Time Travel: 2014

Lin Hui: “That’s true, and even if it’s an anime IP that’s suitable for game-based adaptation, you have to figure out which direction to change it in.

Sometimes, even if an animation IP has good conditions and a good public base.

But it is difficult to succeed if you are not sure what direction gamification should take. "

Huang Jing asked doubtfully: "Does a talented designer like you ever worry about failure?"

Lin Hui smiled: "If I just create a game from scratch, I don't care whether it succeeds or not.

Even if you fail, it's not a big problem. People can't always succeed.

What’s more troublesome is that when it comes to IP changes for anime and games, once it hits the market, it’s easy to be stigmatized as ‘ruining classics’…”

Huang Jing: "You are too modest, this is a bad habit.

If you are always so humble, you are likely to attract hatred for no reason at the Worldwide Developers Conference. "

Lin Hui: "I understand. The question is, aren't you still in China? Humility is a virtue."

Huang Jing: "Okay, okay, what you said makes sense.

But I think your worries are not necessary.

In fact, any domestic manufacturer that changes an IP to a game may ruin a classic, but I think this will most likely not happen in your case. "

Lin Hui asked curiously: "Oh? How do you say this?"

Huang Jing said: "There are two reasons for saying this:

One is because you are afraid of being scolded..."

Lin Hui:? ? Is it good to be afraid of being scolded?

Just listen to Huang Jing continue to say:

“… Being afraid of being scolded shows that you care about the feelings of game players. This alone is already better than most game developers;

On the other hand, it's because you are very cautious about the subject matter of the game.

Nowadays, most domestic game developers seem to be unable to think when it comes to changing IP to games.

In the process of gamifying overseas animation IP, almost everyone only wants to change it in the direction of cards.

This leads to a very serious problem: comic-book IP games are highly homogeneous.

Basically nine of the ten comic book (IP) games are card types.

These highly similar card games will only create vicious competition and intensify internal friction. "

Lin Hui: “These game developers must also have their own difficulties.

The reason why this happens is not necessarily because these domestic developers cannot think.

Most likely it is limited by funding costs.

It’s hard to make a meal without rice, and there is not enough money. Even if these game manufacturers want to make innovative games, there are not many types of games to make.

Card games are easier to implement than other games.

For many things, just apply templates directly.

When it comes to game production involving card games, the original drawings of the cards actually cost relatively more.

Then there is the high cost of publicity after the game is launched.

Other than that, there's basically nothing to spend money on.

If you choose to develop a card game, you can save a lot of development costs. "

Huang Jing said: "Having said that, as far as I know, among the domestic game developers, except for a few big ones, they will put some effort into the original paintings of the cards.

The rest of the small and medium-sized developers are completely fooling people with their original card paintings, and some even directly use the pixel style...

In short, everything is just to reduce costs. Even if these game developers have sufficient funds, they will reduce costs as much as possible.

In the eyes of these developers, as long as the game quality is passable, nothing else matters.

Because of this, I don’t quite agree with what you just said, and I don’t think this situation is entirely limited by funding.

The reason why these IP-modified games tend to be homogeneous is ultimately because these game developers have not stepped up their efforts in innovation.

If you develop a game, even if it is at a low cost, I feel you can still make a hit.

What I say is based on facts. Aren't all of your previous games low-budget?

Even if it involves market research, it may cost a lot of money.

But I think the cost you spend is much less than that spent by domestic developers.

It can be said that the three games you initially launched were all low-cost games to some extent.

I think the success of these low-cost games is largely based on bold innovation.

I'm not the only one who thinks so, many people in Apple's software marketing department also hold the same view.

As someone who once aspired to develop independent software, I am really angry when I see domestic game manufacturers running around like headless flies.

Why couldn't many domestic game manufacturers understand the simple truth that innovation wins? "

Huang Jing continued: "But things are not entirely pessimistic, after you appeared.

Now some domestic game manufacturers are more willing to devote their efforts to small games.

I saw not long ago that the game development departments of Pig Farm and some other major companies have stated that they will focus their resources on launching some small games in the next period of time.

I believe that in the next period of time, a large number of high-quality mini-games will emerge. "

Lin Hui didn't know what to say about this situation.

Is this considered to have accidentally led the domestic game industry into a ditch?

Lin Hui: "Are you serious? Are these large game companies interested in making small games?"

Huang Jing: “The ‘small’ of mini-games only means that the game installation package is small and the gameplay is relatively simple, but it does not mean that there is less money.

You must know that your previous game "FLAPPY BIRD" has a revenue of more than 10 million US dollars.

Faced with such terrifying profits, how could these big manufacturers not be tempted? "

Lin Fang said sadly, this is indeed the truth.

As long as there is money to be made, it is no problem to let these big factories raise pigs, let alone develop small games?

But having said that, mini-games may not be easy to make.

Mini game development is not that difficult.

But can the games developed really cater to the market?

Failure to cater to the market will largely lead to failure.

The reason why Lin Hui was confident in launching those games before "Hill Climb Racing".

To a large extent, this is because these games have been tested by the market in previous generations.

And there is another important reason. Lin Hui is not worried about failure.

And now if Lin Hui is asked to develop a simple little game.

If Lin Hui is not completely sure, he will probably avoid it directly.

There is no need to risk your hard-earned reputation for a small game.

In the same way, big companies like these make small games.

There will also be some ideological baggage.

Even before traveling, he was already bearing a heavy burden.

Lin Hui didn't think these people could go far.

Of course, Lin Hui is not looking down on the world's heroes.

The reason why Lin Hui came to this conclusion.

Small games are difficult to play for one thing.

On the other hand, it’s the mini-game itself.

In the long run, small games will gradually decline.