, you can take advantage of the abundant cash flow and acquire some IP in advance. "

Lin Hui: “It’s not that I haven’t considered your suggestion.

It seems that acquiring IP is easy, but the actual execution may not be that easy.

When it comes to IP, there are generally game IPs, film and television drama IPs, and web novel IPs.

Basically, you don’t have to think about game IP. If you want to acquire it from the copyright owner, it doesn’t exist.

Those who play the game are basically not short of money.

Therefore, few game IP copyright holders will choose to sell their IP.

Basically it has been "digested internally".

Some game manufacturers may not make movies and TV series themselves, but they will also choose to invest.

In short, the nature of game manufacturers has always been to keep the money from outsiders.

It’s too difficult to expect to get a share of game IP.

When it comes to film and television drama IPs and Internet literary IPs, the copyright holders of such IPs rarely have everything to themselves.

But these copyright holders are not stupid either, and their asking prices are basically as big as a lion's share.

This is not what it was like in those early years:

——Copyright owners are not aware of the value of IP at all.

The current copyright holders are all crazy.

One looks like a monkey with sticky hair.

At this time, the top IP licensing fees have reached tens of millions.

Especially the Internet IP, although it seems that the presence is not strong.

But the appetite of top online writers is not small at all.

Some top online article authors even charge as much as 20 million for IP licensing.

This price is really outrageous. "

Huang Jing: “The situation you mentioned is indeed correct.

But IP is not just about film and television drama IP, game IP, and Internet literary IP.

In addition to these, there are also animation IPs.

I think if you are considering IP, you can focus on Japanese comic IP.

The licensing price for Japanese comic IP is not high. "

What Huang Jing said really made Lin Hui's eyes light up. The licensing price for Japanese comic IP is indeed not high.

The reason why it is not high is not because the Japanese comic IP is not of high quality.

It's because the copyright owner of RB's IP is licensed separately.

In RB, the same IP can be licensed to different companies and individuals to produce different types of games. For example, cards, city construction, etc.

As a result, the price of a single license is very low,

Even top IPs like "Naruto" and "One Piece".

The total price of several sub-licenses may only be tens of millions.

However, this situation is not entirely a good thing.

This is likely to result in multiple games having the same IP genuine authorization.

And what IP acquisitions are you looking for in Japanese comics?

Lin Hui didn't have any ideas for the time being.

However, my thoughts jump to the perspective of RB culture.

Lin Hui suddenly remembered RB’s Onmyoji culture:

In the RB Heian Era, monsters who were supposed to be in the underworld appeared in the world and caused all kinds of chaos to cause harm to the world.

In the world, there is a class of supernatural beings called "Onmyoji". They can exorcise talismans, recite incantations, manipulate demons, and use them as "Shikigami" for their own purposes.

Onmyojis use their own abilities to maintain the balance between the yin and yang worlds.

"Onmyoji" produced by Pig Farm in 2016 is based on this background.

Although from the perspective of a few years further, "Onmyoji" has been in decline.

But even so, it can hardly conceal the glory it once achieved.

The IP related to the game was once worth more than 70 billion yuan.

An IP can be worth tens of billions.

IP is undoubtedly a promising market.

A conservative estimate is that the scale should be over one trillion.

Regarding Japanese comic IP, Lin Hui can't actually say that he is particularly familiar with it.

After thinking for a while, he didn't think of anything else except RB's Onmyoji culture.

However, there is no need to rush this matter now. You can think about it slowly in the future.

Maybe there will be new ideas sometime.

And just one Onmyoji IP is worth more than 70 billion yuan.

Although if you want this IP to reach a value of 70 billion yuan, you still need to go through some operations.

But the problem is not big. Searching for a clear future direction is much easier than searching like a headless fly.

In short, it is rewarding to think of the IP of Onmyoji.

Lin Hui’s thoughts just now were worth it.

After all, not everyone can think of something worth nearly 100 billion just by brainstorming.

Of course, as for the results of thinking about it.

Lin Hui didn't tell Huang Jing anymore.

It's taboo to talk superficially or deeply.

Although Huang Jing and Lin Hui have collaborated many times.

But unfortunately, in Lin Hui's previous analysis of the basic social network, Huang Jing was not even considered to be on the outer edge of the basic social network.

In this situation, Lin Hui had no reason to be too candid.

Lin Hui followed what Huang Jing said just now and said: "Acquiring animation IP is indeed a good idea, but I still have to think about which animation IP I want to acquire."

Huang Jing: “I understand, after all, not all IPs are suitable for gamification adaptation.”